Podcast
Grow With Kara
Hosted by Kara Prior · EN
President of Growth Amplifier, Kara Prior, interviews successful attorney-marketers to uncover what's working, what's not, and how you can get on a similar path to growth. This weekly podcast has become a go-to resource for attorneys seeking to build and scale their practices through innovative marketing strategies.
Host Expertise & Background
As host of the popular Grow With Kara Show, Kara has interviewed more than 60 high-profile attorney-marketers. She brings over a decade of experience in legal marketing, combined with her background launching and growing Entrepreneur magazine's social network to over 100,000 members. Her unique perspective stems from being currently helping dozens of firms with their marketing through James Amplifier's comprehensive marketing system.
Podcast Content & Focus Areas
The show covers a diverse range of marketing strategies and growth tactics, with recent episodes featuring attorneys who have achieved remarkable results through:
- Social Media Dominance: Interviews with lawyers generating substantial client bases through platforms like TikTok, Instagram, and YouTube, including attorneys with millions of followers
- Referral Network Building: Proven strategies for expanding attorney referral networks and maximizing word-of-mouth marketing
- Niche Specialization: How attorneys successfully narrow their focus to dominate specific practice areas
- Technology Integration: Using AI, automation, and digital tools to enhance productivity and marketing effectiveness
- Scaling Operations: From solo practices to multi-million dollar firms, covering growth strategies that maintain work-life balance
- Budget-Conscious Marketing: Low-cost and organic marketing approaches that deliver high-value results
Practical Value & Real Results
What sets this podcast apart is its focus on actionable insights from attorneys who are actively implementing and succeeding with their marketing strategies. Each episode provides deep-dive conversations with successful attorney-marketers, offering listeners both strategic insights and tactical implementation advice they can immediately apply to their own practices.
Target Audience
The podcast serves attorneys at all stages of their careers - from solo practitioners looking to establish their first marketing systems to established firms seeking to scale or pivot their marketing approach. The insights are particularly valuable for lawyers in competitive markets who need cost-effective, proven strategies to stand out and grow their client base.
10episodes
Episodes
Newest firstAll episodes
Using a Book to Grow Your Practice with Joel Ankney, Business & Real Estate Attorney
Apr 700:40:14Tap to summarizeWhat if a single book could transform your practice? For Joel Ankney, it did.After publishing a book in a focused niche, his solo law practice grew 67% over a six-to-seven-year period, with continued annual growth of around 10%.But the results didn’t happen overnight. In fact, the first year produced fewer than 100 sales. Then everything changed.In this on-demand interview, Joel shares how a simple idea turned into a long-term growth engine for his firm. Inside, you’ll learn:Why a book can become a compounding marketing assetHow to identify the right niche and unmet needThe simple, local promotion strategies that got early tractionHow one unexpected connection helped the book take offWhy books attract more informed, higher-quality clientsHow Joel turned his book into speaking, referrals, and new opportunitiesYou’ll also hear how Joel uses his book in day-to-day practice: to educate clients, build trust, and streamline engagements.If you’re looking for a smarter, more sustainable way to grow your firm, this interview offers a proven path.Discover how these proven strategies can work for your firm at JamesAmplifier.com.Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.
Transcribe →0 to 150 Team Members in 6 Years: Building a Fast-Growing Immigration Firm with Bold Marketing, Systems, and Culture
Feb 2200:31:04Tap to summarizeIn 2019, Hillary Walsh opened her immigration firm. Six years later, she leads a 150-person team.In this on-demand interview, Hillary explains exactly how she did it: using a bold marketing investment, disciplined systems, and a powerful brand strategy.What You’ll LearnHow she fuels growth:Why she spends approximately 25% of firm revenue on marketingHow branding (buses, billboards, radio) compounds authorityHer “prove it first” strategy for Meta adsHow she reduces chaos:Automated 30-day reassurance emailsMonthly client webinars that educate at scalePre-recorded videos that shorten meetings and eliminate repetitionHow she scales operations:A 24-hour “follow-the-sun” workflowStructured scheduling that prevents dropped casesSystems that allow growth without burnoutHow she differentiates her firm:Rejecting fear-based marketingBecoming the “good news lawyer”Using gratitude and celebration to strengthen cultureThis is a practical case study in scaling a modern law firm, with real numbers and real systems.Discover how these proven strategies can work for your firm at JamesAmplifier.com.Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.
