Leanne Lopez Mosley – Freedom Funnels 3.0 – Free Download Course - Great New Courses - Online eLearning With The Best Coaches

Episode Overview

Theme:
In this episode of Great New Courses - Online eLearning With The Best Coaches, host Eric Mega Download talks with Leanne Lopez Mosley about strategies for excelling on Upwork, specifically focusing on proposal writing, avoiding common freelancing mistakes, and leveraging proven templates to dramatically improve job win rates. The episode uses practical examples and direct advice to help both amateur and experienced freelancers succeed.

Key Discussion Points & Insights

1. The Reality of Freelance Platforms

Freelancer Failure Rate:
- "86% of the people who sign up for Upwork never earn a single dollar." [00:17]
- Leanne highlights how the majority fail, setting up the need for a different approach.

2. Common Pitfalls of Unsuccessful Freelancers

Leanne breaks down the most frequent reasons people don't succeed on Upwork:

Focusing on Themselves
- "They focus on themselves instead of on what the client wants." [00:17]
- Test: If your proposal starts with "I", you're likely not focusing enough on the client.
Quantity Over Quality
- "These people think that just sending more proposals is the goal. It's not." [00:24]
- Customization is critical; if you change fewer than 10 words per proposal, you are at risk.
Rapid-fire Applications
- "If you spent less than a minute reading the job description, reviewing the client’s past feedback and stats, and incorporating that into your cover letter to help you stand out, then that's how people fail and quit Upwork forever." [00:29]
- Do your research to stand out.

3. Leanne’s Million-Dollar Upwork Proposal

Leanne unveils her proven proposal structure, used by herself and her students to win jobs and generate significant earnings.
Sample Opening:
- "Hey Jim, sounds like there could be a fit here. I’ve done a ton of editing work for YouTube channels. I know it can be really challenging and time-consuming to plan out the video source B roll, cut and regrade the footage, handle sound design and produce an excellent end product." [00:49]
- This opening shows empathy and directly addresses the client's challenges.
Proof of Results
- Leanne advises to share concrete case studies and metrics, for example:
  - "Insane Products: 3 viral videos with over 2 million total views."
  - "CoreTech: 87% average video retention with 250,000 views."
  - "Bonanza Books: Corporate Explainer video that led to a 200% increase in leads within three months." [01:05]
- This positions you as a results-driven expert.
Strong Close and Next Steps
- "Sound like a fit? Shoot me a message and let’s organize a time to meet today. I’m looking forward, Tom." [01:15]
- Simple call-to-action with a clear next step.
Attachments and Social Proof
- Attach relevant work samples and direct clients to testimonials:
  - "You’ll also find my client reviews that will tell you everything you need to know about whether my clients think I’m worth it." [01:21]

4. Customizing Templates for Any Niche

Listeners encouraged to use and adapt the template, regardless of their field.
"You’re probably asking, but wait a second, Evan. This one’s for Tom, the video editor. I’m not a video editor… How do I customize it?" [01:26]
Solution: Download the template and video walkthrough from the episode description.

5. Avoid Blind Copy-Paste

Leanne emphasizes innovation and experimentation:
- "You just told me copy paste is the enemy. Are you now telling me I should copy paste this forever? No." [01:32]
- The goal isn’t just to join the successful 14%, but to be among the top 0.14% by constantly experimenting with what works.

6. Action-Oriented Ending

Final advice:
- "The one tip to supercharge your Upwork game: experiment… watch this video right here to learn your next cover letter." [01:43]
- Experimentation and iteration are the recipes for sustained success.

