
Loading summary
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You are listening to the Grow youw Local Business podcast, where local marketing expert and life coach Leslie Presnol shares the strategies and the mindset to help you reach more people in your city and
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bring in a steady stream of clients.
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All right, let's dive in.
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If you're wondering if collaborations with other local business owners are worth your time or if local events are worth your time, this episode will definitely make you think.
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Yes.
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Today I'm sitting down and interviewing one of my localpreneur academy students, Erica Huckabee of High Five Ceramics, based in Denham Springs, Louisiana. She started her business just over a year ago, and she has gone from brand new to booked out like crazy in her very first year. In fact, she booked 560 appointments last year. And even just over a year in business, she's already had to expand her space and she's had to hire to to keep up with the local demand that she's created. And you're gonna hear how she attributes a lot of her early success to not trying to do it alone, to the local partnerships, to tapping into other people's audiences, to doing the events, to doing the popups and all of the markets. Oh, and she did all of this as a mom of two under three. And here's the best part. What she actually does is so special. Erica creates custom hand, foot and paw print clay impressions that are kiln fired to last, like she says. So these are keepsakes that families can hold on and keep forever. But I'm going to tell you right now, the part that's going to hit you in the gut is her why behind it all. So let's dive in. So I want to start here, like, tell us why what you do is so important and just personal to you.
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So I do clay impressions. So that is taking hands, feet, paw prints, putting them into clay, letting everything dry, putting art on it, and then firing it in my kiln. So that's what I do. And that is something that is like really special to me and means a lot to me because I come from a family, a large family that my mom's always instilled in us, like making memories and taking pictures. And she's a huge scrapbooker and just like having something tangible to hold on to and this allows me to do that. Early on in, like right when I got started in this last fall, there were two incidents that happened where my friend's brother in law was terminal with cancer and so I was able to press his thumbs with like his fingerprints with his kids and then a week later, he passed away. And so they were able to have that of him. And then the same thing happened to a friend of mine where they're young son had passed away tragically, and I had done his prints before he passed away. And so that those kind of moments really, like, opened my eyes and let me know, like, I came from teaching, and that's like a really giving career. And I wanted to move into something that was really giving to the community and to the world. And. And this allows me to do that. So that. And, you know. Yeah.
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And I mean. And you've had your own cancer diagnosis,
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so, I mean, that's a big thing too. I did, yeah. When I was 20, I was diagnosed with a non Hodgkin's lymphoma. And that moment in my life was really a turning point of, okay, you're here for a reason. And I went to St. Jude, and St. Jude is a hospital, like, if a lot of people know about it, but, like, if you don't know what St. Jude is, like, they give and give and give, and you don't pay anything. Like, they give you all the treatment, they give you all the food, they give you the housing, everything for free. Which to me now, being in a business mindset, is the penultimate example of, like, givers gain, which is give, give, give without expecting anything in return. And people return all the time. People, People give, people donate. The whole hospital is based on donations. And so that just really instilled in me this. This mindset and this idea that just give and it will come back to you in tenfold. And so. And it does.
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I love that so much. Okay, so I feel like we have to tell everybody that we know each other, we're friends, we. Okay, so we. We were teachers together. We met through teaching. And how long did we teach together?
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Probably like two or three years.
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Yeah, I think I left teaching in 20. I think 2018 was my last year. And then I was able to take, at the time, it was my social media business full time, which then later turned into coaching. But when did you officially leave teaching?
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I left in 2024. 2024.
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Okay, so what made you decide to start your own business? Like, how did you get into this? It's a little different than teaching.
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It is a little different. And really was my. My son. So I became a mother in 2022. And then when you become a mother, like, you know now, like, you're introduced to this entirely different world of, like, things and, and whatever offerings that the world can Give you as a mother and as like, someone who has children. And hand impression art was one of those things. And so at the time, There were only two girls who did this. And they were both 45 minutes away from me, and they were both really hard to get into. I got in with one, got Harrison's prints done, and then just fell in love. I fell in love with the idea of it, the process. And I was like, I really want to do this. And I saw at the time there was a huge hole in the market. Like, they, the. The pop up that I got in with sold out in like three minutes. You know, like, it was. It was huge, you know, So I sat on it for like a year and then had a second child. And then really just. I don't know. My husband owns a business, and so I saw the, the freedom, but also, you know, he works really hard, but just the freedom and like, what he's building and the legacy that he's providing. I was like, I want to do that. You know, I want to. And. And honestly, like, when you have kids, your. Your perspective changes. You know, I went from wanting to give everything to other people's kids in my career to wanting to give everything to my kids, and. And that was really like a driving force. I just wanted to. To be more for them and to leave something for them.
