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Jason Lee
Welcome to Green side Up, the perfect podcast for small business entrepreneurs looking to cultivate success in the landscaping and tree care industry. Join Jason Lee, a seasoned landscaper, and Jordan Upkavage, a true tree whisperer, as they share their wealth of experience and insights to navigate the challenges of growing your business. Get ready to hear real life stories, practical solutions, and invaluable advice that will empower you to thrive amidst the chaos of entrepreneurship. And now, let's keep the Green side Up with your hosts, Jason Lee and Jordan Upkevich.
All right, welcome back to this week's episode of Green side Up Podcast. Jordan, it is great to see you again live in Sky Palm Studios.
Jordan Upkavage
Yeah, man. And it's not just me. There's some hot chick sitting to my right shoulder.
Jason Lee
We are joined. Aaron has already been on the show, but now we are going to have a more formal episode with Ms. Aaron Alvarez.
Jordan Upkavage
I think it's Erin Bunny Fly Alvarez. Oh, he's a bunny fly. I think that's her. Her real name.
Aaron Alvarez
Thank you. Thank you.
Jordan Upkavage
Spirit name.
Aaron Alvarez
That would be an honor considering the origin of bunny flies. So thank you for that.
Jordan Upkavage
Yeah. Well, thank you for taking time out of your day, slaving away and pretending to do whatever Jason thinks that you do. And yeah. Came over here to chew the fat with us for a little bit.
Aaron Alvarez
Thanks for having me.
Jordan Upkavage
You know, we can ting tong here for a little.
Aaron Alvarez
Yeah.
Jason Lee
So we had a more formal episode of Landscape Radio recap before.
Aaron Alvarez
Yes.
Jason Lee
But then now we can. We can tell our friendship story and our business stories and whatever other fun stories might come to mind.
Aaron Alvarez
The real deal.
Jason Lee
It's always any stories.
Aaron Alvarez
Face Ventura.
Jordan Upkavage
Well, you were just telling us about you're going to go. You might go kayaking because it's Friday afternoon. Right. And we're like, hey, what are you going to do this weekend? And we talked about shooting guns, we talked about monkeys. And then it turned really quickly into chicaca and bumblebee tuna and Ace Ventura to pick everybody up on the past five minutes of the important things that we are actually doing here for multimillion
Aaron Alvarez
dollar businesses, solid components to any weekend.
Jordan Upkavage
Yeah. So what are you going to do? You're going to go have taco Friday, Meatloaf Friday? We're going to Las Margares after this. What's your weekend look like?
Aaron Alvarez
Maybe tonight might be out. It's been a. I've been cooking all week, so maybe some peppers, little margs and fajitas.
Jason Lee
Oh, that sounds good.
Jordan Upkavage
All right.
Aaron Alvarez
Yeah, they have. There's one of those Places that you can get the small margarita, and they bring it and intentionally put it in a fishbowl so that people go, oh, I ordered this small. Yeah, that's that. But it's good. It's solid. Little local. Not local. It's like a regional chain.
Jordan Upkavage
I could see burns's dad or uncle when they. I ordered a. Can you believe it?
Aaron Alvarez
Excuse me. I asked for the small margarita.
Jordan Upkavage
It's a good value.
Jason Lee
I wanted the medium fishbowl.
Aaron Alvarez
Yeah, exactly.
Jordan Upkavage
And so then what are you gonna
Aaron Alvarez
do on Saturday and Sunday? Saturday I've got a bunch of stuff to plant. Like, it's that time of year when the things I had in the greenhouse or the area. The yard I call the greenhouse, have overwintered. And now they're starting to outgrow their pots and need watering, which means I need to plant them.
Jordan Upkavage
Let's put it in the ground time.
Aaron Alvarez
Yeah. So what do we call that? Yard work or just taking care of my babies?
Jordan Upkavage
Yeah, yard work.
Aaron Alvarez
Yeah. Kayaking, though. We might go kayaking. Yeah.
Jordan Upkavage
A little Saturday yakage.
Aaron Alvarez
Little yakage. See if I can see some manatees.
Jordan Upkavage
Hmm.
Jason Lee
They kind of.
Jordan Upkavage
You know, what I've done before and it didn't work. It's probably a felony, But I have trolled heads of lettuce down a river before with no hook.
Aaron Alvarez
Right.
Jordan Upkavage
But just to see if I could get them. It doesn't work. But I have trolled lettuce before. I've told a lot of plastic lures. I've trolled live bait. I mean, iceberg. It was romaine. You know, I want to get them the vitamins.
Aaron Alvarez
Right. You know, they need the iron, the nutrition.
Jordan Upkavage
Yeah. Plus, have you ever tried to troll something round? Like, imagine trolling a disco ball. It doesn't track as well as something more torpedo shaped, like romaine. You gotta do romaine butt first, of course. Right? Like an arrow. Pointy side, heavy side, feathers on the end. I mean, come on.
Jason Lee
Just gotta wedge out the iceberg, man. Wedge it out.
Jordan Upkavage
And that takes effort. And then it's gonna fall apart. Jason.
Jason Lee
Oh, I'm not a lettuce expert, bud.
Aaron Alvarez
You just get you a nut bag and put some spring mix.
Jason Lee
Now we're pulling a chum bag with spring mix. What are we talking about here? Well, we got.
Jordan Upkavage
What a great show this is. Welcome, everybody, to greenside. Up the next hours of absolute nonsense.
Aaron Alvarez
We'll talk business, serious business. How are you doing, Jordan? What are you gonna do this weekend?
Jordan Upkavage
I have a commercial. Well, I have a birthday party for my Neighbor's kid, Andrew Fucarino, Right. His kid is turning six. So we have a birthday party on Saturday. It is like, race car themed. Nice. Okay. Then the one old neighbor guy is restoring an old McLaren McLaren McLaren race car. So they're going to bring it by and take the kid on a little joyride. Right? So it's race car themed Saturday. And then Saturday night, me and Sawyer, we have the Daddy Daughter dance at school. So we're going to the dance in the cafeteria on Saturday. Sunday. I don't think we have any plans, but I do have a job site I gotta go look at in St. Pete, which is not convenient to go to. I was supposed to look at it last week or earlier in the week, and I never got to it. I never got to it. And then I got an email from Brad. Hey, Jordan. Following up. And I'm like, and my next time to go look at this job site, it's for a customer that's a custom home builder. And we've done probably over a hundred thousand dollars gross revenue for the many different properties that they've built homes on in the past 12 months. And so I don't want to lose them to any other tree guy. Like, I want to be the one and only tree guy. Phone call. So the next time I can see him Monday through Friday is next Friday in seven days. I'm like, damn it, I can't wait. They can't wait that long.
Aaron Alvarez
Too long.
Jordan Upkavage
So I got to take a trek over to St. Pete one day this weekend on either Saturday or Sunday. Look at it. Get them the bid, be the greatest tree company I can be. And then mix in a rager of a birthday party. Right? And then go to a dance. That'll be cool.
Aaron Alvarez
It's a big weekend. Sports, cars, dancing, and then the grocery
Jordan Upkavage
store and, you know, all that Olive
Aaron Alvarez
Garden, Bed Bath Beyond. Just don't know if there'll be time.
Jordan Upkavage
Aaron, I am getting hammered by the taxman so bad. I'm trying to, like, not spend a ton of money. These bastards. I don't know, man. I have three deduction monsters that live in my house that go to school. I claim zero. I still owe thousands of dollars. It ain't fair.
Aaron Alvarez
It's not. Who will build the roads? Who will fund the schools? Who will be rich?
Jason Lee
Tree guy, Jordan up.
Aaron Alvarez
That's right. Thank you, Jordan. Thank you for doing your part.
Jordan Upkavage
I can check two out of the three boxes. I got the first ones down pretty good.
Aaron Alvarez
No, it's that season. I was just talking client and she was talking about doing her taxes and you know, it's a point of conversation
Jordan Upkavage
for us rat bastards, man.
Aaron Alvarez
She was lamenting her multi house deductions,
Jordan Upkavage
which I feel for multi house deductions,
Aaron Alvarez
costs, the taxes of the tax burden of dealing with multiple homes. I don't have that burden myself, so I'm not familiar with it. But I was happy for her and sad.
Jason Lee
Well, she has multiple homes then.
Aaron Alvarez
Exactly.
Jason Lee
Like a great Sky Frog customer she would.
Aaron Alvarez
We had a good conversation. She was happy to see me because her dog was not a fan of men. So she was glad when I showed up.
Jordan Upkavage
Oh yeah, that must have been hard. Every time you got. All right, I'm gonna stop where that was about to go.
Aaron Alvarez
No, but don't.
Jordan Upkavage
Jason, how hard is it for you to tuck it every time that you gotta go in there Prior, you gotta waddle like a. Like an opposite. Like a pigeon toed penguin waddling in there.
Aaron Alvarez
You think this gorilla tapes for irrigation repair. God.
Jordan Upkavage
You gotta let it soak in the bath before you take it off.
Aaron Alvarez
Put a little baby oil to loosen the glue.
Jordan Upkavage
Yep. Gori's waxed like terrazzo floor sealed.
Aaron Alvarez
Terrazzo, not the old unsealed.
Jordan Upkavage
I'm gonna stop talking for a little bit. Jason, it's your turn.
Aaron Alvarez
What are you doing this weekend, Jason?
Jason Lee
I don't know what we're doing. Yard work. Oh, Tally texted me last night. Oh yeah, they are in town.
