← Grow Your Local Business
Grow Your Local Business
From Assistant Principal to Home Organizer: How Leslie Cuti Built Her Business and Created Fully Booked Months After 25 Years in Education
00:36:42
Loading summary
Transcript117 lines
- [00:01]
A
You are listening to the Grow youw Local Business podcast where local marketing expert and life coach Leslie Presnol shares the strategies and the mindset to help you reach more people in your city and bring in a steady stream of clients. All right, let's dive in. If you've ever had the thought that it's too late to start a business or that because you've already dedicated so much of your life to a different career and it would be really hard to start over, to build something entirely new and become that local, go to in your industry. Who has fully booked months? I want you to meet my client, Leslie Cutie. Leslie is a home organizer in Hammond, Louisiana who started her business 25 years into her career as an educator and as an assistant principal. Starting a business was not on her radar. It was not something she had ever imagined for herself. And within less than two years of running it part time, she decided to retire early and take her business full time. So in this episode, she is sharing what she had to believe about herself to start something entirely new and to learn how to market, even though it was something completely foreign to her. She's sharing what helped her create the fully booked months, how local collaborations helped more people find her, and the mindset shifts that helped her get more comfortable selling, showing up on camera and doing all the things that she ever had to do in her previous career. So let's dive in. She has so much good stuff to share with us. All right. Hey, Leslie, thank you so much for being here today.
- [01:39]
B
Thank you for having me.
- [01:41]
A
All right, let's just jump in. Can you introduce yourself and just tell us where you're located and what you do?
- [01:47]
B
So I'm Leslie Cutie and I am located in Hammond, Louisiana and I'm a small business owner. I am a professional organizer and also a time and life management coach.
- [01:59]
A
Okay, we're gonna get into all of that and what that means and how everything has evolved, but I do want to back up before we get into that, because you had a full career as an assistant principal before you even started your business. So can you just take us back to that transition and just what even made you start a home organizing business? And did it happen after you retired or was it while you were still working?
- [02:28]
B
Okay, so I'm going to try to give you the short version because we could be here a while. I'll give you the long version. So, yeah, I had a 25 year career in education. I taught kindergarten. I was a reading coach, I was a master teacher, and eventually I Was an assistant principal. Somewhere along the way around 2021, we built a new house here in Hammond. And there were a lot of moving parts as far as renting a space while the house was still being built and where did all of our things go? And keeping up with stuff, right? So a lot of organizational pieces there. We moved into our house, and then Hurricane Ida decided to plop four oak trees smack dab in the middle of it, which then led to flooding the entire house. This was two months to the day after we moved in. That required a whole different level of organizing. Now my things were going to many different places. There was the insurance paperwork to keep up with. There was just so much tedious organizing that went with that. But being an educator and having the mind that I have, like, that wasn't a problem. It just kind of worked in the process of putting the house back together. I was watching a TV series about home organizing and did not know, naively, that this was even a profession. I had no clue. I had not heard of it in my area. And so I'm watching it, and one day my husband was watching it with me, and he just turned around, he looked at me like, just dead serious, like, why are you not doing that? That is everything that you're good at. And I was like, I didn't know it was a thing. And so that was probably in the fall that year. And I just kind of let that marinate and marinate, and I kept looking around at, okay, wait, there are organizers in my area. This is a real. People are making money doing this, huh? And so January 1st of 2023, I applied for my LLC. And I was like, I'm just gonna do this as a side hustle and see if I can get any traction. And so that's what I did. And I did it as a side hustle for 18 months, slowly getting more and more ground, figuring things out. Because I don't come from a business background. I definitely don't come from marketing. When you're in elementary school, the children just come. You don't have to go out and market to them, Right? So, you know, these are not my. My strong suits. Organizing is a strong suit of mine. So anyway, it was a side hustle for 18 months. And then about this time, after 18 months, my husband and I were walking one day, and he was like, tell me your numbers. Like, where are you? And I start. We started talking about it, and he was like, okay, so what do you think? And I'm like, I think it's time to Go full time. And that was a 25 year mark in my education career. And so we decided and I took that leap in June of 2024.
- [05:18]
A
Oh, my gosh. So was that ever something you imagined ever doing when you became a teacher or did you think you were just going to forever go until retirement?