B
I think about this too, a lot. Like, one of my favorite moments with Amelia every morning is her up every morning and she wakes up at 7am when we were teachers, I mean, student, what time did they come in our room? Like 6 4. It was early.
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6 48, like 6 50. It was crazy. Yeah.
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And I. The school district we worked in was about 20 miles away from where I lived. Like, I would leave my house every morning at 6am and so I think about that, like, if I wouldn't have, you know, taken the risk or like, had the audacity to like, go out and try this, like, I would be missing my favorite part of every single day now.
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Yeah, same.
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So, okay. And I know you helped Thomas shout out to Thomas. I know you helped him a lot in his business. Right? So, I mean, you had to have learned some stuff along the way before it.
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And he's like, so quote unquote mad because he's like, I spent all this time and money going through it with my business, and you just take all your knowledge and you're so successful so quickly. I'm like, sorry.
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Well, you just learned it all through him.
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I learned exactly, exactly, exactly. But yeah, that really did it did help. It helped a lot just with learning, organization, learning what, what you need to do when it comes to markets and getting yourself out there and what you need to spend your money on. And yeah, it was really helpful and really high.
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So did you still have any of your own fears in the beginning?
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Yes, I had a huge fear of, and we've talked about this just through our coaching, that I would grow out of my space too quickly or I would get too busy too soon and I wouldn't be ready because I saw that in my other friends who do this business who just blew up and overnight have 10,000 followers and they can't handle the demand. And they're like a mother and, and, and they're making these posts of like, I'm one person, please understand. I'm like, I never want to make that post. Like I never want to do.
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Yeah.
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And so that was a huge fear of mine because I knew that the demand was there. But I think that, I think my approach of like just really focusing on growing locally and then eventually I can take it nationally but like just growing locally, like little by little and like doing what I need to do. And, and, and it did get a little hairy at the holiday season. This holiday season was busy. I brought in a friend of mine, she's a teacher and she came and helped me paint just to like get through. I have a girl, I have a friend also who lives like 40 minutes away from me and she has a kiln. So I was like, can I use your kiln? Like I need to fire some things. And she let me fire some things. So it, you know, I did grow, but I didn't get to a point where I was super overwhelmed or like turnaround times were insane or anything like that. And so I was really proud of that. But that was a huge fear of mine is just like building it too quickly too. Yeah, too quickly.
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Tell us all about your setup in your. Because you do this in your backyard. I wish we could have like a picture for everybody. I'll try to remember to post it on my social media when this comes out. But yeah, tell us all, like give us the setup so we can really see like the physical like limitations that could come into play here.
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So I work out of a 10 by 16 shed that my husband renovated for me. I have in there two six foot table, no, three six foot tables, my kiln sink, two bread racks and like drying kind of bread racks and then a big wire shelf. So it's pretty tight, but it works like every time I introduce someone to the studio and they come in for their appointment. I'm like, welcome to the backyard. You know, like, here I am. And, and they think it's perfect. We did just extend it off the back so we had a little bit of like, more property line that we could build into that. We extended like another 10 by 14 and I was able to move the kiln out of there. So we've got that going. But yeah, it's a tight space. I told Thomas, I was like, sometimes I have three people, three of us working in here. It's me and my two part time teammates and it's like, I need space, I need, we, we need more, more room. And then I don't want, I didn't want people right now. I just felt like if I unload the kiln, everything's stacked up and I didn't want people to come in and be like, oh. I, I hear them sometimes say, oh, you have a lot going on. You're like so busy and I don't want that in their mind. My piece, you're gonna break my piece. Like something's gonna happen. It's so like, so I just felt, I was like, we need more space. And so anyways, that's what we're working with.
