← Grow Your Local Business
Grow Your Local Business
From Garage to RV: How Brittany Powell Built a Fitness Business Around the Life She Wanted
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- [00:01]
A
You are listening to the Grow youw Local Business podcast where local marketing expert and life coach Leslie Presnol shares the strategies and the mindset to help you reach more people in your city and bring in a steady stream of clients. All right, let's dive in. Do you ever catch yourself waiting until you feel ready, like, ready to start, ready to show up bigger, ready to start selling more, or waiting for life to feel a little more stable, ready before you really go for it? If so, this conversation today is going to be so good for you. I am talking with my localpreneur Academy client, Brittany Powell. She is a personal trainer and a nutrition coach who built a six figure business from her garage without the perfect equipment, without the pretty Instagramable background, without the setup that people think they need before they can really grow. And in this episode, Brittany is gonna share how her gym, her original gym, her physical location gym, had to shut down during COVID And that could have felt like her biggest failure ever. But that led her to her biggest success. Moving her business into her garage and launching her online fitness app and growing an online community and really creating more freedom in her business and life. And even. Even though now she has this app that she can serve people all over the world and sell to people all over the world. We're going to talk about why marketing locally first helped her gain traction quickly. And then just to make things even more interesting, about six months ago, Brittany and her husband sold everything. They moved into an RV with their 10 dogs and headed to Colorado, where. Which is over a thousand miles from her hometown in South Louisiana where she originally built her business. So this girl knows something about doing things before you feel ready, about growing your business when things don't feel steady or stable. Stable. And to just do it anyway. So this episode is going to challenge the part of you that thinks you need better timing or better circumstances or a better setup before you can grow. So. So let's dive in. Hello, Britney. Thank you for being here today.
- [02:24]
B
I'm so excited. I'm nervous, but I'm really excited.
- [02:27]
A
You're gonna do great. Okay, so let's just start. Just tell us, like, introduce yourself, tell us what you do and. And who you help.
- [02:34]
B
Okay, so obviously I'm Brittany. I am a personal trainer and nutrition coach. However, I do everything virtually. So personal training is done virtually. It's done through zoom. For women who don't want to leave their house or they can't leave their house. Mom's busy. And that's really who I specialize for. Is like, busy women, busy moms. I have a monthly membership also, like, through an app where I train clients. And my goal is to just help women learn to train like, everyday athletes versus living like dieters. Especially those of us in our 30s, 40s. We've dieted our whole lives, and diet culture has completely screwed up how we think of food, how we think of exercise. So I'm just kind of like, creating a new generation of women to just live like athletes, even if you aren't one, and forget living like a dieter.
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A
I feel like you do something a little unique to, like, the people that I normally have. On the podcast, when we talk about having, like, a local business, and you started that way, and we're going to get into that, and now you have kind of like this scalable offer and this app that you talked about. But let's just, like, rewind and back it up. Can you tell us, like, how you first got into the fitness and nutrition coaching? Like, how did your business first start?
- [03:52]
B
So it really started out of the blue. Like, I started working out, fell in love with it. I started work, working out at a gym, like, taking kickboxing classes. And then that gym started. They opened up a different location, they needed a trainer, and they asked me if I'd be interested. And I was like, yeah. And. And then before I knew it, I was training at, like, three different gyms, working a 9 to 5. And, like, being in the fitness industry became a passion of mine. Like, I saw how fun it was to help women, to see them grow, to see them get better at things and encourage each other in classes. And so I always had this dream of, like, one day I'm going to open up my own Gym. And in 2019, that's what happened. That's how I started, was opening up my own gym. And I really just had a passion for helping women. And, like, that's still my passion, is just seeing them learn to love their bodies, feel confident in their bodies, and just. Just helping people. I always wanted to be a teacher. Growing up. I said I was going to be a teacher until ninth grade. Like, kindergarten to ninth grade. I was like, I'm going to be a teacher. That's my. That's my calling. And I think it's funny that, like, I ended up, like, I'm a teacher. Just. Yes. And sometimes grown women are, like, teaching.
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A
And let's just. We'll. We're gonna skip ahead. Tell people real quick how many animals you have.
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B
I have eight dogs and three cats.
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A
Yeah, we're gonna get back to that living situation. Okay, so tell us like, what led to you eventually, like, closing the gym.
