The 4-stage partner ladder from registered to core.

In Lesson 6.4 of GROW Course 6 (Partnership Ecosystem), Doug Liles works through it with you. A ladder that turns a new partner into a core one on purpose, not by luck.

What you'll take away

- The 4 stages

- Registered

- Active

Chapters

(0:00) Cold open & the promise

(5:38) The 4 stages

(11:16) Registered

(16:54) Active

(22:32) Strategic

(28:10) Core

(33:48) The artifact & what to do Monday

Study guide, slide deck, blog companion, infographic (free)

- https://fde.goodcombinator.ai/lessons/FDE_Lesson_6_4

Audio companion is AI-narrated using NotebookLM. Explainer video is human-produced.

Public release

This full FDE Certification audio lesson is available publicly as part of GROW by Good Combinator.

Continue in GROW Skills Library: https://goodcombinator.com/grow/library

Episode metadata

Show: GROW by Good Combinator

Course: Course 6 - Partnership Ecosystem

Lesson: 6.4

Season/Episode: 6/4

Runtime: 39:26

Access label: public-full-lesson

Source channel: spotify

Source audio: app/lessons/assets/course-6/6.4/6.4 Deep Dive Audio.m4a

Taxonomy: Domain=Partnership Ecosystem; Career stage=Senior FDE / Partnerships; Skill level=Advanced; Asset type=Lesson; Outcome=Partner

CRM events: course_started, lesson_completed, cert_enrolled

Transcript and accessibility

Final transcript required before launch: https://goodcombinator.com/grow/courses/course-6/lesson-6.4/transcript

Accessibility requirement: reviewed audio, clear title, descriptive show notes, and transcript availability before launch.

Audio companion is AI-narrated using NotebookLM and disclosed here.

Credits

Host: Doug Liles

Producer: Good Combinator

Audio: NotebookLM AI narration (disclosed)