Transcript
A (0:00)
Most business owners hire sales reps. This one launched a podcast. Nine months later, he's at 233,000 YouTube subscribers, and his business has more clients than it can handle.
B (0:11)
They give you this little engraved letter, and then you get your play button, but you also get a desk version of the play button that it's got your thing on the back.
A (0:21)
His name is Orlando Wood, and not only is he crushing it on YouTube, but he gets over 15,000 listeners a month on Spotify and regularly charts in the top 50 on Apple. And. And he achieved all of this with a simple podcast setup and while building his company full time. But here's the part that matters most. His podcast now does more for his business than any sales rep ever could. My name is Kev Michael, and this is Grow the Show, the podcast for business owners who want to turn their podcast into a business growth engine. In this episode, Orlando's gonna break down for you how his podcast became his best sales tool. And he'll walk you through how the ROI that he has gotten from his podcast far surpassed anything he could have hoped for. All that right now on Grow the Show. Orlando Wood, welcome to Grow the Show. I'm so excited to have you on today.
B (1:09)
It's nice to be on. It's. It's nice to be on as a guest. I mean, you've. You've taught me so much about podcasting. Not all of it I put into practice, as you can see by my terrible setup.
A (1:18)
But.
B (1:19)
But, yeah, it's. It's nice to be on. It's nice to see you.
A (1:22)
Yeah, we will get into the setup thing for sure, because so many podcasters and entrepreneurs that I'm talking today are worried about that. They're like, I'm on YouTube. I gotta have a crazy setup like you, Kev. And I'm like, no, no, we'll get there. We'll talk about it. But before we dig into that, can you just bring us back to before we met? Tell us a little bit about what your business is and why you decided to launch a podcast in the first place.
B (1:44)
You know, my business is. We are an IT consultancy. It's really very simple. I mean, we. We work specifically for creative companies, so we're a Warner Brothers accelerator company. We work for clients like a24 and HBO. Then now we've branched into advertising and then also law. Strangely, I think because we work with ip, we and IP contracts, we sort of grew into law quite sensibly. So, yeah, it's been fantastic. You know, we're an IT And AI consultancy. I think that there's a lot of sensitivity in the creative industries about using these tools, but using them without subjecting yourself to even more copyright theft. I mean, as we know, all of these tools have the original sin of copyright theft at their heart. We got a lot of traction there. I basically, I started sort of looking around and, and seeing like there was some benefit in a podcast. And I actually listened to your podcast and I thought, actually there's a lot of sense in this and there's a lot of people who, luckily, because I've worked in the creative industries my whole life in advertising and film and television, I know a lot of people. But then as well, there were people who I wanted to meet and wanted to speak to or, or people that I had a good relationship with, but we had disconnected and I wanted to have a new relationship with. And that has been really helpful. It's, it's connecting with those people and not always in the very linear of like having him on the podcast and then going, so this is what we do. Can we work together? But much more kind of those people telling me about other people and saying, somebody just said that they were looking for exactly what you do. Let me put you two in touch. And I think for a lot of us who are starting a business and naturally pull back in terms of sales, I was a pretty good salesperson when I was out and about and meeting people at lunches and drinks and, and at the pub, you know, because I worked a lot in London. Now with so much being remote, I mean, even with us having an office, at least 50% of our time is remote and doing sales from a desk on LinkedIn and whatever else. It's very inhuman and it triggers all your worst anxieties about who you are being and how salesy you're being. And it just feels yucky. And some days you feel like it's okay and you're being a bit cheeky and you're feeling yourself, but you can't have a sales process that goes like this. And the podcast has been consistently good. I get to ask serious questions that I give a shit about, you know, and I think that's the other thing. I am naturally curious about what all these people do and how that their work is changing. I get to do something that's less sales, but more marketing, I suppose, but has a. Drives real value to the business and I get to lean on what I think are my better qualities. Not my, my salesmany thing and not my ability to get a hook in a Sales email, but on my actual natural curiosity and interest in their business and their problems.