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- [00:00]
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Hey, before you dive into this episode, I want to invite you to a free live training that I'm hosting on Monday, February 23rd. I'm going to share how to get fully booked locally in three simple steps. The last time I taught this training in the fall, people really could not believe how doable it felt to get fully booked once they saw it all laid out. And some of those people who were on the training decided to join me inside the localpreneur Academy and. And they're already getting fully booked. The truth is, most business owners are really over complicating how to get in front of more people and how to bring in clients. So if you feel like you're just spinning your wheels every day, you're invisible. You feel confused and overwhelmed on what to do every day, how to market yourself. I'm going to break it down in three simple steps that you can repeat over and over. Whether you're just starting out and you want your very first local clients or you are ready to get fully booked within this year. So click the link in the show notes on whatever episode you're currently listening to to get signed up and save your seat. It's totally free and I will see you there.
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You are listening to the Grow youw Local Business podcast where local marketing expert and life coach Leslie Presnol shares the strategies and the mindset to help you reach more people in your city and bring in a steady stream of clients. All right, let's dive in.
- [01:32]
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The one metric I obsess over more than anything is sales. Did you know I was going to say that? I feel like if you've been around for a while, you probably knew that that was coming. Listen, there are a lot of metrics you can track in your business. You can track the views on social media. You can track reach engagement, how many followers you're getting. You can track how many email subscribers you have, like your open rates, click rates. You can track how many inquiries you're getting every week, how many discovery calls or consults you're getting. And you can track like website traffic, opt in rates, click through rates, cost per leads, cost per clicks. You can track referrals, Google ratings, response times. There is so much you could be tracking. And I'm not saying don't track these things. They all have a place, they all have a purpose. But all of these things lead to one thing. Sales. The whole reason that we're marketing and selling and tracking all these things would be to get more local clients. Like all roads lead to sales. So that's the metric that I obsess over more than any. Because if I'm doing these things or if my clients are doing these things and like, let's say their follower count is growing like crazy, their reach and views and engagement, all of that's growing like crazy. But the sales aren't coming in. Then we've got to investigate, like, what's going on and kind of thinking, like, what's the point? Like, what's the point of growing your audience and getting all these region views if it's not converting into sales? So if that's happening, like, there is a selling problem there. Or it's like, if you're getting a lot of traffic to your website and maybe a lot of calls, but you're not closing any of those, if none of those are turning into clients, then again we have a selling problem. Nothing else matters if we can't get that final piece working, that conversion piece. So everything is building up to there. And you can actually have really low metrics and still get sales. And I say low, like in, in quotes. It's all relative, right? But you can have lower metrics and still get local clients. Like, you could have 10 followers on Instagram and get 10 sales. Or you could have one email subscriber and get one new client. Like, I will take that math all day long. And what I see so many people doing is focusing on all the other metrics without putting enough focus on the final sales piece. They work on their marketing and growing their audience, growing their email list, getting more website views, maybe like running ads. And there's nothing wrong with putting your time and energy into that. Hello. Like, that's what I teach. But there, there's a final piece there. They're not putting enough focus or effort into the selling piece, like on that skill set, on the words they need to say, on the messaging they need to have, on the mindset they need to have. Because a lot of people avoid this altogether because they don't want to feel a negative emotion. They don't want to feel salesy, sleazy, pushy. So again, they end up spending all their time building up their marketing, but not on the selling side. So maybe they end up with a bigger audience, but not a lot of sales. So here's the switch that you want to make. Putting just as much focus into the selling part as you do the marketing part. Like, you have to have both. I tell people all the time, it is not a secret that you are a business, that you are selling something that's Literally, why your people are there. Get that tattooed on your arm if you need to. But. But you have to have marketing and selling. Marketing, as in like growing your audience, spreading awareness, getting more visible in your community and selling, inviting people to work with you, telling them what you sell and then telling them how to. How to get it. And if you're like, okay, Leslie, I feel like I am doing this, then the next skill set that is required for you to really take this to the next level is for you to be able to troubleshoot, to be able to look at what you're doing, look at what you're saying, look at what you're putting out there, how you're saying it, and then come up with theories as to why it isn't converting. And then your ability to tweak it, adapt it, and do it in a new way. That is one of the most valuable skill sets you can develop as a business owner. I don't think people talk enough about how much of a scientist you have to become in business. It's developing the skill set of looking at everything you're doing and being able to figure out why it isn't working the way you want yet. Like posing a hypothesis and then going and testing it a million times. If it takes like, that is the work. That is how you take marketing or posting, talking about what you do, and then turn it into actual sales, into conversions. Like, it is a process. And that's why it's the number one thing I track and obsess over. Because again, everything you do is leading back to that. Like, is everything you're doing, is it working or is it not? And can I change or what can I change? What can I adapt? What can I tweak to now make it convert even better? All right, my friends, that is what I have for you today. Listen, if you want to become an expert troubleshooter in your business or along with developing the local marketing and the selling skill sets that you need, this is what we do inside the localpreneur Academy. I teach you this step by step so you can start growing a local audience and getting fully booked with clients and sustain it. So click the link in the show notes to check it out and I will see you inside. Hey, if you enjoyed today's episode, I want to invite you to check out my program, the LocalPreneur Academy. This is is the only program for small business owners who want to become the local go to in their industry with a steady stream of clients. You can find more information@lesleypressnell.com and I'll see you inside.