GTM-SMSA alignment: strategy, marketing, sales, adoption on one page.

In Lesson 6.5 of GROW Course 6 (Partnership Ecosystem), Doug Liles works through it with you. A one-page alignment that keeps the SMSA pipeline coherent.

What you'll take away

- The SMSA pipeline

- Strategy

- Marketing

Chapters

(0:00) Cold open & the promise

(6:47) The SMSA pipeline

(13:35) Strategy

(20:23) Marketing

(27:10) Sales

(33:58) Adoption

(40:46) The artifact & what to do Monday

Study guide, slide deck, blog companion, infographic (free)

- https://fde.goodcombinator.ai/lessons/FDE_Lesson_6_5

Audio companion is AI-narrated using NotebookLM. Explainer video is human-produced.

Public release

This full FDE Certification audio lesson is available publicly as part of GROW by Good Combinator.

Continue in GROW Skills Library: https://goodcombinator.com/grow/library

Episode metadata

Show: GROW by Good Combinator

Course: Course 6 - Partnership Ecosystem

Lesson: 6.5

Season/Episode: 6/5

Runtime: 47:34

Access label: public-full-lesson

Source channel: spotify

Source audio: app/lessons/assets/course-6/6.5/6.5 Deep Dive Audio.m4a

Taxonomy: Domain=Partnership Ecosystem; Career stage=Senior FDE / Partnerships; Skill level=Advanced; Asset type=Lesson; Outcome=Partner

CRM events: course_started, lesson_completed, cert_enrolled

Transcript and accessibility

Final transcript required before launch: https://goodcombinator.com/grow/courses/course-6/lesson-6.5/transcript

Accessibility requirement: reviewed audio, clear title, descriptive show notes, and transcript availability before launch.

Audio companion is AI-narrated using NotebookLM and disclosed here.

Credits

Host: Doug Liles

Producer: Good Combinator

Audio: NotebookLM AI narration (disclosed)