Aaron Alvarez
Good.
Jason Lee
So I might try to get Keith to go out and adjust the lights tomorrow night in Cedar Key.
Aaron Alvarez
Yep.
Jason Lee
So for our listeners, we have been working in Cedar Key on a residential project we've completed. Turned out very nice. It's starting to hit our social media at Sky Frog Landscape. As of yesterday, it's first post. So we some posts about our Cedar Key project coming out. We did a landscape lighting in Cedar Key and I think we had like nine or 10 pathway lights and or area lights, however you define them. But then we did two down lights from this giant oak tree and they need to be adjusted. So we have to adjust the down lights via ladder.
Jordan Upkavage
This is Cedar Key. Is this the live switch house?
Jason Lee
Yes.
Jordan Upkavage
Where you started doing it for the first time. Okay. The live oak in the back and you talked about air spading and such. Sure. Yeah.
Aaron Alvarez
And the deep root feeding and the.
Jordan Upkavage
Yeah, yep.
Aaron Alvarez
Cabling. They were great clients. They're. They're good clients to work for.
Jason Lee
Yeah. So as long as Keith's available or I told her I'd go meet her. Either way, just look at what she's got. It's on my agenda.
Jordan Upkavage
How high in the canopy do you
Jason Lee
got to put the lights as tall as the lighter reaches.
Jordan Upkavage
That's a good answer.
Aaron Alvarez
They're up there.
Jason Lee
So one of them. One of them just needs to be adjusted down and it's shining through a bunch of the suckers. The sprouts.
Jordan Upkavage
Jason.
Jason Lee
I don't know the right term.
Jordan Upkavage
All three of us have degrees.
Jason Lee
Water sprouts. Water suckers.
Jordan Upkavage
Water sprouts.
Jason Lee
Water sprouts.
Jordan Upkavage
Okay, so. So what are suckers?
Jason Lee
Excuse me?
Aaron Alvarez
What.
Jordan Upkavage
What are suckers? I.
Jason Lee
It's just shoot. It's a shoot.
Jordan Upkavage
And where do. Where do suckers originate?
Jason Lee
Oh, sucker. The roots. The roots from the roots. Sorry.
Aaron Alvarez
They're not epicormic shoots.
Jason Lee
Well, I did not listen very well. I did not listen very well in horticultural physiology. So Orana didn't take Edgilman's class.
Jordan Upkavage
So they are. They are water sprouts.
Jason Lee
Water sprouts, not root suckers.
Jordan Upkavage
Right.
Aaron Alvarez
Okay, new metaphor.
Jordan Upkavage
Black mangrove.
Aaron Alvarez
Oh, I remember that from Gilman's class.
Jason Lee
So.
Aaron Alvarez
So.
Jason Lee
But there are some water sprouts that are not very large.
Jordan Upkavage
Lenticel gas exchange
Jason Lee
that one of the down lights are shining through. So it is casting. One of her goals was to create shadowing with the down light to have moonlighting whatnot. So it is casting shadows, but it is not angled down towards the ground, but it's angled towards the fence. So there's lots of shadowing on the fence. Now it's gorgeous, which is really nice. And I think that we angle the light down another 10 or 15 degrees and that shadowing will hit out into the lawn. But then we have one down light that is lining a pathway and it has no water sprouts to add that shadowing. And it's pretty bright. So I got to figure that out. We're going to have to move the light. There's not a place to move the light. I need to get an extended shroud to cover the light. I don't know what we're going to do.
Jordan Upkavage
You just hot glue a water sprout there.
Jason Lee
It might.
Aaron Alvarez
That gorilla tape comes in handy, but
Jason Lee
looking at the tree, it's always on them. There are some water sprouts that are close, and I think within a year that they grow.
Jordan Upkavage
Yeah, that's cool.
Jason Lee
Or we take one of them and glue it in front of the. I mean, you've got me thinking now. It's like, well, could we tie a sprout? You never know.
Jordan Upkavage
Just something. Just plant healthcare seems to be all the buzz in the green industry right now. Are you like many business owners that don't know how or where to start, or are you looking to add a new tool to your PHC toolbox?
Jason Lee
Mitigro is an innovative product that focuses on root and so soil health. A different approach than loading up the ground with more npk. Mitigro is a blend of mycorrhizae, fungi, bacteria, vitamin B and iba, which is a rooting hormone.
Jordan Upkavage
The concept is simple. More roots equals a healthier and more robust plant. This simple concept is exactly why both Jason and I have incorporated mitigro into our PhD programs. Deep Root applications on my end for mature or struggling trees, soil drenches and spray applications for when Jason installs trees and installs new sod.
Jason Lee
Give Mitigro a shot for your Their product is easy to apply and no special licenses are needed. Visit mitogrowpro.com to learn more. That's M I T O G-R-O-W P R O.com Ideally, she wanted the down lights, like way up in the tree, like up where you would need to lift. But for us, and for the excess of her yard, it's not accessible unless you either remove landscaping or trespass.
Jordan Upkavage
Or you climb the tree, or you
Jason Lee
climb the tree or you trespass on the neighbor's property to get a lift in. So that will be a discussion. If she wants some higher up in the tree, then her tree guy, Mr. Duran, can come out and we can assist him perfect with his placement of the tree. That's up to her.
Aaron Alvarez
Yeah.
Jason Lee
So that's what I'm doing this weekend. All right.
Jordan Upkavage
Well, that's kind of cool.
Jason Lee
Yeah.
Jordan Upkavage
So what do. Go ahead.
Aaron Alvarez
Well, I say everybody's going to the coast for jobs. You're going to say, Pete, he's going to Cedar Key.
Jordan Upkavage
That's where the money is.
Aaron Alvarez
I ordered the large margarita.
Jordan Upkavage
So, Aaron, we've been friends for, oh, gosh, a while. Here's what I really don't know is how did you get interested in the green industry? Aaron Alvarez is a girl who likes unicorns and rainbows and whatever the hell you like.
Aaron Alvarez
That's pretty close.
Jordan Upkavage
Well, I have a pretty high success rate when I go there with anybody. How did you start thinking that something photosynthesis based would pique your interest for career in lieu of being a nurse or a veterinarian or a paleontologist?
Aaron Alvarez
Good question. I can't say there was one point where I was like, this is it, it's happening. But growing up as a kid, we played outside a Lot I grew up. I was born in. I'm a Florida native. I was born in Tampa, but we moved around a lot till I was about five and then we moved to Atlanta when I was five into a house that had woods in the back and a creek and. Well, we called it a creek. It was a ditch, but we called it a creek and it went to a creek that we played in. So suffice it to say, I was outside all the time as a kid. I was either inside reading books or I was outside digging in the dirt and grubbing around like a little dirtbag child and doing various outside things. So for me, I think part of it was I knew I've always been comfortable outside. When I was little, we moved into that house. Mom started doing yard work. And it was just what we did. We'd go outside, we'd garden, we'd go outside, we'd plant tulips. She had a little bed. I wanted a bed. So I got dusty millers and tulips to plant and have my own little
Jordan Upkavage
dusty millers, your favorite annual.
Aaron Alvarez
Yeah, my little, like, landscape bed. And when we moved, you know, we had a little garden. And mom always did bookkeeping and accounting work when she wasn't taking care of, you know, my brother. She stayed home a lot as a stay at home mom, but I never had that. Someone was in the green industry growing up. We didn't have anybody in the family, but everybody in the family worked. My dad worked in electronics. My grandparents had a ceramic studio. My grandfather was a bus driver. Everybody worked. I always thought that I was going to go into something sciency. I was a big science nerd. I had a microscope. I'd go find stuff outside and take it home and put it on a slide and look at it when I was a kid. And so I definitely was going to life sciences, but when I was in college, I couldn't decide what I wanted to get my degree. And I thought I wanted to be a vet. So I was pre vet and had a zoology major and then went out on my first research trip with. And I know y' all have probably heard the story, but went on. Oh, you haven't? Okay. Went on my first research trip with a grad student. Because that's what you did when you were an undergrad.
Jordan Upkavage
They're like, so are we talking University of Florida?
Aaron Alvarez
I'm sorry? Yes, University of Florida.
Jordan Upkavage
So you started as a freshman at University of Florida.
Aaron Alvarez
Started as a freshman at uf.
Jordan Upkavage
Okay.
Aaron Alvarez
And came straight out of high school when I was in high school, I wanted to go to Emory because that's where I had. Had lived in Atlanta.
Jason Lee
Yeah.
Aaron Alvarez
We moved back down to Tarpon Springs, Palm harbor area when I was in seventh grade.
Jordan Upkavage
Okay.
Aaron Alvarez
And so we'd ping pong back and forth between Atlanta and Florida. Our family was either in Tampa or Atlanta at any given time. And so when I left high school, I thought I was going to be a vet or perhaps my family wanted me to go into med school. Of course, you know, my aunt wanted me to be a doctor and go to Duke and do all that, which she wanted to do. So I applied to Duke and Emory and uf. I got into Duke and uf, and UF was the bill that my parents wanted to pay. And fast forward, I put myself through school. They helped me in my freshman year, but I pretty much did work and everything through school myself. But that was a smart decision. So I went to uf, got an English degree.
Jordan Upkavage
So you're. I am a freshman. I'm studying English. I thought it was zoology.
Aaron Alvarez
Sorry. Yes, I studied zoology, but I started. Started as a zoology major, switched to political science because there was an election, and I got really excited about, like, guerrilla tactics for political elections.