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Yeah, I feel like that's kind of challenging, you know, because it's like as business owners were like, oh, I. We don't want people to see behind the scenes sometimes. It's like, I don't want you guys like seeing my desktop on my back, on my computer or like even my desk. And it's, it's like, oh God, if they knew some of the back end stuff sometimes. But it's like it's wide open for
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you to see it. I'll show you. You know, and I'm not, I don't mind like showing processes and things like that or, you know, what we're doing. But yeah, I think in terms of the appointments, I wanted it to be more clean and organized and everything. Yeah.
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So. And it's, and I know some people listening might hear your fear of too much demand and be like, oh, well, that's easy for her to say, or, I wish I had that problem. And I think it, it goes both directions. You know, I think sometimes early in the beginning too, it can be like, well, I don't have any clients or enough clients. And then sometimes like, I do really coach a lot of people on this fear and like they hold or on growing too fast or especially now where social media posts can just Go viral, even viral locally. Like I had that happen to me once or I just didn't even have enough space for people. And then it's like you have the fear of like disappointing people, letting people down, not having enough supply for the demand you have. So how have you. And I guess what I want to say to people is if you're not there, you do get there. And I think this is still a useful conversation for people to have even if they are early on in their business or don't have the demand they want now, just so they know for the future when they are there. But how have you, with the fear of your demand growing, like, how have you worked to control that demand to where you can keep it, like, contained for you?
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With my scheduling. So with the pop ups. I know like last year I did 21 pop ups and that was at 14 different places. So there were some places where I would go multiple times throughout the year because it was an area that's like two hours away from me. So I kind of like made it a recurring thing. And, and so like kind of just knowing how many appointments I can book and, and feeling good about that. Like, I knew there were. I was keeping track of my number of appointments and my timelines and when I was at like the. So I'll start with this. I did this one month in my very first month that I did a pop up and I did 56 appointments that month. And that was, that was the month where I was like, okay, I can do this full time. And then I went full time and I did like smaller months than that. And I was like, okay, I can, I can do the 56 appointment month, but I gotta, like, I gotta get back to that. Because also it was holiday season. So like January, February, March, it was like slower. April got busy, May got busy. June, July was slow. And then like August, it like popped off. But it was, it was a mix of like just controlling how many pop ups I did, how often I was like offering studio appointments, how often I was posting. Because I would, I would follow my plan and post and, and sell and, and then sometimes I would just kind of fall off. And I'm like, oh, Erica, like you have posted about this pop up and that's why you haven't sold it out. Like you need to post again about it. Or on the flip side of that, like, I look at my month as a whole and I'm like, oh, okay, well, you already have 50 appointments on the books throughout the month. It's okay if you don't book this out. Like that's, you know, that's okay. Which I need to just look it out.
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But whatever, we'll work on it. We'll work on it.
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But that was, I mean, that's how I, that's how I manage that. It's just the control of when I do my pop ups and when I offer the studio appointments, I guess. Yeah. Yay.
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Yeah, it does. Like, so it just sounds like putting more like boundaries around your own scheduling and how many appointments you actually have.
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Yeah. And there was, there was, like I said, this holiday season it got a little hairy because I booked like three pop ups and I typically sell out my pop ups. Three pop ups, like a Friday, a Saturday, and then the following Saturday. And that was a lot of product being made and, and, and things that needed to be turned around in about the same time. And I was like, oh, okay, I don't need to do that again. I need to kindle out my pop ups more. You know, give me like a week between pop ups instead of two days and then.
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Yeah, yeah. So you're also like still learning like a, a rhythm and like a demand that you can handle.
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Yes, well, and that's also going to change now because the kilns moved out of the studio. So for a long time the kiln, my firing schedule with my kiln really dictated when I could take appointments and when I couldn't. Because in the studio, if it's firing and if it's, if I fire it late at night and it's still like 800 degrees cooling off and I have a 10 o' clock appointment, like, I can't, I can't do that. That's not safe. So now that it's out of the studio, I can run it more often and I can run it whenever I want to run it. So.
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So look at you, problem solver.
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I only told my husband like so many times, like, oh, I wish I could run the kiln tonight, but I have an early morning appointment. Like, darn it. Let me finally got the message
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again. Shout out to Thomas.
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Thanks, Thomas.
