Grow The Show Podcast Episode 212: How To Create Content For Your Online Business (2025 System)

Release Date: February 25, 2025

In Episode 212 of Grow The Show, host Kevin Chemidlin delves into a comprehensive content marketing system tailored for online business owners, including agencies, coaches, masterminds, and service providers. This episode, titled "How To Create Content For Your Online Business (2025 System)", offers actionable strategies to streamline content creation, enhance audience engagement, and drive high-ticket sales with minimal time investment.

Identifying Common Content Challenges

Kevin opens the episode by addressing the prevalent struggles faced by online business owners:

1. Content FOMO (Fear of Missing Out): The pressure to consistently produce content across multiple platforms.
2. Time Constraints: Difficulty in allocating sufficient time and structure for regular content creation.
3. Platform Overwhelm: The misconception that success requires presence on every social media platform, leading to scattered efforts and diminished returns.
4. Disconnected Content Efforts: Disjointed strategies where various content channels (podcasts, YouTube, email, social media) operate in silos, resulting in low engagement and minimal audience growth.

Quote: “You probably struggle with not having enough time and structure to consistently create content” (00:01).

The 2025 Content Marketing System

Kevin presents his 2025 System, a methodical approach designed to unify content efforts into a cohesive ecosystem that requires minimal ongoing input.

1. One Long-Form Content Piece Per Week

The foundation of the system is the creation of a single piece of long-form content each week, ranging from 20 to 60 minutes. This can take the form of a podcast episode or a YouTube video, ideally both to maximize reach.

Quote: “Your input into this system is going to be one piece of long form content” (00:11).

Types of Long-Form Content:

• Solo sessions where the CEO shares insights and expertise.
• Interviews with past clients for case studies or with other experts in the field.
• Thought leadership discussions that showcase the business’s unique value proposition.

2. Integrating Across Platforms

Once the long-form content is produced, the system leverages it across various channels to ensure consistency and maximize impact:

• Podcasts and YouTube serve as the primary platforms, building a solid foundation of in-depth content.
• Social Media: Short-form content is derived from the long-form piece, ensuring each post delivers standalone value.
• Email Newsletters: Transforming the content into comprehensive emails or teasers that drive traffic back to the long-form content.

Quote: “Once this ecosystem is built, your main primary input is just one 20 to 60 minute recording session per week” (00:04).

Leveraging AI and Team for Content Repurposing

Kevin emphasizes the importance of using AI and a dedicated team to break down long-form content into “atoms” of value—individual ideas, tips, stories, and experiences.

Quote: “Each idea, each story, each tip, each experience that you have to share with your audience is an individual atom” (07:15).

Process:

1. Content Deconstruction: Utilize custom AI tools to identify and separate the core ideas from the long-form content.
2. Short-Form Creation: Convert these individual atoms into bite-sized social media posts, ensuring each piece is contextually complete and engaging on its own.
3. Email Transformation: Either expand the long-form content into detailed email essays or create compelling teasers that encourage email subscribers to engage with the full content.

Quote: “When you take this piece of long form content and turn it into social media... each piece is just one of the ideas and you make that social media content such that somebody can see just this and get it” (12:30).

Creating Atomic Social Media Content

Kevin highlights the common mistake of simply clipping segments from long-form content for social media, which often fails to resonate with new audiences lacking context. Instead, he advocates for crafting atomic pieces of content that stand independently and deliver clear, singular messages.

Quote: “A really good piece of short form content... shares individual ideas” (15:45).

Best Practices:

• Focus on one clear idea per post.
• Ensure each piece has a strong hook, clear call to action, and standalone value.
• Tailor the content to fit the native format of each social media platform (e.g., TikTok, Instagram Reels, LinkedIn posts).

Building an Effective Sales Funnel

The system seamlessly integrates content creation with sales funnel strategies to drive conversions:

1. Content Distribution: Long-form and short-form content consistently directs traffic to the sales funnel through strategic CTAs.
2. Sales Funnel Alignment: Ensure all content pieces are aligned with the sales funnel, whether it’s through calls, applications, webinars, or other methods tailored to the business model.
3. Lead Nurturing: Use email newsletters and social media to nurture leads, building trust and authority before they enter the sales process.

Quote: “You're inputting 20 to 60 minutes a week into your long form content, which is driving algorithmic lead flow on your short form platform and your long form platform” (25:00).

Implementing the System

Kevin outlines the implementation timeline and key steps for integrating the 2025 System into an existing business:

1. Setup Phase (8-12 Weeks): Establish the content ecosystem, aligning all content channels and setting up the necessary AI tools and team workflows.
2. Consistent Execution: Maintain the routine of creating one long-form content piece per week while ensuring the team efficiently repurposes it across all platforms.
3. Optimization: Continuously refine the process based on performance metrics and feedback, ensuring the system scales effectively as the business grows.

Quote: “This system usually takes about 8 to 12 weeks to build and then it's in flight” (40:30).

Conclusion & Final Insights

Kevin wraps up the episode by reinforcing the benefits of the 2025 System:

• Thought Leadership: Consistently high-quality content positions the business as an industry leader.
• Cost Efficiency: Reduces reliance on paid advertising by leveraging organic reach through well-crafted content.
• High-Quality Leads: Attracts leads that are more likely to convert into high-ticket sales due to the established trust and authority.

Quote: “Hopefully, this was helpful. My hope is that this gets you one step closer to building a thriving content business that is super profitable” (55:20).

Kevin’s 2025 System offers a structured, efficient approach to content creation that aligns with the busy schedules of CEOs and business owners. By focusing on high-value long-form content and intelligently repurposing it across multiple channels with the aid of AI and a dedicated team, businesses can achieve substantial growth in audience engagement and revenue without the overwhelm of managing every aspect of content creation solo.

Note: This summary excludes promotional segments and calls to action present at the end of the episode, focusing solely on the core content and strategies discussed.