Jordan Upkavage
Okay, what year?
Aaron Alvarez
Oh, this was 98, probably.
Jordan Upkavage
Okay, so this was before W04.
Aaron Alvarez
Yes.
Jordan Upkavage
Okay, so are we talking Al Gore and who was Al Gore against?
Aaron Alvarez
There was Bob Dole. There was Bob Dole. Bob Dole's peanut butter. That was. That was probably the election before or the same election.
Jordan Upkavage
Yeah, John Kerry.
Aaron Alvarez
So Kerry was later.
Jason Lee
Yeah.
Jordan Upkavage
Bush W04, beat Carrie.
Aaron Alvarez
Correct.
Jordan Upkavage
Right.
Aaron Alvarez
And that was the dangling chad.
Jordan Upkavage
The hanging. The pregnant chad. The dangling. Yeah, Yep. Yep. So who was. Who was 20. 20. Was that Bush's first term?
Aaron Alvarez
20.
Jason Lee
True. 2,000.
Aaron Alvarez
2,000.
Jordan Upkavage
Yeah, yeah, 2,000.
Aaron Alvarez
Clinton. Clinton. And.
Jordan Upkavage
Oh, gosh, no, because Clinton did two terms. Yeah, I think it was George H. Bush two terms.
Aaron Alvarez
Yep.
Jordan Upkavage
Clinton two terms. W. Two terms.
Aaron Alvarez
That's what it was. So these. This was Clinton era.
Jordan Upkavage
Okay.
Aaron Alvarez
But I should have prefaced this. I wasn't into national politics.
Jordan Upkavage
Oh.
Aaron Alvarez
I was into Florida politics and U.S. politics. So there was a. It was a hotbed of college political activity when I was an undergrad, like
Jordan Upkavage
governor and Senate seats or more localized commissioners.
Aaron Alvarez
Governor, Senate, and then like UF Student government politics.
Jason Lee
Ooh.
Jordan Upkavage
All right.
Aaron Alvarez
I know, because at the time, I was like, oh, our money. And we're going to represent our, you know, everybody. And there's a system, and we got to beat the system.
Jordan Upkavage
Yeah.
Aaron Alvarez
Yeah.
Jordan Upkavage
All right.
Aaron Alvarez
So that was me. And we Had a whole group that were really active and they were people who were forward facing. And my ex was one of those people who wanted to be elected to office and be very official and presentable, and that wasn't for me. I wanted to be with the guy who had, like, the rooster who was sabotaging department of housing because he's throwing Molotov cocktails. No, no, not that bad.
Jordan Upkavage
Clogging the air vents and releasing mold spores. And I got these 10,000 lady beetles. We're gonna release them in the ductwork secretly.
Aaron Alvarez
We discovered the air potato beetle that way. But no, it wasn't destructive. It was just. To me, it was exciting to think about how everything, you know, I was just. I was young.
Jordan Upkavage
We're gonna make a change.
Aaron Alvarez
Exactly.
Jordan Upkavage
All right.
Aaron Alvarez
And all through high school, I was in. You name it, I was in the club. I was in environmental. The environmental club, not environmental hort. That was later. I was in the literary magazine. I did, you know, all band and color guard and all the things. So I was active. So at UF zoology. Didn't want to do zoology because I realized that if you stayed with it, you were going to have to study one thing and get so narrow. Like, I saw the focus of academia narrowing, and I didn't want that. I wanted to be broad and look at lots of different things, not study one organism on one rock for my entire career, which is what I saw.
Jordan Upkavage
Yep.
Aaron Alvarez
So then I looked at political science, and once I got over the exciting part, I went, this is all just fake. Whatever. It wasn't for me. And I was left with, okay, I'm good at reading, I'm good at writing. I'll get an English degree and just finish. Because I couldn't stay in school forever, you know, you got to do something. And at the time, I was working at the Alligator newspaper, working in the advertising department and was finishing. I had finished my English degree and I'd been promoted to manager.
Jordan Upkavage
Is the Alligator the UF newspaper?
Aaron Alvarez
Yeah. Well, technically it's independent, but yeah, it's the student newspaper for uf.
Jordan Upkavage
Okay. It's not the Alachua County Tribune?
Aaron Alvarez
No, it was the student newspaper. And I started out doing nighttime dummying, like laying out the newspaper. And then I did phone answering. And one of my jobs was cutting out all of the ads that ran and putting them in, stamping them with a date and putting them in file folders, which today is unthinkable. But that was one of my jobs.
Jordan Upkavage
Yes.
Aaron Alvarez
Yeah. And I liked it so much that I just stayed there After I graduated. And my happiest day was when. And I was newly married to my first husband. We had an apartment. We had a cat. You know, we were just starting our family out, and everyone's like, what are you gonna do? And I was coming home every day and eating an entire jar of salsa and a whole bag of chips. Cause I was miserable. I'd get home, and I would just house chips and salsa or some snack and go about my life. And I was like, so there has to be something else. One day, we did a landscape cleanup at the Alligator offices. And it was in the olden days down University Avenue. Now it's all high rises and stuff, but it was across from this restaurant called Farah's. And I don't know what's there now. McDonald's is there now. But we were doing a landscape cleanup, and I got to work, and I was wearing my overalls and my little Converse All Stars and had my bandana on, and I was so happy. We were pulling dirt, weeds, and there was weeds growing up through gravel and crappy landscape fabric. And we're hacking things down, and all the newspaper advertising people and journalists are just miserable. And I'm like, this is great. They were very. Yeah, it was. That night kind of dawned on me that there's something different here. And I remember telling my mom, and she's like, erin, this is. You don't need to work in an office. You need to be doing something else.
Jordan Upkavage
Yeah.
Aaron Alvarez
And so about that time, she went back to school in Atlanta for landscape design at a community college, just because she wanted to. And she had been watching HGTV and wanted to do Hampton Court and learned about all that stuff, and it blew my mind. I was like, you can go to school for this, mom. And she's like, yeah. I was like, we just do this. This is just what we do. We plant tulips. We do little gardens. I had no clue about landscaping or horticulture as an industry or career path. And I went and looked in landscape architecture at uf, Was interested, but realized there weren't enough plant classes. And so I went back to. I think I found environmental horticulture. And I talked to Dr. Dennis McConnell, who. Legend. He's awesome. I know y' all didn't know him because he retired, but I had gone to see a couple of advisors and was discouraged from returning to UF after I'd finished my English degree because I had one bad semester. I had a semester where I was unhappy, and I knew where my future was leading me. And I completely blew off. Skipped class every day with my friend Alexis, who's. She's a real one. Shout out, Alexis. But we would stay. We'd skip class and play Donkey Kong.
Jordan Upkavage
All right.
Aaron Alvarez
And you know that nightmare where you go to a final exam and the professor's like, all right, everyone, turn in your blue books. Have a great summer break. Thank you for a great semester. That happened to me in real life. I got there with my blue book, ready to take the exam because I was that cocky a hole who was like, oh, I'll read the books, and I don't need to come to class or study. I'll just get an A because I'm so smart. And that had worked for me most of the time. This time he outsmarted me. It was an American literature professor.
Jordan Upkavage
So was there no exam?
Aaron Alvarez
No exam. It was a take home.
Jordan Upkavage
And you missed it.
Aaron Alvarez
I missed it because I'd skip school like a schmuck. I was playing Donkey Kong with Alexis.
Jordan Upkavage
Yeah. Yeah. No, I tracked that. But it was a take home test, and you never received the test to do it. So you got AS zero and you thought you were taking an exam and you weren't. And you didn't know anybody in class to tip you off because you didn't go to class.
Aaron Alvarez
Exactly. That was the. That was the dark days, Jordan. That was before horticulture.
Jordan Upkavage
Yeah.
Aaron Alvarez
So. And I looked at him and he looked at me and he knew what was up. And I went, thank you very much. And I handed him my empty book and I left. And that happened in a couple. Some version of that happened that semester. It was a summer.
Jordan Upkavage
With age comes wisdom. Yep. Because before we ever just go screw off, we gotta have a mole.
Aaron Alvarez
You do.
Jordan Upkavage
You gotta have someone in.
Aaron Alvarez
How did I not listen?
Jason Lee
You have to have Christina Tan in physics and you have to hand her the clicker to click you into class.
Jordan Upkavage
You need Cara Monroe to sit in front of you, who's skinny enough for me to see over her shoulder so I can get a C and have no idea what physics is.
Aaron Alvarez
Yep.
Jason Lee
Shout out to Christina because she clicked. We stopped going to physics class. We couldn't understand the professor. Me, Rob Carson. She'd click us all in.
Jordan Upkavage
I think we had the same professor.
Jason Lee
And then we'd go. And then we'd go and take the tests and fail. I failed every test. But the curve got me a D plus. And so I graduated.
Jordan Upkavage
Yeah.
Jason Lee
Yay.
Aaron Alvarez
Did you have the guy that. Who was Austrian or something? Or Belgian. And he would talk about his Tums
Jordan Upkavage
no, instead of thumbs.
Aaron Alvarez
Thumbs.
Jordan Upkavage
Yeah.
Aaron Alvarez
He would be like, oh, my Tums. He would do demonstrations in class. And two or three times during the semester, I took him. He burned his. Burned himself. And he would go, oh, my Tums. But it was saying thumbs. And so that became a whole. Like, there were several.
Jason Lee
There was a language barrier there where I couldn't understand the accent.