Transcribe →From Intake to AI: How James Gallagher Scales Law Firms with Systems
Feb 901:01:33Tap to summarizeJames Gallagher helps law firms get their systems in order.In this on-demand interview, James explains why most attorneys don’t need more leads; they need better follow-up, smarter staffing, and streamlined operations.You’ll learn:Why 80% of civil legal needs go unmet, and what your firm can do about itHow James builds holistic systems that cover ads, intake, staffing, and automationThe exact AI tools he uses for voice, video, content, and document creationWhy hiring VAs from the Philippines and South Africa delivers outsized ROIHow one firm hit 5,084% ROI with James’ approachWhat it takes to scale without sacrificing quality or client experienceIf your firm is overwhelmed, inconsistent, or stuck, this interview will show you what’s possible with the right systems.Discover how these proven strategies can work for your firm at JamesAmplifier.com.Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.
Transcribe →Growing 33% Annually with a Tech-Driven, Community-First Law Firm With Skinner Louis, Founder of The Louis Law Group
Nov 2300:38:24Tap to summarizeHow do you grow a personal injury firm 33% per year … without relying on billboards or heavy ad spend?Skinner Louis did it by focusing on his community, speaking their language (literally), and building scalable systems that blend human empathy with automation.In this 38-minute on-demand interview, Skinner shares:How his firm serves Creole-, Spanish-, and English-speaking clients with tech-enabled empathyHis Salesforce-based intake system that combines AI, live agents, and retargetingThe staff-on-demand strategy he uses to stay lean and responsiveWhy 60% of his cases come from referrals, and how he nurtures themThe marketing channels that are working: community radio, church outreach, and social mediaHow he uses Alert Communications and Smith.ai to create a hybrid intake experienceWhy human connection still drives his decision-making, even in an automated firmWhether you’re building a tech-forward practice or trying to deepen your community roots, this interview delivers immediately usable insights.Discover how these proven strategies can work for your firm at JamesAmplifier.com.Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.
Transcribe →Growing with Referrals and Improving Efficiency with Automations: How Chris Keller Built an 80-Person Firm
Oct 1400:47:35Tap to summarizeIn just six years, Chris Keller has grown his personal injury firm from a solo operation to an 80+ person, multi-state powerhouse – with 60% of cases still coming from referrals.In this honest and practical 41-minute interview, Chris shares how he:Built referral systems that still power the firm’s growthInvested in intake to maximize ROI from LSAs, PPC, and SEOUses a data engineer and dashboards to track profitabilityEmbraced AI and automation – from voice agents to referral reportingBuilt a personal brand that supports his firm’s growthTransformed his life and leadership with daily discipline and intentionIf you’re looking to grow through referrals, improve intake, or make your systems work smarter, or live a more intentional life, this interview delivers.Discover how these proven strategies can work for your firm at JamesAmplifier.com.Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.
Transcribe →Referral Strategies That Deliver For Lawyers
Sep 2800:24:53Tap to summarizeReferrals are the highest-converting, lowest-cost leads your firm will ever get — but most lawyers don’t have a system for generating them.In this free 25-minute webinar, you’ll learn exactly how four successful attorneys built thriving practices by staying top of mind, building trust, and asking the right way.💡 What You’ll Learn:✔️ The simple scripts attorneys use to confidently ask for referrals✔️ How to stay visible to past clients, lawyers, and referral partners✔️ The key habits that turn one referral into many✔️ What to send, say, and post to stay top of mind✔️ Common referral mistakes (and how to fix them fast)🎥 You’ll also hear directly from 4 attorneys who have built powerful referral pipelines:👩⚖️ Alreen Haeggquist – Built a thriving firm with attorney and opposing counsel referrals👨⚖️ Ben Glass – Gets 80% of his clients from referrals, with no ad budget👨⚖️ Jim Higgins – Uses persistence and gratitude to fuel referrals👨⚖️ Justin Weinstein – Grew to 4 offices by making the right connections earlyReferrals don’t happen by chance — they happen by design.Discover how these proven strategies can work for your firm at JamesAmplifier.com.Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.
