How This Rural Social Media Manager Got Fully Booked (and Helped Her Clients Grow Too)

Summary

Grow Your Local Business Podcast: Episode Summary

Title: How This Rural Social Media Manager Got Fully Booked (and Helped Her Clients Grow Too)
Host: Leslie Presnall
Guest: Jordan Eggleston, CEO and Founder of Uniquely Jordan Media
Release Date: May 20, 2025

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Introduction

In Episode 118 of the Grow Your Local Business podcast, host Leslie Presnall welcomes Jordan Eggleston, a successful social media manager specializing in rural small businesses in upstate New York. Jordan shares her inspiring journey from being a nurse to becoming a fully booked social media manager, highlighting how she not only transformed her own business but also significantly contributed to the growth of her local clients.

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Guest Background and Business Niche

Jordan Eggleston introduces herself as the CEO and founder of Uniquely Jordan Media, a social media agency dedicated to serving small businesses and nonprofits in rural areas of upstate New York and beyond. Transitioning from a nursing career and balancing motherhood, Jordan has rapidly built a thriving business within just over a year, surpassing her previous income as a nurse. She has even expanded her team by hiring her first employee, ensuring all her clients are local small businesses within her community.

Notable Quote:
"I started freelancing and now every single one of my clients is local. It's proof that you can succeed even in small towns." [02:56]

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Overcoming Rural Business Challenges

Jordan discusses the unique challenges faced by rural businesses in leveraging social media effectively. She highlights the common misconception that social media isn’t effective in smaller towns or that everyone already knows each other, making online marketing seem redundant. However, she emphasizes that there is a significant online presence even in small communities, and businesses can harness this to connect and grow.

Key Points:

• Underserved Market: Small towns often overlook digital marketing, focusing primarily on larger businesses.
• Community Heartbeat: Rural businesses are the backbone of their communities, yet many struggle with effective online engagement.
• Opportunity for Storytelling: Effective storytelling and audience connection can drive business growth regardless of location.

Notable Quote:
"There's so much opportunity when you know how to tell your story and connect with your audience, whether you're making handmade products or promoting your nonprofit's mission." [06:59]

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Common Social Media Mistakes in Rural Areas

Jordan identifies two major social media mistakes rural businesses commonly make:

1. Underestimating Social Media’s Effectiveness: Many rural business owners believe that social media doesn't work in smaller areas or that their audience is already aware of their business without the need for digital presence.
2. Passive Use of Social Media: Sporadic posting and merely sharing others' content without showcasing their own stories, values, and mission.

Case Study: Local Business Association Board
Jordan took over the social media for a local business association, shifting their strategy from passive reposting to actively sharing events, member stories, and community impacts. This proactive approach resulted in exponential growth in followers, membership, and community engagement.

Notable Quote:
"When you shift to showing the events, the local members, and the day-to-day impact, the growth is exponential." [07:47]

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Effective Social Media Strategies for Rural Businesses

Jordan emphasizes that being intentional and consistent on social media is more effective than chasing viral moments. She shares successful strategies that she implements for her clients:

1. Consistent Engagement: Regularly updating social media platforms to keep the community informed and engaged.
2. Highlighting Local Events and Stories: Sharing weekly events (e.g., a local wine tasting that sold out due to effective promotion) to create excitement and drive participation.
3. Building Relationships: Actively engaging with new contacts at networking events and fostering meaningful connections within the community.

Notable Quote:
"It's about being intentional and showing up consistently. Viral moments are not the key; it's the steady, meaningful presence that drives results." [09:39]

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Jordan’s Journey to Success

Transitioning from nursing to social media management, Jordan recounts her diverse experiences that led her to her current role:

• Early Entrepreneurship: From childhood lemonade stands to college jewelry businesses and an online boutique during COVID.
• Network Marketing and Social Media Training: Gained insights into content creation and digital marketing through network marketing in the health and fitness sector.
• Volunteer Work: Took over social media for a local business association, which showcased her ability to drive engagement and growth.
• Formal Training and Business Launch: Applied for a social media consulting internship, which eventually led to the establishment of her own agency in March 2024.

Notable Quote:
"I realized I had the knowledge and experience that a lot of small businesses in my area didn't have in the social media realm." [14:16]

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Impact of LocalPreneur Academy

Jordan attributes a significant portion of her success to the LocalPreneur Academy. She outlines how the program provided her with a structured marketing plan, accountability, and the confidence to scale her business.

