Podcast
Grow Your Wellth
Hosted by Reena Goodwin · EN
Welcome to Grow Your Wellth—the podcast where growing a successful brand and your wellness go hand-in-hand. Forget survival mode – to build a business that builds a fulfilling life, you owe it to yourself to thrive. We’re flipping the script on hustle culture, proving you don’t have to burn out to build your brand. Hosted by FACTEUR PR Founder & CEO, Reena Goodwin, expect power-packed tips on branding, marketing, and business growth, plus actionable wellness practices from the trailblazers who are striving to master the balance. If you’re ready to level up your biz and your life, let's GROW.
30episodes
Episodes
Newest firstAll episodes
How AI Sent My Business $100K (And How to Make It Do the Same for You)
2w ago00:21:12Tap to summarizeHey friends, the age of AI-driven success is here—it's not some far-off dream! Smart AI tools are already guiding amazing, high-value clients straight to businesses that have positioned themselves as genuine, trustworthy leaders in their fields.Get ready for a special solo episode of Grow Your Wellth where I pull back the curtain on a massive win: FACTEUR PR brought in over $100,000 in new business this year, purely through AI discovery. Want to know the best part? We did it without spending a penny on ads, chasing viral trends, or relying on old-school referrals. I'm talking about clients simply asking tools like ChatGPT and Perplexity, and getting our firm recommended as the perfect solution every time.I'm sharing a breakdown of exactly how AI discovery works, revealing why things like follower counts just don't matter anymore, and showing you the secret weapon: quality media coverage. Plus, I'm giving you my seven proven, easy-to-follow strategies to boost your brand's authority and make sure AI recommends *you*. We'll cover everything from landing earned media and creating helpful resources to technical website tweaks and smart podcast guest spots.If you've noticed your competitors popping up in those AI searches and you're feeling left out, or even if you're just starting your visibility journey, this episode is the perfect place to start. Seriously, there has never been a better moment to get focused and intentional about your brand's future.Show links:Learn more about FACTEUR PR: www.facteurpr.comGet the Authority Toolkit at www.herealfluence.com/toolkitSign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
Transcribe →Entrepreneur Wellness: Looking & Feeling Your Best with Dr. Bahar & Dr. Maral of The Well Westlake
3w ago00:45:03Tap to summarizeIf you've ever felt dismissed, rushed, or bounced from specialist to specialist without real answers, this episode is going to feel like a long-overdue exhale.In this episode of Grow Your Wellth, I sit down with the founders of The Well Westlake — a women's healthcare practice in Cleveland, Ohio built around a simple but revolutionary idea: that women deserve comprehensive, connected care that treats the whole person, not just a single symptom. Dr. Bahar and Dr. Maral share what inspired them to build something different, how their "inside out" approach integrates gynecology, aesthetics, hormone health, and nutrition under one roof, and why that model is changing what their patients think healthcare can actually feel like.We get into the real reason so many women don't feel like themselves and why that experience has been dismissed for far too long. We talk about perimenopause and menopause, what hormone replacement therapy actually is (and who it's right for), and how tools like GLP-1s, IV therapy, and nutrition changes can all work together as part of a personalized plan. We also go behind the curtain on aesthetic treatments, from micro-needling to PRP injectables, and why the line between feeling well and looking well isn't really a line at all – especially for entrepreneurs!Learn more at https://clevelandgyn.com and follow @the.well.westlake and @clevelandgyn on Instagram. Show links:Learn more about FACTEUR PR: www.facteurpr.comGet the Authority Toolkit at www.herealfluence.com/toolkitSign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
Transcribe →The 10 Biggest Lessons I Learned in 10 Years about Scaling a Business Sustainably
4w ago00:50:18Tap to summarizeTen years ago, I filed an LLC from my home attic for a new business I called FACTEUR PR. I knew a lot about PR and almost nothing about building a business. Today, FACTEUR PR is a nationally recognized, seven-figure public relations agency with a team of 12. In this special anniversary episode of Grow Your Wellth, I'm sharing the ten most valuable lessons I've learned building and scaling a business. Not the highlight reel, but the real, unsexy stuff. The lessons that came from hard mistakes, unexpected pivots, and the kind of growth that only happens when everything feels uncertain.This isn't a victory lap. It's a roadmap packed with the kind of hard-won wisdom that only comes from actually doing it for ten years. Whether you're just starting out or scaling what you've already built, I hope this episode challenges you to look at your business differently.Show links:Learn more about FACTEUR PR: www.facteurpr.comGet the Authority Toolkit at www.herealfluence.com/toolkitSign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