Aaron Alvarez
He had a pretty thick accent, but.
Jordan Upkavage
Yeah, like Mandarin. Very Chinese.
Aaron Alvarez
I remember that. I got through thanks to Allison, Jen, and Grace. We had regular meetups at the coffee shop and Allison and her flashcards that were alphabetized and heaven help you if you got them out of order. But I went to class once I got into classes I liked, but it was not having people who were also going through the same thing that you could get together with regularly.
Jordan Upkavage
Physics was the only class I cheated in.
Aaron Alvarez
Oh, it sucked so bad.
Jordan Upkavage
And I just straight raw dog. Cheated the whole damn time. Things. The only class I bonafide cheated my way through every. I took calculus twice because I didn't cheat. Yeah, I didn't cheat the first time.
Jason Lee
I tried to cheat and failed. I tried. I tried. And guess what? After you try to cheat once and you still fail the test, you don't try to cheat anymore because you just know you're screwed.
Aaron Alvarez
It's just extra demoralizing.
Jason Lee
It's like, oh, I've never cheated before. Let me try. Let me just try to write this equation down on my arm so I'll remember it.
Aaron Alvarez
Oh, the cheat sheets.
Jason Lee
Yeah, it didn't work. It's just like I still was. Yeah.
Jordan Upkavage
Did you ever get allowed one index card? And you would. It was before we had, like, printers and shit everywhere. You would write so on. On the. Not the 0.7 mechanical pencil that was way too fat. You needed the 0.5. And if even made a 0.3, where you're always cracking the lead and you'd crackle it at the point where you write so damn tiny on the whole
Aaron Alvarez
thing and still not even use it.
Jordan Upkavage
No, because you couldn't read the chicken shit that you just wrote down.
Aaron Alvarez
Yeah, that was always a scam. When you get to a class and they give you a cheat sheet, you're like, this is problematic. That cheat sheet's a ruse. That's not gonna help me at all.
Jordan Upkavage
Yeah, but it's really a brainwashing exercise to get you to learn the material by making your own cheat sheet.
Aaron Alvarez
See, I know that now.
Jordan Upkavage
So that's why you make flashcards. When you go into planid to learn Latin, if The exercise of making those teaches you the material.
Aaron Alvarez
But it's no good to tell people that. I tried telling students that all the time when I was teaching and that you gotta learn it it yourself. But the whole, like, writing it down. You're inadvertently sneaky. Study. Yeah.
Jordan Upkavage
You know, I still have all of my flashcards from Plan id. I work. So I printed color pictures.
Aaron Alvarez
Oh.
Jordan Upkavage
Cut them out. Taped them on. At the Latin name on one side. The family name, common name picture. Defining characteristics like family. Lamasiae has a square stem.
Aaron Alvarez
Facts.
Jordan Upkavage
Yeah. Salvia.
Jason Lee
Duh.
Jordan Upkavage
Right. But stupid shit like that and. All right. What are the armpit hairs in the vein axles of a shoe? Mardok. Well, those are freaking tomantos. Everybody knows that. Yeah.
Aaron Alvarez
With the little mites.
Jordan Upkavage
Yes. But I work, so I couldn't throw it away. It's still living in my desk because it's. I. There's emotional sweat. And you know what's holding it together? A black hair tie. Scrunchie from when I had long hair.
Aaron Alvarez
I was gonna say. Is it a hair tie?
Jordan Upkavage
Yeah.
Aaron Alvarez
Nice.
Jordan Upkavage
You bet.
Aaron Alvarez
That's awesome. I still. Mine are so. Because we had digital cameras and printers, but it was so expensive to print things like if it wasn't a fun picture. So I just have dried out little pieces of plant tape to the back of my index cards. I would dry them in my plant ID book. Dr. Dagan. And then there were two landscape architects. I can't remember their names. They used to try to cheat off me all the time. They probably did. But I didn't let them intentionally.
Jordan Upkavage
Yeah. You know how I remember La Masier. That is one plant I cheated off of. Urias for Urius. Yeah. It was during, like, test time. And it's like square. And I couldn't remember the family name. And he's like, l. A M. I
Jason Lee
was like, oh, thanks, bro.
Jordan Upkavage
But that learned me the material, which is the purpose of going to school. Right? Doesn't matter how you learn it.
Jason Lee
Nope.
Aaron Alvarez
You remembered your was awesome. I went and visited him. He was at Fololi Gardens for his internship. I remember him going out there for his internship. And I went to see him. He was talking about being so happy he could work outside and sweat and the sweat would actually evaporate because he'd done so much landscape work for his dad. He was in heaven in California. I was like, yeah, man. This is. Is this is the place to be.
Jason Lee
Yeah. What teaches you the plan? Identification is having to teach the plan. After taing for two semesters on Aaron's recommendation that I should do that, then it's stuck.
Aaron Alvarez
It's stuck permanently.
Jordan Upkavage
And I too ta'd two times. It was either via your recommendation or Aaron's recommendation or Aaron's recommendation to you, to you. Recommend to me. So if anybody out there is in plan ID, teach it, all three of us recommend you teach it for two semesters.
Aaron Alvarez
Yes. least. Yeah.
Jordan Upkavage
So where were we in the story?
Aaron Alvarez
I don't remember. I'm all over the place.
Jason Lee
Starting horticulture.
Jordan Upkavage
You were weeding at the newspaper office.
Aaron Alvarez
Yep, weeding at the newspaper office. And went and talked to Dr. McConnell and after having failed, I don't know, two semesters, I didn't completely fail out of school, but got bad grades. Bad enough to where an advisor who then became VP of ifas, an advisor in the Academic Advising center, laughed at me as I was in her office asking to go back to school for another degree and said, you better just go to Santa Fe. Which at the time was like, oh, slap.
Jordan Upkavage
She took her glove off and she did.
Aaron Alvarez
Sitting with her feet up on her desk eating a Subway sandwich with red high top Converse. And the worst part was I thought she was so cool. And then she did that to me and I was like, I'll be back. And I was, I went back. But yeah, I went to Dr. McConnell in environmental hort. We chatted about Hemingway because he also had an English background and he told me all kinds of stories. And then at the end of it, I didn't know if I'd been admitted because I was there applying as a post baccalaureate student, which back then they'd let you get 1,000 bachelor's degrees. They didn't care. Now it's get out, get out, get out. But back then UF was like, sure, get 10 degrees, stay as long as you want, as long as you pay us. So I was talking to him about that and I was like, Dr. McConnell, I'm really concerned about this D I have in my transcript, these couple Ds. And he goes, well, Aaron, here we say D is for done. And I was, I wanted to weep. I was just so, like, relieved. Not that I relied on that, but it had been the barrier. And then he was just really warm. And at the time I didn't know it, but he was a plant guy. You know, once you meet people in the green industry or people who are into plants, there's that very. That's not only plants, but certain people give you that down to earth welcoming vibe. He was like a hug. He has passed away. Since. But his legacy lives on. He advised a lot of people, but, yeah, then I started in environmental horticulture and never look back. It was just where I needed to be.
Jordan Upkavage
Dang. So then you went to. You were studying environmental horticulture. You did the whole bit. You were part of the horticulture club.
Aaron Alvarez
I was right, Yep. That was also Dr. McConnell's advice. I was self supporting. And I said, all right, well, how do I get myself through school? Cause I can't keep working full time and go to school full time. And I knew myself, I couldn't do both. I had to have both feet in one area. I could work part time, but that couldn't be my career. And he said, you need to join the club. If you join the club, you'll get scholarships. But that's the easiest way to get scholarship funds in IFAs or CALs is to join this club. And I went, okay. And I went to my first meeting and they were so clicky and intimidating. And I had. I had. I was like, who are these people? How am I gonna be friends with these? I don't know any of them. And, you know, they were all having a good cause. It was the first meeting of the fall after they'd all been to Italy together. And so me, stranger, you know, comes in and they're all showing pictures and, you know, chit chatting. And I wasn't intimid, but it was daunting, let me say, to get in and be like, hey, I'm here for the club, you know, and we were doing an icebreaker. And it was one of those where you, like, toss a thing to somebody and they catch it. You stand in a circle, right? And it's like you throw it. I throw you a beanbag and you catch it and you have to say my name. And then you throw it to him and he has to say your name and my name. And then you throw it to somebody else and they go back, right? And so we're throwing, and I get to my turn and I throw it to Jen Parrish. And I didn't know her at the time, never met her, and she catches it and she looks at me and she goes to say my name. It doesn't quite say it. And my obnoxious ass goes, aaron. And I guess it came out spicier than I intended it to. And I remember, I'll never forget the expression on her face. She was like, oh, my. What the hell is this girl's problem? But we talked about. I know. You know, after that, we became Best friends. And she got me through school.
Jordan Upkavage
Aaron. Duh.
Aaron Alvarez
Aaron, I don't know you from Adam, but I'm gonna be obnoxious in this meeting. I've never been to you before. This is a great way to make friends in a new club, is just to be a complete jerk to the nicest person in the group.
Jordan Upkavage
Yeah.
Aaron Alvarez
Yeah. Classic Aaron. But anyway, once I got past that first meeting, I realized everybody's cool, every super warm. Then I started seeing people in classes after that. You know how it is. You join the club and you're like, oh, I saw you the other night, and we're both in annual perennials together. But, yeah, I got a bachelor's, second bachelor's in environmental horticulture. Technically, it's interdisciplinary studies because I did public gardens management. Right, Right. And then thought I wanted to do landscape architecture after that, went back, started la, Found it to be way too engineery and drafty for me.