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Okay, so, so yeah, let's talk about your pop up then, your pop ups then. Because you do a lot of them. How did you know that this was gonna be like one of the main ways that you find your people?
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Well, I think just in your, in your program you talk about collaborating with others. Like that's a huge thing. And like in growing your network and to the fact that and, and just the idea that like you can't do it Alone, like, being in front of their. Their audience. Like, that's a huge thing. That's 3,000, 5,000, 10,000 people who have never heard of me who now see me because of who I'm popping up with. And so I. I use that, you know, I. I. And. And I try to make it. When I pop up with someone, I try to make it so easy for them to, like, share everything that I do with them. Like, I tag them. I post all my stories just to, like. So I post the link. I don't. Like, they just need to share it, and that's it. Like that. But just understanding that you can't do it alone. Like, and my audience is only my audience. And. And I want to be seen in front of other people. And so, yeah, for sure.
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So when you're at all of these events, how do you stand out and, like, really, like, get people to stop at your table and, like, you know, engage with people? Like, get the clients.
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Yeah. So I did. I do markets, and I'm very selective on the markets that I do. So at a market, I'm not doing impressions live. Like, I'm just selling or trying to book appointments. And the first market that I did, Leslie, I look back at those photos, and I'm literally embarrassed. Like, that's good.
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I just did a podcast about this, y'. All. It's like, two or a few episodes. I don't know when this will be published, but it's a few back.
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So embarrassed by myself, setup by my booth, by my offering. Like, so. And I didn't. I didn't book anything. I did not book anything. And. And so, like, I was going. I. I signed up to come back. So that was a spring market, and I signed up to come back in the fall. And I was like, okay, Thomas, I need you to build me a backdrop. I need it to be pretty. I needed to have shelves. I. I want a rug. I want a new tablecloth. Like, I. I wanted ever. I wanted it to be pretty. Because what I had last time was so sad. So sad. And so I did. I elevated it. My offering was different. So the first one, I don't even think I had an offer. I think I was just like, america, come get your impressions done. And this. The second one, I was doing a gift card deal where it was buy one, get one 50 off. And I was doing, book your appointment and you'll get a free ornament. And that market, I sold three gift cards, and I booked two appointments. And so I was like, okay. There was a response to this, like, let's try it again. And so then a couple weeks later I had my last market of 2025 and that was, it was a three day market. And, and I again I like decorated my booth more, put even more out for people to see, put my pricing out because I don't think I had my pricing visible. Had some QR codes up that like, and some signage that said book your appointment and you get a free ornament. And I booked 40 appointments that weekend. 40. And so I was like, okay, this is what I need to do. And so, so it was just a learning curve. It was like, what are people going to respond to? What do people want? What can I offer that doesn't add too much to my plate but also is something that they want? Because I remember I did a deal like a Christmas in July where I offered free add ons where an add on would be a dotted border of spooned edge gold, things like that. And I did have some people purchase that, but it just didn't go as well as a free ornament which the price difference between that add ons are like 10 to 15 dollars. A free ornament is 40 to 55 dollars. In all honesty, an ornament is not that much work. It's really not. And, and it's a, it's girl math. You're not spending $55 here, so you're going to spend $55 on another plate. And it's like perfect.
B
Totally.
A
I mean it was, it was really just analyzing, analyzing that and like taking a minute and really looking at what's going to be the best offer and what's going to, what's going to drive people to come, come over here. But I think for my booth set up, having things elevated and I went on TikTok and watched so many. Here's my market set up. Here's what I, here's what I do, here's the ways to bring people in. And I looked at it and I was like, okay, I need to get like everything on my table. The first one was like, yeah, yeah, you don't even know what I'm doing.
B
Right. Well and if you think about it, especially people who pro tip here, like people who have their name on their banner on the front of their table and like nowhere else if there's nothing else going on, if people are standing in front of your booth, then nobody knows what you are.
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Yeah. And so, and so in my new setup, my logo's at the top and it's on the yeah, it's on the table, too. So it is.
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Any of that.
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That was. That. That's how I've gotten more successful in the markets. It's just number one, doing it and then not doing the same thing that I did last time, but doing something different. And. And actually, I signed up for the fall market again that I did the 40 appointments at, and I signed up to go inside with two booths, and I'm going to do impressions in one booth, and I'm going to do my setup in my.