- [05:26]
B
I was going to go full 30 years and then do the three years for drop because I was. I was young. I started. I think I started when I was like 22. I mean, you know, I was going to hit those year marks early at a younger age. And so, yeah, I was definitely going to go 30 and do the three years of drop and be 33 years and then retire.
- [05:46]
A
So what beliefs did you have to really work on and build up in order to do this and really take this full time?
- [05:53]
B
Well, I had to believe one that I could market because that, obviously I said that already, that's not my background. So I had to believe that. I also had to believe that I might not know the exact path to be successful, but I had the ability to figure out how to be successful. And it became very clear to me early on in the journey. I needed someone to show me how to do that. Not to necessarily lay the path out, because our paths are not all going to be the same, but to teach me how to do it and to teach me the mindset to stay consistent, to not jump from one thing to the next to the next and wait for things to actually get traction and work. Yeah, that was not something I was used to.
- [06:37]
A
Yeah. So at what point did you come into the local Preneur Academy? Because I know you've been in there for a few years now. Do you remember exactly?
- [06:44]
B
I think I may maybe a little bit off, but I. So I started my business in January of 2023, I believe. I joined the Academy in November of that same year. So I had been in business 10, 11 months before I joined. And then so that puts me six or seven months after I joined the Academy that I decided to go full time.
- [07:06]
A
Okay.
- [07:07]
B
I think there's an opportunity.
- [07:07]
A
I remember, I feel like on our consult you were still working.
- [07:12]
B
I was. I wasn't able to come to the weekly calls. I would come during holidays and I would watch all of the recordings and I binged the entire, you know, academy and did. Implemented what I could and I would get in the Facebook group, but I couldn't come consistently every week until I took this full time. And then I was able to do that.
- [07:33]
A
Gotcha. Okay. Okay. Gotcha. Okay. So now fast Forward. You have had fully booked months now. Yes. What has created those? Like, what have you been doing consistently that creates the full calendar for you?
- [07:52]
B
So that's the first word is the consistency is. So I have my marketing plan that you've helped develop, you've helped me to refine, which that's my word of the year is refinement. And I have refined that. And I've got a flow, and I do. I am very, very consistent on social media. I post five times a week. I am very consistent on Google updates. I send newsletters. I sent random fun, fun emails to my people like, hey, this is a real story of what happened to me when I wasn't organized, you know, kind of things. I have reached out for collaborations. Very uncomfortable for me, but I did that and I. The uncomfortable part comes from I was reaching out to people who I admire in business who are, in my opinion, established business owners doing a great job. And I'm the old lady on the block. And they're. Most of them were much younger than me, and so it just kind of felt really awkward. But I was like, no, I need to be doing what they're doing and I need to see the people that they're seeing and I need to be part of what they're a part of. And the only way to do that if they're not finding me, is for me to go out and reach out to them. So that was huge. Collaborations were big, even if they weren't in the traditional sense of a collaboration, like giveaways on Instagram and things like that. I didn't do it necessarily that way.
- [09:17]
A
What can you tell us what type of collaborations you have done?
- [09:22]
B
Yes. So I have worked with a local baker, a local photographer. I had a mom's group leader that I worked with, and that ended up being a presentation in front of the mom's group. I reached out to these people and offered to do free work and show them what I could do for their business. They all were like, yeah, come on, of course. And then some of them have turned into maintenance work. So now they're a paid client because they're maintenance work. But more importantly, they are out speaking about my business in the community in a very natural way because it wasn't forced. They just let me come and do the work. They saw what happens, how they feel after the work has been done. And so it's very natural. I've gone to different groups with these, these ladies and not asked them to, but they have very naturally spoken highly of me and my Business. And that has brought me more business. And so it's been a very natural thing after I got out of my own way.
- [10:28]
A
Yeah.
- [10:28]
B
And I actually sent the DM or I sent the email, or I sent multiple DMS and multiple emails. Because I did.
- [10:35]
A
Yeah. And they. They're talking about you on social media too, right? Like, they're posting about you and you're getting in front of their audience.
- [10:42]
B
Local influencer who did post what we did in her home. And that has brought me multiple new followers and some leads too. Yeah.
- [10:52]
A
So good. Okay. So for somebody who is listening and they've never done a collaboration before, or they are feeling intimidating and are intimidated and they're afraid to reach out to the other businesses or the local influencers, what would you tell them?
