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Leslie Presnell
Hey, do you want to know what's possible for you when we work together inside the LocalPreneur Academy? Before you dive into this episode, I wanted to invite you to book a complimentary consult call with me so we can talk about exactly how your business will grow. And listen, I know hopping on a call can feel really intimidating. I've been there. I know it can be scary, I know it can be awkward, and I don't want you to feel nervous or pressured at all. In fact, I want it to be a really fun conversation. Let's like, seriously, how often do we get an hour just to talk about ourselves and our business to someone who actually wants to listen? I'll 100% lead the conversation so you don't have to be worried about being prepared or even knowing what to say. We're going to look at everything you're doing now to market yourself locally. Even if you don't think you are doing enough or it's not working at all how you want it to. We're going to figure out what's working and what's not working and why, and exactly what I'll do to help you inside the LocalPreneur Academy and how it will apply specifically to your unique business. And I know you likely have a lot of questions like how do I reach more people who live in my city? And how do I get people to stop scrolling and actually engage with my post? How do I get people to take action and reach out to book or buy? And we can totally cover this for sure. And anything else you can think of that's keeping you stuck. And I'll share how I can make the process easier for you to grow your local business. I've been there and I have helped so many local business owners do this work too. So click the link in the show notes to schedule your complimentary consult. Call with me and I will talk to you soon. You are listening to the Grow youw Local Business Podcast, where local marketing expert and life coach Leslie Presnell shares the strategies and the mindset to help you reach more people in your city and bring in a steady stream of clients. All right, let's dive in. Foreign hey, welcome to episode 62. I want to talk about belief today. Belief in yourself and belief in what you are creating in your business and then what to do when other people in your life don't believe in you or don't support you. And I know that sounds like a total downer. One of my friends asked me the other day what my next podcast was going to be about. And I told her, I said, oh, it's going to be about what to do in other people in your life. Don't support your business. And she just looked so deflated. She was like, oh, that's so sad. But listen, I don't want this episode to be sad. I want this episode to empower you. I want it to be the opposite of sad. Because I know it can feel sad right now. And here's how I want to start it. I want to say I have been there over the years. There have been plenty of things that I wanted to do or try in my business or things that I wanted to invest in in my business. And the people around me didn't support me at the time. They did not think it was a good idea. They didn't think it was the best idea. So I just want to talk about that today because it will likely come up in your business, if it hasn't already, it will likely come up multiple times in various ways throughout your career. So let's just talk about it and let's normalize it. Our friends, family, loved ones, they are not always going to be on board with us. They're not going to be always standing there with pom poms cheering us on. Sometimes they are going to disagree with what we're doing in our business or what we want to do in our business, or with certain risks that we want to take. And that can be okay. So like I said, I have been there, A lot of my clients have been there. I talk to a lot of people on consults who are there now. It's gonna come up in a lot of different ways throughout your business when you're starting out, when like just when you're starting your business, when you want to go full time in your business and possibly leave your full time job, it can come up when you want to scale, when you want to make bigger, riskier investments in your business, it can come up in multiple different ways. So you have big ideas and dreams and you believe in what you're doing. But when you tell other people what you're about to do, they don't always support you and match your energy. In fact, they may even argue with you. They may tell you to be realistic, they may tell you not to do whatever it is you're about to do. Like don't leave your full time job, don't start that business, don't invest in that course, or don't hire that person. They can tell you that it's a bad idea and Here are all the reasons why they may tell you why it's impossible and why it's just not a good idea not to do it. So let me share one of the ways that this has happened for me before. So for me personally, about five and a half years ago I really struggled with my parents supporting me whenever I wanted to quit my full time job and start running my business full time. So I'm going to do a full episode on how I transitioned and left my full time job job to be a full time business owner. But at the time it was tough. There were a lot of tears, there was a lot of arguing, there was a lot of me fighting for myself and knowing I was capable of so much more if I had the time to dedicate to my business. But I was 30 years old at the time and single. This was before my husband and I were even dating. I owned my own home, which means I had a mortgage, I had bills. Now I was an adult. Technically, legally I was an adult. So technically I was answering to myself. But part of me really wanted my parents support. I wanted their blessing when it came to leaving my full time job and taking my business full time. But I think now I can look back and see more than anything that I just wanted their belief. Like I wanted to know that they believed that I