Transcribe →Fitness That Actually Fits Your Busy Life with Matt Kasee of Trilogy Fitness Systems
Apr 2900:45:01Tap to summarizeIf you've ever felt overwhelmed by fitness advice or like every approach you've tried just isn't sustainable, this episode is going to change how you think about moving your body.In this episode of Grow Your Wellth, I sit down with Matt Kasee, founder of Trilogy Fitness Systems, to talk about what fitness actually needs to look like for busy entrepreneurs, parents, and professionals who want to build a body that works for their real life (not just their Instagram feed!). Matt built Trilogy around a simple but powerful observation: most fitness programs aren't designed for sustainability, and people aren't failing at fitness…the programs are failing them.We get into why total-body training two to three times a week is almost all most people actually need, the real relationship between cardio and strength for longevity, and what the research actually says about the trends everyone's talking about, like weighted vests, the protein craze, and GLP-1s. Matt also opens up about the mindset side of fitness, including why celebrating small wins and building momentum matter just as much as what you do in the gym.Whether you're just getting started, returning after a setback, or wondering if it's too late to make real change, Matt's answer is a resounding no, and this conversation will give you the permission and the plan to truly succeed.Learn more about Trilogy Fitness Systems and follow Matt on Instagram at @mattkasee and @trilogyfitnesssystems.Show links:Learn more about FACTEUR PR: www.facteurpr.comGet the Authority Toolkit at www.herealfluence.com/toolkitSign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
Transcribe →The Business KPI You Shouldn't Sleep On and Five Ways to Improve It
Apr 2200:26:04Tap to summarizeWhat if the fastest path to growing your business isn't getting more clients but taking better care of the ones you already have?In this solo episode of Grow Your Wellth, I get candid about one of the most overlooked drivers of sustainable business growth: client retention. After experiencing our worst year of client retention in 2024, we made a deliberate shift: less focus on chasing new leads, more focus on deepening the relationships we already have. The result? 100% client retention heading into 2026.I break down exactly why retention deserves to be your number one KPI, including the eye-opening stat that it can cost five to seven times more to acquire a new customer than to keep an existing one. I walk you through five principles that made a meaningful difference in my own business.Whether you run a service-based business, a product brand, or anything in between, this episode will challenge you to look at what you already have and invest better in it to grow your business.Show links:Learn more about FACTEUR PR: www.facteurpr.comGet the Authority Toolkit at www.herealfluence.com/toolkitSign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
Transcribe →The Modern Retail Playbook: Community, Curation, and Brick-and-Mortar Success with Kait Turshen of SLFMKR
Apr 1500:44:06Tap to summarizeIn this episode of Grow Your Wellth, I’m sitting down with Kait Turshen, founder of SLFMKR and Well Stocked, to talk about what it really takes to build a successful brick-and-mortar business in today’s big box digital world.Kait shares how she opened her retail store during the uncertainty of a global pandemic — when most businesses were pulling back — and how she approached everything from negotiating to curating brands and creating an in-store experience people actually want to come back to.We talk about the strategy behind building a physical retail brand in a digital-first world, why community and education have been key to her growth, and how she’s expanded beyond beauty into new categories like kitchen and home with her latest concept, Well Stocked.Of course, we also touch on clean beauty — what it really means, how to cut through the noise of greenwashing, and why Kait built SLFMKR around a clear, values-driven standard — but this conversation goes far beyond products. It’s about vision, risk-taking, and building something tangible in a time when so much feels virtual.If you’ve ever dreamed about opening a storefront, launching a product-based business, or creating a brand experience that people connect with in real life, this episode will leave you inspired and thinking bigger.Learn more about SLFMKR at slfmkr.com and Well Stocked at wellstockedshop.com. Follow Kait on Instagram at @slfmkrkait.Show links:Learn more about FACTEUR PR: www.facteurpr.comGet the Authority Toolkit at www.herealfluence.com/toolkitSign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
