In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Alex Davids, founder of Next Evolution Performance, built a global neuroscience coaching business across 15 countries helping CEOs and executives achieve sustainable high performance and prevent burnout. Starting with a psychology background, she identified a gap where executives had no real support beyond being told to "take time off." After scaling to 40 coaches, she made the bold decision to step away, allowing a licensee to buy the business before rebuilding it stronger and more sustainably. Alex shares powerful insights on growing through referrals, genuine LinkedIn outreach, and the importance of daily self-review in both business and life. Her parting advice to every business owner — keep it fun, remember why you started, and trust that you can do it. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.

Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions:

What do you think is the hardest thing in growing a small business? Alex Davids shares that the hardest part of growing a small business is staying in it, believing you can do it, and trusting that it is worth it — a feeling most business owners would deeply relate to. The grind is invisible to the outside world; customers see the success but nobody sees the early mornings, cash flow stress, and lonely decisions that come with building something from scratch. Most people quit too early, not because their idea was bad, but because self-doubt becomes louder than the vision, making belief a daily choice every entrepreneur must consciously make.
What's your favorite business book that has helped you the most? Alex Davids shares that her favourite business book is "4000 Weeks" by Oliver Burkeman, a profound read that sits on the edge of business, productivity, and life. The book's core message is that humans have on average 4,000 weeks to live, and every time we find tools to become more productive — from microwaves to AI — we simply backfill that saved time with more work rather than reclaiming it for what truly matters. Alex found this deeply relevant to her work with executives, as it challenges the endless productivity chase and forces the reader to ask the most important question of all
Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Alex Davids shares that one of her favourite podcasts is Tim Ferriss, whom she has followed since before podcasting was even a big deal, appreciating how he has evolved from the hardcore "Four Hour Work Week" mindset to exploring what truly matters in life and business. She also highly recommends Consulting Success, a community and resource platform out of Canada specifically designed to help consultants build successful businesses, offering incredible tools, community support, and a critical eye on growth strategies.
What tool or resource would you recommend to grow a small business? Alex Davids shares that the one tool she would recommend right now is Whisper Flow, an AI dictation tool that she describes as absolutely game changing for small business owners. It allows you to think out loud and dictate your thoughts into anything, turning spoken ideas into polished and meaningful content with ease. Beyond tools, she strongly recommends finding a group, team, or community that provides regular reflection and review support, specifically highlighting Consulting Success out of Canada as an incredible resource that has delivered huge value to her own business through its tools, community, and structured approach to helping consultants grow successfully.
What advice would you give yourself on day one of starting out in business? Alex Davids shares that the advice she would give herself on day one of starting out in business is beautifully simple yet deeply powerful — keep it fun, remember why you started, and trust that you can do it. After 19 years of building a global business, stepping away, rebuilding, and navigating every challenge that comes with entrepreneurship, she believes that staying connected to your original purpose and maintaining a sense of joy in the work is what ultimately keeps you going through the toughest moments. It is a reminder that success is not just about the destination but about enjoying and believing in the journey every single day.

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Quotable quotes from our special Grow A Small Business podcast guest:

It's only a difficult conversation if you choose to see it that way — otherwise it's just helping people understand points of view — Alex Davids

If you can't hand on heart say you can run this business and feel energized without burning out, then you're not doing a great job — Alex Davids

Your thoughts become all the habits you have, all the ways you show up, and all the things you deliver — so make them count — Alex Davids