Summary4 min read

Podcast Summary: Jordan Welch – AI Commerce Academy – Free Download Course

Podcast: Great New Courses – Online eLearning With The Best Coaches
Host: Eric Mega Download
Date: June 12, 2026
Guest: Jordan Welch
Main Themes: Entrepreneurship, Online Marketing, Ecommerce, Trading, AI

Episode Overview

In this episode, Eric Mega Download explores the rapidly evolving world of AI, online commerce, and influencer marketing. The conversation blends a satirical look at the state of online content creation with practical, step-by-step guidance on harnessing AI tools (particularly generative visual models) for profit. Listeners are guided through the process of building their own AI-generated influencers, with technical advice, platform recommendations, and insights into the ethical and financial implications of these new capabilities.

Key Discussion Points & Insights

1. The Rise of AI-Generated Influencers

Example: Aytana, a fully artificial Instagram model from Barcelona.
- Noted for going viral and generating significant income through subscription-based content (~$10,000/month).
- “She is a woman, but entirely artificial.” (00:29)
The host takes a critical, if humorous, stance on the proliferation of such content, highlighting its commercial success and societal effects.

2. Accessible AI Tools for Creating Visual Content

Historical Context: Generative Adversarial Networks (GANs) have drastically improved in a decade, moving from blurry low-res images to fully realistic photos capable of deceiving viewers.
Key tools mentioned:
- Stable Diffusion XL: Widely used open-source image generation model.
- Checkpoints: Pre-trained model variants optimized for specific styles or use cases, easily downloadable from sites like Civitai.
- UIs for Stable Diffusion:
  - Stable Diffusion Web UI — Powerful but complex for beginners
  - ComfyUI — Node-based, drag-and-drop workflow
  - Fooocus — Preferred for its simplicity and similarity to commercial tools like Midjourney.

3. Step-by-Step: Building Your Own AI Influencer

(Detailed walkthrough between 03:00–08:00)

Installation & Setup: Clone the Fooocus repo, create a Python virtual environment, install required packages, and download model files (multi-GB download).
Ease of Use:
- Fooocus praised for user-friendly interface.
- “In many ways it feels similar to Midjourney, but it’s free and the UI is way more intuitive.” (06:10)
- Fast image generation (~45 seconds for two images on an Nvidia 3070).
Customization:
- Advanced options for performance, aspect ratio, image count.
- Style tab: Mix and match for unique results (e.g., retro gaming or anime aesthetics).
- Generating realism: Add detailed prompts and realistic imperfections.
Image Blending & Editing:
- Save base image.
- Blend images with new text prompts using input image features and face swap functions.
- Inpainting/outpainting to fix or enhance specific details (e.g., hands, skin).
- Quote: “But when you have imperfections…paint across the parts that are messed up, tell it what you want to fix, then it will regenerate those parts.” (08:10)

4. The Expansion into Video Generation

Pika Labs & Stable Diffusion Video:
- Rapid advances in text-to-video tools mentioned.
- Though closed source (Pika Labs), open alternatives are emerging (Stable Diffusion Video).
- Ethical, creative, and commercial possibilities are wide open—and occasionally wryly noted as “depraved.”

5. Monetization & Moral Commentary

Discussion of how AI influencers generate substantial passive income.
Some social critique: “Content like this is rotting the brains of billions of men around the world…” (01:14)
Reframing: Most listeners are told to use these tools to “exploit it for financial gain” (01:40) with a blend of satire and entrepreneurial advice.

Notable Quotes & Memorable Moments

On AI Reality:
“She is a woman, but entirely artificial.” (00:29 – Host)
On Market Value:
“...the agency behind this thing is making a six figure income, especially during the sacred month of no Nut November.” (01:04 – Host)
On Audience Aims:
“Luckily 95% of this channel is comprised of high value alpha males, which means we don't need to consume content like that. Instead we reverse engineer it so we can exploit it for financial gain.” (01:35 – Host)
On Open-Source Advantage:
“There’s a great open source ecosystem around generative AI... The most well known base model is Stable Diffusion XL.” (02:20 – Host)
On Fooocus:
“The thing I like about Fooocus is that in many ways it feels similar to Midjourney, but it’s free and the UI is way more intuitive.” (06:10 – Host)
On Imperfections:
“Add some imperfections like rough skin, no makeup, et cetera to make it more realistic.” (06:40 – Host)
On Video AI:
“Yesterday, Pika Labs released an insane video demoing their text to video platform.” (09:05 – Host)

Timestamps for Key Segments

00:00–01:35 — Satirical overview: rise of AI influencers, their economic power, and audience targeting
01:36–02:35 — Review of generative AI tools and the open-source/model ecosystem
02:36–05:30 — Introduction to various AI image generation interfaces
05:31–08:00 — Step-by-step demonstration: installing and using Fooocus to create an AI influencer
08:01–09:00 — Advanced editing: blending, inpainting, creating continuity in images
09:01–End — Next frontier: AI-generated video, with speculation about future content

Tone & Language

Informal, satirical, and irreverent (“high value alpha males,” “sad lonely men”).
Practical and step-by-step when describing technical procedures.
Blends skepticism about online trends with actionable advice for entrepreneurial listeners.

