A (0:01)

You are listening to the Grow youw Local Business podcast where local marketing expert and life coach Leslie Presnell shares the strategies and the mindset to help you reach more people in your city and bring in a steady stream of clients. All right, let's dive in.

B (0:21)

Hey there. Today is going to be a little different. We're going to talk about your fully booked era inside the LocalPreneur Academy and what that looks like. So we just wrapped a seven day series called your Fully Booked Era. And each day I sent out a short episode to help you uncover the exact beliefs that are keeping you unbooked right now. So if you were not a part of that, if you missed any or all of those episodes, all seven are linked in the show notes under this podcast and you can catch up after this. But you're still going to get a lot from today and what I'm about to share. The purpose of this week was simple. It is not you. It is not your audience. It is not what you sell. It's not your price, it's not your location, it's not your saturated industry. It's not the algorithm. It's none of those things that are keeping you unbooked right now. It's what you are currently believing about those things. Your thoughts affect how you feel. How you feel determines how you show up every day. How you show up creates your results. If getting fully booked has felt like it's going to take years or it may never happen, or it only happens to other people, I want you to really hear me. You have more control than you think. You can build local demand quickly. Getting fully booked in a year or less is possible. And if you can take just one belief from this week, I want it to be this. I can become the fully booked local, go to person in my city, starting exactly where I am today. Hold that. Like, when you start believing differently, you start showing up differently and your results will follow. But you have to believe that you are becoming the business owner who is fully booked, who is well known. You have to hold the belief that it is inevitable if you keep going while you're marketing, while you're learning, while you're developing your marketing skill sets. So how do you actually do this? Like, how do you just believe and then get better results? Well, belief creates commitment, commitment to a result. And commitment drives action. You learn the skills you need, you go out and meet people, you market, you stay consistent, you adjust, you tweak and you make it better. You're committed to the results of getting fully booked and you improve along the way. So it's not about just believing hard, but believing leads to action. And inside the localpreneur Academy, I help you with both. I help you with your thoughts and beliefs. So you can show up every day now as that local go to fully booked person and create the consistency and follow through. So you can take the action required. But I also help you with the action part, with the marketing, with the posting, with the meeting people online or offline. Like how to do it, what to say, how to say it, all the actions you need to be taking on a daily basis, weekly basis, monthly basis, to get fully booked and to sustain it. So when you join the LocalPreneur Academy, you get lifetime access to my signature step by step system for getting fully booked with local clients. So this five step system includes the most essential skill sets that you need to get fully booked. So you're going to know exactly how to stand out locally, how to reach more local people in your city, how to grow your local audience, how to create what I call local go to content and how to sell. So many people come to me feeling invisible, like they don't know how to get their name out there or how to stand out among other people doing what they do. They typically also come to me from other programs where they have been around other people in their industry and they've learned to market and sound really just like everybody else in their industry. Or they've been watching what other people in their industry are doing on social media and they kind of just go out and duplicate it. And that's totally normal. But this is actually what we want to change. Like you're going to learn how to position yourself differently, like as that top choice, as that obvious, like perfect person for your people. So you will do this by implementing my local go to framework. So this is the first thing you do when you join. So it's going to have you thinking, feeling and showing up every single day as that local go to person. This automatically is going to create more consistency and follow through for you because you're going to be operating at a new level of certainty and confidence every day, like believing that you can become that fully booked local go to person. You're going to get clearer on the value of what you do and how you talk about it and why people should work with you. Specifically, you're going to stop saying like, I don't know how to talk about what I offer, or I don't know how to make people want this, or I don't know how to make people want to pay this or I don't know how, how to make people see the value in what I do. You're also going to get really clear on how to reach your local people. This is the second skill set using what I call the local client filter. So you're going to figure out who your best clients are and where they are either online or offline or both. And you're going to really solidify the places that you want to constrain down and commit to marketing. So you're going to have a local marketing plan that feels like a checklist that you can just show up and follow every single day or every single week to get in front of those people and be more visible. Your local marketing plan is designed to take the guesswork out of what you should be doing every single day. It stops you from jumping from thing to thing. Like you become the person who sticks with your plan and then who can troubleshoot what you're doing and then get better results from what you're doing month after month. The third core skill set you're learn that you're going to learn is how to grow your local audience. So you're going to implement my 100 local follower system. So this is my process to help you grow your