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You are listening to the Grow youw Local Business podcast where local marketing expert and life coach Leslie Presnol shares the strategies and the mindset to help you reach more people in your city and bring in a steady stream of clients. All right, let's dive in.
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Hey, friends. Welcome to episode 155. Today, I want to help you see all the magic and growth and progress that could be happening in your business. I just want to direct your brain to it and put a spotlight on it, because sometimes our brain can ignore it. When we are business owners, our brain wants to typically only want to clock the sales as the metric for success. And that's my favorite metric to track too. I just did an entire podcast episode a few weeks ago on it. But. But when we only track sales, especially early in our business, we can actually miss all the other signs that we are winning, all these signs that we are growing and that it's working and that people are coming. And when we miss those signs, we self sabotage. We change things in the business that we don't need to change, like our pricing, our offers, our packages, our marketing plan. Or we stop showing up. We ghost our marketing. We show up less frequently because we feel defeated. We're like, where are the sales when it is actually working? There are signs of life. There are signs of growth. Our brain just is missing them or it's misinterpreting them. So that's what I want to talk about today and I have a couple examples for you. Because if you miss the early signals of growth, it massively shifts your energy. And when your energy shifts in your business, everything shifts and then it stops working. But all because you made it stop working. And I just want to show you how powerful you really are in this episode. So I was recently coaching a client inside the localpreneur Academy. She runs an art studio where she hosts art classes. Like all different kinds of art classes. It's really fun and it's really just a unique space and a really cool movement that she's building in her local community. She does all, all these different sorts of mediums and projects and themes in her classes. And she has things for beginners or even has classes where people who are really like, consider themselves really like artists or creatives can come in and work on their own projects. She has networking events. It's just this really cool thing that she's built. Like, I'm really, I'm really proud of her and the growth that she's already had because she's only had her business for nine months. She has not even a full year in business yet. And she is filling up classes, she is filling up events, she's not filling up all of them. Not every single class that she puts out there is filling up how she wants yet, but it is getting there. Like, there is major traction. She has sold out classes, and then maybe she'll have a class that isn't sold out yet. And we are working towards that. But like I said, her business is less than a year old and she may also have like multiple classes a week. So like tons and tons of classes a month. And what she brought to coaching the other day was her frustration that strangers in her city were coming up to her and telling her how much they loved what she was doing. And she was also even recently nominated for a local award. And her brain was telling her that something is off. Like, it must be my messaging, it must be my pricing, it must be my classes, it must be something because it's not working. Because this recognition, like people coming up to me, people knowing about me, it's not turning into clients. Like these strangers aren't buying. And what I told her is, this is normal. This is a normal phase of local entrepreneurship. There's interest, there's buzz, there's inquiries, there's people noticing you, there's strangers mentioning you. There's people saying they want to book. There's word of mouth spreading, there's even the media features, the nominations. There's all of these things happening that don't immediately turn into money or into clients or into ticket sales or into products sold. But those are all early indicators that it is working. People in your city are talking about you, people are noticing you, people are watching, people are asking questions. People are telling you that they're interested, that they love what you're doing. People are sharing about you. Word of mouth is building, you are gaining traction. That is a signal of success, that it is going upwards, that there is momentum building. But this client's brain was rejecting all of it, like, not seeing any of it as progress or the compounding effect or the momentum building because it wasn't resulting in a ticket sale. Right away, her brain was saying something was wrong and it was creating a lot of frustration, a lot of disconnection, a lot of doubt. And when this happens, we end up changing things in our business that were or are working. And we pull ourselves out of the momentum, out of the energy that was building up and compounding. So we end up doing things like changing our pricing or we change our offers or for this student, maybe changing the type of classes that she's offered, or we stop showing up in our marketing as frequently. So we end up trying to fix the wrong things or our energy dips. So it makes us pull back in our marketing because we're like, well, it's not working, so I must be saying something wrong. Or it's. I'm not. It's not working how I want it to anyway, so I'm just going to pull back. So most importantly, our energy drops, our conviction drops, our excitement drops, so our consistency drops. And then that's when the momentum that we had been building all along starts to drop. But not because of what you were selling, not because of the pricing, not because of the marketing, but because you slipped out of it. Your brain just got in the way and convinced you that something was wrong. So you started changing things or you stopped showing up the way you were and that's when things started going more in a downhill direction. Your brain just convinced you that all that attention that wasn't resulting in sales yet meant that there was a problem, when in fact it meant that success was building and to keep going so it could be used as something to fuel you forward. So sometimes we just unintentionally create slowdowns and we create problems in our business where there aren't any just because we decide in our brain that something wasn't working right or something was off when it's not even true. Maybe nothing is wrong at all. Maybe you just need to show up even more and maintain that momentum, maintain that excitement, maintain that energy for even longer. Because they are coming. I love that thought. They are coming. One of my other clients is a personal stylist and she does color analysis as well. And she recently had 10 people reach out to her who have not booked yet. At the time that she brought this to a coaching call and her brain was doing something very similar, her brain started freaking out, like, it must be the pricing. It was ignoring all the other people who had already paid that exact price point in her business because she has had fully booked months. But instead of her brain saying like, oh my gosh, like these 10 people are interested. Like, how fun. Where there's 10 people, there's 20 people. I just need to like, keep showing up, keep marketing, keep saying this, keep holding this energy and this excitement, keep