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GrowOrtho Archives - HIP Creative
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Orthodontic & Dental Marketing
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Lead Your Orthodontic Team Effectively With These Proven Strategies
Nov 15, 202400:20:12Tap to summarizeReady to shake up how you manage your team and build a workplace that not only keeps talent but also helps everyone grow and feel satisfied? In this episode of the GrowOrtho Podcast, Dr. Brice Gilliam—a successful orthodontist and practice owner—shares his real-life strategies for reducing turnover, boosting morale, and fostering a culture that promotes both personal and professional development. Understand Why Employees Leave— Conduct Exit Interviews One of Dr. Gilliam’s top tips for minimizing turnover is to hold meaningful exit interviews. When someone decides to leave, it’s a prime opportunity to dig into the reasons why. He emphasizes the importance of keeping the conversation open and honest: “Don’t fire her immediately, don’t kick her out, don’t push her out the door. Actually gain some information.” By doing this, you can spot issues with compensation, culture, or workload and make adjustments to strengthen your team. Actionable Step: Set up a structured exit interview process. Ask departing employees why they’re leaving, what they think could be improved, and if any expectations weren’t met. Use their feedback to make strategic changes that might prevent others from leaving in the future. Hire for Personality, Not Just Skills While specific skills are important, Dr. Gilliam stresses the value of hiring people with the right attitude and personality. “Skills can be trained,” he explains, “but teaching personality or attitude is challenging.” People who naturally have a positive outlook and fit well with your practice’s culture are likely to perform better and stay longer. Actionable Step: During interviews, try Dr. Gilliam’s unique approach: ask candidates to send a selfie video answering simple questions like, “What’s your favorite season?” or “What type of music do you like?” It’s an easy way to gauge their personality, communication skills, and comfort level. Foster a Culture of Respect and Value Your front desk staff are often the first faces patients see and play a crucial role in setting the tone for your practice. Dr. Gilliam advises against treating any role as less important. Recognizing that every position contributes to the team’s success helps employees feel valued and respected. “Don’t marginalize them,” he says, “because we’re all people, and everyone wants to feel important.” Actionable Step: Show appreciation by acknowledging each team member’s contributions. Highlight the impact of their roles during team meetings and create an environment where everyone feels their work matters. Invest in Personal and Professional Development When employees feel they’re growing, they’re more likely to stay engaged. Dr. Gilliam points out that investing in your team’s development doesn’t have to be expensive. Offering training on new skills, providing resources for financial literacy, or mentoring them in career planning can significantly boost their job satisfaction and loyalty. Actionable Step: Organize quarterly workshops or mentoring sessions where employees can learn practical skills beyond their daily tasks. Financial literacy workshops, for example, can help them manage their personal finances, reducing stress and improving focus at work. Spot Check Without Micromanaging Micromanaging can hurt morale, so Dr. Gilliam suggests a balanced approach using “spot checks.” This means checking in on specific tasks from time to time to ensure consistency, without the constant oversight that can frustrate employees. Actionable Step: Schedule random spot checks on different aspects of the job, like reviewing customer interactions or observing the front desk. Use these moments as opportunities to provide constructive feedback without making your team feel overly monitored. Empower Your Team with Clear Expectations Setting clear expectations is key to reducing misunderstandings and empowering your team to work independently. Dr. Gilliam explains that giving employees clarity about their roles fosters a sense of ownership, making them feel responsible for their tasks and more invested in their work. Actionable Step: Clearly outline job roles and regularly review them with your employees. This not only enhances accountability but also helps them understand how their roles contribute to the bigger picture. Prioritize Mental Health And Purpose Dr. Gilliam’s final piece of advice is a reminder that mental health and a sense of purpose are essential for a fulfilling work environment. Especially in high-stress fields, people want to feel their work has meaning beyond just a paycheck. Creating a supportive, purpose-driven culture can make a big difference in employee morale. Actionable Step: Introduce mental health resources or wellness programs into your practice. Regularly check in with your team and encourage open conversations about workload and stress. Bonus Hiring Tip — Personality Over Experience Dr. Gilliam firmly believes in prioritizing personality when hiring. “If you hire for the right attitude and perspective, those people are the ones who will go above and beyond,” he notes. He suggests focusing less on experience and more on whether candidates bring energy, enthusiasm, and a positive personality that will enhance your practice’s culture. Actionable Step: In your interviews, ask questions that reveal a candidate’s problem-solving approach, resilience, and positivity. Dr. Gilliam’s selfie video prompt is also a great tool to see these qualities in action. Dr. Gilliam’s approach to team management is both practical and rooted in real experience. By implementing these strategies, you can create a work culture where your team feels appreciated, empowered, and committed. If you’re eager to dive deeper and hear Dr. Gilliam’s insights firsthand, don’t miss this episode of the GrowOrtho Podcast. His actionable advice is invaluable for anyone looking to build a stronger, more cohesive practice. Discover more about these strategies and get even more tips on the GrowOrtho Podcast. It’s packed with insights you won’t find anywhe...
