Podcast
Grow Your Business For GOOD
Hosted by Joyful Business Revolution™ · EN
How do I scale my business without sacrificing more time and energy? Can I market my services in a way that feels authentic? Am I using the right strategies to reach my target market? What business model will serve my lifestyle best as I evolve and expand? And—the real million-dollar question: Can I make abundant amounts of money while still finding joy in my business? The Grow Your Business For GOOD Podcast answers these questions (and more) for coaches and consultants who want to learn how to lead a world-class business that does not tax your time, energy, or financial resources. We help you focus on growing a philanthropy-first business, where you use your profits for purpose. Packed with actionable tips, real-life success and failure stories, and soulful insights, this podcast will help you GROW every aspect of your business with grace and ease.
27episodes
Episodes
Newest firstAll episodes
S11; E10: Will your messaging age well?
Apr 2000:25:07Tap to summarizeThought leadership isn’t static, and if yours hasn’t evolved alongside your business, it may be holding you back.In this episode, Amy and Heard Ventures co-founder Afreen Huq unpack why so much thought leadership is unintentionally built to expire and what it really takes to create ideas that grow with you over time. From the role events play in shaping authority to the difference between simply updating your message versus truly evolving it, this conversation challenges how most people approach visibility and voice.We also explore the often overlooked strategies entrepreneurs miss when speaking or hosting events, and why systems rather than constant reinvention are what sustain long term credibility.If you want your message to mature, compound, and stay relevant as you grow, this episode will show you how to start thinking beyond the moment.Next step:Join us on April 22nd for the Trusted Voice Exchange: https://joyfulbusinessrevolution.com/trustedvoice/ Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessagingCo- Host: M. Shannon Hernandez, Founder of the Joyful Business RevolutionCo-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business GrowthVideo and Audio Editing: Savannah Bragg
Transcribe →S11; E9: Which ideas deserve longevity?
Apr 1300:40:08Tap to summarizeHow do you know which ideas are actually worth developing into long-term thought leadership?In this episode, Shannon is joined by guest Jessica Rhodes, founder and CEO of Interview Connections, to explore the difference between ideas that are simply timely and those that truly have the potential to endure the test of time. Leaders generate insights constantly, but not every idea deserves time and attention. When every thought becomes content, the result can be noise, dilution and audience fatigue.Instead, lasting thought leadership is built around insights that solve persistent, meaningful problems. Shannon and Jessica discuss why discernment is part of leadership, how short-term relevance can disguise itself as importance, as well as the questions leaders should ask before investing in an idea long-term.If you want your thinking to build clarity, authority, and an audience over time, this episode will help you recognize which ideas are worth developing.Next step:Join us on April 22nd for the Trusted Voice Exchange: https://joyfulbusinessrevolution.com/trustedvoice/ Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessagingConnect with Jessica Rhodes: https://interviewconnections.com/Co- Host: M. Shannon Hernandez, Founder of the Joyful Business RevolutionCo-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business GrowthVideo and Audio Editing: Savannah Bragg
Transcribe →S11; E8: Do you still sound human?
Apr 600:27:06Tap to summarizeIn today’s AI-saturated landscape, information is everywhere. Content is easier than ever to produce, but credibility and trust have become harder to earn. So what actually separates meaningful thought leadership from content that simply sounds right?In this episode, Amy and Shannon explore why credibility can feel harder to establish today, even for experienced experts whose thinking has evolved. They discuss the difference between credibility and trust, why audiences quietly hesitate when ideas feel polished but disconnected from real experience, and how human insight becomes the true differentiator in a crowded market.You’ll also hear why showing your thinking in real time, naming complexity clearly, and grounding ideas in lived experience are essential for building recognition and trust with your audience.Because today, credible thought leadership isn’t about saying more.It’s about helping the right people recognize something true about their own experience.Next step:Join us on April 22nd for the Trusted Voice Exchange: https://joyfulbusinessrevolution.com/trustedvoice/ Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessaging
Transcribe →S11;E7: Does your messaging create momentum?
Mar 3000:20:54Tap to summarizeWhat happens when your ideas inspire people, but don’t actually move them forward into reaching out about your services? This episode explores the gap between thought leadership that sounds good versus messaging that builds the bridge to inquiring about your work. We talk through why so many leaders unintentionally separate their ideas from their offers and how this creates confusion for their audience. You will hear why inspiration alone is not enough to create progress and learn what today’s audiences are really looking for when they engage with your content.This conversation also breaks down how aligned thought leadership creates a natural path from thinking to doing without feeling forced or overly sales focused. When your messaging reflects the depth and value of work you offer, it builds relationships and revenue. .If your audience is not taking the next step based on the content you are publishing, this episode will help you understand why, as well as what to shift—so your messaging starts working for you instead of against you.Next step:Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessagingCo- Host: M. Shannon Hernandez, Founder of the Joyful Business RevolutionCo-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business GrowthVideo and Audio Editing: Savannah Bragg
Transcribe →S11; E6: Is your message overwhelming people?
