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A
Welcome to Green side Up, the perfect podcast for small business entrepreneurs looking to cultivate success in the landscaping and tree care industry. Join Jason Lee, a seasoned landscaper, and Jordan Upkavage, a true tree whisperer, as they share their wealth of experience and insights to navigate the challenges of growing your business. Get ready to hear real life stories, practical solutions, and invaluable advice that will empower you to thrive amidst the chaos of entrepreneurship. And now, let's keep the Green side Up with your host, Jason Lee and Jordan Upkevage.
B
Jordan, good morning.
C
Good morning, Jason.
B
All right, the record button has been pressed. We're good to go.
C
We are live. And it is Thursday. It is Thursday morning. Good morning morning America. Good morning, everybody. Good morning, San Diego. San Diego. What are you doing today, Jason?
B
I am. I am currently in my constructor at the office that has automatic lights to go on and off now. Oh, okay. I'm back in daylight, so now I can see you.
C
I love the audio. The audio quality of the cave that you're in, it is.
B
It's fantastic.
C
Perfect for my listening pleasure.
B
The communists have come and invaded or my audio technology here in Gainesville this morning. So you have. What kind of computer is this? I don't know. An HP, Intel Core 17. Quality, quality auto coming out of Gainesville.
C
I love it. So, you know, Mr. Producer might be able to push some buttons, but did you know that we have referred another potential client to Mr. Producer?
B
I. I do. I do know that.
C
You do know that, Yes.
B
I said, good. I give her. I gave her a son number.
C
All right, all right. So my wonderful wife, Sidney Eleanor Upcavage is a distinguished author, as many of you know, and she has published a children's book called Looking for Bunny Flies, and it is on the Amazons and the Barnes and Nobles. And she sells her children's book, which is about my children, our family, and going out and looking for these creatures called bunny flies, like half butterfly, half bunny. And they go out into the backyard and search for these creatures, and then they see the miracles of nature in front of them, page by page by page. So it is a picture, kind of a seek and find. There's a hidden bunny fly in some bushes and in some leaves and what have you. And it all stems around kind of a story that my wife's dad would tell her when she was a little girl about looking for bunny flies. So I was in the shower one day, Jason, this week, and Sydney was saying that, ooh, I got a link. You know, my book is on Spotify. And I was like, your book is on Spotify. And I was like, when did this happen? And she's like, yeah, it's got like little sounds and things and it's a dramatic reading. I was like, well, this is way cool. Let me hear it. And she meant it's a book that she's listening to that like she's reading like my book, my current book, I'm reading. So she's listening to some book about fairies. Like there's bad fairies and they trap humans and then there's some good fairies and I don't know, it's some fairy book. We listen to it when we brush our teeth and get ready for bed. So, like, I'm into the fairy book now, but I was like, we cross motionated of. I thought she was talking about her bunny fly book and she was talking about the fairy book. And. And then when I explained I thought she was talking about the bunny fly book, the little light bulb went off in her head and she wants a professional reading of Looking for Bunny Flies on Spotify. And because Greenside up already has some flavor of a platform, it's not that hard to put it on the Internet. So Sydney is going to record her own reading, an author reading of Looking for Bunny flies. And then Mr. Producer is gonna play with the sounds and like chime in some leaves rustling and some flapping of some wings and the. Of an owl. And so my lovely wife was just so excited to tell me that she talked to Mr. Producer, Brian Race, and that he said, I would love to do it for you. So. Voila. So plug for Mr. Producer. Thank you for cleaning up Jason's audio and thank you for being willing to work with my wife. I appreciate that. Your turn.
B
The. I think we should get her set up on one of the. The. Sure. Microphones. The microphone stand microphones that we have in the traveling box. Yep. And she can record on that.
C
And then we could. Yeah. And. And a video thing you could do a Little Insta Instant 360.