Key Benefits:

• Structured Marketing Plan: Developed a clear, actionable plan that was visible and consistently referenced.
• Accountability and Support: Weekly coaching calls and a supportive community helped her stay focused and overcome self-doubt.
• Tailored Strategies: Personalized feedback and strategies that catered to her unique business needs.

Notable Quote:
"Committing to a plan and sticking with it made all the difference. I started interacting more intentionally with local business owners and building meaningful relationships." [17:28]

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Maintaining Success and Scaling

Jordan discusses the importance of sustaining marketing efforts even after becoming fully booked. By maintaining her marketing plan, she ensures a continuous flow of clients and has built a waitlist to manage demand effectively.

Key Points:

• Consistency is Crucial: Keeping the marketing plan visible and adhering to it prevents stagnation.
• Client Capacity Management: Having a waitlist secures future business and maintains momentum.
• Boundaries and Self-Care: Learning to prioritize personal time and set boundaries to sustain long-term business growth.

Notable Quote:
"Consistency is key. I now have to turn people away because I'm fully booked, which shows that maintaining my marketing efforts continues to attract clients." [23:20]

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Mindset Shifts and Personal Growth

A pivotal moment for Jordan was realizing the importance of treating herself as a client. This mindset shift allowed her to prioritize her own growth and well-being, which in turn positively impacted her business performance.

Key Insights:

• Self-Care Must Come First: Investing in personal growth leads to better business outcomes.
• Setting Boundaries: Essential for balancing personal life and business responsibilities.
• Confidence Building: Overcoming self-doubt through consistent action and support from the academy.

Notable Quote:
"Investing in your own growth is crucial to achieving your business goals and maintaining a healthy work-life balance." [26:58]

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Advice for Aspiring Local Entrepreneurs

Jordan encourages entrepreneurs hesitant about joining programs like the LocalPreneur Academy to take the leap, highlighting the immense value of structured training, support, and accountability.

Key Recommendations:

• Don’t Hesitate: The investment in comprehensive training pays off through business growth.
• Leverage Community Support: Engaging with like-minded individuals provides invaluable insights and encouragement.
• Tailored Strategies: Benefit from personalized advice that addresses specific business challenges.

Notable Quote:
"Don't hesitate. The trainings, weekly coaching calls, and supportive community are more than worth the investment." [28:47]

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Conclusion

Jordan Eggleston's story is a testament to the power of structured marketing, consistent effort, and the right mindset in growing a local business, even in rural settings. Her success with Uniquely Jordan Media not only highlights effective social media strategies but also underscores the importance of community engagement and personal development in achieving business goals.

Where to Find Jordan:

• Instagram: @jordaneggleston
• Facebook: Uniquely Jordan Media

Connect with Leslie Presnall:

• Website: lesliepressnel.com

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This episode provides valuable insights for small business owners looking to enhance their local presence through effective social media strategies, emphasizing that success is attainable regardless of geographic limitations when equipped with the right tools and mindset.

Transcript

[Leslie Presnell]

Hey, do you want to know what's possible for you when we work together inside the LocalPreneur Academy? Before you dive into this episode, I wanted to invite you to book a complimentary consult call with me so we can talk about exactly how your business will grow. And listen, I know hopping on a call can feel really intimidating. I've been there. I know it can be scary, I know it can be awkward, and I don't want you to feel nervous or pressured at all. In fact, I want it to be a really fun conversation. Let's like, seriously, how often do we get an hour just to talk about ourselves and our business to someone who actually wants to listen? I'll 100% lead the conversation so you don't have to be worried about being prepared or even knowing what to say. We're going to look at everything you're doing now to market yourself locally. Even if you don't think you are doing enough or it's not working at all how you want it to. We're going to figure out what's working and what's not working and why, and exactly what I'll do to help you inside the LocalPreneur Academy and how it will apply specifically to your unique business. And I know you likely have a lot of questions like how do I reach more people who live in my city? And how do I get people to stop scrolling and actually engage with my post? How do I get people to take action and reach out to book or buy? And we can totally cover this for sure. And anything else you can think of that's keeping you stuck and I'll share how I can make the process easier for you to grow your local business. I've been there and I have helped so many local business owners do this work too. So click the link in the show notes to schedule your complimentary consult. Call with me and I will talk to you soon. You are listening to the Grow youw Local Business Podcast where local marketing expert and life coach Leslie Presnell shares the strategies and the mindset to help you reach more people in your city and bring in a steady stream of clients. All right, let's dive in. Foreign hey, welcome to episode 118. Today's guest is proof that you can build a fully booked business right in your small rural town. I am joined by my localpreneur Academy student Jordan, who is a social media manager who specializes in rural small businesses and in upstate New York where she lives. So she is a former nurse. She is a mom of two and she's just over a year into running her own business, and now she's fully booked, making more than she ever did as a nurse. And she just hired her first employee, and every single one of her clients is local to her. They are other small businesses who also live in this small town area.