- [11:08]
B
I would tell them I've been there, and I still get there. There's still some that I've been trying to want. I want to reach out to, and I haven't done it for one reason or another. You have to just do it. So I. I even typed up my first email, sent it, put it in the group, and you kind of were like, hey, let's go this direction, let's go that direction. You know, you. You help me get over the things that I was not putting in there. The actual direct ask, which I have a problem with directly asking. And then usually when I've sent them, I get up in the morning. That is when my brain is most energized and I'm ready to try something, and I go pull the draft and I hit send before I can think about it, and then it's done. So really, it's getting out of your own way and do it anyway. Because the worst thing, people say this all the time, and it's feels cliche, but it's true. The worst thing they can do is say no.
- [11:57]
A
Right.
- [11:58]
B
And maybe talk about you. Like, can you believe she asked for that? Okay, so what?
- [12:02]
A
And they're not really doing that.
- [12:04]
B
Chances are they're not. They were excited.
- [12:06]
A
Right. And I mean, actually, the worst case is you don't ask at all. So it's 100% chance that it's a no.
- [12:14]
B
Oh, absolutely. Yeah. That's for sure.
- [12:17]
A
Okay, so you also mentioned when we were planning, like, what we wanted to talk about on the podcast, you had mentioned that you. You've had to get over the discomfort of selling. So can you walk us through what that process looked like for you? And, like, was there a belief that you had to let go of around sales? I see you Laughing.
- [12:41]
B
I'm laughing because, yes, I did say that because my background was not ever sales. I did not go to school to learn to sell. I. So, yes, given my background, that is not what I do. That's not who I was. And sales felt like I was constantly going to be asking for somebody just to give me money. What you have taught me is I'm not asking people to give me money as much as I am asking them to let me help them with a problem they already have. Let me fill the need of what you already have. At the beginning, I created all these cute little graphics and I posted them. I might put a video here and there, but I never asked me, told anybody, call me DM me. I never told them what to do. I was just there. I didn't even realize what I was doing. But I have people who told me, I used to just watch you just to see what you were doing. I didn't know you even were charging people. Like, you had a real business. I thought you just had an account where you were showing us all these tips and tricks.
- [13:42]
A
The diy.
- [13:44]
B
Yes. Yeah, that's not what it was supposed to be.
- [13:48]
A
I hear that all the time. Yes.
- [13:50]
B
And some of those people have hired me now. They're like, I just didn't know. Once I knew, I could have directly telling them, yeah, oh, so good.
- [13:57]
A
Yes, I hear that all the time. When we aren't telling people that they can work with us or how to work with us either they think we're just influential. They think we're just sharing the diy, the tips, all of that. They think we are being an influencer or just super helpful or they think we're fully booked. They think we can't. They can't literally hire us. So both of those are the. If you are listening, that's something to think about. That you are blocking people who want to work with you just because they don't know that they can or they don't know how. And that's the other thing too is sometimes we assume that people know how to work with us, but they don't agree.
- [14:36]
B
Agreed. And I saw the. The fruits of that actually are the lack of fruit coming from that because nothing. I was just not getting any. Any traction until I started saying, hey, this is what you need in your life. Here's how you get in touch with me. Let's go. Yes.
- [14:55]
A
Yes.
- [14:55]
B
Okay.
- [14:56]
A
And I loved what you said. Like, I'm not selling. I am filling a need. Like, they need this. It's just your way of Helping them.
- [15:05]
B
Yes.
- [15:05]
A
And the fastest way they get that is by you offering it to them.
- [15:09]
B
And you taught us that. Like, I didn't really ever think about when I'm looking at things I don't necessarily feel sold to. When someone says, this skincare is going to do, blah, blah, blah, I don't necessarily thought they're selling to me. I'm like, no, that's exactly the problem that I've been having. I. I wore that today.
- [15:28]
A
Add to cart.
- [15:29]
B
Yes. Thank you for telling me it was out there, because I didn't even know.
- [15:33]
A
Yes.
- [15:33]
B
Just like I didn't know home organizing was a thing. I'm having to tell everybody the same thing. It's real. You can have it too. Yes.
- [15:41]
A
Yes. Okay, So I know another thing you overcame was being comfortable or getting more comfortable on camera.
- [15:48]
B
Oh, gosh. How.