could do it too, that I could make it work, that this was not a mistake. And I don't think I fully realized that until much later. But at the time it was months and months of back and forth like me trying to get them to see my side on wanting to quit my job. And really just eventually it turned into me just saying, you know, I'm no longer asking for your permission, like this is what I'm going to do. Like it or not, here we go. And honestly, that was one of the hardest things I ever had to do. It was to know that I had this vision and I knew what I was capable of and I believed in me and I could see this super successful future. But to also know that I was possibly letting other people down or that I was putting other people close to me through something very scary. Because here's the truth. Typically when we want to do something big and scary and take a leap or a risk in our business, whether that is going full time or investing in a bigger way, whatever it is, the people who love us and that we're closest to, they don't always understand. They only know what they know. And that can be something just so powerful to remind yourself of that. It's not ever really about you doing that scary thing or taking that leap in the moment. It's really about them and their own fear. And all of that is actually coming from a place of love. So when people try to talk you out of things that are close to you, it's really their way of trying to protect you and possibly even protect themselves. And like I said, it truly comes from a place of love. So my parents truly, more than anything, just wanted me to be safe. So whenever I talked about quitting my job, my mom instantly thought of all the ways that this was totally unsafe. So she was just trying to protect me. So the people around us have their thoughts, they have their beliefs, they have their feelings. And you get to have yours, I get to have mine. Like, I get to have my own beliefs about me and what I'm creating in my life. And I get to have my own thoughts about how I want to think and believe when other people don't necessarily believe in me. So that's what I wanted to share with you today because it used to be really hard. I was offended, I was hurt. I felt very much like a victim to it. I felt like I didn't have a choice for a really long time. Like I just needed to follow my parents rules. But spoiler, in case you didn't know, we are adults. We always have a choice. We always have a choice of how we want to think, how we want to feel, how we want to act, what we do and what we don't do. And this is coming from the kid who always made honor roll. I was an only child my whole life. I was always told how good of a job I did and I performed a lot to be told that I was doing a good job. So when I went against that and all of a sudden was doing something wrong, I'm putting that in air quotes. But when I went against what my parents wanted, that went against everything, you know, like, I felt like a disappointment. It put even more pressure on me to create money and results in my business in a way that I could prove something to them and myself. And listen from this place of pressure, you never do your best work. So that's where I had to get a lot of coaching and do a lot of coaching on myself on how I wanted to think and feel about what I'm doing, what I'm growing, and how I want to think and feel about my family or people close to me when they don't always, quote, unquote, believe in me. And again, I'm putting That in air quotes, because that's how I decided to think about it on purpose. And it's not that they don't believe in me. It's more that they don't understand what I'm doing. They don't see the full picture yet. They only know what they know. They don't see the possibility yet. So it's my job to now open their eyes and to show them the possibility and to blow my mind on what's possible and to blow theirs. And that actually excites me. That feels so different than pressure and having to prove something right like that empowers me. It's like, hey, guys, like, watch this. Like, watch what I can do. I know you're scared, but watch what I can do for us. So my whole life, I thought a $40,000 salary. I was a teacher for seven years. I thought a $40,000 salary was the most I could ever make. And that was very normal. Everyone in my family was in education. Like, seriously, everyone. Like my parents, my extended family, my aunts, uncles, both grandmothers, everyone worked for the school system up until my parents retired a few years ago. The Presnell family was the to serve the in the Ouachita Parish school system in North Louisiana. Like, isn't that crazy? My grandmother started there in like the 1940s or something. And then my dad and mom worked there their whole lives. I got my first summer job at the school board when I was 15, answering or no. I think I worked at a day camp first, but it was run by the school system. And then I worked there every summer after all the way through college answering phones. And then I became a teacher. So that's just what I knew. That was comfort zone. That was kind of my glass ceiling. That was just what I thought was possible. So now when I tell my mom what I do in my business and what I'm earning, like, she can't believe it. Like, six figures used to be something so impossible to me. Like, that was only for doctors and lawyers. And now I talk about creating a million dollar company like it's the most normal thing. I just want to keep creating possibility for myself and for them. I want to keep creating bigger beliefs for myself and the people around me. So when no one believed me, because honestly, there wasn't any proof at the time for them to believe that I could even earn my teacher's salary with what I was doing. When I wanted to quit my job, I had to believe in me. I had to believe in me before there were any results. I Had to believe in me before there were any clients. On the days that there were