B
And for. For those of you out here listening to this wonderful audio, if you're listening to it today, the day this episode drops, we are currently recording this morning. This is this Thursday morning, not any other Thursday morning. And so I may be coming down to your house tonight for recording day tomorrow. Or if not, we can set Sydney up tomorrow and maybe have a recording of bunny flies. I like it.
C
This episode's going to come out like hot cross buns, buddy.
B
As soon as Mr. Producer works his magic. Buddy. Once we get on. I'm sending it. Homework's getting turned in late.
C
I like it coming out warm. All right, what do we got to talk about? We got. We got some construct. Do we have anything constructive to talk about, Jason?
B
Yeah, I mean, I have lots of constructive things to talk about. Getting. Getting those thoughts out of my head might be a little difficult because we are. We're busy, man. It's springtime is here. We are doing a bunch of work. We still have leads flowing in, which is like, this is. Anyway, we're. I'm tracking it, and then also I got a call yesterday with three other contractors, and we just catch up every two or three weeks and talk business. But it seems like every. In other markets, it's also still. Anyway, it's still trending that leads are coming in where normally we're kind of getting it, especially in our market since spring kicks off earliest in the country that we're still seeing leads coming in not overwhelming manner, but a very positive steady flow. So that is very exciting. And we were also talking close rates yesterday. And. Well, it's Mark from Michigan. So Mark from Michigan and Kevin, I think he said they're up like 40% in sales, like, year to date. What? Yeah.
C
So why?
B
How? He said. He just said straight up. He's like, the only thing we've done different is higher. Intrigue Media.
C
No, I'm calling on that. Come on. I like Intrigue, those Canadians just as much as everybody else, but there's no way. There's no freaking way they're up 40 freaking percent because they threw some money at some Canadians.
B
I don't know, dude. Mark's just like, I don't know, man. He's like. I thought with all this crazy stuff with Iran and fuel prices, you know, things would be. Things would be slowing down. He's like, but we're 40% and we're getting 30. You know, we're getting 30 because they use Element, and I don't know how Element works, but their sales come in and they get. Gets their coupons that let you know that they've got a sales call or a job to bid. So he said they're getting 30 plus. 30 plus leads a week. They do. They're also a full service business up there, so they do. They do all sorts of things. So anyway, but he. He's kicking ass. And I told him, I said, well, we're up on leads. I said, but we're not seeing. We're not improving our close ratio. Our close ratio is about where. Where it's been or a little bit lower. You know, I mentioned to him, then they asked me why. I said, well, why is that? I said, well, I said, I don't, I don't think it's necessarily our sales process because we've been working on that. We did get behind on getting some estimates out in March, which could take a toll on it. But I told him, I said, we've just gotten out of. And Gordon, I don't know if you've gotten any rain, but we finally know have been getting a few days of rain up here, so. Enough to make the Bahia grass come alive again.
C
I mean, we got a tenth of an inch yesterday for 20 minutes and then I think the most we got was a quarter of an inch.
B
Yeah.
C
Have you gotten, have you gotten a solid inch?
B
Yeah, probably throughout the company they would probably add up to an inch. I mean, it's nothing. It's no day long, day long deluge. But it's, it's been enough of a slow trickle that it's actually, you know, soaking in across multiple days. So I told him, I said we've come out of the worst drought that I can remember, like since I was a kid. And I think that has a lot of people in our market maybe being hesitant on pulling the trigger, especially if
C
they're getting grass or we haven't come out of it. It is just the first rain. It's in the. Currently the worst shot you've ever had.
B
That's. That's very accurate.
C
I'm being, I'm being no dude across the street from my house. The freaking neighbors. Well dried up, like for his house like to flush his toilet. It wells dried up. The, the old guy to the left of the old guy and then to the left of that guy that listens to weird music. Okay, The South African. That's non social.
B
So I think I'm hoping that for all the amount of. The amount of paper we're putting on the streets, estimate wise and well, for any other anyone else landscaping here in Florida, I would like to know if you guys are seeing similar things. But I know people are hesitant. We have some people that are accepting their jobs and saying, hey, I don't want to install. You know, I want you to do my favors now, but don't install my grass until, you know, October or November. That's fair. And it is fair. And then it's also. Our suggestion is let's just install your grass when it starts raining again on a regular basis because I also don't like installing grass In October and November because of web worms, but which is fair. So, you know, I think we've got some people that are hopefully holding off on saying yes due to the weather.
