#23. Have you ever wondered what it’s like to be the entrepreneur creating the most Instagrammable NYC acupuncture studio with products popping up everywhere— from a viral post to the glossy pages of VOGUE? Blend an ancient solution with a modern appeal? Create radical transformation using the body’s natural healing capabilities— that stem from WTHN?

Michelle Larivee is the Co-Founder and CEO of WTHN, the first omni-channel brand for holistic healing rooted in Traditional Chinese Medicine. Michelle’s experience with chronic pain coupled with her personal health transformation through Chinese Medicine, along with her life-long passion to help others lead healthier lives, inspired her to create WTHN.

In this episode we discuss:

How to understand acupuncture, how meridians become unbalanced, and the difference between eastern versus western medicine
Why she believes U.S. medicinal culture to be “sick care,” where we profit off of being unwell. Why other cultures pay their wellness practitioner to keep them healthy— the minute that they get sick, they stop paying.
The story of her ski accident that led to a life-changing acupuncture experience
Her past experience in investment banking, consulting and getting her MBA— & the transition to entrepreneurship
Ari & Kate’s first experience with acupuncture & the story of our WTHN experience
The difference between acupuncture needles and those for drawing blood (& why you shouldn’t be scared!)
How to hack your brain to take positive action through positive feedback loops (and it’s not what you’d expect)
The key to not JUST have an idea— but how to take the steps to bring it to life
How to prepare for your first acupuncture appointment
The career path she believes is the best to prepare you for entrepreneurship
The wellness neighborhood epicenter of NYC — & our favorites spots you can’t miss!
How she sees empathy as the key to brand success, particularly in the wellness hospitality business
Why she believes you should NOT set a daily intention— & what you should do instead

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