Jordan Upkavage
Yeah, Too caddish.
Aaron Alvarez
Way too much cad. Got so sick of doing roadway alignment. And then because I was a ta, the thing that was like the straw that broke the camel's back was I was sitting in our plant selection class, who was taught at the time by the chair of the LA department. And he was a nice man, obviously very experienced, but he was talking about plants that would or would not grow in Gainesville. And there were a couple plants that we had just learned, like, literally that week in Plant ID Lab that were outside the landscape architecture building. And he was like, there's none of these in Gainesville. You can't find these here. And my students are turning, no, I didn't. I was keeping my mouth shut. Right. I learned a little bit of a lesson where I'm like, I'm not going to correct this man in the middle of his lecture. But my students were turning around, looking at me, going, you're in. Are you gonna say something? And like, I remember it was. I feel like it might have been Brett. It was one of those people who was Yalls contemporaries in class, flat out said, well, Erin taught this this week, and she told us it does grow here. And then I could feel myself just like, ooh, shred. And he asked me about it. I was like, well, there's actually. There is one in McCarty Courtyard, but that's a protected area. Da, da, da, da, da.
Jordan Upkavage
Or is it the hass avocado tree?
Aaron Alvarez
There's the avocado tree. There was a Parodis palm, is what he was talking about, the Acyla raphae wrightii. And I was like y if actually if it's protected, it does pretty well.
Jordan Upkavage
It's a microclimate.
Aaron Alvarez
So. But yeah, that was that. In that semester I think I was doing all construction and drafting except that
Jason Lee
class and landscape architects have that effect on people.
Aaron Alvarez
They do.
Jason Lee
I was going to get a landscape architecture minor and I made it through four out of five classes. And on my fifth class we got into an argument about plants and they said that plants don't matter was the basis of the argument that they don't have anything to do with landscape design or landscape architecture. And I disagreed and I did not go back to the class. I probably wouldn't drop the class and told Lisa hall, our academic advisor I'm not getting a landscape architecture minor. And that might be another reason why I wasn't Lisa's favorite. You need to just finish your class. No, I don't. I need to not go speak with these people again because I don't value their opinions anymore.
Aaron Alvarez
Yeah.
Jordan Upkavage
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Jason Lee
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Jordan Upkavage
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Jason Lee
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Aaron Alvarez
Like the first. I remember the first design studio because if you didn't have an undergrad they would put you in the studio for your master's degree. Because I started with a master's for the master's program so we had to go during the summer. It was like the remedial catch up studio for those who hadn't had undergrad and we were in there with the seniors who were in the undergrad LA program but we were first year master's students and they all said that same thing. I would start with plants in mind. I'd see a Space and okay, I picture this here and that there. And now I understand the wisdom of it. They don't want you to get hung up on a plant to where you don't think about the possibilities of the space. But as a kid, or as a kid, as a student, I was thinking, and I was kind of a kid at the time, well, if I know the perfect plant, why wouldn't I have it in mind? And they're talking about form. But yeah, that attitude really bothered me.
Jordan Upkavage
So what are you supposed to think about if you don't think about the plant, think about what you do with the space. Is that what that's about?
Aaron Alvarez
Yeah. You'd say instead of saying I want a Schumart o', Kerry, you'd say I want a large ovate deciduous tree and then pick the species based on the site and because when I was in horticulture, my very first semester in environmental hort, after I talked to old Dennis McConnell, I started my internship because I was like, I don't want to wait. We're going, let's do this. And so I went and worked at a wholesale nursery and I got to see the industry as a wholesale nursery employee. And that ruined me in a lot of ways. But it also gave me a heads up about what designers do and how that relates to.
Jordan Upkavage
So it took me a few seconds to connect the dots on the statement that you made, Jason, of the plant doesn't matter. I think I understand. It's not that plants don't matter. It's the specific flavor of plant doesn't matter. What matters is the characteristics and feel and texture and shape and size that matters. Then the plant fits the description of what you want.
Jason Lee
And in the specific argument that I was in, I agreed that the function comes first, the design comes first, but then you still have to know what plants to put in, where the plants go. That's where we were lost in our argument. I agreed on their point of design. It's like I agree with you. It's like me arguing with Dan. It's like I agree with you on this point. I said, but this still matters at the end of it. So maybe it's not the same because I was agreeing with Dan 100 when we were having our argument. But the, the fundamental of you still have to know what plants to put in to put the right plant in the right place.
Jordan Upkavage
Like zone wise.
Jason Lee
Zone wise, they have no. Well, that's why we as landscape contractors have to fix so many landscape architect plans because they still don't know, because they don't give a. Like, at the end of the day,
Jordan Upkavage
it's like, why do I see Shoe Mart Oaks in city of Tampa? And they're all going to die. And it's the stupidest decision ever.
Jason Lee
Yes, exactly.
Aaron Alvarez
Yep.
Jason Lee
Yes.
Aaron Alvarez
And it's not. It may. Worst case, they don't care. Right. Best case, they care, but they're misinformed. So. So many of them have zero horticulture experience for a while. My dream job was to be a horticulture consultant at an LA firm because I could see the design side and I could see the plant side, but there's no way I'd be too crazy. But that to your point, they will. You get an LA in Michigan who's working for a big international planning design firm. Right. And they get a job for a huge site in West Shore Plaza and then they look up in a book what plants grow in Florida.
Jordan Upkavage
Oh, B6. It's fine.
Aaron Alvarez
Exactly.
Jordan Upkavage
But it could be a cuspy fringy and then they spec it and you can't get the damn thing.
Aaron Alvarez
Yep. Or a California nine. It's not a Florida nine, it's a California nine. Well, what does that mean?
Jordan Upkavage
I don't know.
Aaron Alvarez
Well, I do. And it's a huge difference. Right. But they don't teach that in LA school. And that's. That's part of.
Jason Lee
And you're right. And some of us probably not that they don't care. It's that they're not being taught because the teachers don't care. Professors. Well, at least all the ones. All the professors at UF that I went to class with didn't give a shit. But that's why like with Bryce, Bryce does construction ability reviews. So for landscape architects, because he's a great contractor and installer and so he's checking to make sure that the right stuff goes in the right places and that's it. So like there. There are people for. There are checks and checks and balances for that.
Jordan Upkavage
I need your. I have a project and I need your guidance on this project. Okay. There is a apartment complex being built in Tampa. It's called Six Mile Creek is the area. And I've worked with the builder over the past 10 years on other apartment developments. Being the enzyme with the city of Tampa, the arborist doing all the arboristy things. Well, I referred in a consulting arborist to wear that hat because I don't have time for it. And the consultant did a great job doing what he had to do. We did the tree trimming root pruning. Great job. Now the guy that I've known for a decade goes, jordan, we got this wetland on our piece of property. It's a pond that is 150ft by 50ft, small pond, it's a wetland. And he said, jordan, when you come in the development, that's the money shot. You're going to look at that. You're going to hook right to the clubhouse. The clubhouse is going to look at the pond. The gym and the treadmills are going to look at the pond. He goes, we need to to the owners, I got to give them a number to clean it up and make it look good. Can you do that? I'm like, yeah, well, of course I can do that for you. So we got to handle the environmental protection commission of Hillsborough county, you know, because it's a wetland and we need permits and sign offs to you get rid of invasives and herbicide invasives. Get rid of some natives like willow. They're native, but they can be overtaking and not that pretty. Just like dog fennel. It's a native, but it could be less desirable. Right? So we're gonna have to nuke some of the nativey willows and dog fennels, get rid of the invasives and the whatever the hell invasives that are everywhere and clean up some trees. And so I have a cost from my cousin Miles who's wetland delineation, spray core applicator deal. I got a number for him to handle permits and sign offs and herbicide. I have a number from a landscape architect to design the three cypress here, two maples here, some alligator pickerel, plop, plop, rush thing here. I have his design number, but what I need is what is the installed cost. So if we can look at this circle on the Internet and we can just guess that we're going to have 630 gallons, 103 gallons. And if you could give me like a package, a bronze package is going to be 12 grand installed or a super kick ass package is 22,000 installed. And just I need to give them a bid of here's a package you can buy for 30 grand. It's this for 60 grand it could be this. But I'm trying to estimate an install package where there's no design yet. I got the plug number to make the design, but I don't know a plug number of what it would cost to install. That way I can go to the guy and says, hey, do the buyers want to spend 60 grand?
Jason Lee
Spend, that's where you need to find out how much the buyers want to spend. We don't know.
Jordan Upkavage
We don't know.
Jason Lee
Of course you know.
Jordan Upkavage
We don't know if it's 30, we don't know if it's 60.
Jason Lee
Yeah, we just don't know. I don't know how much things cost, Jordan. We don't know. Right, so just give us some ideas. So the conundrum of being a landscaper. I want to take off. Oh, please. Reduce. What were you talking to? You're talking to your guy. Oh, let's just make a 3 introduction cut here and a 5 inch reduction cut here. So easy, so easy to bid tree work.
Jordan Upkavage
Yeah.
Jason Lee
Now you bid landscape. No, but it's, it's.
Jordan Upkavage
I'm going to show you this circle and then I want you to spit out X. I want you to say two to nine shade trees, 50 to 103 gallons. And I want you to vomit a number and then I want you to change it to something sexier and spit out a number.