C
Well, what's your closing rate look like? Do you have that at your fingertips?
B
I, I do. We are closing. When I was looking at it before we were closing and of course it's all lagging. Right. So it's the way we're tracking our sales. You know, January's numbers are way higher than, than March, they've changed or there's more tabs than our sales tracker. So we're in January, we're closing 30, 32% by number of leads, but 50% by dollar volume. February, we're closing 54% by number of leads, 32% by revenue.
C
32 by revenue.
B
32 by revenue. So which, just which is interesting. So I go back and I'm trying to wrap my head around this and look at the seasonality of stuff, but just going back and looking month by month so far we had January where the phone started ringing immediately after New Year's. And I think it was people that were just waiting until after New Year's and wanted to get their stuff done. And so we had these people call in. Some of them were bigger projects. You know, we sold some good sized projects. I mean three, we had three projects over, over 20,000 and two of them were just over 30. So you know, for residential renovations, that's good for us. So a couple of bigger jobs come in which, you know, shows the increase in close by revenue there. But then in February it got really cold here. So it got really cold and the phone stopped ringing. And so we had, you know, less people call in, but they mainly wanted small things done. So we closed more of those leads, but then that's, you know, less of a dollar volume. And then March, March just turned into a show of providing leads. So, you know, I think we're at like a 30 close ratio there. But then we're still closing, we're still closing leads out of March. We had somebody accept their single ops the other day. I can't remember if I said this in the last episode. No, it had to happen last week. Yeah, they accepted. And there was. Ben had done the estimate in January and he got accepted. And it's just like, well, who's this? We don't remember who this is. And it's just like, oh no, we, we did that, we did that in January. And so without, without any follow up or without anything, just decided to click on their estimate. And so which just proves to me that we need to be mining back through these lists of follow ups, like don't give up after two or three weeks or if somebody ghosts you, like keep going back and, and don't just send the freaking email reminder that's automated out of your CRM software. Pick up the flipping phone and call somebody. That's, that's kind of what we're seeing. And so, I mean, when he had a decent, you know, April was pretty busy still, but we were up. You know, historically I don't know what percentage of leads were up, but no, if we were up, we were averaging like 25 to 28 leads in March and April over the past couple of years. And that's not just leads coming into our business. This is specifically estimates given for what we're calling our design build portion of our work. Yeah, but you know, we're at 25 to 28 on average the past couple of years. And in March we gave 44 estimates. April we gave 38. And then we've gotten, we've got 20. Well, this includes the estimates that we have scheduled out in to the middle of next week, but we've got 24 estimates on the books for May so far.
D
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B
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D
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B
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C
so all you were talking. I was just pulling my single ops. I got January through May right here and close rates, 61.9% is across the board of all salesman close rates. And then I broke it down per month. January, February, March, April, May. And our lowest month is 48%. Our highest month was April at 76%. So 50s, 60s, and then 76%. But our revenue, man, it's still not great. We're between 303 90amonth. Nothing's over 4. And then I pulled 2025. Close rates are similar. They're between 51% and 70%. Right. And I just told you this year I'm between 48 and 76. Last year, 51 to 70. It's the low and the high. But I have the lowest month of revenue is 3 42. The highest is 599. So our close rates are kind of similar. It's the dollar figure that's converting. You know, I got 340 and change. 340 and change. 590 and change. 409, 460 and change of last year. And then I got 3 15, 309, 386, 359. It's just we're not closing the dollar figure. I think it's because we don't have. There's just not as much work to do on these freaking jobs.
B
Well, it's. Is it the. Is it. There's not as much work to do because the hurricanes came and took all of your branches away, or is it because you just have fewer. You still have fewer leads going in?