- [15:52]
A
Tell us how that has been so important for your personal growth. And then just, like, what helped you move through that discomfort? I literally had the conversation with somebody today, this morning who didn't want to show their face. So this is not. We are in 2026, where I feel like reels have taken over the world. It feels like everybody is on camera. And I still know there are just so many business owners who are still scared to do it, and they're scared to talk on camera. They're scared to show their face on stories. And I'm literally like, hey, let's just start with taking a picture of your coffee, like, wherever we need to start. It doesn't even have to be your face yet. I just know there. There are thousands of business owners still struggling with this. So just tell us what helped for you just to work through the discomfort of being more visible online.
- [16:41]
B
So being the age that I am, I did not grow up with social media. Right. I didn't grow up with putting myself in front. So that was the very first obstacle. That's just not natural. I didn't have a cell phone in my hand as a teenager taking selfies all the time. So I had to learn to, one, take photos of myself or video of myself. That was the first thing. And then feel confident enough to put. Post them and not edit and not be all, you know, filtery and all that. Just put it out there. And when I look back, some of them are very. They're. They're. They're not good. They make me want to delete them, but I will not.
- [17:19]
A
Yes.
- [17:20]
B
And so to get over it, I just had to do it. Honestly, I just had to do it. And I had to feel Very uncomfortable doing it until I'm now at the point of I really will pop on my phone and say things and get right back off. And I don't think twice about it anymore. It's really weird to me to say that, but it really comes from you. You just have to do it and do it until it doesn't quote, unquote hurt anymore. I don't know. Because now, like, I mean, this morning I was going and running errands. I just popped on my stories every time I to a different place. And it literally was this. People are interested in what I do during the day, not just organizing. What else do I do? That gets me a lot more traction than a cute little post that I do on Canva. Honestly. Because people are like, oh, you shop there. What were you buying when you went to Target for that project? Can you come do that in my house? Honestly, it opens up so much conversation.
- [18:20]
A
Yeah.
- [18:20]
B
But I just had to stop being. Being scared.
- [18:24]
A
Yeah.
- [18:25]
B
And get out of my own way and just start doing it. And if a photo is the first place, don't go video yet if you're not ready.
- [18:32]
A
Right.
- [18:32]
B
Do photo. Yeah.
- [18:34]
A
And I tell you, B roll.
- [18:35]
B
B roll is super easy.
- [18:36]
A
Yes. And I, and I still do this. I will record just one sentence at a time. Like, if I'm even struggling to be like, what am I trying to say? And I keep losing it. I'm like, I can record one sentence and then I can press record again and get another one out. Like it's okay to stair step and baby step there. So I have another question for you. You have teenage daughters, right?
- [18:58]
B
I have an 18 year old. My other children are older.
- [19:01]
A
Okay. How do they feel about, like seeing their mom out there trying to be on Instagram?
- [19:06]
B
They think it's like no big deal. They're like, that's great, mom, that's. And actually my 18 year old will tell me, mom, you really need to do this and you really need to do that. Because that's what people want to see. Like, she's, she knows. She's like, you're not showing enough of you actually doing your work or you're not showing enough of when you mess up or things like that. I'm like, huh, you're probably right.
- [19:26]
A
That's what I was thinking. I was like, they're probably helping you be like, do this.
- [19:30]
B
Like, get this. Say this 100%. Actually, my middle daughter, who is 24, I brought her along with me on a job. Go down. Like, your only job is to video and Take pictures because you know what you're doing and I don't. And that's. I paid her to do that all day long, one day. And then I use the heck out of that content all kinds of different ways.
- [19:52]
A
I bet you did. That's so good. Okay, so one of the very first things you mentioned is you're not just a home organizer, you're also a coach. Yes, a life coach. So at some point, your business expanded beyond just the home organization, organizing. How did that happen and why did that happen?