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B
So I opened my gym, like I said, In 2019. I went full time. I left my nine to five job that I had been at for seven years in January of 2020. Okay. Full time on my business. Covid happened March 2020. I had to shut down for like two and a half months. And like from September to March, when I was open, everything was great. Like, it was amazing. It was a dream come true. And I will say, just from like once it reopened, you know, with COVID all the different things, people were leaning more towards virtual. We'd gotten used to being at home. It just never really picked up. And I loved it. But I also realized that like, my passion for helping women wasn't necessarily with a storefront and like a brick and mortar and just helping as many women as I could. And I could do that more online than I could in the. I lived in a very small town too.
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A
Yeah, yeah.
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B
I live in like when you say one stop light town, that's where I lived. So looking back, it wasn't necessarily like the smartest place to open a brick and mortar gym, but you know.
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A
But you still offered like community classes and things like that.
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B
I loved it. And I still to this day, even after moving, I have group classes Monday through Thursday with the same ladies that I've had since I opened in 2020. So it just. In 2022, I think the end of 2021, I made the decision to just shut down the brick and mortar and just trans. I moved back to my garage. I still held classes with the same ladies in my garage and then just transferred to online and virtual.
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A
Yeah. So that's the point that you. You made the app.
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B
Well. Yes. Yeah.
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A
Well, that's what it started.
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B
Yeah. It started as like I was just going to do like a four week program and just sell it, like as a program. And everyone loved it. So I just decided to make it like a monthly recurring thing. And I love the idea of the community. Like my goal is to grow this community to like swifty level cult vibe.
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A
Oh, I love it. I just.
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B
Yes, like a little like peak performance cult where everyone's just like super pumped about it.
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A
Like a movement.
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B
Yes, yes, yes.
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A
I love that. That's how I think about the local preneur academy too. Yeah, I get so excited whenever I think about that. Okay, so when you first. Okay, so we had just had like Covid, the closure of your gym and you've shifted to Online, were you like super confident that that would work or like, did you really have to like work on believing that the online could work for you instead of because your people had been used to the in person?
- [08:12]
B
Yes. I was not confident at first, like 100%, honestly. It was really, I'll be honest, like it was a latch last ditch effort before I decided. Like, I can remember telling my husband, like, maybe I just need to get a full time job. Like, maybe I just need to not do fitness anymore. Like, maybe this is just my sign. And I remember I started the online program and I was like, okay, like maybe this will do it. And it, it really did. Like, it was what, like, gave me a passion because after closing the gym, even though I knew it was the right decision, I knew like all the different things I still had that in my mind that it was a failure. So which we've talked about this. It was just this mindset that I had to get past. And online doing so well really helped with that. But there was definitely not a lot of confidence when it started because I was like, these people are used to coming to me, like in person, they're not going to want to do this. But like they showed up in the app, they showed up in my garage for classes. So we made it work.
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A
Yes. Okay. So even though now you technically can serve people all over the world, I know, like right when you started, you were still primarily marketing to the women who lived around you or like in the surrounding area too, right?
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B
Yes.
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A
Did you find that just easier to get local clients first?
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B
I did. It was a lot of word of mouth. Like, I feel like that's how like just getting local clients, making sure everyone. And Livingston was a small town, so like, you know, whether you wanted to travel fast or you don't like word travel fast around there. So it really was a lot of word of mouth and it was, you know, it was new. People were like, oh, well, like Brittany, maybe it was people that couldn't ever make it to classes. All of a sudden they were like, I can do this from home and still get like, back then my business was Fearless Fitness. They were like, I can still get the fearless fitness approach from, from my house without having to leave.
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A
Yeah. So what would you say? Because I hear this a lot. What would you say to the person who technically like, can work with people anywhere and everywhere? Like, what would you say to them when they are just starting out marketing? Like, what are the pros to just getting known in their community first?
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B
It is easier to get clients it's easier to form a relationship with them. And then you do get word of mouth. It does spread. Like, oh, I met so. And so I'm doing this program, I'm doing this. And it's easier to get people like in that tight knit community before you just like branch out to be like, okay, I want people in New York.