Transcribe →Your PR Questions, Answered: Part 2
Apr 800:15:37Tap to summarizeYou’re getting visibility… but is it actually driving revenue?In Part 2 of this series on frequently asked questions about PR, we go beyond the basics and breaks down how to turn PR, media coverage, and influencer content into real business growth.I’ll answer the next set of questions clients don’t always know how to ask, including: How national media builds authority for local businessesWhy waiting for the “perfect” feature keeps you invisibleWhat most brands get wrong about influencer marketing (and why it’s costing them)This episode is all about leverage, strategy, and making your visibility actually work for you.Show links:Learn more about FACTEUR PR: www.facteurpr.comGet the Authority Toolkit at www.herealfluence.com/toolkitSign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
Transcribe →Your PR Questions, Answered: Part 1
Apr 100:16:47Tap to summarizePR isn’t what it used to be… and that’s exactly why it matters more than ever.In this episode, I break down why PR is having a major resurgence, largely driven by how people search, discover, and make decisions in the age of AI. If you’ve ever questioned whether PR actually impacts revenue, this conversation will shift your perspective.Before you invest in an agency, I’ll share what to look for (and what to avoid), including the biggest red flags that could cost you.Then, I answer three of the most common questions new clients ask: How PR actually grows your business How soon you can expect to see results What metrics really matterIf you’ve ever felt like your business is the best-kept secret… this is where things start to change.How to hire a PR agency - www.facteurpr.com/blogShow links:Learn more about FACTEUR PR: www.facteurpr.comGet the Authority Toolkit at www.herealfluence.com/toolkitSign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
Transcribe →Style as Strategy: How High-Performing Women Dress to Grow Their Brands with Rose Transformations
Mar 2500:51:34Tap to summarizeIn this episode of Grow Your Wellth, I’m joined by professional stylists Kyla and Brenda Rose, the mother-daughter duo behind Rose Transformations, to talk about something many ambitious women overlook in their professional lives: personal style as a leadership tool.When we’re busy building businesses and managing teams, it’s easy to push our personal expression to the side. But Kyla and Brenda explain why what we wear isn’t just about aesthetics, it’s about confidence, presence, and how we show up in the room.We discuss how personal style can strengthen executive presence, why authenticity matters more than trends, and how high-performing women can use clothing as a way to communicate confidence, authority, and individuality – and even, yes, grow their wealth!Kyla and Brenda also share practical tips for identifying your style essence, building a cohesive wardrobe, and using color psychology to influence how you’re perceived in professional environments.Learn more about Rose Transformations at www.rosetransformations.comShow links:Learn more about FACTEUR PR: www.facteurpr.comGet the Authority Toolkit at www.herealfluence.com/toolkitSign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
Transcribe →The Power of Subtraction: Why Doing Less Can Scale Your Business Faster
Mar 1800:26:48Tap to summarizeIn this solo episode of Grow Your Wellth, I’m talking about a growth strategy that most entrepreneurs overlook: subtraction.When we think about growing a business, our instinct is usually to add more — more services, more platforms, more meetings, more tools. But in my experience, some of the biggest breakthroughs come from the opposite approach: removing what no longer serves you.I share how strategic subtraction has shaped both my business and my personal life, from removing alcohol and seeing dramatic improvements in energy and clarity, to narrowing the focus of FACTEUR PR to the industries where we deliver our strongest results.We also talk about where subtraction can have the biggest impact in business: simplifying your offers, reducing unnecessary meetings, cleaning up your tech stack, and even letting go of low-value clients.Growth doesn’t always come from doing more. Sometimes it comes from getting clear about what actually matters. Show links:Learn more about FACTEUR PR: www.facteurpr.comGet the Authority Toolkit at www.herealfluence.com/toolkitSign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
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