- [20:14]
B
Okay, it. The why is pretty much because the teacher and me kept seeing a need that people. It wasn't just the physical space that was the problem. It wasn't just that the organizing or the clutter was the problem. There were other pieces of their lives. That even if I made a beautiful pantry, if you didn't know how to make a grocery list or you couldn't figure out the time of day you were going to go get groceries, the pantry didn't matter. Right. So I just started really seeing that it was a whole puzzle that needed to come together and that if we get your physical space in order, we then need to work on your time management and your life management skills so that you can either maintain it yourself or you can go hire somebody to maintain it for you. But really I wanted to teach people how to do it themselves. And once I joined your academy, I didn't also know. I'm just going to show you again what I don't know. I didn't know coaching was a thing. Yeah, I didn't know mindset coaching was a thing. And when you started working with me, and as much as you have to repeat things to me for me to finally to undo some of this really set in stone stuff that's in my brain, I realized that is what people need. They. I can show them how to calendar, I can show them how to get from point A to point B on time, but if their mindset is not there, it still doesn't matter. Right. And so, yes, I asked you, how do I get certified as a life coach? And you told me who you went through. I did some research and I ended up doing that. And I use it. I use it with people who hire me to coach, but I also use it with people who. I'm just working with them in their home. They have not yet hired me to coach them because the coaching piece is huge, no matter what. Because it's all about the mind. It's all about, what are you thinking? That's been huge. And the people who have been my life coaching clients have also started as physical organizing clients that recognize after that process that they needed that other piece.
- [22:24]
A
Yeah. And they've probably gotten the best results overall.
- [22:27]
B
Yeah.
- [22:27]
A
Because they know how to maintain it and just keep growing.
- [22:30]
B
Yes. Yeah.
- [22:31]
A
And I mean, that's. That's really how it happened for me too. I almost say by accident. You know, I mean, I was getting coaching and I started listening to podcasts and I was like, whoa, like, what is life coaching? And then I just went down the rabbit hole. And at the time when I discovered life coaching and when I got my first coach, I was still a social media manager, and I was seeing that I was giving my clients ideas, I was like, oh, like, you could do this, you could do this, you could do this. But then they couldn't go action on them. Like, they were getting stuck. They were, like, overwhelmed. They were indulging in perfectionism. They were too scared. Imposter synchronous. Like, they were just getting stuck in all of it. And I could see them doing that, but I was sitting here with just like all these grand ideas for their business, and I can't do it because I'm not their business. And so once I started the academy, and then I was like, okay, I'm just going to teach everybody exactly what I know. Like, here's all the steps. Here's how you find people in your city, here's how you market to them. Here's how you stand out, position yourself. Here's how you bring in clients. I saw the same thing happening. And I would be on coaching calls, I'd be like, okay, here's this idea. Go do this. What about this? But I would see them getting stuck. It'd be like, oh, but I can't go take action for this reason. Or they would go take action.
- [23:46]
B
They would fail.
- [23:47]
A
And then it's like, now I'm going to wallow around in it for a really long time or I'm going to stop doing this. I was like, oh, they need the same coaching tools that I have access to every week. So that's when I was like, okay, we're going through coach certification. We're going to do this. It's going to be official. And it has been the biggest game changer. Because, you know, like, most of the time when we're in the academy, coaching, it is on strategy, but more than anything, it's like on the follow through of it, or how do we keep going? How do we stick with it when it isn't working or it isn't working fast enough. And just all of that is just mindset, you know, how do we, how do we want to feel like, who do we want to be? Who do we need to be to get the results that we want?
- [24:30]
B
Exactly. And this, this is a happy bonus that I didn't even realize I was getting when I joined the academy. I was like, just show me how to market, girl. Just tell me step by step and I will do it. But then you taught, you taught me specifically through lots of coaching. It was my brain that was standing in the way of a lot of the problems that I was not solving for myself. Yeah. And then, then, thank you. Is when I realized, wait a second. My clients need this work too. I have to learn how to do it.
- [25:02]
A
Yes. Yes. I could see how it's so perfect for your organizing clients. And I love. So now that you are full time in your business, one of the things you said is that you do protect your Thursdays for our coaching calls. Why is that so important to you?
- [25:21]
B
Because I need them. Even if I am not the one raising my hand for coaching, I need what somebody else is getting. There is never a call that I leave from them. Like, well, that was pointless. I just wasted an hour of my life. There is always something that I glean from it. Not to mention the weeks when you have like, teaching plan where you're. We're not really coaching as much. It's. It's. You're giving us a new strategy or a new. Or you're just helping us reboot something that we should have already been doing. It's like, okay, let's all get back on board. I need it. And so when I started, when I went full time and I started looking at my calendar, what were my weeks going to look like? My body was telling me if I work five days a week, I'm tired. My body was tired. Organizing can be very physical. And so I was like, okay, I need a break. Wait a second. I can't miss Thursdays. Thursdays are coaching days. So that is the day that I am staying home. I'm doing admin tasks, I am coaching my own clients, and I am going to my own coaching with Leslie because I can't miss it. If I miss it. When I do miss it, I do recognize my brain. We're not as good. The whole week coming, I don't seem to be on target as much as, yeah, as when I come to the calls. And when I come to the calls and I need help for myself. You're always so willing to just, yeah, let's go. Tell me what's up.