[Jordan Eggleston]

And.

[Leslie Presnell]

And today we're breaking down some of the biggest social media mistakes that rural business owners are making and what actually works in these small towns, and how Jordan not only helps her clients grow, but how she built her own client base by challenging her beliefs around what's possible when you live in a small town, and by challenging her belief about what's possible for herself. So let's dive in. All right, Jordan, thank you so much for being here today. We're just gonna dive right in. How about you just introduce yourself, tell us who you are, where you're from, and what you do.

[Jordan Eggleston]

Hi. So I'm Jordan Eggleston. I'm the CEO and founder of Uniquely Jordan Media. We're a social media agency serving small businesses and nonprofits across upstate New York and beyond, focusing really on those rural businesses.

[Leslie Presnell]

So good. Okay. So, yes, you specialize in rural businesses, which is what we're going to talk about. And you're fully booked. And you just told me you are one a little over a year into getting your very first clients, and you have just surpassed the income that you made as a nurse. So we're definitely going to talk about all of that. So tell us, like, about the area you serve. I want to know, like, how rural is it? And I want to touch on this because I know a lot of my listeners do live in really small towns. They live in these rural areas. And I know they have a lot of beliefs and obstacles with. With being in these places and around the amount of success they can have. And you are just proof, and your clients are, too, that you can have a lot of success with this part of the world. So is this something that you run up against and kind of. How. How did you overcome it?

[Jordan Eggleston]

It definitely is a struggle. Like you said, it can be a struggle, but it can be done. So, like, I. I specialize working with these businesses and nonprofits. And like you said, I'm fully booked, which is so amazing. And it's just great to, like, say that, like, oh, I'm fully booked, and this is what I'm specializing in. But I live in this small town in upstate New York. Our school district is about, like, 12,000 people, so we're on the smaller side. And I'm about 30 minutes from a larger city where there are other people that do things similar to me. But when I was getting started, I noticed that no one was really serving those smaller businesses in those small towns. They're all focused, you know, on the bigger businesses. And the ones in the smaller towns were often getting overlooked when it came to the digital space. And a lot of times like for me these places are like the heartbeats of our community. Like these are the people you want to support and you like supporting because you know them, they're family owned, like generations have worked there. But a lot of them struggle with social media and they might have a Facebook or Instagram, but they're unsure how to use them effectively for their business. And then I come in and help them and then with the struggle that people think they can't succeed. Because I do live in a small town. I do hear that a lot from business, business owners. But the truth is just because you're in a small town doesn't mean you're limited. There's so much opportunity for when you know how to tell your story and connect with your audience, whether someone's making handmade products or promoting their nonprofits mission or even, you know, a local service based business. I built my business to empower these small businesses and, and now that employee book like that shows the proof that you can do it. Even if you're living in these small areas and you don't have to be in the big city. You just, you know, I found my niche and showed up consistently and just helping people.

[Leslie Presnell]

Yeah. Did you ever think that there weren't going to be enough people for you or do your clients think that?

[Jordan Eggleston]

Oh, I definitely thought that and I, you know, I also thought like, oh, are people in the smaller area going to spend this money? Are they going to be buying as much say as like in a bigger area? But I really think, you know, when you find your belief, which you help me do, that it can make such a difference.

[Leslie Presnell]

Yeah. So, so what are with your clients and the area that you serve, the people that you serve, and just rural business owners in general, like what are some of the biggest misconceptions you see them like believing and about using social media to grow locally are some of the biggest mistakes you see them making on social media?

