Leslie Presnol (0:00)

Hey, really quick, have you been thinking about joining the LocalPreneur Academy? But you want to know exactly what we would do inside to grow your business and how it would work? Click the link in the show notes to book your consult. Call with me and we'll talk one on one just about your business. We'll talk about what's working and the exact things we'll implement to help you stand out locally, reach more people in your city and bring in more clients. Pick the date and time that works for you and I'll see you there. You are listening to the Grow youw Local Business podcast where local marketing expert and life coach Leslie Presnol shares the strategies and the mindset to help you reach more people in your city and bring in a steady stream of clients. All right, let's dive in. Hello. Today we're going to talk about local clientele drama. So this is a concept that I have developed around the limiting beliefs that you have about the people, people who live in your city. So if you've ever thought things like people here won't pay my prices or no one here values what I do, anything like that, this episode is for you. These beliefs could be the very thing holding you back from making more money, from working with more people, and from creating the impact that you want in your city. So by the end of the episode, you will know if you have local clientele drama or not, and you're going to know how to fix it if you do so. I also have a concept that I teach called location drama, and this is episode 80. I'm going to link it up in the show notes. It is worth going back and listening to, but I'm bringing it up again on this episode because local clientele drama and location drama are very similar concepts. One is about the people in your city and one is about your actual city or your location. So location drama. Drama is essentially when we have any sort of negative thoughts or limiting beliefs about where we are located and we think we can't have a certain result in our business or grow to a certain size because of where we're located. So we really use the circumstance of our location against ourselves. So maybe that's something like you live in a small town or you live in a big city that's really saturated or. Or you live. Or you have a physical location for your business that's hard to find, or you're located on the outskirts of town and maybe you tell yourself people won't drive that far, or maybe you serve multiple areas or Maybe you don't even have a physical location at all in your online only. It's when you use any of these things against yourself and you use it as a reason to believe that you can't create what it is that you want to create, or you can't build your business to the size that you want, or you can't create the result that you want. So what I taught you in this episode on location drama is that your location is just a circumstance. And circumstances are totally neutral things. They're not like good or bad, they just are. They're very neutral. But what happens is you have thoughts about these things. You have thoughts about your location, you have thoughts about being in the size town that you are. You have thoughts about where your location is or isn't. You have thoughts about not having a physical, physical location. And when you have thoughts, you feel a certain way. Maybe you feel defeated, maybe you feel confused, maybe you feel overwhelmed, maybe you feel small, maybe you feel invisible, scarcity, incapable, whatever that negative emotion is for you. Then you have to think about how you show up in your business when you're thinking and feeling that way. How do you market and promote yourself when you're thinking and feeling these negative things? You likely don't show up big. You aren't in problem solving mode. You aren't really solving for how can I be more visible? How can I really get out there despite this circumstance? You aren't out there really trying everything, meeting everyone, and you end up as a result letting your location really limit you and limit what is possible for you, but not because of the location itself, but because you believe the location limits you. So definitely go listen to that full podcast. That was a short preview for it. But I want to shift gears here because like I said, local clientele drama is is very similar. So this is a concept that I have come up with after coaching so many people who have really limiting beliefs about the people who live in their city, AKA it's drama about their customer base. So location drama is when you have drama about your location. Local clientele drama is when you have drama about the clientele. Get it? Okay, so people come to me again with all different flavors of local clientele drama. So this could be things like people here don't spend money or they don't spend that kind of money. People here would never pay that. People here are cheap. People here don't value that. Like any kind of thoughts around money and what people in your city would pay for, then there's thoughts like people here don't understand what I do. They don't get it. They don't value this. Like any kind of thoughts around people just not understanding or getting it or valuing what you offer to where they would be willing to pay for it. And then there's this thought that people would rather just do it themselves versus hiring you or buying it from you. So this thought that, that they'd rather DIY it. It's any thought really that you have about your client base that does not serve you. This is what people come to me and present as the problem as to why they can't get the results that they want in their business. And they present these thoughts about their local customer base, about their audience, as if they are reporting the news or as if they're facts. And that's how I know they really believe these things to be true. That they're