Grow The Show Episode 218: How AI Can Grow Your Audience

Host: Kevin Chemidlin
Release Date: April 30, 2025
Episode Title: How AI Can Grow Your Audience

Introduction

In Episode 218 of Grow The Show, Kevin Chemidlin delves into the transformative role of Artificial Intelligence (AI) in audience building for online business owners. He challenges prevalent misconceptions about AI's capabilities and introduces a strategic framework to leverage AI effectively without compromising the authenticity of content.

Dispelling Misconceptions About AI in Audience Building

Kevin begins by addressing a common frustration among business owners: the desire for AI to handle all aspects of content creation and audience engagement. He states:

"Most business owners who are trying to build an audience online want AI to just do it for them... but what you're really saying is, I want an audience, but I don't ever actually want to get on stage. This is why AI has not worked for you to grow your audience faster."
(02:15)

Kevin explains that relying solely on AI results in average, unengaging content because AI generates responses based on neural networks that produce the "average answer." This inherent limitation means AI-crafted content often lacks the unique voice and personal touch necessary to stand out.

AI as a Content Super Suit: Enhancing, Not Replacing

Shifting the perspective, Kevin introduces the analogy of AI as a "super suit" rather than a replacement for human creativity:

"Imagine AI as a super suit that can surround you like a robot super suit... It amplifies your strengths even further."
(09:45)

This metaphor emphasizes using AI to enhance one's content strategy by handling the "grunt work" of content creation, allowing business owners to focus on ideation and personalization. Unlike viewing AI as a robot that can substitute human presence, Kevin advocates for AI as a tool that augments the creator's unique experiences and relationships.

Introducing the 108010 Method

Kevin unveils the 108010 Method, a strategic approach to integrate AI into content creation without sacrificing individuality:

• 10% You: The initial phase involves personal ideation—generating ideas, sharing experiences, and setting the foundation for content.
• 80% AI: AI takes over the bulk of content drafting, organizing, and structuring based on the provided ideas.
• 10% You: The final touches are added by the business owner, refining the content to infuse personal voice and authenticity.

"It's 10% is you, the middle 80 is AI, and the last 10% is you. You edit it, you add your voice, you sprinkle in your little pieces that make it you."
(11:20)

This method ensures that while AI handles the heavy lifting, the content remains distinctly personal and engaging.

Real-life Application and Success Stories

Kevin shares his personal experience applying the 108010 Method, highlighting significant improvements in his LinkedIn engagement:

"Since I started doing this just two weeks ago, my posts have been getting 1 to 5,000 impressions in just two weeks."
(13:50)

He outlines his process:

1. Content Generation: Recording weekly podcast episodes that naturally contain multiple ideas suitable for LinkedIn posts.
2. AI Utilization: Using a customized GPT model to extract key points and draft LinkedIn posts.
3. Personal Refinement: Editing the AI-generated content to align with his natural voice and attaching authentic photos, ensuring the posts resonate on a personal level.

This approach not only streamlined his content creation process but also significantly boosted his audience engagement, proving the efficacy of blending AI with personal storytelling.

Practical Steps for Implementing AI in Content Strategy

Kevin concludes the episode by providing actionable steps for listeners to adopt the 108010 Method:

1. Record a Personal Story: Share a recent experience, lesson learned, or problem solved through a voice note or written narrative.
2. Leverage AI for Drafting: Use an AI chatbot to transform this story into a structured LinkedIn post.
3. Personalize the Draft: Remove generic AI elements, infuse personal language, and ensure the content reflects your unique voice.
4. Enhance with Authentic Visuals: Attach genuine photos to accompany the posts, reinforcing the personal connection with the audience.

"What you're going to find is that it is a freaking breeze to write well-written but unique and real LinkedIn posts in this way."
(14:00)

By following these steps, business owners can efficiently produce high-quality, engaging content that stands out in the crowded social media landscape.

Conclusion

Episode 218 of Grow The Show provides a nuanced perspective on integrating AI into content strategies. Kevin Chemidlin emphasizes that while AI is a powerful tool for enhancing content creation, the essence of audience building lies in authentic, story-driven content that only humans can provide. By adopting the 108010 Method, business owners can harness AI's capabilities to streamline their content processes while maintaining the unique voice and personal touch that resonate with their audience.

Notable Quotes:

• "AI is built off of neural networks... it finds the average answer. This is a problem if we want to stand out because anything that AI writes for you is going to be average."
  (07:30)

• "Story-based content... is what's really, really doing well, because this is the stuff that can't be copied, it can't be generated by AI."
  (10:45)

• "With the robot suit, he crushes it. Right? And he's a superhero."
  (10:30)

Note: The latter part of the episode (from 14:08 onward) contains promotional content for Podcast Boutique's services, which is outside the scope of this summary as per the provided instructions.