[Jordan Eggleston]

So I think the biggest thing is that people in these rural areas, they think that social media doesn't work in these smaller areas, these small towns, that everyone knows them or that it's just not worth the effort. And at least in my area there are Some people, you know that they didn't grow up on social media so they just don't understand the importance of it. But what I'm trying to teach everyone is that even in these small towns, people are online. They want to connect with the businesses and the organizations in their community. And when you're not using social media, people don't know that. And then the biggest mistake I see a lot is that they're just kind of passively using social media. Like once in a blue moon they're posting. Um, for example, there's a local business association I worked with so they were just mostly like reposting other people's stuff. Yes, they were community based and sharing things but they weren't really showing who they were and what their mission was. So I joined the board and as a volunteer. This wasn't even through my business. They, I started taking over their social media and once we shifted to showing the vents, the local members, the day to day impact they're making in the community and kind of showed the faces behind the organization. The growth was exponential, not just in followers but the membership and the engagement with the community. And it, you know, they didn't realize how much of growth they could make if they just showed up more in a different way.

[Leslie Presnell]

I love it. You're like just let me take over, I've got this.

[Jordan Eggleston]

Yeah, yeah.

[Leslie Presnell]

So what, what is actually working? Like what are you doing with your CL that is working for them. That might not be the typical advice that's out there.

[Jordan Eggleston]

I think the big thing nowadays everyone wants to go viral and think that's the thing to do.

[Leslie Presnell]

Yes.

[Jordan Eggleston]

Which it's not. It's really just about being intentional and showing up. And for these smaller businesses leaning into your community, which they're already doing just they may not be doing it to show everyone online and show their presence. Another example is I work with a local wine and liquor store. So they, people like them and they recently taken over in the town the business but they weren't really posting on social media. Like I said, they were just a, you know like once or twice a month post. But they had, they have every Friday tastings. But people in the community did not know about it because they didn't post on social media. All that they had was a little sign in front of their business. But unless you drove by, you didn't know. So we started working together the beginning of April. So we've been working together almost two months now. But every week now we share with the community like this is what's Happening. You know, like we shared to the Facebook groups just once. You don't. You know, they don't want to be spammy. I don't want to be spammy. But to let the community know what's happening. And then just a few weeks after we started doing that, they actually had to end their tasting early because they sold out of all the bottles that were of the tasting because so many people showed up and loved it.

[Leslie Presnell]

Oh, my gosh.

[Jordan Eggleston]

You know, it was a great moment for them, and then a great moment for me for being their social media manager and them getting that result. Yes.

[Leslie Presnell]

I love that so much. So it's really. And I always say this. It's. It's about creating the experience and giving the locals something to get excited about. And that's exactly what you did. And it's like one little sign. They're not seeing it. And sometimes I think we think we've said it, like, we think they're seeing the sign, but it really is about that repetition and saying it over and over. And look at the result that was created from that.

[Jordan Eggleston]

Yeah, it's. It's amazing. You know, you make those little shifts, like you always tell to us, and, you know, stay consistent, and things really can happen.

[Leslie Presnell]

Yeah. Okay, can we back up for a minute? Why do you think business owners think that going viral is the answer? And. And why is it not? First of all, for local.

[Jordan Eggleston]

I think people think going viral correlates to sales.

[Leslie Presnell]

Yeah.

[Jordan Eggleston]

Which it doesn't. You can go viral on a post and get no sales from it, and it doesn't increase your foot traffic or anything. It doesn't. Depending on what you're going viral for. It doesn't mean that you're reaching the right people for your business or nonprofit, whoever we're working with, that most of the time, it doesn't translate to what you actually need and are looking for.

[Leslie Presnell]

Yeah, Yeah, I hear that all the time. People will come to me and they're like, I went viral. I got all of these followers, and. And none of them live in their city. And it's like, what are you going to do with all these people? And it's because they just did, you know, a trendy reel and it just got picked up. Or maybe it was even something original or just something really unique that just went viral. Like, we never know what's going to go viral or what's not. But they ended up with all of these followers. And then I think sometimes when you go viral as a local business and you end up with all of these new people that don't live in your city. Then there's like some weird thing happens in your mind that you're like, now I have no idea who I'm talking to anymore because you have 10,000, 20,000 followers now. And you're like, but who are my people now? And then you get all just discombobulated of like, who is my audience? Like, am I this national business now? But this isn't bringing people in. I don't know. So I mean, yes, going viral is fun and great, but it really is what is going to bring people into my business today. And, and going viral, all the, all the views just isn't always it. It's, it can be fun, but it's. It's just not the answer.

[Jordan Eggleston]

Yeah, exactly.