C
Well, the closing rate's the same now. I don't, I don't know about number. Oh, damn. I'd have to look at number of
B
acceptance because it's either it's either lower dollar volume or it's. Or it's number of. Number of jobs or both.
C
It's both of them.
B
Which still from stemming from your hurricane vacuum. I mean, sounds pretty normal, but I
C
think it's mainly not. I think at the beginning of the year it was less phone calls, but I think it's smaller dollar figure per job because either there's less work to be done because they got the box checked already when there's just no rain.
B
But you're also running. You're also running six. Six less guys. I mean, right? So, I mean, you're still running a crew down.
C
I am running a crew down.
B
So at the end of the year, profitability wise, you're still. I mean, you guys still. Well, you already own all your fancy equipment, so. Yeah, it's not that big of a deal.
C
Overhead's overhead, though.
B
That's true. That's true. Yeah. Well, hopefully, hopefully a hurricane just comes near Florida and gives everyone a little scare and makes phone calls.
C
Just need the Boogeyman to come by and let you think about him.
B
Yeah.
C
I want you to. When you go to bed, I want you to run and jump into bed because you think there's the boogeyman under the bed, but he's really not there. But I want you to think that he's there, and I want you to know that he's not there. But in the back of your head, you're still creeped out and you think he's there. Yeah. Do you want to hear a story, Jason?
B
Sure.
C
So I bid a job. Well, back up. There is a site contractor. You know, site contractors are the people that meet with the engineer when you're going to develop a neighborhood. And they have all the masquerading and tree demo and they put all the pipe in the ground and they build the pads of the lots and they put in the road base and they do all the stuff below the ground. The psych contractor.
B
Yeah.
C
Well, there was. There is one in Tampa called Burgess Civil. You know what Ripa is? Ripa? They're a big site. Site development. Anyways, Mr. Burgess used to work for Mr. Ripa. And then he says, I'm doing my own thing, pound sand. And so he goes out and starts Burgess Civil. And they do site work. Now they have a pile of equipment, actually GS track me has all of their GPS stuff and all their yellow equipment and excavators and dozers and stuff. So I worked for a superintendent, if that's what you call them, I don't know, project guy, the guy that signs the proposal. You know, Jordan, I need this. Give him the month. Give him the price. He said. He says, yes or no. Decision maker guy. His name is Dave. And Dave would hire me frequently for Burges Civil. And then sometimes he would shop me and not hire me because I was more expensive. But I could tell when he really needed me, he would call me. And they were usually projects where he can't afford to lose or oh, the lights just went out on you. You're in the dark again. Where, like, you can't screw it up because it's gonna be really bad if you screw it up. That's what I would get hired for. So I haven't heard from Dave Carney for a year and a half. And then my phone rings and I go, hey, Dave, what's up, man? And he goes, jordan, I got a project I. I need you for. I was like, all right, Dave, it's been a year and a half since we talked. Tell me what happens. There's no way. You still at Burgess. You either work for somebody else or you gave him the middle finger, told him to pound sand, and you started your own deal. Which one is it, Dave? And he laughed. I said, you guys turn over like toilet paper. He goes, yeah, I work for somebody else now. The turnover is just remarkable in these construction industries. So I said, what you got, Dave? He goes, I got a project in Kissimmee which is south of Orlando. I said, okay, what is it? Says it's 5,600ft of roadway. And he gave me the point here and the western point here, the east point and the west point. It's by Lake Tomahawk, chica, or some in Kissimmee. And he goes, I need everything on the north side of the road gone from at edge of curb to right of way line, from this pen to. He actually gave me a starting point. He didn't give me an end point. He just told me 5,600ft. So I'm like Google Earth measuring and stalking this. And I spend hours in the evening to like midnight stalking this, counting trees via Google street view. And it's a lot of work. I came up with $178,000 is what it's going to cost. And conveniently, all of the debris we can dump on site where they're burning it for their mass land clearing for a mass community. Okay. But I'm charging them to ferry the debris with my grapple truck to the big site for them to burn. And so I'm counting how many days it's going to take to do from. And these trees are like in front of people's houses that have like acreage. So, you know, like the horse fence, it's the tree between the asphalt and the horse fence. And so half the trees over the neighbor's side, the other half is over here. And you can't just rip it down with an excavator because you're going to crush the horse fence. So I'm thinking about our grapple truck grabbing on to totem poles while we cut with the Nifty 64. And we do the whole grab and cut method. And I mapped it out on however many days it's going to take. It's going to take like 35 production days to do 5,600ft. And then I'm thinking there's better way. Jason, do you. Have you heard of the machine called a cinnabogen?