Transcribe →Optimize Before You Expand: Dr. Brad Jacobs on Orthodontic Success
Nov 8, 2024Tap to summarizeOrthodontic practices today are evolving in response to increased competition and patient expectations. Dr. Brad Jacobs, a successful orthodontist, transformed his practice through strategic shifts and a renewed focus on patient needs. Here are key insights from his journey that can help other orthodontists improve their own practices. Embrace A Patient-Centric Approach Dr. Jacobs transitioned from a traditional, doctor-centric approach to a model that better addresses patients’ priorities. Instead of lengthy, detailed explanations about orthodontic techniques, he found that patients value straightforward answers focused on results—like a beautiful smile and aligned teeth. For orthodontists, focusing on what matters most to patients can create a more engaging and satisfying experience. Streamlining consultations and communicating in simpler terms can foster trust and make patients feel valued, leading to stronger relationships and better outcomes. Improve Practice Structure With A Defined Organization A game-changer for Dr. Jacobs was organizing his practice structure by creating an org chart and establishing clear roles, including a dedicated call center. This organizational clarity ensured that team members knew their responsibilities, streamlining operations and improving patient care. Orthodontists can benefit from reviewing their current team roles and responsibilities to make sure everyone is positioned to succeed. By assigning roles strategically, staff can work more efficiently, freeing up time and resources to focus on patient care. Respond Quickly To New Patient Inquiries Dr. Jacobs noticed a significant improvement when his team began responding more promptly to prospective patients. In today’s fast-paced world, where people expect quick responses, this change allowed his practice to capture more leads and start treatments sooner. Orthodontic practices should prioritize speedy responses to inquiries, ensuring patients don’t have to wait long for consultations or treatment starts. This not only meets modern expectations but also increases the likelihood of turning leads into loyal patients. Ensure The Practice Backend Supports Marketing Efforts Dr. Jacobs learned that marketing is most effective when the practice’s infrastructure is prepared for growth. After developing more efficient systems, his practice could better handle the increased patient flow that marketing brought. Before launching marketing campaigns, orthodontists should evaluate how well their teams and processes can manage additional patient volume. Preparedness on the backend ensures that increased patient interest leads to successful outcomes and enhanced reputation, rather than operational stress. Prioritize Patient Convenience Today’s patients, accustomed to immediate service through platforms like Amazon and Netflix, prioritize convenience. Dr. Jacobs found success by offering same-day starts and reducing wait times for consultations, making it easier for patients to initiate and continue their treatment. Consider ways to make your practice more accommodating to patients’ schedules. Offering flexible appointment times, quick-start options, and streamlined in-office processes can make a substantial difference in patient satisfaction and retention. Maximize Existing Locations Before Expanding In his early practice, Dr. Jacobs focused on opening multiple locations to capture more market share. However, he later realized that expanding too quickly can dilute resources and increase overhead without necessarily improving profitability. He ultimately consolidated his locations and focused on maximizing the efficiency and potential of his main office. Rather than immediately expanding to multiple locations, orthodontists can focus on optimizing their current practice. Strengthening operations at one well-run location may yield better long-term results and provide a foundation for sustainable growth. Implement A Simple Incentive System For Staff Motivation To boost team morale, Dr. Jacobs created an incentive system where every 60 patient starts triggered a team-wide bonus. This straightforward goal motivated the team to work together to reach targets and kept morale high. An incentive system doesn’t have to be complex to be effective. By setting clear, achievable goals and rewarding staff for their contributions, orthodontists can foster a positive work environment and encourage a team-oriented mindset. Be Flexible With Treatment Goals Orthodontists have traditionally pursued “textbook perfection” in treatment outcomes, but Dr. Jacobs found that not all patients are looking for perfect alignment. By listening to patient preferences, he was able to customize treatment plans, focusing on what each patient valued most. Recognizing that each patient has unique goals allows orthodontists to provide personalized care that meets expectations. Flexibility in treatment can improve patient satisfaction, as patients feel their individual needs are understood and respected. Leverage Technology For Efficiency Technology was essential in helping Dr. Jacobs’ practice streamline its operations and focus more on patient care. Tools for patient communication, scheduling, and treatment planning enabled his team to work efficiently even as patient numbers grew. Investing in the right technology can help practices handle administrative tasks, freeing up time for patient interactions. Digital tools not only streamline workflows but also improve patient accessibility and engagement with the practice. Seek Consulting And Expert Advice Dr. Jacobs emphasized the impact of consulting services on his success. Expert consultants helped him identify areas for improvement, refine his operations, and make strategic decisions for growth. By staying open to guidance, he was able to accelerate his practice’s development and navigate challenges effectively. Bringing in expert guidance can provide fresh insights and help avoid common pitfalls in practice management. Whether it’s marketing, operations, or patient care, consultants can offer valuable perspectives to help orthodontists stay competitive. Dr. Brad Jacobs’ journey provides orthodontists with practical lessons in patient-centric care, efficient operations, and strategic growth. By focusing on these key areas, practices can thrive in today’s competitive landscape while enhancing patient satisfaction and outcomes. For more insights, listen to the full interview with Dr. Jacobs on the GrowOrtho Podcast, available on YouTube and major podcast platforms. The post Optimize Before You Expand: Dr. Brad Jacobs on Orthodontic Success appeared first on HIP Creative.
