Skye Waterson joins the show to talk about something that hits home for a lot of creatives—why we start everything but finish nothing. She breaks down the connection between ADHD symptoms and creative entrepreneurship, shares her game-changing filter for deciding what actually deserves your attention, and explains why having fewer goals will get you further faster. This one's packed with practical systems that'll help you work with your brain instead of constantly fighting against it.

Key Takeaways

About 30% of creative entrepreneurs show ADHD symptoms—and most don't even realize it's affecting how they run their business
The Filter Framework helps you ask three critical questions before taking on any new project: Does this move my business forward? Can I do this sustainably? Will this create momentum?
Having 20 goals for the year means you're building a house of cards that'll collapse the moment something shifts—focus on one domino at a time instead
Deep work sessions are most effective when you focus on completing ONE thing across multiple sessions rather than spreading your attention across three different projects each week

About Skye Waterson

Skye Waterson is the founder of Unconventional Organisation, an international support service for professionals with ADHD. Diagnosed during her PhD after repeated burnout, she's built a business that helps entrepreneurs and executives with ADHD (or suspected ADHD) build sustainable systems, scale their companies, and actually enjoy the process. Her approach is science-backed, realistic, and built around how ADHD brains actually work.

In This Episode

[00:00] Welcome to the show!

[05:05] Meet Skye Waterson

[07:46] Classic ADHD Symptoms

[12:28] ADHD And Dopamine

[21:27] Brain Dump

[24:53] How To Prioritize

[45:17] Stop Doing The Hard Way

[47:15] Connect with Skye

[48:18] Outro

Quotes

"I would recommend that you stop trying to just do it the hard way because you feel like you should because if everyone else can do it, you can do it." - Skye Waterson

"You probably are working at capacity right now. You need a new system, not just more stuff to do." - Skye Waterson