B
No.
C
Do you have a computer in front of you?
B
I do. How do you. Does that start with the C or
C
an S S E N N E B O G e N. Cinnabogen is this.
B
This is not a
C
S E N N E B o G e N. And if you go to cinnabogen.com you will see it is not in English anyways. Is this.
B
Tell me, tell me about it. My Bing.com thinks about itself.
C
It's green. It's like an excavator. You know how an excavator has a bucket and it digs? It's like an excavator, but it's an excavator that also telescopes. And at the end of it is a tree attachment like a Mr. A grapple saw, a Mr. Pincher's grapple and a chainsaw. So you sit in this cab all joysticky and you reach out and grab onto the tree and push the button and it cuts and grabs and then you boom it over here and you put it on the ground or put it in the back of the truck. So you have one person with the machine grab and cutting and doing the removal from an air conditioned cab where you approach this very highly mechanized and you're not sweating a whole lot. So because I have over a mile to do and I have 40 something grapple truck loads of debris. So let's just take what's 40 times 55, 10. That's 2000 cubic yards of material. If that is 40 times 50, is that 40 times 50? No, it is. So I have 2000. I have over 2000 cubic yards of material that need to be moved. And I'm looking at using the Cinnebogan thing. So I email Mr. Cinnebogan in like fricking Denmark or wherever they're from. And I want to see Germany. Do you see? It's the 1, 2, 3. It's the fourth cartoon image on the top. It says bom fledge un land pledge. That's the tree clearing one and that's the machine that's grabbing and cutting onto the trees that I want to use. But they, their demand has increased so they one don't have one to buy one. I'm not gonna buy a machine for this assignment. I want to rent a machine for a month. And they said one, we can't sell you one if we wanted to because they take, we don't have them, we're have to make you one.
B
How much does this thing cost?
C
I don't know, A million dollars? Don't know. And I said, well, can I rent one? They said, well Jordan, if I don't have them to sell you. We really don't have them to rent you. And renting them for a month is way too short. We might be able to do a rent to own with a six month minimum, but absolutely not, we can't rent you one. So I'm like, well, prairie shit, where can I find one of these things? So the Cinnebogan people in North Carolina or South Carolina referred me to somebody in Odessa named Joe that actually has one of these things. So I talked to Joe and then I found a company in near Orlando that has one of these things. And my next phone call, I talked to Joe and I said, would you like to do a project in Kissimmee for me or you take your green machine, you cut all these trees down? He said, yes, I would. My next one is to talk to the company outside of Orlando and said, would you like to take your green machine and do this assignment for me? And I might subcontract out all of this tree putting onto the ground to. Then we just offer grapple service, grappling it across to the construction site and offloading it. So because of that, I have a meeting with Dave. And Dave said, jordan, you can go out there at any time you want to go look at this. I said, dave, I'm not driving an hour and 45 minutes to kiss me to go look at this unless I pre sell you over the phone. If I don't pre sell you over the phone, I ain't going over there. And it was nice because you get respect when you respect yourself and you can say, dude, no, I'm not doing it unless we qualify for a minimum charge and you vet yourself. And then he's like, damn it. That's why I call you, because you know you're good and you're the right answer. So I have an in person meeting with him scheduled for two weeks from now for the 27th, Wednesday, the 27th. Me and Dave are going to have a powwow and Kissimmee together and we're going to see what we can do.