Transcribe →Orthodontic EXPERT Shares Top Team Building Secrets
Nov 1, 2024Tap to summarizeRunning a successful orthodontic practice isn’t just about having top-notch clinical skills—it’s about building a strong team that works together to give your patients an exceptional experience. In a recent episode of the GrowOrtho Podcast, Dr. Brice Gilliam, a highly regarded young orthodontist and owner of Elevation Orthodontics, shared some practical insights into team dynamics. His tips can help you create a productive work culture, strengthen team loyalty, and ultimately grow your practice. Let’s dive into the key strategies Dr. Gilliam recommends and see how you can apply them. Build Trust And Respect From The Ground Up Trust is the foundation of any high-functioning team, and as the leader, it’s your job to cultivate it. Dr. Gilliam emphasizes that building trust means being there for your team and showing them you’ve got their back. If a patient mistreats a team member, step in and make it clear that you prioritize their well-being. This sends a strong message that respect is non-negotiable in your practice, leading to a loyal and committed team. How To Make It Happen: Lead by Example: Show up early, help tidy up—demonstrate that you’re not above any role. Stand Up for Your Team: If a patient disrespects a staff member, address it constructively to affirm your commitment to your team’s comfort and dignity. Be Clear About Roles And Expectations Dr. Gilliam highlights the importance of transparency when it comes to roles and expectations. When people aren’t sure what’s expected of them, it can lead to frustration and burnout. By clearly outlining each team member’s responsibilities, everyone knows what they need to do and feels empowered to excel. How To Make It Happen: Create a Living Document: Write down each role and keep it updated as your practice evolves. This helps new hires and reminds current team members of their responsibilities. Spell Out Expectations: Be clear about things like punctuality and patient care standards so your team can consistently meet them. Foster Open Communication Transparency fosters a sense of ownership and helps your team understand the “why” behind decisions. Dr. Gilliam stresses that when team members feel informed, they’re more likely to align with the practice’s goals. How To Make It Happen: Share Your Vision: Regularly discuss your practice’s goals and how each person contributes. This helps everyone see the bigger picture and feel involved. Welcome Feedback: When implementing changes, ask for input and address concerns. This shows you value their opinions and builds a collaborative environment. Empower Your Team Micromanaging can stifle growth and creativity. Instead, Dr. Gilliam suggests empowering your team by giving them autonomy over their tasks. Focus on the outcome rather than dictating how things should be done. This approach not only shows respect for your team’s abilities but also encourages them to take ownership of their work. How To Make It Happen: Define the Goal, Not the Steps: Explain what the desired outcome is, but let them figure out how to get there. This flexibility often leads to innovative solutions and boosts morale. Provide Constructive Feedback: Support their personal and professional growth by offering regular feedback, reinforcing that you’re invested in their development. Encourage Cross-Training And Teamwork Orthodontic practices often have a divide between the front and back offices, but Dr. Gilliam advocates for cross-training to foster respect and teamwork. When team members understand each other’s roles, they’re more empathetic and cohesive. How To Make It Happen: Rotate Roles Occasionally: Let front-office staff experience sterilization tasks and vice versa. This promotes mutual respect and helps reduce misunderstandings. Hold Regular Team Meetings: Weekly huddles to discuss workflow and efficiency can build camaraderie and ensure everyone is on the same page. Handle Resistance To Change With Care Change can be tough, and resistance is natural. Dr. Gilliam advises approaching resistance with empathy and giving team members time to adjust. Remember, you’ve had time to think about these changes—your team needs time too. How To Make It Happen: Introduce Changes Gradually: Break down major shifts into manageable steps to help your team adapt more easily. Explain the Benefits: When they understand why a change is happening, they’re more likely to support it. Set Realistic, Achievable Goals Setting unrealistic goals can demotivate your team, while attainable ones provide focus and energy. Dr. Gilliam suggests making goals ambitious yet achievable and rewarding performance based on outcomes. How To Make It Happen: Celebrate Milestones Along the Way: Offer incentives for hitting key milestones that lead to the larger goal. Consider meaningful rewards like extra time off or team outings, which can be more motivating than cash bonuses. Find Out What Motivates Them: Periodically ask your team what rewards they value, showing that you care about what matters to them. Recognize And Celebrate Successes Acknowledging achievements boosts morale and strengthens loyalty. Dr. Gilliam emphasizes the impact of simple acknowledgments, especially since they’re often rare in professional settings. How To Make It Happen: Start a Recognition Program: Whether it’s “Team Member of the Month” or a shout-out during meetings, celebrating wins makes people feel appreciated. Share Their Successes: Highlight achievements on social media or around the office. Team members who feel valued are more motivated to contribute. Get Involved In What Your Team Cares About A unique way to build team engagement is by connecting community involvement to your team’s passions. Dr. Gilliam found that participating in events his team valued, like volunteering at an animal shelter, fostered a sense of purpose and commitment. How To Make It Happen: Support Their Interests: Find out what your team cares about and organize relevant events. This not only supports a good cause but also shows you value your team’s interests. Encourage Their Ideas: Let your team suggest community projects they’d like to support, giving them a sense of ownership and pride in your practice’s role in the community. Bringing It All Together Dr. Gilliam’s approach shows that investing in team dynamics is essential for a thriving orthodontic practice. By building trust, setting clear expectations, fostering open communication, and empowering your team, you lay the groundwork for a loyal, engaged group that’s aligned with your vision. With these actionable strategies, you’re well on your way to cultivating a supportive, high-performing culture that patients will notice and appreciate—leading to a successful practice built on teamwork and dedication. To hear more from Dr. Gilliam and delve deeper into these insights, listen to the full episode of the GrowOrtho Podcast. It’s packed with practical advice, relatable stories, and strategies to help you navigate team dynamics and grow your practice. The post Ortho...