Jason Lee
And that's how you come up. I mean, this. You have to come up with just the ballpark. You got to come up. We're gonna have this quantity of shit
Jordan Upkavage
so we can know what to design.
Jason Lee
Yes. It's like, all right, we're going to come up with this quantity and this is going to be the budget for this quantity. And then we'll come back through and make it pretty.
Aaron Alvarez
Yeah, yeah.
Jordan Upkavage
So we need six beers and then we'll be prepared to do that estimating exercise.
Aaron Alvarez
Yeah, it's no sweat.
Jason Lee
We can help you with that.
Jordan Upkavage
Cool.
Aaron Alvarez
But how are you going to get in there? What's the access? Can you bring in the machine?
Jordan Upkavage
Oh, yeah, this is Tony.
Aaron Alvarez
Okay.
Jordan Upkavage
Oh, oh. Hand labor only. Yeah. Tree guy you were telling.
Aaron Alvarez
What was the story you were telling about the customer and she was so sweet and really high end customer. And you were talking about pricing, but walking under the low branch and getting your crew to like go through a really narrow gate.
Jordan Upkavage
Yeah, we did the job. Knocked it out of the park. Couldn't be happier.
Aaron Alvarez
Beautiful.
Jordan Upkavage
Fricking perfect.
Aaron Alvarez
Love it.
Jordan Upkavage
Didn't take a leaf off of that adjacent weeping podocarpus. We ducked under it 300 times.
Aaron Alvarez
If only you'd filmed that. I would have paid to watch that.
Jordan Upkavage
That. Yeah.
Aaron Alvarez
The story you told was compelling.
Jordan Upkavage
No, they did a great job.
Aaron Alvarez
Good.
Jordan Upkavage
Yeah, we took two days. Yeah, she was saying that it's like, okay, like, that'll be another thousand bucks. And then like when it was done, I was like, well, this just became a two day project. And it would just double. And I was like, guys, this is going to be. I'm not asking something. I'm asking something ridiculous of you. But we got two days to do
Jason Lee
it, so chill out.
Jordan Upkavage
It'll be fine. Take your time. Like. All right, we'll get it.
Aaron Alvarez
Beer's on the after.
Jordan Upkavage
Yeah. It's only a bastard when you don't have time to do it like that. That an un. True, unrealistic timeline for the deliverable. They're looking for Y. Yep. Yeah. Thank you, Switchy.
Aaron Alvarez
Love them.
Jordan Upkavage
Yeah, Switchy.
Jason Lee
Pretty cool.
Aaron Alvarez
Yep.
Jason Lee
We're. We were talking about Tang Plan id.
Aaron Alvarez
Yeah, Tang Plan id. Okay.
Jason Lee
Horticulture club.
Aaron Alvarez
Oh, yeah. Join the club.
Jordan Upkavage
Then you just stayed in. You stayed in the circuit.
Aaron Alvarez
I mean, yeah, basically I kind of. I, I, degree wise.
Jason Lee
When did you start? Because you were a grad student. Whenever I started, I started.
Aaron Alvarez
Good grief. I started at UF in 95, started in horticulture for my undergrad in 2001, finished with my undergrad in horticulture in 040304 and then went right into grad school. No, that's not true. Yeah, I went into grad school for la, but then halfway through my second semester, I switched over to start doing research and environmental hoard. And that's when Sandrock came. He took me on as his grad student. And originally I was going to be looking at quantifying the value of landscapes. We were going to plant model landscapes and track people's eye movements as they looked. This was back in the early aughts. And then academic new professor hierarchy. He got shuffled to the tree unit Citra, where we laid out a bunch of native and non native research plots. And then Gilman ate that because it was going to be lucrative and awesome. And then I moved to half of a project in Gainesville and half. But yeah, it was early aughts. Like 2004 was when you started five.
Jason Lee
Yeah, I started in 2004.
Aaron Alvarez
Yep. So I'd been there two years because
Jason Lee
that was our first trip to planet.
Aaron Alvarez
But yeah, I joined the undergrad club. Was in that for two years. I think was president the last year. I think I was president. Yeah, I was president.
Jordan Upkavage
And then all the cliquey went away with regime change.
Aaron Alvarez
Well, I don't know about that. We got accused of being cliquey. So I could see. I saw how it was on the other side. Like we got accused. It was Jen, Allison, Grace and me, the coffee Clatch. Right. And someone came in the club. Y' all are so Cliquey. I was like, what does that mean? Clicky. We have a good time together, but you can come have a good time with us, too. Like, we're not exclusive.
Jason Lee
Well, you have to stand up at the end of the meeting and then offer to have everyone come back and drink beers at your place.
Aaron Alvarez
And that'll do it.
Jason Lee
That will do it.
Jordan Upkavage
And I will be very clicky if you're not coming over and helping me carry my couch from the living room to the backyard. I'm sorry, man. I invited you to my home. You're not coming. You're clicked out, bro.
Aaron Alvarez
You're not welcome here, even though you're invited. But, no. I met you in grad school, Jason. Right. Because it was. Sandwich Rock was coaching. And I remember he told me Sandrock
Jason Lee
put the team together and brought us to the University of Maryland.
Aaron Alvarez
Yep. And I remember him asking, was it your first plane ride?
Jason Lee
Yeah. First trip on a plane.
Aaron Alvarez
I think I sat next to you and we talked about that. Maybe. But Sandrock was like, jason doesn't know anybody yet. He's. He's really promising, so make sure he doesn't get.
Jason Lee
You know, I didn't know. I. I didn't know anybody. And where I came from, it didn't matter. It's just like, oh, I'm just going to go home to Putnam County. And we just started hunting alligators. So I was like, no, I'm going to go home every weekend. I just need to get done with school. I'm going to go and work, and we're going to hunt alligators. And then springtime came, and we went to the landscape competition, and Sandrooks was like, oh, you should do this. It's like, oh, no, I don't think so. He's like, no, you should. It'll be fun. You can, you know, drive machinery and do whatever. It's like, okay, whatever. I like driving machinery. So then I remember Aaron coming up as we're walking across campus. She's like, hey, I'm supposed to come talk to you because you're the quiet one and I need to get to know you. And it's like, okay. It's perfect.
Jordan Upkavage
They're usually the killers. And I want to make sure you're. I'm not on your list.
Aaron Alvarez
Yeah, it was funny. Sandrock, I think, because he really liked you, wanted you to get involved, and he wanted to make sure you had, like a. I'm like, I don't think I'm the buddy for this guy. But, yeah, I'll go talk to Him. He seems nice.
Jason Lee
Well, then him and Lisa all too. They're like, you should join the horticulture club. It's like, I'm not joining some club. Yep, you should join that. I said, yeah, I'm not joining the club. Then after going. But after going to Planet, it's just like, oh, maybe I'll join the horticulture club. So I did the next fall semester.
Aaron Alvarez
Yep. Yep. Was that Baltimore?
Jason Lee
Baltimore, Yeah.
Jordan Upkavage
Y' all know something I don't know?
Jason Lee
Well, it was my first plane ride, and I wasn't 21 yet. So everyone gets to the airport and they're pounding booze. It's just like, man, I'd like to have a drink, but I don't know anybody. I should just ask somebody to buy me a drink. And so it's like, okay.
Aaron Alvarez
It was like, Burns Barnard, Neil Alina, Justin Scarloff. Justin Scaroff. But a good group. You know, these people, Jordan, like, yeah.
Jason Lee
So we get half of them.
Aaron Alvarez
Half of them.
Jordan Upkavage
Yeah.
Jason Lee
So we fly. We go to Maryland. We're doing our thing. Once we got to Maryland, then I got to know John Burns and said, john Burns, will you buy me a case of beer? And he did. And that was very gracious for John for that. But then at the same point in time, don't know Neil. Neil disappears. I don't know Neil at all. Neil disappears, and Neil comes back with great stories. He found a drum circle.
Jordan Upkavage
Sounds fitting.
Jason Lee
And all these things. And he had an adventure. So he's like, oh, I like Neil. Neil's got all these stories. He seems like a fun guy.
Aaron Alvarez
We're in this hotel, and it's got the outside rooms, but it's two story, and the parking lots and the. So you can kind of see across and down. And the room I was in, no shade to the people I was in the room with, if you remember being in. But I didn't. They weren't my people. So I was like, I'm gonna go find somebody else to hang out with. And so I found. I saw the open door and heard the noises and saw the beer. I'm like, that's where I need to be. So we went up there, and it was everybody but we had been to one of those liquor stores that it's like a lounge and the store.
Jordan Upkavage
Yeah.
Aaron Alvarez
And we go walk in an all college kid like, hey, we're here for beer. Got an underage guy in the parking lot. Da, da da, da da. And it was like the record scratch, you know, when you walked it. Yeah. And. But it Was a night of first. So we get our booze, we go back to the hotel, we're there hanging out. We learned about pennies, something we never knew.
Jordan Upkavage
And Neil.
Jason Lee
Neil forgot about Sam. Yeah.
Aaron Alvarez
And he comes back and it's like, oh, I found a drum circle. I hopped the fence and I found. I heard drums and I followed the drums. And he was gone for like four hours and came back with all these stories about, like, a dog and a drum circle. And that was a fun event. I had never been to Planet. That was my first landscape competition too. But, yeah, it was all.
Jason Lee
And then sadly, Dr. Sandrock left after that year.
Aaron Alvarez
He did.
Jason Lee
And started the demise of the horticulture department.
Jordan Upkavage
Yep.