saying they're like deep beliefs that they have about their clients or their customer base that that's in their city. Because they come to me and they're like, this is the problem. People here are just cheap. Like, that's just the way it is. And what I know as the coach is it is just a belief that they have about their people. And what I also know and what I want to offer you is this is very normal as business owners for you to have thoughts or beliefs or even judgments about your customer base. What I don't want to happen is for you to identify yours and. And then to judge yourself now for having judgments or beliefs about your audience or client base. I just want you to catch it. That's really the purpose of this episode, is for you to be onto yourself, for you to identify what your local clientele drama is, for you to start noticing what your beliefs are about the people who live in your city, the thoughts that don't serve you. And what I want you to see is that they are just thoughts or beliefs and you have built them up as beliefs through your own experience or through things that people have said to you or maybe even things that other business owners have said to you. And so now it feels very true, even though it really is just a thought. So, for example, people here are just cheap. Someone said this on a coaching call to me the other day. People in my city are just cheap. It is just a thought. It's a belief that this client had. Even if you've had a hundred people tell you that your prices are too high, or if they can't afford it, or even if other business owners in your city have told you that people in your city are just cheap. It really is just a belief. It's not a factual statement. And that's what we want to get really clear on is like, could this be proven in a court of law? That's how we could tell if something's a thought or a belief or if it's actual factual. And after years of coaching and after all the different business owners in so many different industries, when they come to me with their flavor of local clientele drama and they tell me their thoughts, like that one, like that. People are just cheap here. They rarely present things in this way that are facts. Like 99% of the time, it really is just their belief or a thought that they have. That again, they've just built up over time through their own experience, their own observations, people telling them no, people saying words to them, other business owners saying things to them. So what happens is when this happens, we take on these ideas that we have or observations. We take on words that people said to us, other business owners, potential clients. We take all of this honest truth, and now then they become like these deep beliefs that we have about our clientele. And the problem with this is we try to solve things in our business from these limiting beliefs. We start changing our offers. We start creating a bunch of little things to see if people would rather buy that instead. We start lowering our price. We start doing all these different things to see if that would work better instead. But what I also see people do is just completely shut down because they're like, what's the point? No one here will buy anything. Everyone here is cheap. They don't want to spend money. They don't understand what I do. They don't value it. They rather do it themselves, whatever it is. So again, from thinking these thoughts, they feel defeated, they feel incapable, they feel scarcity, they feel small, they feel confused. And they shut down. They stop marketing. They stop thinking of new ways to say things or new ways to present it, new exciting ways to to say things, new ways to explain it, new ways for it to present it as valuable. They tell themselves that they've tried everything, which we never do. It's impossible. And as a result, they don't create the result they want. They don't serve their people. They don't. They end up keeping these beliefs about their audience. They keep proving them true over and over. And then they probably go on and tell the next business owner, the person, the next person who starts a business, oh, be careful, like people here. Or just cheap. They'd rather do it themselves, they don't really value that. I can't actually tell you how many people come to me and they. They tell me they need to change their price or they need to change their offer or they need to make a change in their business. Because one person said something to them, one single person, maybe one person told them that they couldn't afford it. So they come to me and they're like, my prices are too high. Like they took it on as truth over one person. So the. So imagine if they're told that a few times, or if a few people tell them that, they start really building this belief that, oh, people here are just cheap. People here won't. Won't pay this. So the actual problem here though, isn't that people in your city are cheap or that they don't want to pay you, or that they don't value what you offer, or that they don't, or that they just want to do it themselves or whatever your thought is about them. The problem is that you have just believed these things and you've taken action from these beliefs. So the solution is you have to start to unbelieve these things. You want to build up your belief in your local audience or in your local customer base, in your clientele. So first you want to get really clear on what it is that you want to believe about them. Maybe it's that people here are willing to pay for this. People here value this. People here don't want to do it themselves. They want to hire me to do it for them. And then you want to start looking for any and all evidence you can find. Where have people already paid you? Why did they want to pay you? Why did your previous customers or clients want to hire you? Why did they want to work with you? I would start building up a proof bank of this. And here's what's going to happen. Your brain is going to want to focus back on all the people who don't want it. All the people who do say it's too expensive or who don't see the value yet. If there are a hundred people and ninety of them tell you no, and ten of them say yes, chances are your brain is still going to focus on those 90 people. That's very normal. So you want to direct your brain on purpose back to those 10 people. Show your brain the proof. Like there's 10. 