Transcribe →I Went From Skeptic To An Orthodontic Success
Oct 25, 202400:17:37Tap to summarizeIn the rural town of Paducah, Kentucky, where driving an hour for dinner is commonplace, one orthodontist has managed to double his practice without adding extra workdays. Dr. Shawn Rice, a self-proclaimed perfectionist with a humble beginning, transformed his practice through strategic changes that many might find unconventional. This is the story of how he overcame skepticism, embraced new methods, and found greater fulfillment in his profession. A Rural Beginning And The Quest For Stability Growing up as a farm kid in western Kentucky, Dr. Rice experienced firsthand the uncertainties of rural life. When his father sold the family farm during his teenage years, it left a lasting impression on him. Determined to find a stable career, he initially considered becoming a pediatrician but shifted to dentistry after reassessing his options. An unexpected incident at 17, where he lost a lower incisor while intervening in a fight, led him to orthodontics. His orthodontist’s willingness to meet him at midnight to fix his teeth left a profound impact. “You can change someone’s life, how they feel about themselves, and how the world looks at them,” Dr. Rice reflected on his choice of profession. Building A Practice In A Competitive Landscape After graduating from the University of Louisville’s orthodontic program in 2000, Dr. Rice returned to Paducah to start his own practice. Despite being in one of the most competitive areas on paper, his priority was family—ensuring his children grew up knowing their grandparents. For nearly two decades, Dr. Rice operated out of a modest office in a less frequented part of town. “It took me ten years to even start to get busy,” he admitted. His practice relied heavily on Medicaid patients, comprising about 15-20% of his clientele. This was his way of giving back, though it eventually became financially unsustainable. The Turning Point — Embracing Change In 2019, Dr. Rice moved his practice to a more visible location near the local mall, resulting in a 30% growth purely from increased foot traffic. However, he faced a significant challenge: the Medicaid program was causing a loss of $800 per case due to overhead costs. Realizing this was not sustainable, he made the tough decision to stop accepting Medicaid. Seeking alternatives to grow his practice and continue serving underprivileged patients, Dr. Rice began exploring new marketing strategies. In June 2022, he partnered with a marketing firm (referred to here as “Hip”) and was introduced to modern orthodontic business practices. Initially, he was resistant. The idea of offering promotions like “$500 off” seemed counterintuitive. “Why would you do that?” he questioned, concerned about the potential loss in revenue. Fishbein Fundamentals — A Game Changer Dr. Rice’s turning point came when he attended a training program called Fishbein Fundamentals. Accompanied by his team, he was exposed to innovative strategies that challenged his traditional mindset. His staff was enthusiastic, ready to implement what they had learned, but Dr. Rice was hesitant. After some deliberation, he decided to take a leap of faith. Right before Thanksgiving, he agreed to adopt the recommended changes, including offering a $500 discount and restructuring payment plans to lower the barrier of entry for patients. Immediate Results And Sustainable Growth The impact was immediate and overwhelming. Upon returning from the holiday break, the practice had 70 new patient inquiries, far exceeding their scheduling capacity. “We had no place to put them,” recalled Lori, Dr. Rice’s office manager. The team quickly reorganized their schedule, adopting the efficient systems they had learned. By reducing the initial down payment and offering more affordable monthly payments, Dr. Rice made orthodontic care accessible to a broader demographic. This approach not only compensated for the loss of Medicaid patients but also aligned with his original goal of helping underprivileged kids. Efficiency Without Compromising Quality One of Dr. Rice’s concerns was maintaining the quality of care while increasing patient volume. Known for his meticulous nature—spending 20 minutes on tasks like debonding braces—he feared that efficiency might compromise results. However, he discovered that with better time management and trust in his initial assessments, he could maintain high standards without the extra minutes. “You can go faster than you think you can,” he realized. By reducing unnecessary repetition, he freed up time to see more patients without extending his workweek. Working Less, Achieving More Remarkably, Dr. Rice managed this growth while reducing his workdays from three and a half to three per week. His practice saw a 101% increase in growth, and they are on track to double their annual revenue from when he started implementing the new strategies. The practice’s success did not require expanding to multiple locations or hiring additional orthodontists. In a rural area where the population is dispersed, Dr. Rice focused on maximizing his existing practice’s potential. “We just want to keep it going where we’ve been going,” he stated, emphasizing quality over quantity. A Team Effort And The Integral Role of HIP Dr. Rice credits much of the success to his dedicated team and the integral role played by HIP. His staff was eager to implement the new strategies, and HIP’s expertise provided the necessary framework to handle the influx of new patients and reorganize the practice’s operations efficiently. By lowering financial barriers, the practice could help more patients than ever before. A notable example was a Medicaid-eligible child who didn’t qualify for the program. With the new payment plans structured under HIP’s guidance, the family could afford treatment without the aid of Medicaid. This allowed Dr. Rice to continue serving those in need while maintaining financial viability. Lessons Learned and Future Outlook Dr. Rice’s journey offers valuable insights: Embracing Change Can Yield Significant Rewards — Overcoming initial skepticism allowed Dr. Rice to discover effective strategies that aligned with his goals. Efficiency Doesn’t Mean Compromising Quality — By streamlining processes, he maintained high standards of care while increasing patient volume. Lowering Barriers Benefits Both Patients and Practice — Flexible payment options made orthodontic care accessible to more people, leading to practice growth and community impact. Team Buy-In Is Crucial — His staff’s readiness to adopt new methods was instrumental in the successful transformation. Looking ahead, Dr. Rice plans to continue refining his practice within the rural community he serves. While he doesn’t aim to expand geographically, he remains open to opportunities that align with his mission of providing quality care and giving back. Dr. Shawn Rice’s story is a testament to the power of adaptability and the positive outcomes that can result from embracing new ideas. In a field where traditional methods often prevail, his willingness to challenge the status quo not only revitalized his practice but also enhanced his ability to serve his community. For professionals hesitant about change, Dr. Rice’s experience illustrates that growth doesn’t necessarily require more time—it requires the right strategies and an open mind. The post I Went From Skeptic To An Orthodontic Success appeared first on HIP Creative.
