In this episode, Rob Levin sits down with Andrew Schenkel, founder of Double Play Marketing and Sales, to explore what it really takes to scale a marketing agency through intentional team design, systems, and leadership. Andrew shares how his approach to talent has evolved since launching the business in 2020, why EOS and DISC became foundational tools, and how nearshore talent and AI are shaping the future of his company. This conversation is a practical look at how great talent decisions drive great business outcomes.

About the Guest

Andrew Schenkel is an entrepreneur with a strong background in marketing and sales. He founded Double Play Marketing and Sales in 2020 as an outsourced marketing department and lead generation partner for growth-oriented companies. His agency takes a data-driven approach to building brand awareness, generating qualified leads, and delivering measurable ROI.

Episode Highlight

"In the beginning, it's who can we afford. As you grow, it becomes about having the right people in the right seats."

Actionable Insights

Hire for clarity, not convenience: Early-stage teams often wear many hats. As companies mature, clearly defined roles and expectations become critical to sustainable growth. [01:55]
Treat nearshore talent as true team members: Integrating nearshore professionals into meetings, PTO policies, and professional development strengthens performance and culture. [11:41]
AI works best as an assistant, not a replacement: From process automation to content support, AI enhances efficiency—but still requires human judgment and creativity. [14:01]

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More About Andrew Schenkel

Check out Double Play Agency Connect with Andrew on LinkedIn.

Other Resources

Check out EOS and DISC Personality Assessment

More About Rob Levin & WorkBetterNow

Like this show? Click on over and subscribe to our YouTube channel! Follow Rob Levin on Substack. Out now! The New Talent Playbook: The Ultimate Guide to Building Your Dream Team 📕 Available on Amazon or visit thenewtalentplaybook.com and get the free scorecard.