Jason Lee
Which we should not derail our podcast with.
Aaron Alvarez
No, the Environmental Horticulture.
Jason Lee
The Environmental horticulture department. So then when did you. So you would have had to have taught residential landscape design that following year, following semester?
Aaron Alvarez
It was before that I actually taught residential landscape design, I think before Sanrock even got there, because Nell found out that I had done it professionally and hired me to teach when we didn't have an instructor.
Jason Lee
So when I took it with you, it was after Sandrock left.
Aaron Alvarez
Yeah.
Jason Lee
So it would have been in 2005. And that introduced how we started working together.
Aaron Alvarez
Yep, that's right. Yeah. I forgot. I taught it again.
Jordan Upkavage
So y' all had class together.
Jason Lee
Aaron was teaching the residential landscape design class.
Jordan Upkavage
Got it.
Aaron Alvarez
Yeah.
Jason Lee
Galen was in there with me.
Aaron Alvarez
That's right. Y' all sat in the back.
Jason Lee
Yep, we sat in the back. Sure did.
Aaron Alvarez
I remember that. Yeah. But no, I was teaching landscape. I wasn't full faculty. I was a grad student.
Jason Lee
Yeah.
Aaron Alvarez
Did we do the front of Fifield? You were there when we did the front of Fifield. Right. Did you help with that install? Okay, so we must have done it right after that.
Jason Lee
Yeah.
Aaron Alvarez
But yeah, I was working, going to school. So while I was in grad school, I was doing landscape design and actually got in trouble with Sandrock for that because he moved away and left me in the middle of my program. I went to Oregon, fucked off and took another job. And I was there working and allegedly finishing my research with Michelle Scheiber down in Apopka and unsupervised. Aaron is a very adventurous creature. So I didn't have a lot of guidance in my end stage research. So I would, like, go do my research plots, but I could go make money instead of just sitting in the library. So I would go make money and then I would get little jobs and go to the club or Class and say, who wants a landscape job for the weekend? I'll pay you this amount of money. And Jason came out, and I remember after having worked with people watching him and going, I've never worked with anyone who, like, works harder than me and doesn't have to be told what to do. Like, he would just see things and do them. And I'm like, you do that too. Do you want more work? Yeah. I realized it was definitely a good match.
Jason Lee
That's how Deep south landscaping was formed. Aaron even brought props.
Jordan Upkavage
Hold it. Open it up. Let me look at it.
Jason Lee
Look at this blast from the past.
Jordan Upkavage
Deep South Landscaping Lesson learned on that shirt.
Aaron Alvarez
So y' all can't see, but it's a work shirt. It's cotton. Gildan. I think it's Gildan. And the logo is old school screen printing. And the whole back of the shirt is just solid screen print.
Jordan Upkavage
What's wrong with that?
Aaron Alvarez
It's so hot.
Jason Lee
When you sweat, it sticks.
Aaron Alvarez
Sticks to your back.
Jason Lee
Feel it.
Aaron Alvarez
It's like a little homunculus.
Jordan Upkavage
Have you seen an independent tree service shirt?
Aaron Alvarez
So hot. How do y' all not just sweat?
Jordan Upkavage
I wear black Columbia.
Aaron Alvarez
Well, there you go.
Jordan Upkavage
No, we sweat a lot.
Aaron Alvarez
I know. I sweat, too. You know, sweating. It happens, but that is. It doesn't breathe. It just. And then it gets cold.
Jordan Upkavage
Look at how petite this is.
Aaron Alvarez
Well, I was petite then. You still are. Well, thank you.
Jordan Upkavage
A cute little bunny fly wearing a Deep South Landscaping shirt.
Aaron Alvarez
Yeah.
Jason Lee
I mean, we did. What? We did Deep south for about two years.
Jordan Upkavage
We did Deep south landscaping hat. Nice. Dso. How many giggles did you guys get over that?
Aaron Alvarez
So many.
Jordan Upkavage
So many.
Aaron Alvarez
Jason, we used to go to. Was it Bass Pro? We would go hang out at Bass Pro. And I was like, I need a real tree hat because he had realtree everything. And I was like, I need a real tree hat. And of course, the adult ones were too big for me because I had a little bean hat head. And so I bought a youth large made in Bangladesh and told the guy,
Jordan Upkavage
I'm like, the best hats are from.
Aaron Alvarez
That's right. I was like, I want this embroidered. And he's like, okay, what do you want? I was like, deep South Landscaping on the back. I went dsl. And he just went, no, sure. And I was like, yes. I didn't even think about it, honestly, till after it's. But, yeah, we did.
Jordan Upkavage
Warmed my heart.
Aaron Alvarez
Yep. We did Deep south landscaping for a couple years. Got in a little trouble, made a
Jordan Upkavage
little money, stiffed the government, definitely. Good God.
Jason Lee
Love it. That's Way more profitable when you don't have to pay taxes.
Aaron Alvarez
Yeah. But then I graduated. Mom got sick. You had opportunities on the coast, so we kind of went our ways and stayed friends. And I moved Atlanta, Orlando, and then came back to Gainesville teaching as faculty. Eighteen years later, now I'm back in.
Jason Lee
Eighteen years later, now back at Skyfront. The band is back together.
Jordan Upkavage
Decided to stick it to the man one more time.
Aaron Alvarez
Yeah.
Jordan Upkavage
All right.
Aaron Alvarez
They stuck it to me for long enough, so.
Jordan Upkavage
Good, good. So you stuck it up the barrel of uf and now you're back in private. Free market capitalism of sky frog landscape. Yeah, Hell, yeah.
Aaron Alvarez
Sure, Right. Yeah.
Jordan Upkavage
Is that not what it is?
Jason Lee
Private industry.
Aaron Alvarez
We're private. Yeah.
Jordan Upkavage
Isn't that what I said?
Aaron Alvarez
Yeah, you did.
Jordan Upkavage
I didn't say corporate America. I went through my head, but that wasn't what I was looking for.
Aaron Alvarez
Private side.
Jordan Upkavage
Yeah, for sure. Well, that's damn cool.
Aaron Alvarez
Yeah. Long circuitous story. Sorry.
Jordan Upkavage
I mean, thank you.
Jason Lee
It was beautiful.
Jordan Upkavage
I feel like I saw it in my head. I could close my eyes and watch it happen. Yeah.
Aaron Alvarez
So when did I. We met at Rob Duvall's park party. Or were you in school? No, we met. Where did we meet? Jordan, do you remember?
Jordan Upkavage
Is this a trap?
Aaron Alvarez
No, it's not. I'm trying. I know that. No, it wasn't Rob Duvall's party. We met. We met outside of that. But you invited me to a party at Rob's, and I remember showing up at the party or. Somebody invited me to a party at Rob's house. It was behind the alligator. And I showed up.
Jordan Upkavage
Brick building. The brick building with the jade plant.
Aaron Alvarez
Yep. And it was E. I don't think it was you because you were way too chill. But Rob or somebody got completely skeeved out because I was at the party and I had been their design instructor. I think it was somebody who was
Jordan Upkavage
in the class, not me.
Aaron Alvarez
No, it wasn't you. It was either Rob.
Jordan Upkavage
It was like his roommate. That's what it was. It was Rob's roommate who ended up playing Hot for Teacher. Do you know this? Who sings this song?
Aaron Alvarez
Hot for Teacher. Van Halen. No, I don't.
Jordan Upkavage
One of.
Aaron Alvarez
Yeah.
Jordan Upkavage
Whoever that is.
Aaron Alvarez
That's not.
Jordan Upkavage
Yeah, I forgot about that.
Aaron Alvarez
I forgot that I played it.
Jordan Upkavage
Yeah. I thought it was Rob's roommate played it. And then you're like, all right, you're busting my balls enough. This is kind of weird. You're making it weird now. It's weird. I've got to go.
Aaron Alvarez
Yep. That's exactly what happened.
Jordan Upkavage
Yeah. It was Rob's roommate who made. Who was a computer nerd.
Aaron Alvarez
Okay. Couldn't remember who was James.
Jason Lee
Same as James.
Aaron Alvarez
Richard. Sure.
Jordan Upkavage
Not that one.
Jason Lee
Not that one.
Jordan Upkavage
Not that one.
Aaron Alvarez
No.
Jordan Upkavage
The other guy was named James. Yeah, yeah, yeah.
Aaron Alvarez
Because he had. There were girls there. And he was making a big deal out of that, too. Like, there was a papasan and I remember him.
Jordan Upkavage
The potato.
Aaron Alvarez
Yeah, yeah, yeah, the potato. Anyway.
Jordan Upkavage
Anyways.
Aaron Alvarez
Not a trick question.
Jordan Upkavage
Yeah. Okay.
Aaron Alvarez
Was our meeting an epic moment that I have forgotten and you.
Jordan Upkavage
No, I don't know.
Aaron Alvarez
Okay, good. That makes me feel bad.
Jordan Upkavage
No, I don't know where we first met.
Aaron Alvarez
It might have been that party. Because I remember hearing about you and I think I met you there for the first time.
Jason Lee
Oh, man. Jordan's a good guy, man. Oh, you'll like him a lot, man.
Aaron Alvarez
Yep.
Jordan Upkavage
No, just friends of friends. And I don't know what social event or where or you just.
Aaron Alvarez
I just became.
Jordan Upkavage
Yeah, just flew in like a bunny fly. Camping.
Jason Lee
Might have been camping.
Jordan Upkavage
Could have been camping.