B
Trees. Are the trees too far off the road to use one of the grapple
C
saw trucks like a knuckle boom crane?
B
I don't. I just remember at the saluting branches, the tree that the truck that was working with Terry, your, your truck was picking up the debris as they were cutting the tree down. They would cut and grab the whatever portion of the tree, set it on the ground, and then your driver was picking it up. That's looting branches. Oh, yeah, sure, maybe It's a crane maybe. Yeah. It didn't have anything anywhere to put it, so. Yeah, maybe it's a grapple crane. I don't know the technical term for it, but it was on a truck.
C
Yeah, that would work. That's a knuckle boom crane with a grapple saw. That would work, but that would likely be a slower production than the Cinnabogen. It's a Cinebug and can do it a lot faster.
D
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B
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D
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B
Intrigue Media is fast tracking lead volume for both Skyfrog landscape and independent tree service. You should give them a try. For your business. Visit intriguemedia.com if you want to make more money and crush your competition competitors online. That's intriguemedia.com it looks like a very, very versatile piece of equipment.
C
Yeah, I wonder what they cost. But they would be super cool.
B
It looks like the cab of it raises up and down. I see pictures of it with the cab down. Then pictures of it with the cab up on the boom. That's very.
C
That is correct.
B
It's very interesting. Yep.
C
Oh, they're only like 450 grand.
B
Oh well, tree service needs to just down with C, you know.
C
Yeah.
B
Yeah.
C
Nope. Yeah.
B
Be Cinnabogan guy.
C
Be silly not to. I get a used one for 475. That'd be silly not to do that. So that's what I'm working on. That. That was a. A potential. Well, that's not a potential. It's a big bid. And if I get it that cool and if I don't, then I'm not going to lose sleep over it. You got anything cool and exciting, man?
B
We jumped in with Bryce again on a project I don't know if we talked about the Queen of Peace Catholic church job we're doing, but we are doing a big renovation for. We're doing a big renovation for Queen of Peace, which Bryce is orchestrating with everyone that he knows there. And Harry, love with rare ground covers, is also participating in all the fun. And so sky for a Tree service came in and demoed a bunch of trees and ground a bunch of stumps. Harry ripped out a bunch of old shrubbery. And then now we are on the process of stripping grass, making a mess. And then yesterday we had a crane come and we planted 10 large sable palms. And then now we're going to start putting the site back together and making.
C
Why sables?
B
Don't know, because they had various assortments of phoenix palms which have crashed and died.
C
And.
D
What.
C
Where is this located?
B
It's in Gainesville, next to Oakmont, like Parker Parker Road and 24th Avenue. So down. Down the road from Wilds Plantation. Okay. It's a frame of reference, but yeah. So it's fun. You know, it's. We'll be out there the next couple weeks. They're going in with a more simple palette of trees. So there's oak trees and pine trees and a couple cypress. There's one little retention area where we're planting a few cypress trees. So we're gonna. That's a fun project that we've started. Mixed all of our other springtime residential projects. And then we've got some. Got a couple of bigger commercial installs that I'm going to put numbers on selectively. I want to keep. Keep looking at more anyway, more commercial work, but not bid everything that comes across the table.
C
Yeah.
B
Try to be strategic with it. And if we can pick off one or two of them, then that will definitely help us in our budgetary goals for the year. There's some more flexi pave work coming up, which I plan on bidding and making sure I don't get screwed out of this time. So those are stories we will not tell on the podcast. But yet. Yet. So. But there's supposed to be some more work coming up, and I'm gonna put numbers on it. They performed the one job that we did not. Did not get an overall. They said that it turned out pretty good, but then there was some pretty big patchy areas throughout the trail that they might not have had enough epoxy in their mix and stuff. Didn't stick. So.
C
And you were sure to point that out.
B
Oh, no, I haven't seen it. So that's all just what I'm hearing here. The municipality. So. But now they're gonna have to come back in and cut those patches out and patch them, which isn't going to look the best. But so anyway, but we've, there's going to be at least one more coming up here soon and then I think one more before the end of the year. So part of what I'm doing is chasing, chasing some of the bigger work while we keep our day to day sales operations going with everybody else.
