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Leslie Pressnell
You are listening to the Grow youw Local Business podcast where local marketing expert and life coach Leslie Pressnell shares the strategies and the mindset to help you reach more people in your city and bring in a steady stream of clients. All right, let's dive in.
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Hello. Welcome to episode 94. I wanted to record this quicker episode today to give you what I think will be a really powerful mindset shift to a really common frustration that I hear among my students coming into the local Preneur Academy and business owners that I just talked to on consult calls and those who are joining my free Facebook group. And that is that they've been in their city doing what they do. Maybe they've had their business or their location for a while, maybe a few years. As some people have said, they've had their business for like 10 years, maybe longer. And at some point people find you and they say, oh my gosh, I didn't even know you were here. Or maybe you're a service based business owner and you don't have a physical location and you run into someone and you tell them what you do and they say, oh my gosh, I didn't know you did that. Or I didn't even know we had anyone that lived in our city that did that. And your immediate feeling in either of these situations is frustration because you're like, oh, I've been doing this for so long. Like I post all the time on social media, or we have this physical location, we have signage, we do events, we do this, we do that, we do everything to market ourselves. And people are still saying they have no idea we're here or that they didn't know we did this or that we existed. I hear this all the time from my clients, so maybe that's something you've been telling yourself too. And here's what I want you to know. I actually don't see this scenario as a problem at all. Whenever people say this to you, I see this as an opportunity and I actually see a lot of possibility here. I think the reason that people see this as a problem is because business owners sometimes tend to tell themselves the story that they're doing everything to market themselves and that they've tried all the things that they've done, all the things on social media that they're posting every day, they're showing up as much as they can, they're doing all the events, they're networking. It's this thought that I'm doing all I can do, I'm doing everything. And so it's this underlying thought that it's not enough, it's not working, there's not anything else I can possibly do and people still don't know about, about me. And I just don't think that thought or any of these thoughts ever serve you. I don't think it serves you to think ever that I'm doing everything or that I've tried everything. Because realistically, you haven't. Like, there's no possible way you or I have done absolutely everything to grow our business, or that we're doing everything on a daily basis, or that we're visibly being like in front of and talking to every single person in our city every single day. I was actually thinking about that. I was like, what would actually qualify as doing everything you could possibly do? It would have to be something to where 24 7, you are in front of every single person in your city. And I just don't even know what that would be. So unless you're doing that, you're not doing everything. So I just never think. I just don't think it serves you at all to tell yourself that you've done everything or that you're currently doing everything or that you've tried everything. It's. It's a dead end. And it doesn't make your brain have to think of anything new or you don't have to get creative. It just keeps you stuck and it limits you. So I've mentioned before on the podcast, for years, in Baton Rouge, where I live, I hosted this really large scale shopping event through my local blog and it's called the Boutique Blowout Sale. Basically I got 40 boutiques together from all around the state, all around Louisiana and even Texas and Mississippi. And we hosted this huge one day sale where everything was heavily discounted and people would come, shoppers would come from all over the state and even surrounding states. Like, this event was huge. We held it at the Crowne Plaza Hotel in their executive center where they have like their ballrooms and the conference center. So it's a big place. And I would sell out hundreds of VIP tickets. Like year after year. We would always sell out and we would have lines wrapped around the building and people waiting to get in. Like people would wait for hours to get in. People would show up for general admission hours before the event even started. And like when we were still getting set up, like that's how bad people wanted it. I remember one year I had some friends in town for a wedding and they were staying at a hotel down the street and they got ready to leave the morning that my event was happening, and they got stuck in traffic and they were like, what is happening? And then they realized. They were like, oh, my gosh. They're like, this is Leslie's event. Like, this event brought in millions of dollars back into our local economy. It was heavily marketed. We were on the news, in local magazines. I had local influencers talking about it. Just lots of publicity and marketing went into this event. So I put on this event for eight years. And I actually just passed this event on to someone else this year just so I could focus 100% of my time on my coaching business and supporting my clients and my students. But my point is, is this was a. Or this is a very well known, established event that people, like, lost their minds over. And I was at the dentist the other day and I mentioned it to my dental hygienist, and she had never heard of it. And then the dentist came in and we said something to him about it, and he was like, oh, my gosh, I'm so glad my wife doesn't know about that event. And I'm like, okay, like, here are two people who don't know about this event. And I didn't make it a problem. I was just like, oh, my gosh, there's so much untapped possibility here. There's so much more room for this event to continue to grow. And I have a friend who's a teacher, and she loves this event. She always comes and she always tells her teacher friends to come with her. And I saw on Facebook the other day that she had shared the event, and she was saying how they were going to bring a school bus for all the teachers to come. And the event's on a Sunday, so I guess that's fine. But I was reading in the comments, and so many of her teacher friends were saying that they had never heard of this. They were like, what is this? Like, tell me more. They were asking about the sale and all the things. I was like, yes. Like, these people have no idea. It's like. And I started thinking, I was like, what if all of my marketing efforts over the past, like, eight years were actually like a 2 on a scale of 1 to 10? And what would it look like to make them an 8 or a 9 or a 10? And not in a way to like, beat myself up, but in a way that's like, there's so much possibility here. There's so much room for growth. There's so much potential. There's so much more capacity. Like, there's so much More that can be done. So anytime people are like, oh, I've never heard of that event, or people tell me like, oh, I didn't know you did that. Or when people tell my clients similar things, or when people tell my clients, I didn't know you were here, I'm like, great. This is fantastic. There's so much opportunity, there's so much growth and potential. There's so many more local people that you haven't met yet, that you haven't reached yet. Like, we're just getting started. We haven't even begun to tap into the market yet. Now we just get to get to work in a really creative, fun way and we get to ask ourselves really great questions like what else can I do? What can we do more of? What can we do better? How can we reach even more people? What else haven't we done? What are we telling ourselves that we are doing but we're not really? What may be a 2 on a scale of 1 to 10 that we can make an 8 or a 9 or a 10? What if we tried once but we never did it again? What didn't we do the work to make work? What are we sorta kinda doing, but not really? What are we not doing consistently? These types of questions will serve you so much better than the thought we're doing everything or we've tried everything. Okay my friends, I hope that was helpful. There's just so much possibility out there for you, so many people who are waiting for you to find them or who are waiting to find you. So don't give up, just keep going. And of course, as always, I would love to support you inside the localpreneur Academy where we can do this work together. This is where you get the step by step on how to reach more people who live in your city now to grow your local following. But this is also where we work on your consistency and your follow through so you can continue to show up as that local go to person and create bigger and bigger results. So click the link in the show notes to learn more and I'll see you inside. Hey, if you enjoyed today's episode, I want to invite you to check out my program, the LocalPreneur Academy. This is the only program for small business owners who want to become the local go to in their industry with a steady stream of clients. You can find more information@lesliepresnal.com and I'll see you inside.