Summary

This episode is a blend of sharp social commentary and tangible how-to advice—a practical roadmap for leveraging leading-edge AI tools to build and monetize virtual influencers, all laced with a tongue-in-cheek tone and ethical reflections. Listeners unfamiliar with generative AI tools will leave with a sense of the landscape, actionable steps, and some critical perspectives on the quirks and challenges of this new era in online commerce.

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Transcript1 lines

[00:00]
A
Allow me to introduce you to Aytana. She's an Instagram model from Barcelona who's been going viral, but she's also just like totally chill and down to earth. She's into fitness and video games. And yeah, if you're wondering, she does have additional photos on her subscription tier, which brings in about ten grand per month. Before you sign up though, there's one thing I need to disclose and it really shouldn't matter unless you're some kind of bigot technophobic nazi. But she's not a biological female. She is a woman, but entirely artificial. It is November 29, 2023 and you're watching the code report. By the end of this video you'll know how to build your own army of AI influencers entirely for free using open source generative image models like Stable Diffusion XL and checkpoints like Juggernaut that can produce highly realistic images. The first generative adversarial networks appeared about 10 years ago and at first could only produce tiny images that you could barely make out. But now anyone can produce high resolution realistic images good enough to trick sad lonely men into buying the NSFW content. It's extremely sad and depressing that the agency behind this thing is making a six figure income, especially during the sacred month of no Nut November. Content like this is rotting the brains of billions of men around the world, although they are doing a 50% off sale right now, so it does look like a pretty good value actually. Luckily 95% of this channel is comprised of high value alpha males, which means we don't need to consume content like that. Instead we reverse engineer it so we can exploit it for financial gain. There are many tools out there that can help you become an AIPI MP like you might be familiar with Midjourney and Dall E from OpenAI, but these are paid closed source products that also contain a bunch of unwanted safety layers. Luckily there's a great open source ecosystem around generative AI. The most well known base model is Stable Diffusion XL which was released in late July 2023. Gigantic models this take an absurd amount of computing power, but luckily it's possible to fine tune them by creating what's called a checkpoint using some additional specialized training data. Now you don't have to worry about this part because people have already created a bunch of different checkpoints which you can find on websites like Civitai, some of which are highly optimized for photorealism. Now the next part of the puzzle is finding a UI where we can actually work with these models without having to write any code. The most well known option is the Stable Diffusion web ui. It's an incredibly powerful tool, but might be a little overwhelming for a beginner. There's just a lot of different buttons to push. Another cool option is comfyu, which has a drag and drop editor that works kind of like Blender or Unreal Engine. But the one I'm using in this video is Fooocus or Fooocus, and I'll explain why I like it in just a minute. You'll notice all these AI UIs look very similar, and that's because they're based on another open source project called Gradio. And an interesting side note is that Gradio builds the front end with svelte. Pretty cool, but let's get started. Check out the install instructions, but basically all you do is clone the repo, create a virtual environment for Python and install the packages. Once that's done, you run this Python script, which will then automatically download the default models in the background. These files are multiple gigabytes large, so it may take a while. The base model is Juggernaut xl, which is based on Stable Diffusion and works pretty well for realistic images. You now have the power at your fingertips to print out any image you can imagine. The thing I like about Fooocus is that in many ways it feels similar to Midjourney, but it's free and the UI is way more intuitive. I'm running it with a modest Nvidia 3070 and it usually takes about 45 seconds to generate two quality images. What's really cool though, is that if you click on the Advanced tab, you'll get options for performance, aspect ratio and the number of images. But there's also a tab for style, and we can mix and match these different styles to get far different results, like this retro video game style or maybe an anime style. But in order to generate our AI influencer, I'm going to go with the default settings along with focus Photograph Create a prompt that's highly specific and add some imperfections like rough skin, no makeup, et cetera to make it more realistic. And now our influencer is born. Now let's go ahead and save this as our base image. Then create a new prompt and check the box for input image. Drop the base image here to blend multiple images and text together. Now click on the Advanced box below the image to fine tune the way the image is blended. In this case we'll go with face swap and then write a text prompt of doing yoga at the beach, giving us that perfect shot for the gram. But most importantly, we have pretty good continuity between the faces and the hands. Almost look totally realistic. But when you have imperfections, you can go back to the image prompt, but this time go to InPaint or OutPaint and then paint across the parts that are messed up, tell it what you want to fix, then it will regenerate those parts of the image. Congratulations. You just built your own artificial influencer. You did it. But photos are only the beginning. Yesterday, Pika Labs released an insane video demoing their text to video platform. It's closed source, but luckily stability. The AI just introduced stable diffusion video last week and I can only imagine what kind of depraved content you guys will use that for. This has been the code report. Thanks for watching and I will see you in the next one.