Transcribe →Why Orthodontists Shouldn’t Settle…
Sep 13, 202401:07:21Tap to summarizeStarting or expanding a dental/orthodontic practice can feel overwhelming, especially when it comes to securing the right financing. Whether you’re fresh out of residency or a seasoned dentist or orthodontist looking to grow, navigating loans, interest rates, and cash flow can be a complex task. In this episode of the GrowOrtho Podcast, we’ll break down key financing strategies, common pitfalls to avoid, and practical steps to ensure long-term success. We’ll cover everything from startups to expansions and even refinancing options, so you can unlock your practice’s full potential. Introduction to Dental/Orthodontic Practice Financing The road to opening a successful dental/orthodontic practice often starts with financing. While securing loans for equipment, marketing, and working capital might seem like a straightforward process, the details matter. The right loan can set you up for success, while an ill-advised financial decision could restrict your growth potential. For many dentists and orthodontists, the first question is whether to go with traditional banks or specialized lenders. Each path has its pros and cons, and understanding these is crucial for making the best decision. The Difference Between Traditional and Fintech Lenders One of the first choices you’ll face is deciding between traditional banks like Wells Fargo or Bank of America and newer fintech lenders like Provide. Traditional banks have long-established lending practices, but they often come with slower approval times, more rigid structures, and less flexibility. Fintech lenders, on the other hand, offer speed and adaptability. As Jon Shaw, a healthcare financing expert from Provide, explains in this episode, “Fintech companies have a streamlined process, offering approval times of just four to five days compared to the weeks or months it may take with traditional banks.” This agility is invaluable, especially when every day of delay could cost you thousands in lost revenue. Fintech lenders also offer tailored solutions based on individual needs, making them more suited to healthcare professionals. Common Pitfalls For First-Time Practice Owners The excitement of starting your own dental/orthodontic practice can sometimes lead to financial missteps. Here are three common pitfalls to avoid: 1. Underestimating Start-Up Costs Many first-time owners are surprised by how quickly costs add up. From building out your office space to purchasing equipment, these expenses can easily exceed initial estimates. Shaw emphasizes, “In today’s market, a typical startup loan is around $800,000. However, many dentists and orthodontists come in expecting to need far less, which leads to financial strain down the road.” 2. Lack Of Cash Reserves Building a practice takes time. Without proper cash reserves, even the smallest hiccup can derail your plans. Having enough working capital for marketing and hiring the right team is essential. As Shaw notes in the episode, “It’s common to see doctors run out of cash too early because they didn’t plan for a proper runway for marketing and operations.” 3. Taking On Too Much Debt Too Soon It’s tempting to purchase all the latest equipment and build a state-of-the-art facility. However, overextending yourself financially can backfire. Consider starting with fewer operatories or scaling up gradually. Fintech lenders like Provide often offer flexibility to revisit financing later if your practice grows faster than expected. Expansion Strategies: Multi-Practice Ownership Once your practice is thriving, you may consider expanding to a second or third location. While the idea of multi-practice ownership is appealing, it’s not without challenges. Expansion requires strategic planning, especially when it comes to financing. One of the biggest hurdles is securing financing for ground-up construction or purchasing additional real estate. According to Shaw in this episode, “Provide offers 100% financing for ground-up construction, which includes everything from land purchase to building out the facility. This allows dentists and orthodontists to keep their cash reserves intact while expanding their practice.” If you’re looking to expand, ensure that your financial foundation is solid. Start with one location, master its operations, and then move forward. This steady, pragmatic approach ensures you don’t spread yourself too thin. Refinancing — When And Why It Makes Sense If you’ve been in business for a few years, you might find that refinancing your practice loan could save you money or free up cash flow. Here are a few scenarios where refinancing makes sense: 1. High-Interest SBA Loans: SBA loans often come with higher interest rates and variable terms. Refinancing to a fixed, lower interest rate can save you money over the life of the loan. 2. Consolidating Debt: If you have multiple loans or short-term debt, refinancing can help streamline your payments and improve cash flow. This can free up funds for renovations, new equipment, or marketing. 3. End Of A Loan Term: Some loans come with “balloon payments,” where the full balance is due after a set period. If this is approaching, refinancing can help you avoid large one-time payments that could strain your finances. Building A Strong Financial Foundation Whether you’re just starting or ready to expand, securing the right financing is critical to your dental/orthodontic practice’s success. Working with a fintech lender like Provide offers unique advantages in speed, flexibility, and tailored support for healthcare professionals. By avoiding common pitfalls and considering long-term growth strategies, you can ensure that your practice not only survives but thrives. So, whether you’re refinancing, expanding, or just opening your doors for the first time, make sure you have the right financial partner by your side. Find out more about Provide by emailing Jon Shaw at jon@getprovide.com. By taking the time to plan your financing carefully, you can avoid costly mistakes and position your practice for long-term success. If you’re ready to take the next step, be sure to consult with experts who understand the specific needs of dental and orthodontic professionals. The post Why Orthodontists Shouldn’t Settle… appeared first on HIP Creative.
