What happens when you stop building your real estate business the way everyone tells you to and start building it around who you really are?

On this episode, JD Reese shares how he rebuilt from that exact moment and what came next. He takes us inside Genuine Real Estate Group, one of the most consistent teams in Southern Utah, where 60 listings stay active and under contract, and agent turnover is nearly zero.

He breaks down how they keep that kind of performance steady without burning out. From pricing strategy and emotional sellers to tracking accountability and team culture, JD gets into the decisions that drive results. “You’ve got to be the best house and the best offering in the neighborhood,” he says. But that’s just the beginning.

JD also unpacks how his team uses tools like Sisu’s new product “Battr”, to track every step of the lead journey, flag breakdowns, and stay focused on what actually moves the needle. “It’s not about more leads. It’s about calling fewer leads more.”

No outbound recruiting. No scripts. Just structure, speed, and real coaching. “If you're not converting anything into your name, your database is too small.” You’ll hear how they onboard new agents, use mentorship to drive growth, and create space for real conversations instead of surface-level tactics.

Top Takeaways:

(1:56) Listings sitting longer & seller strategy

(3:22) Pricing strategy that actually works

(7:26) Impact of interest rates dropping to 5%

(10:31) Lead gen strategy for every listing

(11:26) Sisu's new product “Battr”

(12:29) Tracking lead life from start to close

(18:24) Lead spending vs. accountability

(20:45) Training agents without scripts

(23:53) Using Sisu dashboards to coach agents

(28:05) Picky recruiting & low team turnover

(31:05) Builder partnerships through lead strategy

(33:58) Real estate and Porsche passions

(36:47) The 1% rule for long-term growth

If you’re trying to build a business that lasts and lead in a market where most are pulling back, this one’s worth your time. Hit play and dive in.

About JD Reese

JD Reese is the founder and CEO of The Genuine Group, a real estate team based in Southern Utah. With nearly a decade in the industry, he’s facilitated close to 1,000 transactions and continues to stay active in both sales and team leadership. Raised in St. George, JD brings local expertise and a strong focus on systems, follow-up, and agent development. He’s also a licensed general contractor and runs his business with a hands-on, practical approach.

Connect with JD Reese:

JD Reese - Instagram

The Genuine Group - Instagram