199 | This Quick Hack Will Get More Leads & Sales From Your Podcast - Grow The Show

Summary

Grow The Show Episode 199 Summary: "This Quick Hack Will Get More Leads & Sales From Your Podcast"

In Episode 199 of Grow The Show, host Kevin Chemidlin unveils a straightforward yet highly effective strategy to enhance lead generation and sales through your podcast. Drawing from his extensive experience as a successful podcaster and coach, Kevin shares actionable insights that can transform your podcast into a more potent business asset.

1. Introduction to the Quick Hack

Kevin kicks off the episode by introducing a simple tip aimed at maximizing the profitability of your podcast. Reflecting on his work with a client who owns a PR agency, Kevin explains how a minor adjustment in the placement and prioritization of Call To Actions (CTAs) can significantly boost the effectiveness of podcast-driven marketing efforts.

Quote:
"Today I have a very quick tip that is hopefully going to make you more money from your podcast."
— Kevin Chemidlin [00:01]

2. The Power of a Single, Focused CTA

At the heart of Kevin’s strategy is the emphasis on selecting one primary CTA for your show notes and descriptions. Whether it's encouraging listeners to download a lead magnet, book a discovery call, or purchase a course, having a singular, clear action point ensures that your audience knows exactly what step to take next.

Quote:
"Pick one main call to action that you want people to do... write a very short one or two sentence call to action to get them to do that thing."
— Kevin Chemidlin [00:30]

3. Strategic Placement: Above the Fold

Kevin highlights the importance of positioning your main CTA above the fold, particularly on platforms like YouTube. By placing the CTA at the top of the description, you ensure maximum visibility, as viewers often do not click "More" to expand the description area.

Quote:
"If the episode is on YouTube and in your show notes, put that CTA above the fold AKA put it up top."
— Kevin Chemidlin [02:15]

He elaborates on his personal practice, where he regularly updates the top CTA across all his episodes to reflect current priorities, thereby maintaining relevance and effectiveness.

Quote:
"I often change the CTA that's at the top of my episodes on a regular basis... I have one of my virtual assistants go and update the call to action that's at the top of the show notes for all episodes in the Grow the show catalog."
— Kevin Chemidlin [03:20]

4. Real-World Impact: Increased Leads and Sales

Implementing this tactic has yielded immediate and measurable results for Kevin. By repositioning his CTAs and utilizing UTM tracking to monitor their effectiveness, he observed a substantial uptick in leads and conversions almost instantaneously.

Quote:
"Since I have UTM tracking implemented... I started seeing more leads come in immediately. It was crazy."
— Kevin Chemidlin [05:10]

This underscores the tangible benefits of thoughtful CTA placement, reinforcing its role in driving podcast monetization.

5. Optimizing Show Notes and Descriptions

Kevin delves into best practices for organizing show notes and descriptions. He advises against overcrowding with too many links, recommending instead a hierarchical approach:

Top: Primary CTA prominently placed.
Middle: Detailed episode description.
Bottom: Secondary links such as social media profiles or affiliate partnerships.

Quote:
"Put your main CTA... at the top of your show notes and at the top of your description and you will get more juice out of the squeeze and your audience will grow and your show will be monetized much faster."
— Kevin Chemidlin [09:45]

By structuring your content this way, you prioritize actions that drive growth while still providing additional resources for engaged listeners.

6. Key Takeaways and Implementation Tips

To wrap up, Kevin reiterates the simplicity and effectiveness of his hack:

Focus on One CTA: Ensure clarity in what action you want your audience to take.
Position Above the Fold: Maximize visibility by placing CTAs at the top of descriptions.
Use Tracking Tools: Implement UTM parameters to measure the impact of your CTAs.
Maintain Flexibility: Regularly update your primary CTA to align with current goals and offerings.

Quote:
"If you take one thing away, one quick tip to implement this week to get more sales, more leads and more revenue from your podcast, put your main CTA... at the top of your show notes and at the top of your description."
— Kevin Chemidlin [10:30]

7. Conclusion

Episode 199 of Grow The Show offers a concise yet powerful strategy for podcasters seeking to enhance their lead generation and sales. By concentrating on a single, well-placed CTA and structuring show notes effectively, Kevin Chemidlin provides a actionable framework that can be readily implemented to achieve tangible business growth.

Listeners are encouraged to subscribe for more insights and to leave a five-star rating if they find value in the content, further supporting the show's mission to deliver valuable growth and monetization tactics.

Additional Resources Mentioned:

Grow The Show Academy: [Link in show notes]
Podcast Boutique: podcastboutique.com – For quality podcast post-production services.

Join the Conversation:
Follow Kevin on Instagram and explore other episodes to continue building a successful, profitable podcast.