making offers, keep talking about what I do. It had her going down the rabbit hole trying to troubleshoot for these 10 inquiries. Now there is a time and place for troubleshooting and problem solving of Course, like, that is one of the main things that we do inside the localpreneur academy, but we troubleshoot from an empowered place. Like, if 10 people are reaching out, something is working. It's like, if you have a garden hose and you've turned it on, but it's not coming out the other side, there just must be a kink in the line, right? Like, we just gotta go find the kink and work that out. But what a lot of people do, and that's from a very empowered place. Like, oh, I've turned the hose on, the water's coming through. I've just got to go fix the kink. That's how we like to address it. But what I see a lot of people do, and without coaching and without the right mindset, is we address the problems from a VA or we address troubleshooting from a very unempowered place. So what we actually unintentionally do is we turn the hose off. We're like, well, it's just not going to come out the other side, so let's just turn the water hose off. And then we start trying to troubleshoot all the other things. It's like, well, let's go do this. Let's go do this. Let's untangle the hose here. Let's do this. Let's see if it's clogged up. But we've already turned the hose off. So even when we do go fix all of these things, we've turned the hose off. So this student's brain was missing the magic. It was missing the momentum of it. And she didn't realize that when her energy dips. And when your. When your energy dips, your belief dips, your marketing dips. And that's how you end up turning off the hose, right? Or you start talking. The way you start talking in your marketing starts to shift. You start subtly starting to convince people, or you start talking to all the people who don't want your offer instead of focusing on the people who do. And again, business slows down, people stop reaching out and inquiring, but not because something was quote unquote wrong, but because you made it wrong. You accidentally created a problem, a bigger problem, where there wasn't one. That's how powerful our brains are. It turns off the hose where we already had water flowing through it. There was insane momentum. Ten people reached out. They just hadn't booked yet. So instead of thinking, okay, how fun, like, what else can I say? Let's get on social media, have a. Like, have A ton of fun with this. And like, let's just brainstorm. What else can we say? Let's just move them further along. Because of course, if there's 10 people, like there's 10 more just like them who also want that. So, like, how can I just keep showing up and have fun and stay in service? Our brain will sometimes go to, I need to change the price, I need to tweak the email funnel versus just showing up in the highest energy and calling everybody in that energy is going to create even more energy versus when you drop out of it, it's going to create less and less energy to where you just turn the hose off. But that's what we do because we convince ourselves it's not working. We see these success signals and if we don't get the sale immediately or the instant gratification immediately, we slow it all down or we turn it all off versus this is just a normal part of the process. I'm going to train my brain to recognize all the success signals along the way and I'm going to maintain my energy and my excitement. So it all continues to compound even into more recognition, more visibility, inquiries, attention, and eventually clients. Eventually a fully booked calendar. All of these things come along the way. It will eventually result in a fully booked calendar, if you can maintain it, if you can hold it, if you cannot talk yourself out of it and not miss the magic of all the little wins along the way. And this is why coaching matters so much. Because when you are inside of your own business, it can be very hard to tell the difference between a real problem and just your brain freaking out in the middle of normal business growth. So many business owners will hit this part where they've got the momentum going and things feel hard. They're still not getting the result they want, but there is momentum happening. It's not as instant as they want, it's not as instant as they expected. And their first instinct is to start changing things, Change their offer, change what they sell, change their pricing, change who they're selling it to, or they pull back altogether. They ghost their marketing, they jump to a different platform, they stop showing up with the energy and conviction, but not because something wasn't working, but it's because their brain just told them that it wasn't working. And that's why coaching is so powerful. Coaching helps you catch those thoughts before they start running the show. It helps you see, like, oh, this is what I'm making this mean. It just helps you separate the facts from the story. Or when your Brain is telling you something should be a certain way. We can look at what's actually happening in your business, the real circumstances, and then see the thoughts that you're having about them. That's creating your current feelings or energy and then what you do from that place and then to see if that is getting you the results you want and the ultimate results that you want of a fully booked business or if it's sending you in the opposite direction. So if the circumstance is 10 people reached out and they haven't booked yet and your thought is something is wrong, it's not working, that thought is going to create panic, doubt, urgency, and from that energy, you probably start changing things too fast or you start pulling back in your marketing, maybe you jump to something else. But if the circumstance is the exact same and your thought is this is momentum, like 10 people are interested, it's working. I just need to stick with it and keep going. Now you feel energized, you feel grounded, you feel convicted, and from there you keep showing up, you keep marketing, you keep making offers, you keep building, you keep bringing those people in. That is how results get created. And that's what we do inside the localpreneur Academy. I help you with the strategy, with the local marketing strategies to find the local people, to reach your local people. I help you with your marketing, your messaging, your offers, your pricing, your follow up, your visibility. I help you with all of it. But more than anything, I help you stay in it. I help you not pull yourself out of the process too soon. I help you not self sabotage the momentum when you are building it. I help you keep going long enough, powerfully enough, consistently enough, through all of these little wins so they can compound into real clients, into the fully booked business that is the work. It's not just knowing what to do, but becoming the person who can stick with it long enough for it to really work. All right, so come join us. Come do this work with us. I'm going to drop the link in the show notes so you can learn more about the LocalPreneur Academy and so you can come join us. I would love to see you inside. All right, my friends, I will talk to you soon. Hey, if you enjoyed today's episode, I want to invite you to check out my program, the LocalPreneur Academy. This is the only program for small business owners who want to become the local go to in their industry with a steady stream of clients. You can find more information@lesleypressnel.com and I'll see you inside.