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You are listening to the Grow youw Local Business podcast, where local marketing expert and life coach Leslie Presnell shares the strategies and the mindset to help you reach more people in your city and bring in a steady stream of clients. All right, let's dive in.
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So the other day I was preparing some emails for a free training that I have coming up. And this is a training that I have done several years in a row now. And you would think, like, the emails, the social media posts, the promos, like, everything would be done. I could just copy and paste, send everything out, call it a day, like, rinse, repeat, easy. But I started reading last year's emails from the last time I did the training, which was like 12 months ago. And I got the ick a little bit. I was like, oh. Like, I would not say this anymore. Like, no part of this version of me today would send this email. Like, this email does not even sound like me. And at first I was frustrated because I started thinking of all the work that was ahead of me, like, all the emails, all the posts I had to write. But then I realized what this actually meant. It meant I had grown. I had grown significantly as a business owner in my self concept, in my messaging, you, in my belief, in my training, in my podcast, or I mean, in my product, in my audience. Like, everything about me and what I would say and how I would say it was different. And that is tremendous growth. And we don't always see it in the day to day, but we can see how much we've grown when we look back. So there's this quote that goes something like, if you're not embarrassed by who you were 12 months ago, you didn't learn enough. Now that's my version of the quote. That's not the exact quote, but have you ever looked back on something that you did or said or posted a year ago and felt that cringe? Like. Like, I can't believe I said that. I can't believe I did that. I can't believe I put that out there. Or I can't believe I acted that way. Or like, why would I make that thing so complicated? Or why did I overreact like that? Or why did I freak out over that thing? Or why was I so worried about that? Because if yes, then that's good. Because that is a sign that you have grown. You are a different person in your business. You have new beliefs. You would interact with people, circumstances differently. You would market or speak differently in your messaging. You have developed new skills. You have expanded your Capacity to show up more, to be more visible, to handle more. Like you actually grew. And if you did grow, you probably are a little embarrassed by last year or maybe the beginning stages of you and your business. And the embarrassment is not shame. It's not judgment. It's not beating yourself up. It's proof. Like it's evidence that you did a bunch of stuff. You failed, you learned, you adjusted along the way, you evolved, you kept going, and it got you here. And that's what I want you to see. And here's the thing, too. If you're listening to me right now and you don't feel this way, I know why. And we can fix this to where you do see this type of growth in the next 12 months or even faster, six months, three months. Like, imagine such fast growth that you are becoming a different version of yourself that quickly. Like, you're learning and implementing so quickly that you felt like a different person every quarter, every six months. Like, that's what's on the table. But that starts with you failing faster. And most business owners want to avoid failure. And that makes sense. It feels safe to, like, do less, fail less, feel less. But the failure is where all the gold is. It's where all the growth is. It's where you grow the fastest. And it doesn't always feel like that in the moment. It feels like you're going backwards. But think about this. If you post, let's say, a hundred times on social media in a month and you deal with the crickets, the unfollows, the slow follower growth, the low engagement, like all the typical fails you would think about, you're gonna learn a lot quicker and get better results faster than someone who doesn't want to fail and only post 10 times a month on social media, they're going to sit with the low engagement, the crickets, the unfollowers, the no new followers a lot longer just because they're not repping it out like you are, you're going to fail a lot faster and learn a lot faster. And 100 posts later, you're going to know so much more than you did on the first post. You're going to be like, oh, yeah, that first reel. Like, it sucked. I would never do that again because over 99 times, I figured it out. The point is to be embarrassed by the first one. And the magic is just speeding up that timeline. Like, how fast can you fail? How fast can you learn? How fast can you be embarrassed by your first attempt? Now some of you are going to say, Well, I am embarrassed on my first attempt right now. And I get that too. Like that's normal. But the point is to keep going so you learn and you can truly see it from the expert energy in the future. And you can look back on that first attempt. You're embarrassed now on your first attempt because you feel like an amateur, like a beginner. So it's like, can you hold that emotion now and just do it anyway, knowing that you're going to look back and feel like an expert now sooner than later if you can fail fast? Now the second part of this is to evaluate. Like, you can't just post a hundred times on social media and not be thinking about what's working or what's not and be tweaking something every time you do it. Because there is no growth in just posting a hundred times. If you're not learning from each attempt, there is no growth. If you're not doing something, analyzing it, thinking of something you could do differently, and then trying that and then implementing that, there is no growth. You will just have posted the same exact way a hundred times. One of my clients inside the localpreneur Academy was recently telling me that events don't work for her. And she was telling me all these events that she had done and how they just didn't result in clients. And I asked her what was different about each event that she had done and she said nothing. Like nothing was different. She had set up the same way, she had the same things on her table, she approached people the same way, she had said the same thing, she had followed up the same way, or not followed up the same way, like everything was done the same way, like everything was the same. So I was like, okay, then you haven't really done that many events. You've just done the same event over and over. So we have to change something. And one of the things we do inside the academy is people will post pictures of their booth spaces and we'll talk about like how to make them more interactive, what to change, like how to draw more people in or how to follow up, how to promote the event. Like any tiny component, we can start tweaking and testing. But the way I teach my clients is if you do an event, say like this, like a pop up vendor event, if you do that 12 times a year, your January event should be drastically different than your December event. But a lot of people have the same setup, the same signage, the same way they talk to people, the same follow up, the same promotion, and, and they tell themselves that they did 12 events that they were consistent at doing events. But if you think about it, that's kind of the definition of insanity, right? It's doing the same thing over and over, hoping for a different result. Because if you do a monthly event but you don't change anything, then you did not do 12 events, you did one event over and over. So if you're not evaluating, if you're not learning, then you're not changing. And this is where people get stuck and they don't see the growth that they want. So it's not always about doing more, but it's about getting better at what you're already doing and by doing it differently. So you can still do the same things in your business, but you have to become better at them. So you are embarrassed by the time you look back and you can see the significant change. You can see how you are a different person. Your confidence is higher, your standards are different, your follow up is different. You believe more empowering things like you are just different and the actions you took are different. The words you said were different. Like everything about what you did is also different. That is growth and that's what we want. So decide right now, how do you want the next 12 months to be different? What are you doing right now that you want to be embarrassed about 12 months from now? How can you make that happen? Is it more attempts? Is it speed? Is it evaluation? Is it learning new skills? Is it working on new ways to say it? And if you want help with this, this is what we do. Inside the localpreneur Academy. You get the process for marketing yourself locally, but also the process for evaluating and getting better with every single rep. And that's the most important piece for growth. All right, my friends, so let's go become different people in the next 12 months. And maybe I was thinking about it, I was like, maybe I'll listen to this exact podcast 12 months from now and like, be embarrassed. Wouldn't that be like, very, very meta? All right, have a great week and I will talk to you next week. Hey, if you enjoyed today's episode, I want to invite you to check out my program, the LocalPreneur Academy. This is the only program for small business owners who want to become the local go to in their industry with a steady stream of clients. You can find more information@lesleypressnel.com and and I'll see you inside.