Transcript

Kevin Schmidlin (0:01)

This is Grow the Show the Podcast to help you grow your podcast. My name is Kevin Schmidlin. I am your podcast growth coach and today I have a very quick tip that is hopefully going to make you more money from your podcast. And this came about when I was helping a Grow the show accelerator. One on one client of mine, he owns a PR agency and he puts out audio episodes to get new agency clients and it works. But we found something that's going to make it work even better for him, which is this. In your show notes, in your descriptions, pick one main call to action that you want people to do. It might be to have them download a lead magnet. It might be to have them book a discovery call. It might be for them to buy a course. Whatever. The number one thing that you want your audience members to do on a regular basis, whatever that is, write a very short one or two sentence call to action to get them to do that thing that sends them to whatever the next step of the process is. And here is the key. In your YouTube description, if the episode is on YouTube and in your show notes, put that CTA above the fold AKA put it up top. If you look at the show notes for this episode, which is an audio only episode, you will find that there is one CTA at the top of the show notes. It's probably to check out the Grow the Show Academy. That's what it is, at least at the time of recording. But I actually often change the CTA that's at the top of my episodes on a regular basis. So you know, I only relaunched the Grow the Show Academy a couple of weeks ago. Before that I would have sent people to check out my free masterclass that was at the top of the show notes. And I actually have one of my virtual assistants. Every time I change what I want my main call to action to be, I have one of my virtual assistants go and update the call to action that's at the top of the show notes for all episodes in the Grow the show catalog, all 200ish of them. We might even be at 200 now. Is this episode 200? If it is, yay. If not coming soon. But anyway, this is even more powerful if you have your episodes on YouTube to have your main call to action at the top of the description. And that is because it is what's known as above the fold. What I mean by that is on YouTube videos where the description goes underneath the video, you'll see the first couple lines of the description and then there will be a More button for you to see the rest of the description. What a lot of people do is they will have the description of the video there. In this video I'm going to blah, blah, blah, blah, blah. And that's cool. That's technically the purpose of the description. But if you want more people to see your call to action and you want more people to do the thing and join your email list or consume your lead magnet or book a discovery call, if that CTA is above the fold and they don't have to hit the more button to see it, then every single person who watches that video will see the CTA. So if you go to the Grow the Show YouTube channel today and check out any of my recent videos, you will see that I have three CTAs at the top of the description and they are above the fold. And this is something that I learned from one of my content mentors. I was looking at his channel and just kind of dissecting what it is that he does and I noticed that all of his CTAs are above the fold on his YouTube videos. And I said, huh, that's interesting. I thought they should go at the bottom. You know, I thought the description should go first. So I changed mine. And since I have UTM tracking implemented, which means I can see the piece of content that people came from when they opt into my email list, as soon as I made that change on my best performing YouTube videos, I started seeing more leads come in immediately. It was craz. And the same thing is true once I did it for my podcast show notes. Now your podcast show notes are a little bit harder to find. About 50% of your podcast audience actually goes into the show notes on a regular basis, but 100% of them sees a little preview on Apple or Spotify. And so, same thing, you want to have that CTA at the very, very top so that everybody sees it and think about it. People read from top to bottom. And the completion rate of reading the show notes is similar to the completion rate of your episodes. Everybody reads the first few lines, not everybody gets to the end. So if you want more people to enter your sales funnel, join your email list, book a discovery call, buy from your sponsors, take your survey, whatever you want them to do, put it at the top and more people will do it. Now a common question that I get is how many links should I have in my show notes or my description? Is there such thing as too many? There isn't such thing as too many. I would just pick one to be at the top of your audio show notes and then in the middle have your description. In this episode, Kevin Schmidlin is going to blow your mind with incredible tips, those types of things. And then at the bottom you can have any other links that people want. And if you go to my show notes, you'll see that at the bottom I have the links to my lead magnets, links to my partners that I'm an affiliate of, like POD page or podcast boutique. Those links are down there, but they're at the bottom. The top link is the number one thing that I want people to do on YouTube. I do have three links up top, above the fold, and then in the middle I have the description of the video. And then again at the bottom it's follow me on Instagram, check out my show on the listening apps. I don't really care if people click those links, but they're there. Some people do, which is cool. But the real things that I want people to do consume my lead magnets, book a discovery call, check out the Grow the Show academy. Those things are at the top of the fold. So in summary, I've said it several times, but if you take one thing away, one quick tip to implement this week to get more sales, more leads and more revenue from your podcast, put your main cta, the number one thing that people can do to enter your content ecosystem, give them your email, buy your stuff, put that at the top of your show notes and at the top of your description and you will get more juice out of the squeeze and your audience will grow and your show will be monetized much faster. So that's going to do it for this quick hit episode of Grow the Show. We will be back later this week with a full episode. I'll see you next time. Now, I have a quick favor to ask you. If you've ever gotten any value from this podcast and you haven't already, please leave us a five star rating and if you're feeling generous, a review in the app that you're using. To hear my voice right now, it just takes a couple seconds, but it really goes a long way in helping us to share even more valuable growth and monetization tactics here on the show. Because it helps us land bigger guests and it helps show the world that what we're doing here is actually valuable. So once again, if you've ever gotten any value from the show and you haven't already, please just take a moment, leave us a five star rating, maybe a brief review on what type of value you've gotten and I will be eternally grateful. This episode was produced by me with post production by Podcast Boutique. And if you want your show to be post produced with quality really freaking fast. And if you want to save yourself and your team tons of time working on your podcast, you should chat with Podcast Boutique. Just head to podcastboutique.com or click the link in the show notes and set up time with them. Because I spent no time editing this episode and neither should you. All right, that's going to do it for Grow the Show. My name is Kevin Svidlin. I'll see you next time.