[Leslie Presnell]

Okay, so let's switch it back to you though. So being a social media manager is, is not where you started. So I want to know, so you're a mom, you're a former nurse. So how did you get into being a social media manager and now specializing in. In rural businesses?

[Jordan Eggleston]

It's kind of a crazy whirlwind story. I've been all over the place. So like you said, I'm a nurse by trade, but throughout life I've always had some type of side business going on. Whether it was when I was a kid and I had a lemonade stand or when I was going to college, I started making jewelry and going to vend events. I never really stopped creating or building something throughout life. And then you kind of know how in life sometimes everything just kind of fits together and this kind of happened. But before this, I actually spent several years in network marketing in the health and fitness space where I did a lot of trainings and really started to learn the ins and outs of social media along with like content creation, photography. And then I started hosting events and promoting those events. I even started my own online boutique during COVID with like graphic shirts and tees. And then like I talked about before, just through all this experience, when I joined the business association, I ended up taking over their social media because I was the one that had the most experience with marketing myself or my business online. And I really realized how much I liked it. And then when I was getting them good results, I was like, oh, this is getting really effective results for them. Their growth went up a lot. And I realized like, you know, you have self doubt sometimes, but I really realized, I think at that moment that I had the knowledge and experience that a lot of small businesses in my area didn't have in the social media realm. And so all of this led me to decide that I wanted to take a chance and apply for an internship that I found on LinkedIn. It was for us, like, a social media consulting company. And like, I applied and I had the interview with the owner of the consulting firm, and even he said he was like, you're definitely not the typical intern. Like, I'm not a college student going for marketing or media. And he's like, but I think this would be cool, you know, And I'm like, in my 30s, working from home with my two kids that at the time were 2 and 4. But he's like, yeah, let's try this out. And then I actually still freelance work for him now. And, you know, after that internship, I grew and then created my business and started to have my own clients in March of 2024.

[Leslie Presnell]

Oh, my gosh, I love that so much. I love that you went from being a nurse back to being an intern. Yeah. So good. And look at you now. Okay, so you are a little over a year into your business. You were fully booked, making more than you did as a nurse, which is incredible. And you've just hired your first employee. So what do you think made the biggest difference for you in getting fully booked? Like, tell us. Give us a little bit about, like, what worked for you to get clients.

[Jordan Eggleston]

So, honestly, what. I think one of the biggest things of helping me getting fully booked was finally committing to a plan, which was the localpreneur Academy plan, and really focusing on my marketing plan that you had. Like, we got on a call, a group of us, and we planned out our year and put that marketing plan together and actually sticking with it. Something you had recommended to us was put it someplace where you're going to see it. So for me, I have like, a sticky note on my laptop that I look at it and I update it, and I'm actually sticking to it, which makes a difference. You know, you can make all these plans, but if you don't stick to it, it's not going to make that difference. And with this marketing plan, the way that you did it, it's not just a money standpoint, which it has in there, like, our goals for the year and things like that, but it's really about, like, showing up. What are we going to do? What are our weekly actions going to be to get us to those goals? And it just, I really started making that a priority to start interacting more local business owners. According to my plan that I have, attending more networking events and Being more present in my community, I was already doing some of that, but I was, I guess you could say I was like just doing it, like willy nilly like doing it to do it, but not really focused and not having the intention. Like now every networking event I go to, something I tell myself is I need to talk to at least three new people because I found myself, I was talking the same people I knew all the time and that wasn't helping me to grow. And you know, I've been doing this now and something that was really cool last week is some a local business owner that I just, you know, recently met. Probably in the last month they were saying how I am definitely the local small business cheerleader in our community. And you know, that's just like the highest compliment I could have got because that's how I want to show up. But I, I didn't have the intention set before. And now that I have the intention of what I really wanted to do, people are seeing that and I'm supporting those people and building those relationships and I think it shows what my business stands for.

[Leslie Presnell]

That's so good. Okay, so what I'm hearing from you in one year, one of the biggest drivers for you was the consistency in sticking to your local marketing plan.

[Jordan Eggleston]

Yes. And one other thing I forgot to mention was also I guess my self doubt that I got in my head a little and with some of the, like you have those weekly coaching calls that we can hop on and talk about things and you just kind of really put it into perspective and it really gave me the confidence to fully step into this role, which I kind of had the tools lying around, floating around. But you made it just click that it all went together of how to make this plan and stick with it.