B
Oh, my gosh. You're gonna kill it.
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I'm gonna kill it. I'm gonna kill it.
B
It's gonna be so good. So that's like this. This coming fall, like, in like, 10 months or so.
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Okay.
B
Oh, my gosh. I can't wait. Okay, so let's. Let's go back to your collaborations, because, I mean it. I mean, I see two things when I look at you. Number one, I feel like you're always popping up and doing something, but I just also feel like you're always collaborating and. And just doing things with other people. And like you said, you can't do it alone.
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So.
B
So I know you're popping up with other business owners, but how else have you built such a strong network? And what ideas do you have for us on just ways that you've collaborated that have been really successful?
A
I reach out to, like, business owners who are in my same sphere, so people who deal with babies, mothers, clothing, boutiques, photographers, things like that. And. And again, this idea of, like, givers gain, where I'm just going to promote you freely and, like, shout you out if I use you, if I see that you're doing something cool in. Not in the hopes that you will, like, eventually think of me, but just, like, that's the idea, like, give, give, give, and then it will come back. And so that's something that I do. And then also, I want people to go to the events that I'm doing and do the giveaways that I'm a part of. And I don't know. I just. I'm. I have a. Just in my core. Like, one of my core values is just. Is, what can I give to others? And that's. And it works. There's a book, Endless Referrals, that is a really good one. And it's all about, like, the giving and how you're, like, working a referral business. And I do. I have a lot of referrals.
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I have people ask me all the time because, I mean, I had Amelia do her prints with you. And I mean, I've shared it a couple of times and I still have people text me all the time, be like, who was that with? Like, who is it? And I'm always like, go to Erica. Go to Erica. You have to go to Erica or anybody that has baby. I'm like, go, go to Erica.
A
Yeah. Thank you.
B
Yeah. And so, I mean, I think that's. Even your customers are heavily referring you as well. But I mean, as far as collaborations, I mean, it sounds like you. It just, it sounds very natural to me.
A
It is. I mean, like, if there's a giveaway that I can give, like I have some of my customers who, their kids go to schools and they do these galas and stuff and so they need auction items or gift giveaways. And I said, yeah, like I'll, I'll give that because again, that's my name in front of an audience that I've never been a part of and, or that I wouldn't be a part of. And so obviously I'm going to do that and I'm going to give something that makes sense for both of us, that is something that they would want and then something that I can, you know, open the door. That's a customer that I would never had, so. Right. Yeah.
B
Okay. So one of the main things that I wanted to ask you, like with all the pop ups that you're doing and then just the physical labor that you do in your business, like, how do you actually like handle that? Because you are a mom of two kids under three. So to me, I look at you and I'm like, you're superwoman. But like, what, I guess, how do you do it? How do you have that much energy? Or is it just like you have boundaries to like protect your energy? How do you keep showing yourself that, that you can just keep doing this?
A
Well, I think it helps that the studios. I think, I think it helps. And it hurts that the studio's at the house or like my student, my children now say like, mommy studio. Mommy studio. So like they're in there with me, which is another reason why I wanted to get the kiln out. So they have typed, but they're in there with me. So they see me working. But I, I also, I do really try to. I have my babysitter come on Mondays, Tuesday. No Mondays, Wednesdays and Fridays. And she's here till five, like one to five. So from like one to three, she's in the studio with me. And then from like three to five, she's with the kids. And I'm still working in the studio till 5 on Mondays, Wednesdays and Fridays and then Tuesdays and Thursdays I just kind of like work what I can work, do the appointments or like do my hours during the day from like 9 to 2:30 and go pick them up. There have been late nights. After bedtime I go, I'll go back in the studio and glaze or paint or load the kiln or something like that. But I think that is just part of growing a business and like understanding that this is just a season and I have to, I have to know my processes so then I can bring someone in. So it's just, it's. I don't know, just knowing that it's like such a, such a blip, like going to cancer and stuff. I was, I was getting treatment and chemo for like four and a half months and now it's like what even was that time? You know, that was, it was nothing. Yeah. And in the thick of it, you're like, oh, this is so hard. But I don't know, just knowing that you can get past it and it's, it's, it's temporary, it's. And, and also I really do, I do try to stick to that schedule that. Mondays, Wednesdays, Fridays until 5 and it's like somebody's with the kids and like actively like playing with them and doing things and then. Yeah, but, but also I have a really good support system. I'm one of five kids. My parents are both like retired kind of, and so they help a lot. My sister comes and babysits and helps on the weekends when I do pop ups. Thomas watches kids, obviously. Like my parents watch the kids. Like I just have a good support system too. And I think that helps. I don't, I don't know how anybody could do it without support system, but people can. Without a support system you can. You really can. But it helps.