Transcribe →Referral Marketing That Works: How Laura Ramos James Built a 20-Person Firm
Sep 1400:32:39Tap to summarizeWhen Laura Ramos James launched her personal injury firm in 2018, she had no cases, no office, no staff … and no referrals.Today, her values-driven firm in Austin employs 20 people and grows steadily each year through creative referral-building and rock-solid client communication.In this 28-minute interview, Laura reveals:The grassroots outreach that fueled her initial growthHow she keeps clients and referral partners engaged with consistent updatesWhy her firm measures communication metrics—and how it boosts retentionHow social media (yes, even TikTok) helps her stay top of mind professionallyHer trial-first mentality—and how it builds long-term authorityThis is a playbook for attorneys who want sustainable growth without relying on a big ad budget.Discover how these proven strategies can work for your firm at JamesAmplifier.com.Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.
Transcribe →Growing a 3-State, 70-Person PI Firm with Smart Marketing and Systems with A.J. Bruning, Founder of The Bruning Law Firm
Aug 2400:38:29Tap to summarizeIn 2016, A.J. Bruning started his firm with his father, brother, and a single paralegal.Today, his team spans 3 states, employs 70 people, and was just named to the Inc. 5000. In this 34-minute on-demand interview, A.J. walks through the systems and marketing that fueled 150% growth in the last two years.You’ll learn:How one $24M case win became the launchpad for smart marketingThe call center, CRM, and intake processes behind their 24/7 serviceHow Salesforce powers everything from client contact to lead scoringWhat’s working now in SEO, PPC, and LSAs—and what’s notHow referrals flow in after they start flowing outWhat he’s doing to stay relevant in the age of AI searchWhether you're refining your tech stack or scaling up your marketing, A.J.'s interview is packed with takeaways you can use now.Discover how these proven strategies can work for your firm at JamesAmplifier.com.Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.
Transcribe →Growing 33% Annually Through Community, Brand, and Client Trust with Sargon Khananisho, Founder of Sargon Law Group
Aug 2000:33:08Tap to summarizeWhen Sargon Khananisho launched his PI firm in late 2019, the pandemic hit just months later. Instead of pulling back, he doubled down on relationships, both within his Assyrian community and beyond.Today, SKG Injury Law operates in three states, is expanding to six more, and boasts a 615,000-strong Instagram following … all while maintaining high-touch, personalized client service.In this 28-minute on-demand interview, Sargon shares:His “boots on the ground” process for launching in new marketsHow community goodwill became a steady referral pipelineThe social media strategy that entertains first, educates secondWhy honesty with clients and providers builds long-term trustHow he blends billboards, SEO, PPC, and memes into one brandThe marketing missteps that taught him where not to spendIf you want to grow faster without sacrificing your reputation or relationships, this interview delivers practical, proven ideas you can apply immediately.Discover how these proven strategies can work for your firm at JamesAmplifier.com.Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.
Transcribe →Growing Through Referrals and Relationships with Kari Ramos, Founder of Askena Law
Jul 900:33:17Tap to summarizeKari Ramos launched her Phoenix personal injury firm on a two-day deadline—with no marketing, no ad budget, and no automation.Today, she leads a busy, referral-fed practice built on genuine client care, deep community relationships, and a refusal to sacrifice personal touch for speed.In this 32-minute interview, Kari shares:How face-to-face visits with chiropractors became her #1 growth channelThe “second look” strategy that turns dropped cases into winnersHow she builds trust with mentors—and earns litigation referrals in returnWhy she resists marketing automation, and what she does insteadHer creative, light-touch use of AI for legal reviews and medical analysisThe mantra that guides her client communication: “Touch the file, touch the client”If you’re looking to grow without sacrificing soul—or if you want more cases without paying for ads—Kari’s approach is a breath of fresh air.Discover how these proven strategies can work for your firm at JamesAmplifier.com.Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.
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