Transcribe →These Mistakes Are Holding YOUR Practice Back
Sep 6, 202400:55:47Tap to summarizeBuilding a private orthodontic practice is no small feat. It requires not just clinical expertise but also a savvy understanding of business and marketing. In this episode of the GrowOrtho Podcast, we dive deep into Dr. Kristen Knecht’s journey from a budding orthodontist to a successful practice owner. Whether you’re just starting or looking to grow, you’ll find valuable insights to help navigate the challenges of orthodontic practice management. Finding The Right Path: From Dermatology To Orthodontics Dr. Knecht initially set her sights on a career in medicine, specifically dermatology. However, a chance encounter changed her trajectory. While in college, she began spending time at an orthodontic practice and discovered her passion for this blend of aesthetics and healthcare. “There’s still an art to it, and I really love it,” she explains in the podcast. This pivotal moment led her to switch from pre-med to pre-dental, eventually pursuing orthodontics at LSU. Navigating Early Career Choices After completing her residency at UConn, Dr. Knecht faced a crossroads. She started her career with Pacific Dental (DSO), which offered stability and a steady income. However, she quickly realized the limitations, such as lack of autonomy and fluctuating productivity across different offices. “You start to plateau,” she recalls, pointing to frustrations with varying support staff and treatment coordinators. Seeking more control over her career, she explored an associateship. But it was clear that true satisfaction would only come from running her own practice. This decision marked the beginning of a new chapter, fraught with challenges but also full of potential. The Decision To Go Solo Dr. Knecht’s decision to start her own practice was driven by a desire for independence and the ability to shape her professional environment. Her experience in the DSO model, while valuable, underscored the importance of autonomy in delivering consistent patient care. She highlights, “I would never be happy unless I opened my own [practice].” The transition wasn’t easy. Dr. Knecht had to navigate financial uncertainties, find the right location, and build a patient base from scratch. However, her strategic approach to these challenges laid the foundation for her future success. Launching A Practice At The Onset Of A Global Pandemic Just six weeks after opening her practice, the world was hit by the COVID-19 pandemic. For many, this timing could have spelled disaster. But Dr. Knecht saw it as an unexpected opportunity. With fewer patients initially, she had time to fine-tune her practice operations and focus on targeted marketing efforts. “Looking back, it was great timing because I didn’t have all these patients and treatment that I had to worry about,” she reflects in this episode of the GrowOrtho Podcast. Her approach emphasized adaptability and strategic planning. By using the downtime to build a robust online presence and establish relationships with local dentists, Dr. Knecht positioned her practice for rapid growth once restrictions eased. Her decision to go all-in on marketing paid off as her practice quickly expanded post-lockdown. Innovative Approaches To Patient Care One of Dr. Knecht’s standout strategies has been her focus on holistic patient care, particularly her attention to airway health. She integrates orthodontic treatment with a broader healthcare approach, often referring patients to other specialists to address underlying issues like breathing problems. This holistic perspective not only differentiates her practice but also drives strong patient outcomes. Additionally, Dr. Knecht has adopted cutting-edge technologies like indirect bonding with the KL Owen bracket system. This method allows her to maintain high standards of care while scaling up her practice. “It’s allowed my practice to grow tremendously, but without sacrificing quality at all,” she notes in the podcast. Lessons Learned And Advice For Aspiring Orthodontists Dr. Knecht’s journey offers several key takeaways for orthodontists considering starting their practice: Location Matters: Choose a location with growth potential, not just convenience. A practice in a growing suburb can offer less competition and more community engagement opportunities than a saturated urban market. Embrace Change and Innovation: Be open to new technologies and treatment methodologies. Whether it’s a focus on airway health or using advanced bracket systems, staying ahead of the curve can set your practice apart. Invest in Marketing Early: Effective marketing is crucial, especially in the early days of a practice. Dr. Knecht’s willingness to invest in marketing efforts helped her build a patient base faster and transition to full-time private practice sooner than expected. A Vision For The Future Dr. Knecht’s story is a testament to the power of resilience, innovation, and strategic planning in building a successful orthodontic practice. Her focus on comprehensive patient care and willingness to adapt to changing circumstances has positioned her as a leader in her field. For any orthodontist looking to start or grow their practice, her journey on the GrowOrtho Podcast provides invaluable lessons and inspiration. Are you ready to take your orthodontic practice to the next level? Learn from the best by listening to the GrowOrtho Podcast and start making strategic decisions today to ensure your long-term success! The post These Mistakes Are Holding YOUR Practice Back appeared first on HIP Creative.
