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Hey, quick heads up. If getting fully booked is your goal this year, let's talk. I've set aside a few times this month for free consults where we'll look at what's working in your local marketing, what's not, and the five most important things for you to focus on to bring in clients. Then I'll walk you through exactly how we do this step by step inside the LocalPreneur Academy. I'll answer any questions you have and make sure joining us feels like the next right step for you to schedule your consult. Just pick a date and time using the link in the show notes and I'll see you soon.
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You are listening to the Grow youw Local Business podcast where local marketing expert and life coach Leslie Presnol shares the strategies and the mindset to help you reach more people in your city and bring in a steady stream of clients. All right, let's dive in.
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Hello. Welcome to Offers 101. We're going back to school today, y'all. Just kidding. It's not going to be that bad. But we are going to talk about offers, what offers are, and really dive into this foundational concept because I mention offers all the time here on the podcast. I talk about making offers. I talk about how many different offers you have. I just throw the term offers around, as do a lot of business coaches and online marketers. And I have noticed over time in trainings or with new students inside the LocalPreneur Academy and even recently with some podcast listeners, people questioning what I mean when I say the word offer, which is totally understandable because this is kind of an industry jargon term and it can mean different things to different people. And since you're here, I thought I would take a step back today and demystify what an offer actually is in your local business and clear up any misconceptions and just set a really strong foundation for the future. So there is no confusion when you hear me say the word offer on future episodes or if you come to any of my trainings or when you come into the LocalPreneur Academy, you'll already have this foundation and understanding. So let's start with what is an offer? Leslie's version an offer is what you sell. It's your service and it's how you have packaged it up and structured it and priced it and what all you've included in it that is your offer. So for example, a photographer may offer a photo package that that includes a one hour session with 10 photos and styling guidance at $700, like that would be their offer. Or a physical therapist may offer a single 60 minute session for $150. That would be their offer. Or a personal stylist may offer a three hour closet makeover session for $350. They may also offer a two hour personal shopping service for $300 and a color analysis session for $350. So offers are just things that you sell. It's what you offer your clients. And the way I teach my students inside the LocalPreneur Academy is every individual thing you sell is its own offer, even if it's a variation of the same service. Because you may offer the same service, but you may have different packages or price points around that one service. So for example, I have seen where an esthetician may offer a facial at a certain price point, but also have a mini facial and maybe even have a deluxe facial. So technically that's all the same service. Like it's all facials but it's three different offers because it's three different levels or three different price points. I like to think about it if we all had imaginary restaurants and someone came in and we handed them a menu and we listed out everything we offered every service, every price point, every package, add ons, all the things, everything would have its own menu item, like line by line. So every offer would just be its own menu item. That's how I think about it. So another example would be if you are a home organizer and you offer a three hour package and a six hour package, that would be technically two different offers. Or if you offered moving services, home organization services, office organization, digital organization, you would just list out all of those as different services. So they would be different offers. So that's what you offer. So your offers are just what you sell. To me, that's the easiest way to think about it. Just what do you offer? What do you sell? Now I do want to add this little side note for my product based people. I know I have some retailers, farmers, bakers, makers here too. So here's what I want to offer you. The term offer is more commonly a service based term or an online based business term too. My product based people tend to say things like products, inventory, what we carry, what's in stock, when they're talking about what they're selling. So you might not necessarily think in terms of offers in this way. You're just more used to saying products and that's totally fine. It's just a different language. I don't want you to get stuck spinning if you're on the product side trying to make the word offer fit what you do, I see people trying to do that and you don't have to, you sell a product. But what will apply to both my product based people and my service based people is making offers. So another phrase that comes up when we're talking about the word offer is making offers. So this is like the action side of it. So making offers just means selling. It's when you're talking about what you do or what you're selling and you're telling people to book or buy from you, like that's the most simplest way to think about it. Making offers is just saying, hey, I can help you, here's how, here's your next step, or hey, this is what I sell, this is what it does, here's how you get it. So for example, my offer is the LocalPreneur Academy. This is a lifetime access program where you come in and you learn how to get fully booked locally. That's what I sell, that is my offer. But if I was going to make an offer, I would say like, hey, do you want to get fully booked with local clients over the next six months? Come join me inside the LocalPreneur Academy. Inside we're going to focus on the five most important skill sets you need to grow your business and bring in clients in a really simple and sustainable way. So you're going to learn how to stand out locally, how to reach more people who actually live in your city, how to grow a local audience who wants what you have to offer, how to create local, go to content that builds demand and how to sell confidently. You'll be personally supported step by step, click the link in the show notes and get instant access. That would be me making an offer. Like I'm inviting you to work with me. I'm telling you about my offer and I'm telling you how to get it. Like that's making an offer. And of course that can be one sentence to a full on pitch. Like I've made offers an hour long at the end of trainings before. Like there is no right or wrong or right length on how long an offer or making an offer is supposed to be. It can be all links. It's just talking about what you do and inviting people to take that next step with you. It can be you talking about it, it can be in an email, it can be on your website, it can be on signage, it can be in social media posts, on any marketing asset. Okay, so that's what an Offer is and making an offer and the difference between those two things. Now, another common confusion I see is people getting tripped up on offers being sales or discounts. So I do want to clarify that. So we just talked about how there's your offer or your offers, whatever you sell all the time, like the main thing you sell, those are your offers or your services. Same thing. However, sometimes you may have discounts, sales, promos going on. These could be considered special offers for like, a limited time. But one of my students recently asked me about this. His brain was connecting the term offer or making an offer with offering a discount or doing some sort of special promo and doing something special or different around his regular service or package. So I just wanted to show the difference there. You have your regular offers, like what you sell all the time, your services, and like just how they're packaged all the time. Then sometimes you can, if you want to, have special offers or promos or discounts or other things to create urgency around your regular offers to get people to act now. But the term offer, the way I teach it, doesn't necessarily mean discount. So you could think about it like, my services and the way I package them, package them, and price them are just my. My regular offers. And then sometimes I have special offers where I may have a discount or throw in a bonus or a fun incentive or something like that. So there is a difference between your core offerings in your business and promotional offers or special offers that may happen occasionally throughout the year. Okay, so just to recap, how many times can I say offer in this episode? Your offer is what you sell. It's. It's your service, it's how it's packaged, it's what's included and how it's priced. You may have one offer in your business, you may have several, multiple offers in your business. Making an offer is simply telling people about what you're selling and inviting them to take the next step to book or buy. And special offers like discounts, bonuses, or promotions can be layered in occasionally to drive urgency, but they're not the foundation of your business or part of your core offerings. So if you have been confused about any of this before, I hope this helped get you more clear. Because this one concept really does affect everything else. It affects your marketing, your content, your sales, how you show up online or in person, and how easy or hard it feels to bring in clients or sales. And if you are listening and realizing that your offers may be too complicated or unclear or. Or you don't feel confident selling what you have or the way you're talking about your offer right now isn't bringing people in. That's exactly what we work on inside the localpreneur Academy. So when you join us, one of the first things we do is get your offers dialed in. We get your messaging clearer around what you offer and we get you feeling more confident making offers. So if you want that kind of clarity and support, head to the show notes and you can join us inside. You will get instant access. Or you can head to my Instagram. You can find me at Leslie Presnell. I will also link that in the show notes and you can DM me any questions you have as you're figuring out your next step. I would love to hear from you. All right, my friends. Have a great week and I will talk to you soon. Hey, if you enjoyed today's episode, I want to invite you to check out my program, the Academy. This is the only program for small business owners who want to become the local go to in their industry with a steady stream of clients. You can find more information@lesliepressnel.com and I'll see you inside.