Podcast Summary: Grow Your Local Business
Episode: How I Grew My Business By 200%
Host: Leslie Presnall
Release Date: November 19, 2024
Introduction
In episode 99 of Grow Your Local Business, local marketing expert and life coach Leslie Presnall shares her inspiring journey of growing her business by over 200% within a single year—a period marked by one of her most significant life transitions: becoming a mother. Leslie’s story serves as a testament to the possibility of achieving remarkable business growth while navigating major personal changes.
Personal Growth Amid Life Transitions
Leslie begins by recounting her experience of growing her business by 200% from July 2023 to July 2024, coinciding with her pregnancy and the early months of motherhood. She extends this growth to over 300% in the past 15 months, highlighting the dual achievement of business expansion and personal fulfillment.
“If I can do it, you can do it. If I can have this much growth in one of the biggest life transition years, you can, too.” [00:01]
Leslie emphasizes the importance of surrounding oneself with supportive communities, particularly other professional and entrepreneurial mothers who exemplify the balance between business success and motherhood. This support network was pivotal in changing her mindset and fostering her ability to thrive both personally and professionally.
Strategic Focus: One to Three Priorities
A key strategy Leslie employed was concentrating on one to three key priorities at a time, revisiting these priorities every six months. This approach prevented overwhelm and allowed her to focus intensely on the most impactful aspects of her business.
“I look at my business in six-month increments... what are my top one to three priorities right now?” [Timestamp not provided]
Leslie draws inspiration from Gary Keller’s philosophy:
“What’s the one thing that you can do? By doing it, everything else will become easier or unnecessary.” [Approx. 15:30]
By narrowing her focus, Leslie was able to implement significant changes without feeling the pressure of fixing every aspect of her business simultaneously. This methodical prioritization facilitated steady and manageable growth.
Investing in Coaching and Support
Leslie attributes a substantial portion of her success to investing in coaching and support systems. She invested $25,000 in a six-month mastermind program, which proved invaluable during her pregnancy and early motherhood.
“I am proud of myself for knowing what I needed for my business and knowing that I was a powerful CEO who was just going to get what I needed no matter what.” [Approx. 25:45]
The mastermind group provided not only business strategies but also emotional support, especially during challenging times such as postpartum recovery. Leslie recounts how her coaches and peers offered reassurance and practical advice, helping her navigate the complexities of balancing motherhood with business growth.
“Everything feels like a tornado right now, but you will find your way back to you.” [Approx. 34:20]
This investment in herself ensured that she remained focused and motivated, even when faced with personal struggles and exhaustion.
Content Strategy: Reuse and Repurpose
To maintain her business presence while reducing her workload, Leslie leveraged her existing content by resharing and repurposing high-performing materials. This strategy allowed her to continue engaging her audience without the constant pressure of creating new content.
“My podcast downloads increased, my social media continued to grow, my client conversion rate increased, and it's all because I reshared my best content.” [Approx. 45:10]
By utilizing previously created content, Leslie maintained consistency in her marketing efforts, ensuring her business remained active and visible even during the most demanding periods of her new motherhood journey.
Selective Content Consumption
Another critical strategy was limiting the sources of business advice she consumed. Leslie chose to follow a single coaching process that she believed in and committed to it fully, avoiding the distraction of conflicting advice from multiple sources.
“I put my blinders on to everything else. I knew what my marketing plan was... I knew the one coach that I was going to consume content from and receive coaching from, and that made all the difference in the world.” [Approx. 52:35]
This focused approach prevented confusion and allowed Leslie to implement strategies consistently, contributing significantly to her business’s hyper-growth.
“Knowledge is not power, it's only potential power. Action is power.” [Approx. 60:45]
Leslie echoes Tony Robbins’ sentiment, emphasizing that taking consistent action on a chosen strategy is what drives real results.
Maintaining Simplicity in Marketing
Leslie’s marketing tactics remained straightforward and manageable. She continued to post on social media, publish podcasts, conduct live trainings and webinars, host challenges, and send emails—all while keeping her operations simple and scalable.
“Nothing was fancy about my strategy... combining my marketing strategy with my essential priorities and not trying to focus on everything at once.” [Approx. 70:20]
This simplicity ensured that her marketing efforts were sustainable and effective, even with reduced working hours.
Establishing the LocalPreneur Academy
Towards the end of the episode, Leslie introduces her program, the LocalPreneur Academy, which encapsulates the strategies she discussed. The academy focuses on helping small business owners become the local go-to in their industries by providing structured, prioritized marketing plans and a supportive community.
“We create really simple, doable local marketing plans and figure out the few key things for you to really focus on over the next six months to grow your business.” [Approx. 80:10]
Leslie highlights that the academy mirrors her personal success by offering personalized support, proven processes, and a community of like-minded entrepreneurs.
Conclusion
Leslie Presnall’s episode, How I Grew My Business By 200%, offers a comprehensive guide to achieving significant business growth amidst major life changes. Her emphasis on prioritization, investment in support systems, strategic content reuse, selective advice consumption, and maintaining simplicity in marketing provides actionable insights for local business owners aiming to expand their reach and client base effectively.
“This is my life, this is my business. If I can make it all work together now in the hardest, most inconvenient time ever, then nothing ever is going to stop me.” [Approx. 30:50]
Leslie’s journey serves as an empowering example that with the right strategies and support, it's possible to achieve remarkable business success without compromising personal milestones.
Key Takeaways
- Prioritize Focus: Concentrate on one to three key priorities every six months to drive substantial growth without feeling overwhelmed.
- Invest in Support: Engage in coaching and mastermind groups to gain both strategic insights and emotional support.
- Repurpose Content: Utilize existing high-performing content to maintain business presence while reducing workload.
- Selective Consumption: Limit business advice sources to avoid confusion and maintain consistent strategy implementation.
- Simplify Marketing Efforts: Keep marketing strategies straightforward and sustainable to ensure long-term success.
- Community Engagement: Foster a supportive community for continual growth, feedback, and motivation.
Leslie Presnall’s insights provide a roadmap for local business owners to achieve exponential growth while balancing personal life transitions, demonstrating that success is attainable with the right mindset and strategies.