[Leslie Presnell]

Yeah, yeah. So. And just for those of you listening, I'll. I'll just share a little bit about the process that Jordan went through. So I have us, all of my students create their local marketing plans and then even though you're in the the academy is lifetime access, I have you stick to your plans for six months. And Jordan was talking about keeping her plan visible and looking at it. And I think this is such an important part, I keep my plan visible as well. My plan has been the same now for, I don't know, a couple of years. And I find. Do you find that yours kind of stayed the same too? Maybe you added something. I feel like I rarely take things off of my plan. If anything, my capacity kind of increases and I add stuff to it. But even though I have my plan memorized. I still keep it visible because I know that those are the things that need to get calendared like every week or every month. And I was actually, this is side note, but one of our students in the academy last week told me she got totally fully booked in this first quarter of the year and then she just kind of, she forgot totally what was on her plan. And so now that she's kind of gone through being fully booked, her plan fell off because she wasn't actively doing it. And so now it's kind of going back into like revving that back up to get fully booked. So I think there's something to be said for the consistency piece to get fully booked and then to maintain it. And we always want our plans, the things we're doing, to market ourselves to be something that is really simple and sustainable and doable in all phases. Whether, you know, some people have full time jobs, some people are moms with kids at home like you. Some people are getting fully booked and working with clients. So being able to, to maintain the things you're doing to, to get in front of people online or offline in any of those phases. So. And yes, then I have you guys stick to it for six months because I want you to build up that consistency. Because what a lot of people do is they'll say like, okay, I'm gonna start posting on Instagram. And they'll start posting on Instagram. They're like, well, that's not working. I'm gonna start a TikTok. Well, that's not working. I'm gonna start an email list. Well, that's not working. I'm gonna start Facebook ads. Well, that's not working. I'm gonna go to networking events. Well, that's not working. I'm gonna do this. And it's like this vicious cycle that they stay in. And so it's like, no, we're gonna cut all that out. We're gonna stick to this. And then I teach you guys how to really evaluate it and troubleshoot it, and we just make everything you're doing work until you get fully booked and you did it in a year, which is like exactly what I want. Always aiming for that six months to a year timeline. And that's exactly what you did. So that's fantastic.

[Jordan Eggleston]

Okay, so it's been really great. And on that note, also, like you said how your other client didn't stick with it, I've still been continuing to stick with it and I've actually had to turn some clients away. For right now and put them on a wait list. So that's been hard for me to turn people away, but also amazing like you said, because people are still seeing me even though I'm busy and I don't have the room for more clients.

[Leslie Presnell]

And that's what we wanted. That's what I always had because I kept marketing. I maintained my marketing plan back when I was taking on clients because I maintained my marketing while I was fully booked. I always had a wait list twice as long as, as the amount of spots that I had available. And I think that's the goal. Because if any of your clients fall through, you know, for people who take appointments or things, if, if a, if a patient client, something can't come in that day, people's schedules change. You always have something, someone you can fill it with, like right then. And what a lot of people do is they stop marketing. And so then it's like, oh no, I gotta scramble to like get going again. So yes, keep following, keep it visible.

[Jordan Eggleston]

To even think about it. Cause I wouldn't have thought of that way. But it makes, makes sense 100% to think of it like a doctor's office with appointments.

[Leslie Presnell]

Yeah, totally. Okay, so tell us, where were you before you joined the localpreneur Academy? Like what were you struggling with the most?

[Jordan Eggleston]

So before I joined, I was moving forward slowly, but I think definitely that like self doubt was holding me back to like growing and reaching out to more clients. I knew what I wanted to do, but I wasn't really putting myself out there consistently or confidently. And definitely, definitely the struggle of the follow through. I'd start some things, get some momentum and then kind of lose steam or second guess myself. And I think just lacking that clear plan to keep myself accountable and to show up. But joining the LocalPreneur Academy definitely helped me to build that structure and gave me the tools and support I needed to follow through and to really grow my business with that purpose and that vision in mind.

[Leslie Presnell]

I love it. Was there like a specific turning point or moment inside the program or in your business that really shifted how you showed up or with what you really believed you were possible? Let me say that again with what you believed was possible.