audience by at least a hundred new local people every single month so you never have to question again, where's my next lead coming from? There's always new people in the pipeline, in the audience. The fourth thing you're going to learn is how to create content that builds local demand using my eight local go to content pillars. Now, these are not templates. Again, I don't want you sounding just like everyone else out there. It's categories. It's the categories of content that you need to be cycling through that's really going to set you apart as that local go to person and that's going to convert your audience from followers into clients. Because it's not about posting just to post or it's not about following a random trend. It's about connecting and telling your people how you help them and positioning yourself as that local solution and getting them to take action today. So the last skill set you're going to master is selling. So you'll learn how to confidently invite people to work with you in a way that feels natural and not salesy, not spammy, not pushy. So you can start bringing in clients consistently. Selling will start feeling like a service. And for some of you, selling might even start feeling fun. So those are the five core skill Sets that you need to get fully booked locally. So you need to know how to stand out locally as that top choice person, how to reach more people in your city, how to grow your local following, how to create content that builds demand and creates desire. And then you need to know how to sell. So by the time you've gone through these steps, you're not just doing more marketing, you're actually developing the skill sets that get you fully booked. So this is what makes the things that you're already doing work better. So it's like I'm already posting on Instagram, so now we're going to make it work better. I'm already putting out email newsletters. Now we're going to make it work better. I'm already going to networking events and meeting people. Now we're going to make it work better. So you're developing the skill sets within what you're already doing. So in addition, there are other courses available for you inside the academy, like local Find your website, building an email list, running Facebook and Instagram ads, selling out local events, the local partnership protocol, they're all included in your lifetime membership and you get access to anything that I ever add in the future. So you get instant access to your members portal when you join and you can start watching the trainings immediately. Now I know that a lot of people have done a lot of programs before and maybe you have felt like you didn't really get the support that you needed. You didn't know how to apply what you learned to your unique business or your unique situation, or when things weren't working or when things felt hard, you just got even more confused and overwhelmed and lost. And when you had questions, the only option was to submit them and hope that they got answered in some sort of live Q and A. Basically you never got to talk to a coach and no one in these other programs ever knew. You never knew your business or never really got to know your unique situations. But that's not how we do things inside the LocalPreneur Academy. I wanted to make coaching and the support that you need truly accessible. So you always have somewhere that you can go for answers and you're never just left guessing or spinning in confusion. And we do this in a few ways. So the first way is in our private coaching community. So this is where you can come just 247 anytime to ask questions, to get personalized feedback and to bring literally anything that you need help with. As it pertains to you getting fully booked locally. This is what we call just Ask Leslie. So if you want me to review your social media captions, you post them. If you want feedback on an email, you post it. If you want me to audit your entire website, you post it. If you are not sure how to respond to a client, you just ask. If you want me to look at a print ad, post it. If you have an idea but you don't know how to execute it, drop it in like I personally answer and review everything so you get the ongoing support, the accountability and the coaching whenever you need it. And from what I have found, this type of support doesn't exist in other programs, especially not at the price point and not for lifetime access. And to me the best part is just that you don't have to second guess yourself again. You don't have to just sit there and stay stuck and confused by yourself. Like if something isn't working, we troubleshoot, we course correct, we figure it out, we make it better for next time. And that's truly how your results compound. Also, we have weekly face to face coaching calls. So in addition to just the personalized feedback and coaching, you get live group coaching with me every single week. So this is where we deep dive into exactly what you need help with in the moment. So again, you just never stay stuck. And even if you don't raise your hand on that call that day, you will be blown away by how much you learn just from hearing other people get coached. You see the same patterns of thought that you have, you'll see the same fears, you'll see the same doubts, you'll see the same emotions and realize number one, that you're not alone. But I'll also teach you, like how to extract that coaching that I'm giving and apply it to your own business so you're able to get just as much value from hearing someone else get coached. And on these calls, it really is a mix of strategy and mindset. So if there's again one thing you've learned this week, it's again, our thoughts create our results. Our thoughts drive all the action that we're taking. So our thoughts are really driving the strategy. So we're going to coach on both. We look at what you're thinking every week, what you're doing and the results that you're currently creating. And then we coach on what needs to shift so you can create better results. To me, having someone who can point out your thoughts and show you what is truly just a thought or truly just a belief or and show me what that's creating for me or how it's affecting how I'm showing up. To me, that's