Transcribe →Level Up Your Patient Communication With Rhinogram
Aug 16, 202400:35:58Tap to summarizeIn today’s fast-paced digital world, effective communication is the cornerstone of success, especially in healthcare. Practices are constantly searching for ways to enhance patient engagement while streamlining administrative processes. Rhinogram, a leading digital communication platform, provides a cutting-edge solution that addresses these needs, allowing practices to thrive by making patient interactions more efficient and seamless. But what exactly makes Rhinogram stand out, and how can it transform your practice? The Power Of Patient Communication — Why Rhinogram Is A Game-Changer The healthcare landscape is evolving, and so are patient expectations. With more people relying on their smartphones for daily tasks, the demand for convenient and accessible communication with healthcare providers has skyrocketed. Rhinogram answers this call by offering a robust, HIPAA-compliant platform that brings together text messaging, AI-driven automation, and now VoIP services, all in one place. Imagine a system where your patients can reach out via text without downloading any additional apps. A system where all communications—whether it’s a routine check-in or an urgent concern—are handled promptly, reducing the administrative burden on your staff. This is what Rhinogram offers, setting the stage for enhanced patient satisfaction and operational efficiency. How Rhinogram Enhances Patient Experience Seamless Patient Interactions: Rhinogram’s platform is designed to simplify patient communication by leveraging text messaging as the primary mode of interaction. This approach not only meets patients where they are but also ensures that they can easily connect with their healthcare provider without the hassle of navigating through multiple channels or downloading new apps. AI-Driven Efficiency: One of the standout features of Rhinogram is its AI component, known internally as “Estel 2.0.” This AI is trained to categorize and respond to patient inquiries, with an accuracy rate of 87%. By automating routine administrative tasks, Rhinogram allows healthcare professionals to focus more on clinical care, ensuring that patients receive timely and accurate information. Post-Appointment Campaigns: Rhinogram also excels in post-appointment care, offering tools for reputation management, follow-up education, and patient engagement. These automated processes ensure that patients are well-informed and cared for even after they leave the practice, fostering long-term relationships and trust. A Closer Look At Rhinogram’s Features Blended VoIP Services One of the latest additions to Rhinogram’s suite of services is its VoIP integration. This feature not only allows for traditional phone communication but also enables the conversion of phone calls into text messages. This is particularly useful in scenarios where staff can handle multiple patient inquiries simultaneously, improving efficiency and patient response times. Customizable HIPAA Compliance Rhinogram’s platform is built with strict adherence to HIPAA guidelines, offering customizable compliance settings that ensure patient data is protected. Practices can configure the system to automatically request HIPAA consent or flag non-compliant communications, safeguarding both the practice and patient information. Real-Time Integration With PM Systems Integration with practice management (PM) systems is another key feature of Rhinogram. The platform supports real-time syncing with over 300 different PM systems, allowing for seamless communication and data transfer. This ensures that all patient interactions are recorded and easily accessible within the practice’s existing systems, further reducing administrative overhead. The Impact on Practice Operations — Efficiency Meets Innovation Rhinogram’s capabilities extend beyond just improving patient communication. By automating routine tasks and streamlining workflows, the platform significantly reduces the time staff spend on administrative duties. This not only leads to cost savings but also allows practices to operate more efficiently, ultimately improving the overall patient experience. For instance, practices can automate appointment reminders, bill collections, and follow-up communications, all while maintaining a personal touch through AI-driven messaging. The result? More time for healthcare providers to focus on what truly matters—patient care. Transitioning to Rhinogram — What To Expect Switching to a new communication platform might seem daunting, but Rhinogram makes the process as smooth as possible. The platform is intuitive and designed with the end-user in mind, ensuring that even those with limited tech experience can navigate it with ease. Rhinogram’s support team, composed of individuals with hands-on experience in orthodontic and dental practices, provides thorough training and ongoing support, ensuring a successful transition. Is Rhinogram Right For Your Practice? Rhinogram is ideal for practices looking to enhance patient communication, reduce administrative burdens, and improve overall efficiency. Whether you’re managing a small private practice or a large healthcare organization, Rhinogram offers scalable solutions tailored to your specific needs. Transforming Patient Communication For The Better In a world where digital communication is becoming increasingly important, Rhinogram stands out as a powerful tool for healthcare practices. By simplifying patient interactions, automating administrative tasks, and ensuring compliance with HIPAA regulations, Rhinogram not only enhances the patient experience but also empowers practices to operate more efficiently. If you’re ready to take your practice to the next level, Rhinogram might just be the solution you’ve been searching for. Visit Rhinogram’s website to learn more and schedule a demo to see how this innovative platform can transform your patient communication. The post Level Up Your Patient Communication With Rhinogram appeared first on HIP Creative.
Transcribe →How TO EFFECTIVELY Streamline Your Data With Gaidge
Aug 9, 202400:44:31Tap to summarizeRunning an orthodontic practice comes with a unique set of challenges, especially when balancing clinical duties with business management. Orthodontists are often caught between patient care and administrative tasks, making it difficult to keep track of crucial metrics and make informed decisions. This is where Gaidge, a robust business intelligence tool, steps in. In this article, we’ll dive into how Gaidge can transform your orthodontic practice by automating data collection, enhancing efficiency, and ultimately driving profitability. Understanding Gaidge and Its Impact Gaidge is more than just an analytics platform; it’s a comprehensive business intelligence tool designed to streamline operations and enhance decision-making for orthodontic practices. Founded by Mary Beth Kirkpatrick, Gaidge integrates various technologies to offer orthodontists a seamless experience in managing their practices. The Journey to Gaidge: Ryan Moynihan, CEO of Gaidge, has a rich background in finance and marketing. His journey from finance at Intel and Ernst & Young to strategy marketing at 3M, and eventually leading sales and marketing at Ormco, has equipped him with a profound understanding of data and its applications in orthodontics. Ryan’s transition to Gaidge allowed him to leverage his data analytics expertise to help orthodontists improve their practice management. By automating data collection and visualization, Gaidge enables orthodontists to quickly identify performance trends and areas for improvement, making it easier to manage their business efficiently. Core Features and Benefits Gaidge’s integration with other technologies enhances its capabilities, offering orthodontists a comprehensive suite of tools: Digital Patient Forms: Gaidge incorporates Intake Q’s digital patient forms, streamlining the patient intake process and reducing manual entry errors. Accounting Integration: By integrating with accounting platforms like Xero and