Chief Audience Officer: Episode 1 - Welcome to Chief Audience Officer!
Podcast Information
- Title: Chief Audience Officer
- Host/Author: Kev Michael
- Description: Let's build you an audience of buyers. Kev Michael shares his extensive experience and ongoing learnings about building an audience that translates into actual sales. Tailored for business owners who are actively producing content but struggling to achieve the desired growth, the podcast offers tactical lessons, honest reflections, and insightful conversations with successful entrepreneurs.
Introduction
In the premiere episode of Chief Audience Officer, host Kev Michael sets the stage by addressing the common struggles business owners face in building a profitable online audience. Kev introduces himself and outlines the podcast's mission to serve as a strategic guide for founders, CEOs, and marketing leaders seeking to turn their content efforts into tangible business growth.
Notable Quote:
"My name is Kev Michael, and that's the pain that I've seen over and over again. And honestly, I feel it, too." [00:04]
Identifying the Audience's Struggles
Kev empathizes with business owners who are diligently investing in content creation across various platforms—be it podcasts, newsletters, LinkedIn, Instagram, or others—but are not seeing the proportional growth in leads and sales. He articulates the frustration of putting in significant time, money, and resources without achieving the desired outcomes.
Key Points:
- Effort vs. Results: Despite regular publishing and hiring help, results remain inconsistent.
- Fragmented Strategies: Content efforts are scattered across multiple platforms without a cohesive strategy.
- Lack of Ownership: No clear point person responsible for audience growth within the organization.
Notable Quote:
"You've launched a podcast or a newsletter. Maybe you've gone all in on LinkedIn or Instagram or another platform. You're publishing regularly... But content still isn't a core growth engine in your business." [00:02]
Kev Michael's Expertise and Journey
Kev shares his background, highlighting his experience over the past seven years in helping over 500 entrepreneurs grow their audiences and refine their content systems, particularly through podcasting. He mentions the millions in revenue generated from his own audience, yet acknowledges that the ever-evolving digital landscape keeps him questioning what strategies are currently effective.
Key Points:
- Extensive Experience: Assisted 500+ entrepreneurs in audience growth.
- Personal Success: Generated several millions in revenue through his own podcast.
- Continuous Learning: Despite past successes, Kev remains curious and seeks to understand current effective strategies.
Notable Quote:
"Even with that experience, I'm still not sure what's working now. What should I double down on?" [00:03]
Purpose and Vision of the Show
Kev introduces Chief Audience Officer as a solution to the fragmented approach many businesses take towards audience building. He posits that most organizations lack a dedicated role responsible for overseeing the entire audience ecosystem—from content discovery to lead generation, nurturing, and converting trust into revenue.
Key Points:
- Unified Strategy: Emphasizes the need for a 360-degree strategy that integrates all content and sales efforts.
- Role of Chief Audience Officer: Advocates for a dedicated role to manage and own audience growth.
- Addressing Fragmentation: Aims to eliminate disjointed content efforts by providing a cohesive approach.
Notable Quote:
"Nobody's wearing the Chief Audience Officer hat... This show is my attempt to fill that gap for you and honestly, for myself." [00:05]
What to Expect from the Podcast
Kev outlines the format and benefits listeners can expect from Chief Audience Officer. The podcast will offer:
- Tactical Lessons: Practical advice on audience growth strategies tailored to various business needs.
- Honest Reflections: Personal insights and experiences, including both successes and mistakes.
- Guest Conversations: Interviews with business owners who have successfully built audience-driven businesses, providing diverse perspectives and actionable tips.
Key Points:
- Focus and Clarity: Helps listeners choose the right strategies based on their goals, skills, and resources.
- Continuous Improvement: Encourages adapting and refining strategies to stay effective.
- Community Learning: Shares real-time learnings and experiments to foster a collaborative learning environment.
Notable Quote:
"Chief Audience Officer is going to be your partner in figuring out what's working in audience growth right now." [00:06]
Conclusion and Call to Action
Kev concludes the episode by reiterating the podcast's mission to act as a Chief Audience Officer for its listeners. He encourages founders, CEOs, marketing leaders, and operators to subscribe and embark on a journey to build an audience that not only engages but also converts into paying customers.
Key Points:
- Target Audience: Designed for business leaders who are serious about audience-driven growth.
- Commitment to Growth: A promise to provide consistent, valuable content that helps listeners achieve their growth goals.
- Engagement Invitation: Invites listeners to join the community and utilize the podcast as a strategic tool for their business.
Notable Quote:
"If that sounds good, subscribe to the show now and let's build you an audience that buys." [00:08]
Final Thoughts
The inaugural episode of Chief Audience Officer effectively sets up the podcast's framework, addressing the pain points of its target audience and positioning itself as an essential resource for strategic audience growth. Kev Michael's blend of empathy, expertise, and a clear value proposition promises a valuable journey for listeners aiming to transform their content efforts into measurable business success.
Episode Details:
- Title: Welcome to Chief Audience Officer!
- Release Date: June 13, 2025
For business owners striving to turn their content into a powerful growth engine, Chief Audience Officer offers the guidance and insights needed to navigate the complex landscape of online audience building.