no prospects, no one reaching out, I still had to believe. On the $0 months, and there were a lot of them at first, I still had to believe. I just had to keep going. I had to have enough belief for me and everyone else around me. But what I see so many people do is shut their belief down because no one else believes in them. Then they start looking at everything that's going wrong as proof instead of just understanding. Like, yeah, failure is still part of the process. Either way, when you fail, it doesn't mean that they were right, that it's not possible. It just means that you didn't get the result you wanted at that attempt. And. And let's just get back up and go again. Don't use that fail as fuel to build the fire that you can't do it and shouldn't do it. And this is all a big mistake. Even if everyone else is sitting around that fire, you're over here building your own belief fire. That fail that just happened is just another log on your fire. It's another attempt and you're going to keep going. Don't use their belief or lack of belief as a reason to shut down what you're doing or for you to lower your goal or your expectations or to play smaller. I had a client join the localpreneur Academy who was a new realtor right when she joined. And she went in to her business, super ambitious with a great attitude like just ready to dominate. And. And she had one other realtor tell her that she was being unrealistic. And he had told her kind of over and over in various ways that her goals were too high and that what she was doing wasn't possible. And this just kind of repetitive negative belief from him chipped away at her little by little. And she started to believe him more than her. She took on his belief and lowered her goal. And I see so many people doing this in their own unique situations. Like we let other people tell us what we're capable of based on what they think we're capable of or based on what they are capable of. I also have consult calls with people who want to join the local preneur Academy. And at the end they say, like, okay, like this is great. Like, I just need to ask my husband. And first off, there is nothing wrong with that response. I hear it a lot. You will have clients that will say, this sounds great, let me talk to my husband. And I always follow that up with well, what do you think he's going to say? Just from a place of curiosity, I think that's a good way to just kind of dig a little bit deeper to what's really going on. And a lot of times they'll respond and say like, oh yeah, like it's fine. I just like to run it by him. We do our finances together, whatever. So that's the first way that responds goes. But another way it goes, when I say, like, what do you think he's gonna say? Then they say, well, my husband doesn't really support my business, or my husband thinks that I'm wasting money on my business. And then we just get to coach on this. Like, how do you want to react? Or how do you want to have your own back? And what does that look like for you? You can't always control ever actually how people feel, but you can control how you feel. So are you willing to feel confident enough for you both? Are you willing to believe enough for you both, even if there isn't any proof yet, even if you haven't created the results you want in your business yet? Or are you willing to believe enough for the both of you while you go create those results? Because if you are, if you are willing to believe in yourself and go all in on your business, whatever that looks like for you, whether you're just starting out, going full time, investing, if you are willing to believe and go all in and take action from that place, you will win. Even without anyone else's support but yours, you're gonna win because you are going to keep showing up. You're gonna keep doing the work, you're gonna keep trying all the things. You're gonna fail. You're gonna learn, you're gonna go again and try different things. You're gonna evaluate as you go, you're gonna tweak, you're gonna adapt. And if you never quit, and if you do eventually get there, that's just how it works. You will be successful. You are going to blow your mind and you're going to blow their mind. Then they're going to believe in you. Because now the proof is there, all the evidence is there. They're going to be on board. They're going to have their pom poms cheering you along. They won't be worried about your safety. Then they won't doubt what you're doing because you'll already have so much proof that it's working. But right now, in the beginning or before you have the result that you want, you are going to have to do it alone, without the proof and without their belief. And that's okay. The only person you need to believe in you is. Is you. So here's what I want from you this week. Go show yourself what you are made of. Go practice your belief. Practice doing big things. Even if people think you're crazy, you are not. You are special. You have expertise to offer. You have a gift. You can help people. And right now you're doing it. You are doing big things and creating big things right now just by showing up. So keep going and have your own back. And of course, listen, one of the best spaces you can be supported and that you will be supported by other people who just truly get this is inside the Localpreneur Academy. So come join us there for sure. This is where you're going to find your people and where you can borrow their belief while you build your belief. You can borrow my belief because I am always going to fight for you as your coach. Okay, my friends, have a great week and I'll talk to you next week. Hey, if you enjoyed today's episode, I want to invite you to check out my program, the Localpreneur Academy. This is the only program for small business owners who want to become the local go to in their industry with a steady stream of clients. You can find more information@lesleypressnel.com and I'll see you inside.