Consumer-facing AI and the liability lesson of Moffatt v. Air Canada.

In Lesson 5.5 of GROW Course 5 (Vertical Specialization), Doug Liles works through it with you. Why a chatbot's words are your company's words — and how to design around that.

What you'll take away

- Consumer-facing risk

- Moffatt v. Air Canada

- Disclosure design

Chapters

(0:00) Cold open & the promise

(6:06) Consumer-facing risk

(12:12) Moffatt v. Air Canada

(18:18) Disclosure design

(24:24) FTC posture

(30:30) Guardrails

(36:36) The artifact & what to do Monday

Mentioned and cited

- Moffatt v. Air Canada (2024)

- FTC Operation AI Comply

Study guide, slide deck, blog companion, infographic (free)

- https://fde.goodcombinator.ai/lessons/FDE_Lesson_5_5

Audio companion is AI-narrated using NotebookLM. Explainer video is human-produced.

Public release

This full FDE Certification audio lesson is available publicly as part of GROW by Good Combinator.

Continue in GROW Skills Library: https://goodcombinator.com/grow/library

Episode metadata

Show: GROW by Good Combinator

Course: Course 5 - Vertical Specialization

Lesson: 5.5

Season/Episode: 5/5

Runtime: 42:42

Access label: public-full-lesson

Source channel: spotify

Source audio: app/lessons/assets/course-5/5.5/5.5 Deep Dive Audio.m4a

Taxonomy: Domain=Vertical Specialization; Career stage=Senior FDE; Skill level=Advanced; Asset type=Lesson; Outcome=Deploy

CRM events: course_started, lesson_completed, cert_enrolled

Transcript and accessibility

Final transcript required before launch: https://goodcombinator.com/grow/courses/course-5/lesson-5.5/transcript

Accessibility requirement: reviewed audio, clear title, descriptive show notes, and transcript availability before launch.

Audio companion is AI-narrated using NotebookLM and disclosed here.

Credits

Host: Doug Liles

Producer: Good Combinator

Audio: NotebookLM AI narration (disclosed)