B
Yeah, I think it really, I think you're right to tell yourself like this is a season, this is temporary. Or if it, if it's not, if you're like, this is forever, it's also like I'm just also becoming the person who can handle this. And this is just the new normal. I remember when, when I was a teacher and I had my business and I really got to the point where I was like, okay, I know really in those last probably two years of teaching that. And I mean I was single, I had my own house. Like I didn't have, I wasn't married I was like, okay, I really have to be secure in this. So I started waking up every morning at 4am and yeah, it was like I would wake up at 4am and I would work for two hours before I had to leave to go to school. And I would go to school, I would work during my lunch break. And then like, I would shut the doors to my classroom, turn off the lights and go hide in the back corner so nobody would know, nobody could bother me. And I would work then. And then I would leave right when school was over, I would go home, start working again.
A
And.
B
But that was, that was one of the things I told myself. I was like, this is temporary. Like, I can do this for a little bit of time.
A
Yeah. And like you said, just not conditioning yourself, but, like building the mental strength that, like, you can do it and hard things and. Yeah, that's, That's a big thing. Yeah.
B
So what have been some of your biggest takeaways or mindset shifts since being inside the academy?
A
Oh, my gosh. Okay. So the Academy. Oh, I love the coaching. Every, literally, I miss the call so much, but I listen to them, so don't worry. I listen to them not worry. Just the, like, the coaching, the. There was a moment one time when I told Thomas, I was like, I didn't even think that I was in a bad mental state. And then let me, like, heard this thought and was like, no, squash that. This is how you need to think. And I was like, oh, my God, I was limiting myself. And it's just, it's the, it's the support, it's the community. You know, as a business owner, you, I don't want to say that, like, you, like, your, your friends who don't own a business don't get it, but they don't get it, you know, so you need kind of like a new group or like some people to talk to about a net like data analysis and RIOS and, and workflows and content creation and just like the stress of it all, you know? And so, and, and this is. This is it. Like this group is it for me. And you've also said, you've said in the past, like, there's all these people who will follow this little blurb from somebody and this little blurb from somebody and this little blurb and like, try to piece it all together. Like, you have really done a great job of putting it all for us in one place and giving us, like, just follow this and, and this will work. And then, and, and, and it's just, I Don't know. It really does work. It really does. I will sing the phrases if you do it. If you do it, you know. Yeah.
B
Yeah.
A
My biggest takeaway is number one, you cannot do it alone. So whether that is asking for help or collaborating with others, like, or, you know, just getting in front of other people who aren't. Who aren't your people. That's number one. And then number two is stick with one and. And. And give it time to. To, I don't know, plant your seed in one thing and then let it grow. Yeah.
B
Like, constraining down.
A
Yeah. Yeah.
B
That's been one of my main things too, for sure.
A
Yeah.
B
And my next question was going to be, what would you say to somebody who's on the fence thinking about joining us? But I feel like you kind of already answered that.
A
Do it. Do it. I sat on this. I literally sat on joining because I wanted to join. I wanted to join for Thomas's business, and because I was doing all the background work for that, and I was just like, we need to just. We need to get the process and procedures for this. And then I didn't. And he's had that business for, like, seven years now. But I watched for a long time, and I was like, okay, I'm going to do it. And then finally with this, I was like, no, I'm gonna bite the bullet in the grand scheme of things. It's not that big of an investment, like, monetarily, but it's a huge investment in myself, you know? And so I was like, I'm gonna do it. And I. And I finally did, and I'm so glad that I did. I. I think that if you are serious about growing your business and you need help with anything, anything, literally anything. Sales tips, marketing, the. We're working right now on our email flow, and I don't know when this will come out. So that. We already did that. You know, it's in there. Yeah. Gosh. Like, how to do. How to run a giveaway. Like, you might be somebody who doesn't know how to run a giveaway. And. And for some, a lot of people don't do it. Right. Yeah. Yeah. And you teach us, like, the bulletproof way, and it's just. Yeah, it's Just do it. Just invest in yourself. And I think the place is the greatest investment.