invaluable. Or to even have someone show me my blind spot, something that I might not be seeing and to help me course correct. To me, that is one of the most valuable things that you can do for your business. It is what keeps you in action, it's what keeps you moving forward and is what keeps you creating the bigger results month after month. Now, a big part of getting fully booked is having the ability to audit what you're doing, audit everything you're marketing and even auditing everything that you're thinking and doing as the business owner every month and being able to adjust. So we have a specific call designated just for this every month where you will go through my specific evaluation process. We'll evaluate your local marketing plan and you'll be able to rate yourself on each of the five skill sets that we're building. And when you do this, it clearly shows you where the gap is. I always tell my students it is never a mystery why we aren't getting the results we want, like why the clients aren't coming in. We are always able to identify either where we aren't showing up, where we aren't showing up enough, or where we need to do something better, or even the exact limiting beliefs that we need to work on, like the exact thoughts that are affecting how we're showing up, or then just how we need to improve our actual marketing. So this process each month beautifully lays out your action plan for the next month. So again, you're never guessing how do I get better results or why am I not getting clients. Through this process, we are able to pinpoint exactly what you need to do. This is how my clients end up getting booked in months, within a year versus years or never. So just to recap, when you join the LocalPreneur Academy, you get lifetime access to the full members portal. With my five step local marketing process and all the bonus courses and trainings and resources you get weekly live, face to face coaching calls with me, plus the entire replay library. And there's also a private podcast there. You also get unlimited personalized feedback, whether it's your content, your emails, your website, your strategy, anything you need feedback on. That is everything you need to not just learn the skill sets, but actually implement them with coaching and support until you are fully booked. Now, if you went out and just hired a marketing coach privately, you would end up paying 1500-2000amonth, probably on the lower end. But when you join the LocalPreneur Academy, you get lifetime access to everything that I just described for a one time investment of $2,000. I tell people it's $2,000 for a fully booked business. And if it, if you prefer, if it's easier, I also have payment plans. There's a three month payment plan and even a 12 month payment plan to where you can break up the payments. So the best part is once those payments are done, you're still in, it's a lifetime membership. So that means you have coaching support the process not just for the next few months, but for years to come. So this is where you get the fully booked business and you become the person who can sustain it. So if you are ready to join us, you can go to lesleypressnal.com enroll. I'm also going to link that up in the show notes for you, but you can just scroll down, choose your payment plan option, you put in your name, email payment info and as soon as you do that, you're going to get an email from me with your login and that means you're going to get instant access to the members portal. Like I said, every training, every resource, everything is waiting for you, like instantly. And in that same email you also get the link to our weekly live coaching calls, the link to join our private coaching community. So you could join and immediately start getting support. Like, you don't have to wait, you don't have to wonder what to do next. Like you could come in and post your Instagram in there today. For me to audit, it doesn't have to be a mystery why something isn't working. I think my clients get tired of hearing me say that. But you always know exactly where to start and you will always have me as your coach. But the question really is like, why join now? Like, the LocalPreneur Academy is open for enrollment all the time. You can join anytime. I always tell people the best time to join is when you are ready to start bringing in more clients. But you're listening to this episode now and we are in the final quarter of 2025. So I know you're really thinking about wrapping up this year, maybe bringing in more revenue by the end of the year and you are likely already thinking about bringing in more revenue and clients next year in 2026. So I want to offer you something really special for joining the LocalPreneur Academy. Now that's going to help with both. So if you join the LocalPreneur Academy by Wednesday, October 29th, that's a week from the Time I'm releasing this podcast, you are going to get the LocalPreneur Planning Pass, which is an exclusive invite to two bonus planning events that I have coming up this fall in October and November. So number one, you're going to get an invite to our Black Friday planning workshop. So this is where I help you plan your biggest Black Friday yet. So this is a live workshop. There will also be a replay available. Some of my students like to go through it multiple times, but it's where I walk you through my eight step process to sell out your Black Friday offer. So you're going to get my criteria for deciding the best offer for you and for your audience. And you're going to learn my promotion system for mapping out everything ahead of time and then how to track your results in real time so you can quickly course correct and bring in even more sales during Black Friday week, even if you don't get the sales you wanted initially. Okay, I teach you how to do it in real time. And this is a mistake that a lot of people make is they just promote. They put their stuff out there, they post about it, they send the email, whatever. They see what happens. I teach you how to map out your plan and then control your results in real time so you can improve your results during your promotional period. No one else is teaching it like this. And then the best part is you can take what you