Jason Lee
Camping was probably one of the first real experiences. Yeah.
Jordan Upkavage
Yeah. That was fun.
Aaron Alvarez
Definitely.
Jordan Upkavage
So I. On Monday, we're cutting down some gigantic bamboo, and I was telling my client about Swahili and what you can do with gigantic bamboo.
Jason Lee
So have they contracted you?
Jordan Upkavage
We're doing the job. So if you.
Aaron Alvarez
Which job?
Jason Lee
Which job? The construction of a.
Aaron Alvarez
The custom carpentry job or the bamboo clearing job?
Jordan Upkavage
The bamboo job we're doing on Monday. So. So I will just tell you. You can make a bong out of bamboo, and you can make it however long you want to make it, but you need a piece of rebar that is long enough to beat the little ballasts out in between the nodes. And I was telling my client, with this massive stand of green bamboo that I read once in a book that there was a bong named Swahili that was 12. Between 12 and 13ft long. How long was it in the. You would remember, Jason. You read the same book, I think
Jason Lee
in chapter seven, it was 12ft, 5 inches.
Jordan Upkavage
12 foot 5. Yeah. So you make a 12 foot, 5 inch bong and name it Swahili out of bamboo. And I gave him the instructions that I read in the book, and he found that fascinating and requested that I leave a few pieces of bamboo for him. I was like, you got it, sir. So we are doing this job on Monday and I got to share the parables of the folklore book that I got to read in my multicultural film class when I was at Florida State and Jason picked that up during drop ad.
Aaron Alvarez
Love it.
Jordan Upkavage
And he left landscape architecture. Amazing how. And you have an affinity for reading too.
Aaron Alvarez
I do. I love books.
Jason Lee
Yeah.
Jordan Upkavage
Great one.
Aaron Alvarez
I love cultural studies books mostly.
Jordan Upkavage
Yeah. So that's a cool thing that allegedly can be done.
Aaron Alvarez
That is cool. Yep.
Jordan Upkavage
Yeah.
Aaron Alvarez
Just need the right access points. Just like a good landscape job. You got to know how to get in and how to get out.
Jordan Upkavage
DSL most of the time helps you out with that.
Aaron Alvarez
Every time we.
Jason Lee
Mm.
Aaron Alvarez
Yep. Okay.
Jordan Upkavage
Are we gonna keep going? Are we done?
Jason Lee
Keep going for another where Aaron is on a time of going to pick up her.
Aaron Alvarez
Pick up DJ I do Picking up Donovan.
Jordan Upkavage
Okay.
Jason Lee
So I think in. In another future episode we can dive deeper into Sky Frog conquering the world and Aaron's position as our business development manager.
Aaron Alvarez
Yeah.
Jordan Upkavage
And get an update on what that looks like because it's been. Been a little bit of time since that started and see how it is still. It's hard.
Jason Lee
Still early. Well, Aaron and I will. I can, we can wrap it up on this, this point. But it's like I'm. I'm fully aware of how long it's going to take. Like it's going to take. It could take years. It's not, it's not. It's nothing that's going to happen overnight. Relationship building takes time.
Aaron Alvarez
Look at us.
Jason Lee
Yeah. And for us. Well, even with you in tree season and hurricane season, like that's, that's a season.
Jordan Upkavage
Yeah.
Jason Lee
Like our bidding season for commercial landscape maintenance, which is going to be one of Aaron's targets. I mean that doesn't start till July or August. So now it's a cram. Like now it's cram as much networking in as you can in this short time to try to get on people's bid lists and make friends and all that stuff. And then Helen, even, I mean if we get on people's radar in 2026, that's great.
Aaron Alvarez
Great.
Jason Lee
But really like my goal would be you're trying 2027.
Jordan Upkavage
Yeah. You're budget. You're bidding this October for 2027's production.
Aaron Alvarez
Yeah.
Jason Lee
And even. And even looking into like getting on the bid list for 2027. Like I see like, like with Aaron coming on board and once you get flywheel spinning like I see it, the connections will really start paying dividends in like 2027 I think is when it's going to start. And then just in the future just be ongoing and ongoing and ongoing. But so I'm fully mentally prepared for that. You might not Be with Fukarino.
Jordan Upkavage
But me and Andrew, we have bid one job so far.
Aaron Alvarez
Yeah.
Jordan Upkavage
That I would not have bid without Andrew being present. We got to see the other person's bid. Not the number, but the language that was. Raised the trees to 18ft, period.
Aaron Alvarez
Wow.
Jordan Upkavage
Hauled debris like that was it. And then our proposal was beautiful with a map and a schematic and pointing arrows. And like, I worked for the bid. It's our first one to do together, so I'm like, gonna work extra hard and take a screenshot from satellite view and like, mock it up and do a bunch of fancy language. So our bid looks like we actually tried. It's probably more money than the other guy, but at least we're swinging at
Aaron Alvarez
a ball, you know? Know.
Jason Lee
Janita Fukarino, join C A I. C A I definitely.
Aaron Alvarez
Yeah.
Jordan Upkavage
He joined something called caba, which is Carrollwood Area Business Association. But that's bigger than just Carolwood.
Aaron Alvarez
Yeah. CIA's Community Association International. And that. That was really big. When I was in Sarasota down there for extension, they did a lot. So Tampa Bay, they've got a lot more here. They're. They're in, like, Jacksonville, St. Augie, they're trying to do more in Gainesville, but down there they're big. Yeah. That'll help lot a lot. Especially for trees. Yeah. Okay.
Jason Lee
Another future episode. Be awesome. If we can get Aaron and Fukurino on at the same time, that would be cool. I'll talk business development.
Aaron Alvarez
I love that episode you had with him. That was really interesting to listen to. He sounds like a good guy.
Jordan Upkavage
What we didn't talk about is he talked a lot about eye drops, but he used to do.
Aaron Alvarez
He did. There was a lot.
Jordan Upkavage
A lot of turgor pressure problems in reproductive area. Yes. It's called triple P. And it would be an injection just like Carpajet. Right to the pecker. Yes.
Jason Lee
Which I still can't believe he didn't bring up on the Dino Jordan tells me the next episode and drops it on me. It's like, huh? Yeah.
Aaron Alvarez
He's hiding that the whole time.
Jordan Upkavage
He did wang injections as the primary book of business.
Aaron Alvarez
I didn't know those weren't self administered. I thought Wang injections were self administered.
Jordan Upkavage
Oh, they are. But he makes the wing sauce.
Aaron Alvarez
Oh.
Jordan Upkavage
So you come in, you buy the wing sauce and the.
Aaron Alvarez
Right.
Jordan Upkavage
The shot machine.
Aaron Alvarez
Right.
Jordan Upkavage
And then you go do your own wang yourself.
Aaron Alvarez
Diy.
Jordan Upkavage
Yeah.
Aaron Alvarez
Dyi.
Jordan Upkavage
Dyid do your own deeds.
Aaron Alvarez
Sure.
Jordan Upkavage
DSL done dirt cheap. All right.
Aaron Alvarez
Okay.
Jordan Upkavage
Let's be done with this.
Aaron Alvarez
Hey, thanks. Thanks for having me.
Jason Lee
Thank you.
Jordan Upkavage
Thanks. Highlight of my day right now.
Aaron Alvarez
I gotcha.
Jason Lee
Adios.
Jordan Upkavage
Adios.
Jason Lee
As you continue your journey toward entrepreneurial success, let Jason and Jordan be your trusted companions on this uphill climb. Don't miss out on future episodes of the Green side Up podcast. Make sure to hit that follow button to stay updated. For more ways to connect with the guys, check out the podcast description. Thank you for tuning in. And remember, keep working hard so you can play even harder. And keep the Green side Up.
Sa.
Host(s): Jason Lee & Jordan Upcavage
Guest: Erin "Bunny Fly" Alvarez
Date: April 23, 2026
This episode is a lively, candid, and often humorous dive into the origins and career journey of Erin Alvarez—now a business development manager for Sky Frog Landscape. The trio of Jason, Jordan, and Erin share stories about early influences, the sometimes-bumpy road through academia, and how hands-in-the-dirt experiences forged Erin’s lasting bond with the green industry. It’s an episode rich with nostalgia, practical insights, insider banter, and a big dose of real talk on what it takes to find your place (and passion) in landscaping and tree care.
| Timestamp | Segment | |-----------|----------------| | 00:47–06:30 | Weekend plans, work-life balance, field banter | | 14:00–15:44 | Erin’s childhood introduction to nature | | 16:36–21:14 | College major changes, early work experiences | | 21:33–22:48 | Realization: outdoor work brings happiness | | 32:13 | “D is for done” – key academic turning point | | 34:15–36:07 | Joining the Horticulture Club, making connections | | 36:30 | Jason’s experience with LA classes undervaluing plants | | 38:46–41:49 | Wholesale nursery insights, industry disconnects | | 49:49–53:25 | Horticulture competitions, campus adventures | | 55:31–57:16 | Deep South Landscaping — humble beginnings | | 60:36 | “Just flew in like a bunny fly.” – Erin’s social arrival | | 63:19–64:15 | The patience required in business development |
For listeners: This episode is both a blueprint and an anthem for anyone blazing an unconventional trail in landscaping or tree care. Packed with practical wisdom, real-life gaffes, and the reminders that it’s okay to get a “D” as long as you keep showing up, “DSL, Drum Circles, and Deep Roots” is a celebration of finding your footing—and your tribe—in the dirt.