B
I remember. I think it was like the day you joined. That night I was laying in bed, probably watching Grey's Anatomy, and you texted me, and you had just gotten in the Facebook group, and you messaged me about everything that was just. You were reading all the Facebook posts and you're like, oh, my gosh. Like, I can't believe. Just, like, all the value from the Facebook post alone. And I just remember thinking, I was like, yes. I was like, that is my number one. Like, that is what I work on the most, is like, for somebody to come in and just see one thing or even just come into the Facebook group and feel like they can go and at least make their investment back with just what they've read in a Facebook post. Be like, oh, yeah, I can go make $2,000 back with that easily, or I can go now make $10,000 just from what I've learned from this one thing.
A
Yeah, it really is incredible, the wealth of knowledge that is in your modules and in the group and in the calls and, like, there's. Yeah, there's so much that you get in this program. And I don't even think. Honestly, I don't even think I've used. Like, I think I've probably used 15%. I have. But I, like, I feel like the 15% that I have gotten so far has been so good. So good.
B
Yeah, I think you were. And everybody does it a little bit differently, too. Like, and this is what I. Tell me if I'm wrong, but I think you were one of those that came in and listened to coaching calls and maybe, like, asked for feedback or things, like, as you needed it versus just going in and, like, consuming everything. It was like, I. I'm going to come in and get what I need so I can just keep taking the action and be better at the action direction I'm taking.
A
Yes.
B
Which is like, my. I think that's honestly one of the better ways to do it.
A
Yeah. I felt like, like, and I know that the, Like, I know the modules are there, so I'm gonna go and, like, I use them as a resource, you know? Yeah. That's how I think about them, is if I'm doing something new or if I'm, like, trying to. Like, I'm gonna go through the email once, since we're doing the email right now, and kind of look through those and read them and watch them and stuff. But, like, yeah, they're a resource to me. The value for me is. Is the coaching and. And the community. Yeah, that's a real value for me.
B
All right, well, thank you for being here. Tell us one final thing. Where can we find you on social media?
A
Yeah. Okay. So I'm on Instagram and Facebook @high5.ceramics, Instagram. Is @high5 underscore ceramics. I have website high5ceramics llc.com I would love for y' all to if you're nationwide, you can order some ceramic keepsakes. But if you're local to the Denim Springs, Watson, Baton Rouge, Prairieville, Hammond, Crowley, Lafayette, I pop up in those areas. So I'd love to see you.
B
I love it. I will link all of that in the show notes for us.
A
Thanks, Leslie.
B
Hey, if you enjoyed today's episode, I want to invite you to check out my program, the LocalPreneur Academy. This is the only program for small business owners who want to become the local go to in their industry with
A
a steady stream of clients.
B
You can find more information@lesliepressnell.com and I'll see you inside.
Grow Your Local Business, Episode Summary
Podcast: Grow Your Local Business
Host: Leslie Presnall
Guest: Erica Huckaby, High Five Ceramics
Episode: 560 Appointments in One Year: The Pop-Up Strategy That Built Local Demand
Date: February 24, 2026
This episode centers on how Erica Huckaby grew High Five Ceramics, her local business based in Denham Springs, Louisiana, from the ground up—reaching 560 appointments in her first year. Through a candid conversation with host Leslie Presnall, Erica details the strategies, fears, and mindset shifts that enabled her to tap into local demand, build powerful collaborations, and balance entrepreneurship with being a mom of two young children. The main theme: leveraging local events, pop-ups, and partnerships, combined with a giver’s mindset, to create steady growth and deep community impact.
This episode is a must-listen for local business owners interested in combining practical strategies with a giving mindset to fuel rapid, sustainable growth. Erica’s story is full of actionable advice about facing fears, building demand, leveraging pop-ups and collaborations, and balancing entrepreneurship with family life—all while focusing on service and community connection. Her journey is equal parts inspiring and instructive, with takeaways relevant for local entrepreneurs at any stage.