learn during the Black Friday promotion and you can use it for any promotion you do throughout the year. You're also going to get an invite to our 2026 planning extravaganza. This is everybody's favorite. This is where we're going to get really clear on what results you're going to create in 2026. And we're going to map out your game plan to get there. So I teach you first how to look back and extract all the value from this year so you're super clear on what needs to change and adjust going into next year. We'll also review your local marketing plan and maybe even adjust it and map out your entire next year. So if you are the type of person who feels like you fly by the seat of your pants or, or you have a lot of projects on the back burner and you aren't ever really sure, like how to get things done strategically throughout the year. This is where we lay it all out so it, it actually gets done. So if you join by Wednesday, October 29, you're going to get an invite to both of those bonus workshops. So just to recap, when you sign up for the LocalPreneur Academy, it's a one time investment, you're in forever. But you can also choose a 3 month or a 12 month payment plan. You're going to get access on demand right away so you can stop listening to this podcast and just get straight started listening right into the trainings. You're going to get access to the private community so I can start giving you direct feedback on your marketing and personalized support whenever you need it. It's lifetime access. You also get weekly live coaching. You can get coached or watch others get coached. You're also going to get the bonuses for the bonus workshops if you join by Wednesday the 29th. So I want you to just imagine waking up every day knowing exactly what to think, what to believe, even how to feel, what to do, exactly what to say, exactly how to bring in more local clients. No more confusion, no more guessing, no more am I doing this right? No more is this possible for me. Like imagine having a local marketing plan that you trust, a coach right on your side in a community who also gets it and is doing it with you so you can finally become fully booked. Like that is what we're doing here. Now, before I wrap up the episode, I do want to answer a few common questions that I get often and also just know that my inbox is always open so you can email me with any questions or concerns, hesitations, anything you have@helloeslieperresnel.com but I'm gonna, I wanna run through some of the questions. These are just some typical ones that I usually get. One of the main ones I get is how long is it gonna to go through the program? And what I like to tell people is I don't want you to consider the academy a program with a finish line. I want you to consider that joining the LocalPreneur Academy is just your ongoing mentorship and support system. Like you're gonna be marketing forever. There's no finish line with marketing. Like we just keep getting better and better. You're so you're going to have me just forever within that. So to help you reach like whatever your next goal is, you're always going to want feedback. You're always going to have a next thing that you're working on or working through a new limiting belief that comes up. So this is just like a let's get you in and I'm taken care of type thing. However, to answer your question, to consume the actual content like the trainings inside, some people come in and they binge them all in a weekend. Some people like to go module by module, like week by week. Some people like to come in and master like one thing at a time. Like, they're like, I'm only going to focus on growing my local following, so I'm going to do that for like the whole month, like 30 days. But some people come in and they don't do any of the modules and they just come straight to the coaching calls and start asking me questions, or they come straight to the community and start asking for my feedback. That's actually really common. So this is one of the reasons that I made the program Lifetime Access, because you don't have to be in such a rush. This was always a huge pain point for me whenever I joined programs, especially now as a business owner and as a new mom. You're not going to lose access and you don't have to wait until it's a better time, until things slow down or until you're in a better place because you're not going to run out of time. You will always have access to this. And to me, the program is designed for you to start getting results immediately. You can go through, like module one and you instantly start setting yourself apart as that local go to top choice person. Like, this changes the way you show up on social media today, the way you talk about what you offer instantly, it could mean new clients today, this week, like, my client Kylie watched Module 1, changed how she started talking to her people, and she got four clients from one post. My client Erica joined last year. It's been one one year, I think, and she didn't watch any of the trainings and she just started coming to the calls or she listened to the replays on the private podcast and she just dropped in whatever she needed my feedback on in our community. And she at this point is so busy and so booked in her business a year later that she is hiring someone. So this isn't a program that you have to complete or that you have to consume everything to get results. In fact, I call my students out on that whenever I'm like, hey, you're just consuming the content. You're not implementing any of it because you get results as you go. It truly is tailored to you and, and what you need in the moment to get better results. And I'm not about homework for the sake of homework. Your homework is implementing your local marketing plan. Like the real stuff that you need to be doing to get more visibility, to get more people to know about your business, to bring in clients. We're not just doing worksheets or fun little chatgpt prompts for the sake of doing it. That could just be slowing us down. So another flavor of that question is how much time should I commit a week to really get the results. And again, it's not about your commitment to the program. It's about your commitment to your own business and the