Co-selling vs. co-building: the 4-axis classifier that ends the logo-slide meeting.

In Lesson 6.1 of GROW Course 6 (Partnership Ecosystem), Doug Liles works through it with you. A deterministic classifier that tells you what kind of partnership you actually have.

What you'll take away

- The logo-slide problem

- Co-selling vs. co-building

- The 4-axis classifier

Chapters

(0:00) Cold open & the promise

(6:29) The logo-slide problem

(12:58) Co-selling vs. co-building

(19:27) The 4-axis classifier

(25:56) Classifying a real partner

(32:25) What to do next

(38:54) The artifact & what to do Monday

Study guide, slide deck, blog companion, infographic (free)

- https://fde.goodcombinator.ai/lessons/FDE_Lesson_6_1

Audio companion is AI-narrated using NotebookLM. Explainer video is human-produced.

Public release

This full FDE Certification audio lesson is available publicly as part of GROW by Good Combinator.

Continue in GROW Skills Library: https://goodcombinator.com/grow/library

Episode metadata

Show: GROW by Good Combinator

Course: Course 6 - Partnership Ecosystem

Lesson: 6.1

Season/Episode: 6/1

Runtime: 45:24

Access label: public-full-lesson

Source channel: spotify

Source audio: app/lessons/assets/course-6/6.1/6.1 Deep Dive Audio.m4a

Taxonomy: Domain=Partnership Ecosystem; Career stage=Senior FDE / Partnerships; Skill level=Advanced; Asset type=Lesson; Outcome=Partner

CRM events: course_started, lesson_completed, cert_enrolled

Transcript and accessibility

Final transcript required before launch: https://goodcombinator.com/grow/courses/course-6/lesson-6.1/transcript

Accessibility requirement: reviewed audio, clear title, descriptive show notes, and transcript availability before launch.

Audio companion is AI-narrated using NotebookLM and disclosed here.

Credits

Host: Doug Liles

Producer: Good Combinator

Audio: NotebookLM AI narration (disclosed)