Notable Quotes & Memorable Moments

"If the first word of your proposals is I, then you’re definitely gonna want to steal my entire cover letter template." – Leanne Lopez Mosley [00:20]
"You’re not just about getting out of the 86%. We’re about going from the 14% to the 0.14%." – Leanne Lopez Mosley [01:35]
"Let me handle it. Here’s a few examples of the results my clients are getting..." – Leanne Lopez Mosley [01:02]
"Also, also be sure to leave a like on this video." – Leanne Lopez Mosley (lighthearted moment, breaking fourth wall) [01:24]

Timestamps for Important Segments

00:17 – 86% never earn, the top three mistakes
00:49 – Walkthrough of the million-dollar proposal
01:05 – Client results case studies
01:15 – Structuring the clear call-to-action
01:26 – Customizing the template for your niche
01:32 – Why copying isn’t enough; importance of experimentation
01:43 – Final tip: keep testing your approach

Summary

This episode offers a direct, practical roadmap to excelling on Upwork by focusing on client needs, customizing proposals, and relentlessly experimenting to improve. Leanne’s real-world examples, case studies, and downloadable resources make the discussion actionable and inspiring for freelancers looking to break into the top tier of online earners.

Transcript

A (0:00)

Why haven't you made any money?

B (0:01)

But mom, I've been sending upwork proposals for weeks.

A (0:05)

What are you writing?

B (0:08)

Template.

A (0:09)

Are you sure it's good?

B (0:10)

But the guy said he made a lot of money with it.

A (0:12)

Can't you check how much they made? What?

B (0:17)

Today I'm gonna give you your new upwork proposal. It's earned me over a million dollars and it's gonna change your life. But first you need to understand that 86% of the people who sign up for upwork never earn a single dollar. Here's the top three reasons why the 86 percenters are fail and what you're not gonna do. They focus on themselves instead of on what the client wants. Here's a test. If the first word of your proposals is I, then you're definitely gonna want to steal my entire cover letter template. They go for quantity over quality. These people think that just sending more proposals is the goal. It's not. If you change fewer than 10 words every time you send a cover letter, you're playing a very dangerous game. They send rapid fire proposals. If you spent less than a minute reading the job description, reviewing the client's past feedback and stats, and the incorporating that into your cover letter to help you stand out, then that's how people fail and quit. Upwork forever. Starting today, you don't do any of that anymore. You're not going to be an 86 percenter. Because today I'm going to give you one not so obvious tip that will help you supercharge your upwork game. But first, I'm going to show you this cover letter. It's earned me over a million dollars. And I've taught this cover letter structure to both beginner and experienced freelancers who have used it to win countless jobs. And you can too. Hey, Jim, sounds like there could be a fit here. I've done a ton of editing work for YouTube channels. I know it can be really challenging and time consuming to plan out the video source B roll, cut and regrade the footage, handle sound design and produce an excellent end product. In fact, most of my clients tell me that they don't have time to spend a thousand hours learning how to edit. Here you're showing you're a great fit and you understand the client's struggles and frustration. The simple solution. Let me handle it. Here's a few examples of the results my clients are Getting. Insane Products 3 viral videos with over 2 million total views. CoreTech 87% average video retention with 250,000 views. Bonanza Books Corporate Explainer video that led to a 200% increase in leads within three months. You've solved this problem for other clients before, and they think you're awesome. I'm not your average video editor. If you'd like to get a feel for what I do that's a little different from everyone else, then check out this video I put together for Mike. He's the founder of Insane Products that I mentioned above, who ended up having his video get over a million views. Here's the link. The Insane results you achieve for your clients show that you're different and that you can achieve the same kind of results that your potential client wants too. Sound like a fit? Shoot me a message and let's organize a time to meet today. I'm looking forward, Tom. You're giving them a crystal clear next step. P.S. i also attached two work examples that I think you might like, but you can check out more of my work on my upwork profile. You'll also find my client reviews that will tell you everything you need to know about whether my clients think I'm worth it. Also, also be sure to leave a like on this video. At this point, you're probably asking, but wait a second, Evan. This one's for Tom, the video editor. I'm not a video editor. I'm in a totally different niche. How do I customize it so it works for me? Well, if you want to download the COVID letter and watch a full video walkthrough on how to customize it for yourself and your niche, then the link is in the description below. You're also probably saying, but hold on a second. You just told me that copy paste is the enemy. Are you now telling me that I should copy paste this forever? No. We're not just about getting out of the 86%. We're about going from the 14% to the 0.14%. And so the one tip to supercharge your upwork game experiment. You've got to experiment with different cover letters. And to do that, watch this video right here to learn your next cover letter. But Mom.