- [10:52]
A
Right. And that's, that's how I felt even. Even launching the localpreneur Academy, which now I work with people all over the world. But my very first clients, I did three launches and it was just people in Baton Rouge, in my city that joined my very first three launches. And that's because I was already established, the word of mouth had already traveled and I was like somebody to somebody here versus it's harder to be like, hey, I'm Leslie, I'm a marketing coach. So early on to somebody in New York.
- [11:27]
B
Yes. And they're like, I want to say, like, had maybe been online for five months when I got my first out of state client that was not like a relative or like someone that like I grew up with in high school. Like it was someone in North Carolina that found me because she was mutual friends with a girl in Livingston.
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A
Yes.
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B
They've never even met. Somehow they are following each other on Instagram and she saw this girl share a story about me and she joined. And I remember being like someone in North Carolina is in my program, like being so excited that like someone from a different state heard about me. Yeah.
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A
But it's still tied back to that
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B
local connection first that the girl in Livingston.
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A
So cool. All right, so we have to talk about your training videos, your content and just how you filmed that. So everything used to be filmed in your garage before you moved. Now and we haven't really talked about this, but you live in an RV now, but before when you lived in a home, you filmed everything in your garage. I still just talk to so many people who, who get so caught up in things needing to be perfect, polished, curated, even like professionally filmed, photographed. People just overthink their content now of like this. They think it doesn't look good enough to like put out there. So what about what you did just worked really well for you of just like, I'm going to film these training videos in my garage or now I'm going to do it literally in my rv.
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B
So I am not. And like my husband would be like, it's probably one of the things that gets on his nerves the most. I am actually not a perfectionist. Like, I have OCD but it's more about, like, control things and, like, all of that when it comes to being perfect, I. A flaw is I'll just be like, suit now. Like, I don't care. Like, if it doesn't.
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A
I wish I had that.
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B
Oh, well. Like, it drives my husband insane because he's like, no, it needs to look professional. It needs to look like this. And I was just like, you know, if I was waiting to film moves till I had, like, this pretty background, like, a professional camera thing, like, I'd still be waiting. It would have never happened. And I also think it kind of brings me, like, down to earth with people. Like, when they're in their garage doing their workout. Like, they're watching a demo video of me in my garage. Like, I'm not that fitness influencer that has, like, her makeup is perfectly done with her hair fixed and her spray tan, like, ready to go in these videos. Like, sometimes I don't have makeup on. Sometimes I'm a sweat. When I was in my garage, I was a sweaty mess recording these things in the middle of summer. Like, sweat pouring down me now. Now I will admit now that I'm in my RV when I need to film demo moves, I do find somewhere else to go. Like, if it's like, a relative's house close by.
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A
Okay.
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B
Somewhere where, like, you know, I can't jump around in the camper because it makes.
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A
Oh, gotcha.
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B
And the dogs are just a little too much. So it's still not perfect. It's still not, like, pretty backgrounds. It's in a house, but, you know, it's. It does the job.
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A
Yeah. Okay. So what would you say to the entrepreneur who keeps just waiting for better conditions, better gear, better. Like, a prettier space if you're always
- [14:46]
B
waiting, like, you're never gonna get started. Like, you're missing out on so. So much that you could be accomplishing now that just waiting for the perfect time. Like, you're missing out on clients. You're missing out on relationships and just experiences because you do, like, live and learn as you go. Like, there's times I've been like, it's not the best background. Like, maybe we should switch directions. Or maybe I should get a microphone. Like, different things, but it's just, like, you learn as you go. And I've had clients that they're like, I love seeing the progression. Whether it is, like, they'll be like, I could tell it's the dead of winter when you film that, and you're so much more tan in this video. Like, just. Or, like, you know, different phases in my body. Like, if I was in a deficit in this video and then another one, you know, it might be that time of month, and I'm looking a little pudgy in the demo videos. I'm like, it's real life.
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A
Like, yeah, it's relatable.
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B
This is what you're getting as a trainer. Like, I'm never going to show up as, like, the perfectly polished trainer, because I'm not.
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A
Yeah, it makes you human, and that probably makes it a lot easier on your clients.
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B
Yes.