[Jordan Eggleston]

I think the real thing is like we talked about with the marketing plan in that you had us break everything down into quarterly and monthly and things that were actionable and actually doable, that I didn't feel overwhelmed. And then it like originally when I wrote, like, what's my goal for the year? Like how much I want to make. Once I broke it down, I was like, oh, I can do more than that. I wasn't shooting high enough for myself because I thought it was way out of my grasp to do that. But when I broke it down, what I was going to do for it, I was like, oh, I can actually do this. And then after that, I had the clear roadmap and didn't feel overwhelmed as much. And it just kind of helped even more change my mind, my mindset that I can do this and I just need to stay consistent and focused and that it'll happen.

[Leslie Presnell]

Yeah. Okay. Is there anything else that you would like to share that you have learned from our coaching or any other like, aha. Moments that you had in the program?

[Jordan Eggleston]

I think one of the like, aha. Moments that I had, I think it was on one of the, like, weekly coaching calls is that you told me to treat myself as a client because I was showing up for my clients, but I wasn't showing up for myself. And you know, in the back of my mind was like, oh, well, it's more important to show up for other people that are hurting me for this. But I never realized how it's impacting my business and my growth of finding clients because I wasn't putting the same amount of time into myself. Not just my business, but also my growth and development, not making time for myself in general. And you know, investing in your own growth is so important to get you to wherever you want to go to hit those goals. And I think just that mindset shift and remembering not to forget about me was so powerful and it's helped me to set boundaries and prioritize my time better and, you know, try to show up as my best in both my business and personal life. Like previously, like I had said to you, like, I have a wait list. I had. I mean, I still do, but I had a lot of trouble saying no. But now I realize that I need to have those boundaries so I have the time for my family and myself so that I can show up the best for myself and my clients.

[Leslie Presnell]

Yes, yes, I remember that coaching call. Actually. We always have to be. This is for every industry, but especially for my other social media managers listening. We always have to be our. Our own best client first, especially when you are a product of your product. So important.

[Jordan Eggleston]

Definitely make such a change.

[Leslie Presnell]

Yes. I'm so glad you. You took that to heart. Okay, so what would you say to someone who's on the fence about joining the localpreneur academy?

[Jordan Eggleston]

I would say don't Hesitate, just all of the trainings you get as a resource are more than worth the investment you're going to make in it. But then you have other things like the, the weekly coaching calls that you do that are just a huge benefit that you have this group of you of like minded people. You, you know, you have certain topics you cover some weeks or, you know, it depends on the week, but you're there just to really help us when if we're having a certain trouble that week or something that's really bothering us and kind of how to work through it if it's a mindset issue, how to get through that mindset issue, or are you actually showing up the way you're supposed to? And I think just having that dedicated support and accountability made a big difference for me. And you know that troubleshooting in real time. And I also love that your program isn't a one size fits all. You really take time to tailor things to each client and their business and unique situations like in the private Facebook group, we ask questions that are specific to our business and we get input from you. And then also sometimes some of your other clients and getting the different eyes on things that we're second guessing or not sure on. It just, it's a great supportive community to be involved in. And as everyone seen from this podcast, I made a drastic change in my business and me because of it.

[Leslie Presnell]

Yeah, you did. Thank you so much for saying all that. Someone the other day asked me, so my program, it's $2,000 for lifetime access into the academy. And someone goes, okay, so it's $2,000. And I get like the, the trainings and I get the weekly calls and I get like the, the feedback in the community. They were like, is there anything else? I was like, no, you're not paying $2,000 for those things. I was like, you're paying $2,000 to learn how to get fully booked and to maintain it. I was like, that's what you're paying for. And she was like, oh. She's like, I'm it. I was like, yeah, you are. And you've done that and I'm so, so, so proud of you. And you have a wait list now and I just can't wait to see what's next. I know you have even bigger goals now, so I'm so excited to support you through that too.

[Jordan Eggleston]

Thank you so much. This has been so great and I'm just excited for the future.

[Leslie Presnell]

Me too. All right, well, thank you so. Oh, well, tell us first, where can we find you, I'm going to link you up in the show notes. So tell us where we can find you.

[Jordan Eggleston]

You can find me on Instagram @jordaneggleston. That's Jordan with an O. And on Facebook, I am uniquely Jordan Media.

[Leslie Presnell]

Amazing. All right, well, I will link that up in the show notes.

[Jordan Eggleston]

Perfect. Thank you.

[Leslie Presnell]

Hey, if you enjoyed today's episode, I want to invite you to check out my program, the Local Academy. This is the only program for small business owners who want to become the local go to in their industry with a steady stream of clients. You can find more information at lesliepressnel. Com and I'll see you inside.