results that you are creating. People tell me often that they want to join, but they want to wait until they can contribute, can commit. And I don't want your commitment to be to me or the program. I want your commitment to be to your business and to be to your audience and to be to getting fully booked. And for that to happen right now, like not later, when it's more convenient, because we know it will never be more convenient in the program. The coaching, the trainings, the mentorship, the feedback, that is what helps you to be able to get results now in whatever season of life you are in. I have people who join, who are in the middle of big moves across the country, who are becoming new moms, who are having more babies, who are working full time jobs and it's because they know their business and their results are happening now. So they might as well find a way to move the needle now and grow their business now and get better results now because they don't want to be stuck in the same place six months from now. They know that is the scariest place to be so they make progress in the time chunks that they do have. They ask for coaching or they ask for feedback in the in between or they watch a 10 minute video or they listen to a replay when they're in their car. If you have 10 minutes a week, we can make significant progress in your business. We can make sure you're getting what you need from the academy and then spending your time actually implementing and getting results, not just spending all your time like in a program watching videos. I always say, I'm going to say it again, your business is happening now. So let's make it work better now. And I don't want you to delay that. Okay, so final question is, what if I am just starting my business? Will this work for me? Absolutely. I always say there are three best times to join. Number one, when you are just starting out, you can come in, you can learn how to do everything right from the get go. I put right in air quotes but you can learn how to do everything from the get go. It to me it's the best time to join. Like you don't have to spend months or years alone trying to figure it out. And all the trial and error alone and all the second guessing and all the overwhelm, the confusion, the spinning, you are going to save yourself so much time and make progress so much faster. Like you're literally putting yourself on the fast track. The second best time to join is if you have been in business for a while, maybe you've been in business for a year, a few years, and your growth has plateaued, or maybe you've even gone backwards or you're just not growing at the rate you want. And also I get the real fear of not making the revenue that you want right now and investing on top of that. But at the same time, if you don't try new things in your business, nothing is going to change. This is the time that you need the most support. Like we have to get in your business and figure out what's going on. Like we want to get really specific. And you've got to invest in a program and a coach and a mentor to help you problem solve and stay out of all the overwhelm, all the confusion, all the defeat that's probably happening right now. And it's going to be very uncomfortable, it's going to be scary, it's not going to feel super fun. But this to me is the most important time to invest. You've got to be willing to put your money in and know that you're not doing it just for this year or even next year. You're doing it because you want to know how to make money for the rest of the your career. To me, this is the most powerful time for you to invest and to be the person who takes control. So the third best time to come in is if you have been seeing a lot of success in your business, you are growing, now's the time to also join. It's actually to me the easiest time to invest when you have that extra income coming in. But, but we want to get really clear on what you're doing now that is working really well. So we can keep doing those things and make them work even better and systematize those. And like this is where just some growing pains tend to happen. Like you might want to start raising your prices, possibly adding new offers, restructuring things. You may start dealing with a lot more people, you might have a lot more visibility and you're going to want to give your support, yourself support through all of that from someone who has experienced all of it and dealt with all of it. So here's what I want to leave you with today. You know your beliefs drive your action and create your results. It can be simple. When you have the right mindset and you constrain down to the right actions, fully booked is more than possible. So the question is just where do you want to be six months from now? Where do you want to be a year from now at the end of 2026? Because what I know is if you keep trying to do all the things or if you keep staying stuck in the same thought patterns, in the same beliefs, in the same confusion, the same overwhelm, another six months, another 12 months are going to pass and you will still find yourself in the same spot. And again, that's a very scary place to be. But if you take what you have learned this week through the fully booked era, and especially if you join us inside the LocalPreneur Academy, you will be believing and doing the things that you need to be doing every day, every week, every month to get fully booked. So imagine heading into 2026 with a business that is consistent, clients coming in, your calendar's full. You have the confidence that you know exactly how to create. Keep creating that like that's what's possible for you. So here's your invitation. Don't wait. There is a fully booked business on the line. We are going full into your fully booked era. So I'm going to share one more time. Come join us. LesleyPressnold.com enroll. The link is in the show notes. I will see you inside. Hey, if you enjoyed today's episode, I want to invite you to check out my program, the LocalPreneur Academy. This is the only program for small business owners who want to become the local go to in their industry with a steady stream of clients. You can find more information information@lesleypresnell.com and I'll see you inside.