Grow The Show Episode 199 Summary: "This Quick Hack Will Get More Leads & Sales From Your Podcast"

In Episode 199 of Grow The Show, host Kevin Chemidlin unveils a straightforward yet highly effective strategy to enhance lead generation and sales through your podcast. Drawing from his extensive experience as a successful podcaster and coach, Kevin shares actionable insights that can transform your podcast into a more potent business asset.

1. Introduction to the Quick Hack

Kevin kicks off the episode by introducing a simple tip aimed at maximizing the profitability of your podcast. Reflecting on his work with a client who owns a PR agency, Kevin explains how a minor adjustment in the placement and prioritization of Call To Actions (CTAs) can significantly boost the effectiveness of podcast-driven marketing efforts.

Quote:
"Today I have a very quick tip that is hopefully going to make you more money from your podcast."
— Kevin Chemidlin [00:01]

2. The Power of a Single, Focused CTA

At the heart of Kevin’s strategy is the emphasis on selecting one primary CTA for your show notes and descriptions. Whether it's encouraging listeners to download a lead magnet, book a discovery call, or purchase a course, having a singular, clear action point ensures that your audience knows exactly what step to take next.

Quote:
"Pick one main call to action that you want people to do... write a very short one or two sentence call to action to get them to do that thing."
— Kevin Chemidlin [00:30]

3. Strategic Placement: Above the Fold

Kevin highlights the importance of positioning your main CTA above the fold, particularly on platforms like YouTube. By placing the CTA at the top of the description, you ensure maximum visibility, as viewers often do not click "More" to expand the description area.

Quote:
"If the episode is on YouTube and in your show notes, put that CTA above the fold AKA put it up top."
— Kevin Chemidlin [02:15]

He elaborates on his personal practice, where he regularly updates the top CTA across all his episodes to reflect current priorities, thereby maintaining relevance and effectiveness.

Quote:
"I often change the CTA that's at the top of my episodes on a regular basis... I have one of my virtual assistants go and update the call to action that's at the top of the show notes for all episodes in the Grow the show catalog."
— Kevin Chemidlin [03:20]

4. Real-World Impact: Increased Leads and Sales

Implementing this tactic has yielded immediate and measurable results for Kevin. By repositioning his CTAs and utilizing UTM tracking to monitor their effectiveness, he observed a substantial uptick in leads and conversions almost instantaneously.

Quote:
"Since I have UTM tracking implemented... I started seeing more leads come in immediately. It was crazy."
— Kevin Chemidlin [05:10]

This underscores the tangible benefits of thoughtful CTA placement, reinforcing its role in driving podcast monetization.

5. Optimizing Show Notes and Descriptions

Kevin delves into best practices for organizing show notes and descriptions. He advises against overcrowding with too many links, recommending instead a hierarchical approach:

• Top: Primary CTA prominently placed.
• Middle: Detailed episode description.
• Bottom: Secondary links such as social media profiles or affiliate partnerships.

Quote:
"Put your main CTA... at the top of your show notes and at the top of your description and you will get more juice out of the squeeze and your audience will grow and your show will be monetized much faster."
— Kevin Chemidlin [09:45]

By structuring your content this way, you prioritize actions that drive growth while still providing additional resources for engaged listeners.

6. Key Takeaways and Implementation Tips

To wrap up, Kevin reiterates the simplicity and effectiveness of his hack:

• Focus on One CTA: Ensure clarity in what action you want your audience to take.
• Position Above the Fold: Maximize visibility by placing CTAs at the top of descriptions.
• Use Tracking Tools: Implement UTM parameters to measure the impact of your CTAs.
• Maintain Flexibility: Regularly update your primary CTA to align with current goals and offerings.

Quote:
"If you take one thing away, one quick tip to implement this week to get more sales, more leads and more revenue from your podcast, put your main CTA... at the top of your show notes and at the top of your description."
— Kevin Chemidlin [10:30]

7. Conclusion

Episode 199 of Grow The Show offers a concise yet powerful strategy for podcasters seeking to enhance their lead generation and sales. By concentrating on a single, well-placed CTA and structuring show notes effectively, Kevin Chemidlin provides a actionable framework that can be readily implemented to achieve tangible business growth.

Listeners are encouraged to subscribe for more insights and to leave a five-star rating if they find value in the content, further supporting the show's mission to deliver valuable growth and monetization tactics.

Additional Resources Mentioned:

• Grow The Show Academy: [Link in show notes]
• Podcast Boutique: podcastboutique.com – For quality podcast post-production services.

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