- [26:46]
A
Yeah, and we have the replays too, if you can.
- [26:49]
B
We do have the replays. Yeah. And I binge those like crazy whenever I was not able to come on Thursday, but now I do. Thursday is blocked off on my calendar. No one can book me at that time. The only time I take clients on a Thursday is if we're doing a big project, like a moving project or something where I really need to be in their home five days in a. In a row. Yeah.
- [27:09]
A
So what are off the top of your head if you can think of anything, like, what do you think having the consistent coaching has helped you be able to do that? Looking back, you may not have been able to do on your own?
- [27:26]
B
Well, marketing for sure. Because listening to 40 different people do a podcast, reading articles all the time, like getting this conflicting advice. What, what was happening to me at the beginning was I was trying to do all of what they were. I was hearing and reading about and doing none of it with consistency. Just I don't even know what. There was no strategy. It was doing what people. Obviously they had proof, but they weren't telling me the consistency piece. So the coaching reminds me of that. Right. It reminds me, hey, we're still in quarter two, so we're not through that six month period of what you said you were going to do from January to June yet stick with it. And that's just huge. It's huge to have you come in and remind us of things that we said we were going to do and hold us accountable to ourselves.
- [28:16]
A
Yeah. And that, that is something that I have always admired about you is when, when we do coach or when you do say you're gonna do something, you do it. Like by the, by the next time we talk or the next day of the Facebook group or something like you, you come back and you're like, I did it. So where do you think that comes from? Is that always been like a trait that, that you've had?
- [28:41]
B
That is a trait that I have always had, yes. I mean, if I said I was going to. Yes. I usually do follow through with most things that, that just kind of is how I was raised, I guess. Yeah. But like, okay, here's a prime example of. It didn't have to be done. You posted our Facebook group how to analyze. That's not the right word. Evaluate. Quarter one. It was optional. Right. There was question. We could do it or we couldn't. And I was like, that's just I'm going to have to really think a lot. I don't know if I want to do it. And then I was like, no, she put it in there because it's something good that's going to move me forward. And so I sat down and I did the work and I post it back in the group. Not because you told me to, but because I see the value when you tell us, when you give us a piece like that. Truly, there is so much value when I do it that I pull out on my own and I can glean from. So even when you don't necessarily say, leslie, go do abc, if you just put it out there as a suggestion, I'm probably going to do it because there is so much value that I get from it. And when you start seeing the value you get from things, you tend to show up and do them more and more and more.
- [29:54]
A
Yes. Okay. So that's what I was going to ask you is how do you do the things when it feels uncomfortable or inconvenient or hard or tedious? So is that it? You just think about this is the value that's on the other side for me? Yeah.
- [30:12]
B
I have to get my brain to understand if I do this, there is an outcome. It is not just doing a checklist and I'm done. There's an outcome that I don't yet see that's going to change something in the way that I want it to change. There's a positive result going to come from me doing the hard thing that I just don't want to do. And it's not necessarily that it's hard. My brain just sometimes doesn't want to do it. It doesn't want to think about the difficult things. Here's another example. When we. When I first started and you were like, in the academy, it tells you to create your marketing plan. And. Right. I created my plan and it said to post however many times a week. And I was posting. And so to me, check, check, check. I did the thing. And then you were like, hey, how's that working for you? I'm like, it's not. So you're being consistent. But what is your messaging saying?
- [31:09]
A
That's where the second layer.
- [31:11]
B
I had to get the messaging correct. And so you had to work on my brain a lot. But. But I was doing the thing that you told me to do. I wasn't doing it yet the way it should have been done.
- [31:22]
A
Yes.
- [31:23]
B
And so it's more than a checkbox. There was the evaluation of what has to happen.
- [31:27]
A
Good.
- [31:28]
B
Leslie, you're doing it, but it's not there yet. So what's next? Yes, that's the hard piece. Show up and do it anyway because that's, that's the whole point.
