Design a Joint Value Proposition that survives contact with two sales teams.

In Lesson 6.3 of GROW Course 6 (Partnership Ecosystem), Doug Liles works through it with you. A JVP canvas that both sides will actually sell.

What you'll take away

- What a JVP is

- The canvas

- Aligning incentives

Chapters

(0:00) Cold open & the promise

(5:45) What a JVP is

(11:31) The canvas

(17:17) Aligning incentives

(23:03) The proof points

(28:49) Testing the JVP

(34:35) The artifact & what to do Monday

Study guide, slide deck, blog companion, infographic (free)

- https://fde.goodcombinator.ai/lessons/FDE_Lesson_6_3

Audio companion is AI-narrated using NotebookLM. Explainer video is human-produced.

Public release

This full FDE Certification audio lesson is available publicly as part of GROW by Good Combinator.

Continue in GROW Skills Library: https://goodcombinator.com/grow/library

Episode metadata

Show: GROW by Good Combinator

Course: Course 6 - Partnership Ecosystem

Lesson: 6.3

Season/Episode: 6/3

Runtime: 40:21

Access label: public-full-lesson

Source channel: spotify

Source audio: app/lessons/assets/course-6/6.3/6.3 Deep Dive Audio.m4a

Taxonomy: Domain=Partnership Ecosystem; Career stage=Senior FDE / Partnerships; Skill level=Advanced; Asset type=Lesson; Outcome=Partner

CRM events: course_started, lesson_completed, cert_enrolled

Transcript and accessibility

Final transcript required before launch: https://goodcombinator.com/grow/courses/course-6/lesson-6.3/transcript

Accessibility requirement: reviewed audio, clear title, descriptive show notes, and transcript availability before launch.

Audio companion is AI-narrated using NotebookLM and disclosed here.

Credits

Host: Doug Liles

Producer: Good Combinator

Audio: NotebookLM AI narration (disclosed)