C
So going after the bigger work, man, that is, it's fun. It's hard to do. It's hard to figure out how to get the opportunity.
B
No, that's it. It's finding the opportunity. So. And we've. The opportunities that come across, we're trying to be selective of on making sure it's something we can perform and then making sure it's something we can make money on. Because there's still, anyway, there's still, there's still a lot of people out there that are willing to work for nothing. And I'm not really. I don't want to practice landscaping anymore. So.
C
Yeah, I know.
B
I want to perform work and make some money. And yeah, we, we'll go from there.
C
I tell you man, it's hard. It's hard to make money. You try and try and try and work so damn hard.
B
This is not easy.
C
No, no it's not. It's freaking not. And then you see, you ever see somebody in like their 30s and they like, maybe not in Gainesville but in Tampa, they're like driving a Ferrari or they have a Bentley or a Rolls Royce. There's maybe there's, there's, there's that in Tampa. I'm like, this guy or gal are like how did you do it? And then I wonder, are you self made? Is this daddy's money or are you self made? And some of these are self made people.
B
Yeah.
C
And they're just freaking smart like how the hell do you do this? You know? Or I'm selling you tree work and you're like excited about your first kid and you're in a four million dollar house and I'm like, how did you do this, bro? I don't know. I'm, I don't know. That's okay. I need, I love people like that. If you have a four million dollar house and a kid and you have trees, give me a phone call. Yeah, I don't know. But mad props if it's self made and if it's not, awesome because we need that too. I need you spending money. I can buy a 2022 Sidney Bogan 718 me for only 525 grand. Jason. Then I need to buy a loop, then I need to buy a lowboy, and then I need to buy a tractor trailer to pull it. Be just that easy. What else? Are we done? Do we have anything to do? Sun's coming up. All right, well, getting late.
B
I think we're done.
C
We're done.
B
I think it's 6:30, so I think it's a great time to stop.
C
All right, well, I will see you today or tomorrow tonight and we will bang down some recordings with some guest speakers manana and have a whole nother gaggle of these Greenside up listener people. If there's a specific topic or some feedback, shoot me an email greensideup podcast gmail.com you can also just email me personally. Jordan dependent treeservice.com somebody sent me an email that I was excited to talk about and we emailed back and forth. I forget who, but love getting that and we had some fun collaboration. So please reach out if there's something that you'd like to pick our brains with. Chemical or equipment wise or talking point wise or banter wise, shoot us the line. All right, love you. Bye.
A
As you continue your journey toward entrepreneurial success, let Jason and Jordan be your trusted companion companions on this uphill climb. Don't miss out on future episodes of the Green side Up podcast. Make sure to hit that follow button to stay updated. For more ways to connect with the guys, check out the podcast description. Thank you for tuning in. And remember, keep working hard so you can play even harder and keep the Green side
C
Sam.
Hosts: Jason Lee & Jordan Upcavage
Date: May 14, 2026
In this energetic and candid episode, Jason and Jordan dig into real-world strategies for handling rapid business growth, securing large bids, and riding the unpredictable cycles of the landscaping and tree care world. From dissecting lead and close rate trends to tackling giant contract opportunities and navigating the season’s unique challenges, the hosts share hard-earned wisdom without pulling punches. Special attention is paid to dealing with weather impacts, how to keep sales pipelines healthy, the realities of equipment decisions, and why staying selective in bigger bids matters.
In characteristic style, Jason and Jordan are jovial, candid, and practical—mixing humor and tough love with actionable advice. Their banter spotlights the emotional wins and bruises of business ownership. The language is approachable and sometimes raw, echoing the realities of their entrepreneurial journey while providing a sense of camaraderie for fellow green industry professionals.
For feedback or topic requests:
Email: greensideuppodcast@gmail.com or jordan@independenttreeservice.com