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A
Yes. I've had so many urges over the years because a few years ago, I. Oh, it's been a long. It's been longer than a few years now. I started a YouTube channel. And now that I'm saying it here on the podcast, I'm sure people are gonna go find it, which is great. But I've had, like, so many urges to, like, take down those old videos. Like, I think I filmed them during COVID actually, and they were so bad. Like, they're, like, embarrassing. Emily. Oh, little bitty baby. Leslie. It was, like, right when I launched my coaching business. They're awful. I mean, even my cousin texted me. I didn't even know my cousin. Like, she had no reason to be watching my videos. And she was like, hey, like, me and my husband watched this video, and we really, like, she started giving me tips. Like, that's how bad they were. And she's not even, like, a business owner. I'm like, oh, God.
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B
Like, like your Christmas in July special picture that I sent you a while back.
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A
Yes. Okay, so about that. So I. I was a blogger for 14 years, and what was I doing in the picture? Was I, like, holding a little.
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B
We're holding a flag. But it's like, somehow Christmas was tied in because it was July. But, like, you had the flag in
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A
the picture probably, like, from 2011. Yes.
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B
We evolve, and it really is neat. Like, we'll cringe and we'll look back on things, but it is getting fun, getting to see, like, the evolution. And you did a podcast about that.
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A
Yeah.
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B
Like, probably months ago at this point. But, like, if you don't cringe, like, when you look back at stuff, like, you're not growing how you should be.
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A
I know. I mean, now. I think I grow, like, so fast now, too, that I will read emails that I wrote a month ago, and I'll be like, I wouldn't say it that way now. Like, I would say it differently. And I think that's the point. But we don't know if we don't put that version out there, you know,
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B
we have to do it imperfectly. Like, that's the way we're gonna learn for sure.
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A
Okay, so, yes, let's talk about the whole RV situation now. So I know for years you have talked about moving from Louisiana to Colorado. It's just, like, been your dream. Can you just tell us about that? And then, like, how did you finally convince your husband to do this and just tell us that whole story of just, like, packing up and selling everything and moving to Colorado?
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B
So it's so crazy when I now that, like, we're settled and I think about it, I'm like, holy crap, I can't believe we did this. We have had a goal. Our original goal was to live in Colorado by 2023. I think the end of 2023, 2024, I think it was 2023. And like, it didn't happen. And then finally, like, last July, I told my husband we were leaving the next day to actually go on a trip to Colorado. And I told my husband, I was like, what if we lived in a camper? Like, what if we sold our house and just a full time camper living? And he was like, absolutely not. Like, you're insane. At the time, we had 10, 11 dogs. 10 dogs. I don't know. We had a lot of dogs at that point. And he was like, we are not living in a camper with this many dogs. You're ridiculous. So we go to Colorado on our vacation, and the whole time I'm like, just think if we lived in Colorado, we could be doing this hike. Like, we could go hiking every weekend. Like, this is what our lives would look like. Which is hilarious because let me tell you, once you live here, your life, you don't do it like that.
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A
It's not just vacation every day.
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B
No, you actually have to work. So then, like, we got home and we had had someone that owned a rent house next to us that was interest. That had told me before, like, if you ever want to sell your house, let me know. So I was like, let me reach out to him and see what he says. And he was like, they, him and his dad came and looked at it because they, like, are in business together. And it was like August 1st. And they're like, yeah, like, we'll like, do this price. We can close like August 13th. And I was like, oh, my gosh. Like, we have to find a camper. We have to do all these things. And I had told Jared since last January. I'm going to live in Colorado by October. Like, I'm a hockey fan. I wanted to be here for a full hockey. I was like, by October, we are gonna live there. And he was like, yeah, okay, whatever. Like, we've said this every year. Sure. And then, like, we ended up closing. Some things happened. We closed August 20th. Something on our house, moved into a camper September 1st, moved to Colorado October 1st. Got rid of almost everything we owned. Like, got rid of all of our furniture, a lot of clothes, because, you know, an rv, you don't have room. So we packed up, we drove to Colorado, and we've been here since October 1st. And it really is like, a dream come true. Like, there are still days, like, Saturday, I went in the park Saturday morning, and I was driving, and I was just like, how crazy that these are the days, like, I dreamed of. Like, this is what I've wanted for so many years. And, like, we have it.
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A
Yeah, it's a lot different.
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B
It's not perfect. It looks a lot different than we thought it would, but we got here, and that's what matters.
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A
Oh, I'm so proud of you. Yeah. I see your. Your stories all the time, and I just. I'm just living vicariously through you. I. I'm just like, that is just so cool. Like, who does that? Like, who knew you could just get up and move?