- [31:38]
A
Yes. And that is why I have you guys stick to it for a six month period. Because first off, I just know the consistency piece is typically the hardest part to get people into the consistency. And then you're right. Once it is check, check, check, check, I'm doing all the things, then you're right. Then we dig into. Okay, now, now that we've got something to actually measure, actually look at, now we can see. Okay, what are you saying? What are you posting? What's your energy like when you're saying it? Who are you talking to? Then we can really start evaluating what you're really putting out into the world. I just find that a lot of people aren't even putting enough out there or doing it consistently enough, so we don't even get that second layer deep in the evaluation. But you're right, that is the tedious part. It's that second layer that's like, okay, great, I've done the consistency part. Now I've got to dig into the messaging and get it converting, get it all working better. And you're right, that's the tedious part that a lot of people want to avoid. So it comes back to, I mean, what you were saying with like the value on the other side. For me, I'm thinking like, this is me building my fully booked business. This is like the future version of myself and this is how I become her. This is how I build the business. And like she's going to thank me later.
- [33:02]
B
Exactly. And I've never built a business before, so I can't think that I have the answers. So I hired you so I can trust you to show me what the answers are. And the answers are in myself too. I have to figure them out on my own. And.
- [33:18]
A
And you're learning that skill, right? Like learning also how to think and evaluate.
- [33:23]
B
Yeah, yeah, exactly. And so it's, it's not a check system. It's. You have to learn the skills. You don't know. And I don't know. I did not know how to market. I do know better how to market now. Yeah.
- [33:40]
A
So just last couple of questions here. What would you say to somebody who's on the fence about joining the localpreneur academy?
- [33:49]
B
Get off the fence, get on the other side and do it sooner rather than later and then commit to it. I don't think I hesitated. I think we had a consult call. And I'm pretty sure when we hung up, I was. I think I was on a lunch break from work. You were in your car and I hung up. I think I was. I was in my car. I think I was at Chick Fil A, as a matter of fact. And I hung up the phone and I. Before I could even get back to work, I had my credit card in my hand so that I could put my information in as soon as possible. Because I like, yes, this is what I need. This is. In that one little call, I already realized how much I could change immediately. And we. You're not really even coaching. We just kind of chatted a minute and I already knew some things that needed to change. So if you're on the fence, get off the fence and get in the academy, you. I do not think that you will regret any of it. And having lifetime access. I mean, I'm sorry, that's a no brainer. That is a no brainer. Because I would pay you the same amount year after year. Just saying. I probably would.
- [34:48]
A
I actually have a lot of people tell me that. I've had people be like, can I pay you again? I mean, like, I feel like I should.
- [34:54]
B
Value is ginormous. The value. I mean, thank you. I made that. And so much more. Yeah.
- [35:00]
A
And that's the point. That's what I love. Like, I love people to come in and be like, okay, this is $2,000, number one, how fast can I make that back? And then how fast can I 2x that, 10x that, 50x that? I mean, I have people coming in. It's like, if you think about what can you do with that over a year, then what can you do with that over two years, three years, four years, five years, 10 years. That is the no brainer experience that I want to create.
- [35:26]
B
And I've been in the academy for however long. I mean, it's two years or more at least. And yeah, I'm not through learning yet. Like, there's still exactly more. I learn every single week. And I just can take things and go deeper and deeper and deeper. So it's not like I've even used up all the value that was there. I haven't. Yeah, I don't think I'm close.
- [35:45]
A
And you keep evolving, correct? Your business keeps evolving?
- [35:50]
B
Yes.
- [35:50]
A
There's going to be new, better, bigger problems. Better problems.
- [35:54]
B
Yes. Right.
- [35:56]
A
Bigger business problems. Yeah. Yeah.
- [36:00]
B
Okay. Yeah.
- [36:01]
A
So tell us where we can find
- [36:03]
B
you on Instagram and Facebook. It is organizing with Leslie, and it's all one word, no spaces. And then my website is organizing with leslie.com.
- [36:15]
A
all right. Thank you so much, Leslie.
- [36:17]
B
Thank you.
- [36:19]
A
Hey, if you enjoyed today's episode, I want to invite you to check out my program, the LocalPreneur Academy. This is the only program for small business owners who want to become the local go to in their industry with a steady stream of clients. You can find find more information@lesleypresnell.com and I'll see you inside.