10 people wanted it, 10 people valued it. 10 people were willing to pay. 10 people did not want to DIY it. And what I also know is when there's 10, there's 20. When there's 20, there's 40. Where there's 40, there's 80. Where there's 80, there's a 160. I've just talked to 90 other people so far who didn't want it or they didn't want it yet. They didn't quite see the value yet. Maybe I haven't quite explained it right to them yet. I haven't quite nailed that messaging yet. That's fine. They can stick around. They can keep watching. I can keep working on it. They can keep selling themselves. They can come back later, or they can even move on. That's fine. But I'm going to keep selling. I'm going to keep showing up. I'm going to keep believing. I'm going to keep finding more people because I do know they exist. And then you just keep looking for more proof every single day. And maybe that's even proof outside of your own business. Like, I sell a $2,000 product, it's $2,000 to join the localpreneur academy. You're in for life. I think it's the best deal ever. But when I first launched it, I was looking for so much evidence that people would be willing to Pay to invest $2,000 in their business. And then on days that that was hard, I was like, okay, where will people just spend $2,000 in their life? Like, I had to show myself that people would just spend money. Like, okay, people go on vacations. If people value vacations and they're willing to spend money on vacations, then that means people are also going to value growing their business and getting that education and support, and they have the money to spend. It's there. So I would just have to show my brain that. Or like, oh, look, these people just renovated their bathroom. They spent a lot of money on that. If they value that and they're willing to spend money on that, then that means they'd also be willing to invest in their business. Like, they don't just want a bathroom. They want to sit in their new luxurious tub at night and feel good in their tub. And I can help them do that. I can help them calm their brain down. I can help them feel confident in what they're doing every day. I can give them a clear path of exactly what to do so when they're sitting in their tub, relaxing in a bubble bath at night, their brain isn't spinning. Like, oh, my God, how am I going to market myself and bring in clients this month? They can actually take a bath. And feel relaxed. Or if someone buys a car like, that's expensive, I would look for proof like, of course, they would also spend $2,000 with me because now they have to pay off that car. They have to pay the car every month. Pay off the car every month. So they're going to want more clients and more money coming into their business. And I can help them do that even faster. So I would just start looking for proof everywhere that my audience would spend money, that they had money to spend. Even if it went outside of my industry, I just had to start building up proof like, oh, look, they would spend money on that. They would spend money on that. They would spend money on that. I bet they'd spend money on this too. And then I would have to look at the reasons why. Why do they value this? Why don't they want to DIY this? And look, I still do this work. And this is where coaching comes in to direct your brain back to this on purpose. Because your brain's default is to go back to, no one's going to pay this. People just want to DIY this. No one in my city is going to spend money on this. People here are cheap. It's your brain's default mode to just go back to that. Your brain wants to stay in local clientele drama. You have to remember that it wants to stay in the drama. It's always going to have that urge to go back to the drama. That's what it's the most used to doing, and it's going to want to go back to that. It takes effort to keep yourself out of takes effort to build new beliefs. And it's uncomfortable, but it's also the most useful thing you can do in your business to work on building new beliefs about your audience. Because how would you show up every single day if you knew your people wanted to pay you? If you knew they wanted what you had to offer right now, if you knew they valued it, how would that change how you showed up? Think of the difference in how you show up right now with your drama versus the difference. If you believed fully the people in your audience just want what you have and they're willing to pay for it right now. That's who we want you to be. That's why belief work is so important. It's why getting yourself out of local clientele drama is so important, why you want to work on it every single day. It's why noticing when you do have local clientele drama is so important. So you can catch it. Okay, my friends So I would love to help you with this. We do this work deeply on ourselves and on our audience inside the localpreneur Academy. So come and join us. You can get started today. This work will change everything for you. All right, I will see you inside. Hey. If you enjoyed today's episode, I want to invite you to check out my program, the LocalPreneur Academy. This is the only program for small business owners who want to become the local go to in their industry with a steady stream of clients. You can find more information@lesleypressnel.com and I'll see you inside It.