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B
I. I didn't. And then I found out really fast that you can, and it's a lot.
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A
Yeah. So what fears did you have around moving your business and, like, running your business through all of this?
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B
I was really nervous that people weren't going to want to come along with me. And I know that sounds crazy because they've come along with me all these years, but, like, I was local. I did live in the same town as them. So I was like, what if they don't want to continue with me because I'm not local? Like, I'm not going to be having park workouts every Saturday of the month or I'm not going to be having classes in my garage. Like, that was my biggest fear, was like, what if they don't come with me? I was really excited because Colorado does have a lot of my ideal clients when it comes to the everyday athlete, hikers, runners, just more active in general. So, like, that part excited me, but it was like, these people have become, like, my. My fan. Like, I saw them more than my family. So it's like, what if, like, they don't want to come? And that was my biggest fear.
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A
And did you just get to a place of like, peace around that and you're like, it's okay. I know I can rebuild it.
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B
I did. I was like, you know, if they want to come with me, they will. If not, it's been a great run. Like, whoever wants to leave, like, I get it, like, that's fine. It's been great. But I know, like, I can find clients with, with my business.
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A
Yeah. Because once you have that skill set, you know how to do it wherever you go. So what, what has it been like now to bring your business in this completely new life? Like, did the people come to you? Have there been new people? Like, tell us all the things.
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B
It's been exciting. I've had a lot of new people. But what's funny, it's new people from like, Louisiana, like, never like, came to me when I was there.
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A
They're just so inspired.
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B
Once I moved and started like, because my virtual one on one coaching really took off like about November when we moved. So, like, I do Zoom coaching in my RV. Like, I'm doing personal training sessions about like 12 to 15 a day.
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A
Oh my gosh.
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B
On zoom on my phone in my rv. So like, sometimes I'll be like, let me find the space to show you this move. I might be like, a dog needs to use the bathroom. I'm carrying my phone with me while I'm letting them out. But like, once again, it's real life. Like, with my clients, like, they have their kids running in and I'm like, sorry, my dogs are running into. But like, that really picked up. And I've gotten a lot of new one on one clients. I have a few in Colorado. I've got some from like Texas all over. So that has been really fun. And if we wouldn't have moved, I don't think I would have opened up the time capacity to be able to do one on one coaching at the level that I'm doing it right now.
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A
Wow. So what are, what are the things you did to meet new people in Colorado?
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B
So I've done a lot of networking events. I've reached out. I joined like Northern Colorado, like women in business type page and just kind of like reach out on there of like, hey, tell them what I do. And like, you know, if you're interested in collabing, if you have clients, you know, we can work together and just kind of reach out like that and just try to form relationships with people.
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A
Okay. So with you, like moving in the rv, you're. You've got dogs, you're Training on calls, like, doing all the things, just making the RV life work with your business. What would you say to somebody who thinks, I can't grow my business until my life calms down or until things feel more settled?
- [24:41]
B
Our life's never going to be down or feel settled. And, like, that's what I tell clients that come to me, and they're like, well, I really want to do this, but, like, life's just busy. I'm like. And, like, I don't even have kids, so I can't even imagine for people with kids. I'm like, I feel like my life is in a constant state of chaos. That if I waited till things calm, like, if I waited till we got a house to be able to do all this, Lord knows when that's going to happen. So I'm like, you know, we just. You just have to go for it.
- [25:07]
A
And you're so much further ahead because of it.
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B
Yes. I'm like, just go for it. And, I mean, I always feel like in the long run, if it's meant to be, it's going to work out. Like, it's going to happen. And if it's not meant to be, like, you'll know and you'll have a piece of like. Like, when I closed my gym, like, I knew. Like, okay, this. This isn't for me. Like, you never know until you try.
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A
Yeah. I think when people say that I'm just gonna wait until it feels settled, it's because they think it's going to be easier then.
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B
Yes. And it's not aired in that moment. And they're finding, like, a reason to be like, oh, like, this excuse. This. Because it's new, it's scary. And they just find an excuse as to why they can't do it.