Mar 2300:20:09Tap to summarizeIs your message overwhelming people even when you are trying to provide more value? In this episode, Amy and Shannon unpack a common challenge for experienced consultants, strategists, and speakers and how to move beyond surface level content without losing your audience in the process. As your expertise grows, it is natural to want to share more, but more information does not always lead to more clarity.They explain why adding depth often turns into overload and how true authority is built through structured insight, not by saying everything but by saying what matters most in a clear and intentional way. You will walk away with a better understanding of why surface level content stops resonating, how over-explaining creates disengagement, and how to guide your audience step by step without overwhelming them.Next step:Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessagingCo- Host: M. Shannon Hernandez, Founder of the Joyful Business RevolutionCo-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business GrowthVideo and Audio Editing: Savannah Bragg
Transcribe →S11; E5: Where does your message break?
Mar 1600:20:13Tap to summarizeMany experts evolve in their thinking, but their thought leadership doesn’t always keep up. In this episode, Amy and Shannon discuss why ideas that are powerful in conversation often become diluted when they’re turned into other forms of content.They explore why surface-level messaging works in the early stages of business, why it eventually stops resonating with more sophisticated audiences, and how deeper insights can sometimes overwhelm people when they aren’t structured clearly.You’ll hear how strong thought leadership is built by translating insight into shared language, frameworks, and messaging structures that allow ideas to scale without losing their depth or meaning.If you feel like your work is often simplified or misunderstood when it’s shared publicly, this conversation will help you understand why.Next step:Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessagingCo- Host: M. Shannon Hernandez, Founder of the Joyful Business RevolutionCo-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business GrowthVideo and Audio Editing: Savannah Bragg
Transcribe →S11; E5: Where does your message break?
Mar 1600:26:37Tap to summarizeMany experts evolve in their thinking, but their thought leadership doesn’t always keep up. In this episode, Amy and Shannon discuss why ideas that are powerful in conversation often become diluted when they’re turned into other forms of content.They explore why surface-level messaging works in the early stages of business, why it eventually stops resonating with more sophisticated audiences, and how deeper insights can sometimes overwhelm people when they aren’t structured clearly.You’ll hear how strong thought leadership is built by translating insight into shared language, frameworks, and messaging structures that allow ideas to scale without losing their depth or meaning.If you feel like your work is often simplified or misunderstood when it’s shared publicly, this conversation will help you understand why.Next step:Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessagingCo- Host: M. Shannon Hernandez, Founder of the Joyful Business RevolutionCo-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business GrowthVideo and Audio Editing: Savannah Bragg
Transcribe →S11; E4: Does your thinking translate to action?
Mar 900:21:34Tap to summarizeMany thought leaders have a strong worldview, but struggle to communicate that view in a way that feels clear, practical, and trustworthy. In this episode, Amy and Shannon explore why thought leadership can sound abstract, even when the thinking behind it is deeply developed. They unpack how values and philosophy lose impact when these aspects aren't tied back to practical situations, trade-offs, and outcomes.The conversation highlights what makes a worldview more credible when it's demonstrated (rather than explained), and how mature thought leadership bridges belief and behavior. When people can see how your thinking leads to judgement and the priorirtizing of info, clarity, trust, and authority follow.🔗 Link referenced in this episode: https://www.facebook.com/maryshannon.hernandez/posts/pfbid0hdG5F9y5PHewvY1YcBvYczv9oBZRS2U3RvHdGu7f1AYp8CNLLeYuYhWqeXVejQEHlNext step:Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessaginCo- Host: M. Shannon Hernandez, Founder of the Joyful Business RevolutionCo-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business GrowthVideo and Audio Editing: Savannah Bragg
Transcribe →S11; E3: Are you holding back your opinion?
Mar 200:26:32Tap to summarizeAs your platform grows, sharing strong opinions can start to feel uncomfortable. Many leaders respond by softening their message, qualifying their statements, or avoiding clear stances altogether. In this episode, Amy and Shannon explore why that instinct is common, and why it may be holding your thought leadership back. They discuss the real cost of neutrality, why mature audiences don't want more information but clearer judgment, and how grounded opinions are a sign of lived experience and leadership. This conversation is for leaders who feel their perspective has deepenedNext step:Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessagingCo- Host: M. Shannon Hernandez, Founder of the Joyful Business RevolutionCo-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business GrowthVideo and Audio Editing: Savannah Bragg
Transcribe →S11; E2: Is your messaging preparing people for what's next?
Feb 2300:20:34Tap to summarizeYour work has evolved. But, has your messaging kept up?In this episode:Amy and Shannon discuss why thought leadership often reflects an earlier chapter of business, even when the work itself has grown more complex. When messaging stays stuck in the past, it quietly shapes expectations that no longer fit, creating resistance when leaders attempt to introduce what's next.This episode reframes topic selection as a leadership choice and shows how future-facing thought leadership prepares the market ahead of change. In this conversation, two patterns become clear.First, when thought leadership no longer matches where a business is headed, it quietly creates resistance. Expectations are set too early, opportunities miss their moment, and change feels harder than necessary. Second, future facing messaging builds momentum by showing where you're headed before you ask people to act.Next step:Download the Profit-Driven Messaging Ecosystem™ guide at joyfulbusinessrevolution.com/profitmessagingCo- Host: M. Shannon Hernandez, Founder of the Joyful Business RevolutionCo-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business GrowthVideo and Audio Editing: Savannah Bragg
Transcribe →