On this episode of Great Talent Great Business, Rob Levin chats with Alyssa Gelbard, founder and CEO of Point Road Group, about the power of employee branding. Alyssa breaks it down, explaining that employee branding is all about how a company’s people represent and promote the brand in everything they do—whether they’re interacting with clients, networking, or even just posting on LinkedIn.

Key Takeaway:

Employee branding isn’t rocket science, but it has a big impact. Alyssa Gelbard breaks it down—how your team represents your brand in emails, meetings, and LinkedIn matters more than you think.

Small details, like response times and online presence, can influence hiring, client deals, and referrals. Employee branding is part of employer branding, and it starts at the top—if leadership doesn’t prioritize it, no one else will.

The fix? Awareness, audits, and consistency. Strong LinkedIn profiles, clear communication standards, and a solid brand foundation help ensure your team is representing the company well.

Questions I ask Alyssa:

•[01:47] What does the term employee brand mean? And why is it important?

•[03:41] What are some subtle elements that constitute an employee brand?

•[04:49] What is the difference between employer brand and employee brand?

•[05:58] What actions and considerations should business owners take to enhance their employee brand company-wide?

• [14:15] When a client needs help with their employee brand, where do you start? What steps do they have to go through?

•[16:09] What guidelines should companies provide regarding employee LinkedIn content?

•[18:52] How can people find out more about Alyssa and her company?

More About Alyssa Gelbard:

Check out Point Road Group.

Connect with Alyssa on LinkedIn.

More About Rob Levin & WorkBetterNow:

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Follow Rob Levin on LinkedIn.

Visit WorkBetterNow.com

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