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A
Right. It's just discomfort avoidance, Right? Yeah. Okay, so what have you learned about just the simplicity, resourcefulness, and, like, being just more adaptable from running your business and living in the RV to really
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B
just, like, go with the flow. And, like, if you. Like, I am not a go with the flow type person. Like, I have always been someone that needs a plan. I need to. I need to know exactly what's going to happen. Like, I might not be a perfectionist with the way things look, but, like, when it comes, I need to know an exact schedule, a routine. So, like, even when we decided to move into the camper, my husband was like, you. You're crazy. Like, you don't. You are so structured and regimented. Like, you are not meant for the rv. Life. And it really has just taught me to just, like, to just go with it. Like, it's not going to look perfect. There's going to be times where, like, your Internet's not working or something's happening. One day, I was in the middle of teaching a group class on zoom, and our toilet was, like, overflowing, like, something. My husband was trying to, like, clean it, and I'm trying to, like, teach a class, and, you know, there's not a lot of space. The bathroom's, like, right there. Like, life's just gonna happen. And just like, it's really helped me to just be like, you know what? Like, it is what it is. We're here. We're showing up. I'm doing my best, and that's all that matters.
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A
And how do your clients react to all of this? Like, the dogs, the toilet, the Internet going out?
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B
Like, maybe not the Internet going out, because we get. We get frustrated sometimes. But, like, I think they really love, like, getting to either, like, hear my dogs. They hear different stories about what's happening. They, like. One day I was on with a client, and an elk was literally outside my door. Like, I looked up in the middle of the session, and I was like, oh, my gosh, there's an elk outside. So, like, I flipped the camera around and brought her to the door to, like, show her the elk out in my yard. And I. It's just. It's fun because at the end of the day, like, I am their trainer, but I also want them to know that, like, I'm just a normal person. I'm their friend. Like, we're gonna have fun. We're gonna get results. But, like, this is my life right now. Yeah.
- [28:05]
A
And, I mean, I think it shows that you've just done such a good job of focusing and calling in the people that are right for you and the people who are going to go with the flow just like, you and versus. You know, sometimes in our marketing, we can call in the wrong people or talk to the people or, like, we spend so much time trying to overcome objections of the people who don't actually want to work for us or aren't our best clients. And this just really speaks to how good of a job you have done, speaking to, like, those really, truly, like, ideal best clients who just love everything you do, are obsessed with, like, your swifty people.
- [28:42]
B
Yeah.
- [28:42]
A
You know, like, you're doing that, and
- [28:45]
B
that's what we want.
- [28:46]
A
Yeah. Yeah. All right. So what would you say? How long have you been in the local preneur? Academy. It's been a couple years now.
- [28:54]
B
Yeah. I want to say maybe like 2021. 2020. I would say 2021. It's been a long time. A lot happened in life since then.
- [29:05]
A
So what would you say to someone who is on the fence about joining the local Preneur Academy?
- [29:11]
B
It is 1,000% worth it, like, just to have access. Like, I'm a lurker in the Facebook group. I don't post a lot, but, like, I'm always in there reading things. And, like, you learn from what you tell other people. Like, you can always, like, get wisdom from anything you're telling other people. And, like, I can't make all the calls, but I'll watch the recorded calls. And it's nice when I do, like, when I was running my program a few months ago, to be able to go in there and be like, leslie, this is what's happening. Like, these are my mindset blocks that are sticking with me. Like, how do I get past this? Like, just the community, it's. And like, it's hard being a business owner, Any business owner knows that, like, it can feel like the loneliest thing sometimes. And just to be in a group with other business owners that get it is really helpful.
- [29:59]
A
Thank you. So tell us how we can find you.
- [30:03]
B
So I am on Instagram. It's Britpal Fit is my Instagram name. And then my Facebook is Peak Performance. Athletics is my business Facebook page. But I do a lot on Instagram. You'll see all the dogs. You'll see behind the scenes of camper life, my fitness journey, my clients.
- [30:20]
A
It's so good. I will link all of it up at the show. Notes.
- [30:23]
B
Yes. I'm excited.
- [30:25]
A
Yes. All right. Thank you so much for being here today.
- [30:28]
B
You're welcome. Thanks for having me.
- [30:31]
A
Hey, if you enjoyed today's episode, I want to invite you to check out my program, the local program, Newer Academy. This is the only program for small business owners who want to become the local go to in their industry with a steady stream of clients. You can find more information at lesliepressnel. Com and I'll see you inside.