QuickBooks, Gaidge provides a holistic view of both operational and financial data, enabling better financial management. Consult Manager: This tool helps manage the new patient conversion process, ensuring that potential patients are not lost due to inefficiencies in the patient journey. Benefits: – Efficiency: Automates data collection and visualization, saving time and reducing errors. – Insights: Provides actionable insights into practice performance and financial health. – Growth: Helps identify areas for improvement, driving profitability and growth. Key Performance Indicators (KPIs) for Orthodontic Practices Understanding and tracking the right KPIs is crucial for the success of any orthodontic practice. Gaidge simplifies this by focusing on key metrics: Production and Collection: These are fundamental drivers of your business. Monitoring production and collection rates helps in assessing financial health. New Patient Calls and Exams: Tracking the number of new patient calls and their conversion to exams helps in understanding the effectiveness of your marketing and patient acquisition strategies. Patient Starts: The ultimate goal is to convert new patient exams into starts. Gaidge helps track and improve this conversion rate. Additional KPIs: – Observation Management: Ensuring patients in the observation phase are efficiently moved to start. – Treatment Efficiency: Measuring the average time and number of visits per patient to optimize clinic operations. – Expense Management: Analyzing staff costs, clinical expenses, and overall overhead to maintain profitability. Adapting to Industry Trends and Economic Changes The orthodontic industry, like many others, has faced significant changes due to the COVID-19 pandemic. Understanding these trends is crucial for adapting and thriving: Impact of COVID-19: During the pandemic, adult starts spiked due to increased self-awareness from video calls. However, this growth has normalized, and practices need to adapt to the current market conditions. Economic Indicators: Monitoring economic trends such as housing markets and financial growth helps in predicting practice performance and planning accordingly. Future Predictions: Despite recent fluctuations, there is optimism for growth in the orthodontic industry over the next few years. Practices that leverage data analytics to understand and respond to these trends will be better positioned for success. Practical Tips for Implementation Implementing Gaidge in your practice involves several key steps: Set Clear Goals:Define what you want to achieve with Gaidge, whether it’s improving patient starts, optimizing treatment efficiency, or reducing expenses. Leverage All Features: Utilize all the tools Gaidge offers, from digital patient forms to accounting integration, to get a comprehensive view of your practice. Regular Reviews: Schedule regular reviews of your KPIs and adjust your strategies based on the insights provided by Gaidge. Continuous Improvement: Use the data and projections from Gaidge to continuously refine your processes and strategies, ensuring sustained growth and profitability. Gaidge is an invaluable tool for any orthodontic practice looking to enhance efficiency and drive growth. By automating data collection and providing actionable insights, Gaidge empowers orthodontists to make informed decisions and focus on delivering excellent patient care. If you’re ready to take your practice to the next level, exploring what Gaidge has to offer is a great starting point. For more information or to schedule a demo, visit Gaidge.com. By integrating Gaidge into your practice, you can transform your approach to business management, ensuring that every decision is backed by data and geared towards growth and efficiency. The post How TO EFFECTIVELY Streamline Your Data With Gaidge appeared first on HIP Creative.
Transcribe →Orthodontists: Avoid These Easy Real Estate Mistakes
Aug 2, 202400:44:36Tap to summarizeToday, we’re diving into a topic that’s crucial for healthcare professionals—commercial real estate. Whether you’re a first-time practice owner or looking to expand, understanding the nuances of real estate ownership, leases, and professional representation can make or break your success. In this episode, we’ll unpack the key considerations, share expert tips, and discuss real-life examples that highlight the importance of making informed real estate decisions. Join us as we explore how to maximize profitability and avoid common pitfalls in the world of healthcare real estate. The Importance Of Professional Representation One of the most critical decisions you can make as a healthcare provider is whether to go into a real estate deal alone or hire a professional. Many doctors unknowingly venture into negotiations unrepresented, thinking it might save them money. However, this approach often backfires. According to Dell McCraney, a healthcare real estate agent, many doctors go into negotiations like “going to a gunfight with a knife.” Without professional representation, you’re likely to leave significant money on the table. For instance, McCraney recounted a case where a doctor initially negotiated a lease on his own and almost missed out on $100,000 in concessions that a professional agent later secured. Key Considerations For First-Time Practice Owners When opening your first practice, understanding the role of real estate in your overall expenses is vital. Keith Page, another expert in healthcare real estate, emphasizes that real estate is typically the second-largest expense after overhead. Hence, maximizing profitability through savvy real estate decisions is crucial. Main Considerations: Lease Terms: A typical lease spans ten years, making it a significant long-term commitment. Ensure the terms are favorable. Location Demographics: The success of your practice can heavily depend on choosing a location with the right patient demographics. Professional Guidance: Engaging a real estate professional who understands the healthcare market can save you from costly mistakes. Negotiating Leases — Pitfalls And Strategies Many healthcare providers mistakenly assume that handling lease negotiations themselves is more cost-effective. In reality, this often results in suboptimal deals. For example, Dell McCraney shared a story of an orthodontist who received $275,000 more in concessions through professional negotiation compared to a peer in the same strip center who went unrepresented. Key Strategies: Engage Early: Contact a professional before you start any negotiations to ensure you’re well-represented from the outset. Understand Concessions: Be aware of tenant improvement allowances and other concessions that can be negotiated into your lease. Compare Options: Use tools to compare lease offers and understand the total cost over the lease term, including potential build-out costs and free rent periods. Buying Vs. Leasing — Making The Right Choice Deciding whether to buy or lease your practice’s real estate depends on several factors, including your long-term business goals and financial situation. Buying Considerations: – Equity Building: Owning real estate builds equity, which can be beneficial in the long run. – Stability: Owning provides stability and control over your practice location. Leasing Considerations: – Flexibility: Leasing offers flexibility, especially if you’re uncertain about long-term location needs. – Lower Initial Costs: Leasing typically requires less upfront capital compared to buying. Keith Page suggests that each situation is unique, and often the decision comes down to financial viability and long-term goals. For instance, a doctor straight out of residency with significant student debt might find leasing more feasible, whereas an established practitioner looking to expand might benefit from purchasing property. Navigating commercial real estate is a complex but crucial aspect of running a successful healthcare practice. Engaging professional representation can save you significant money and ensure you secure the best possible terms. Whether you’re opening your first practice or expanding, understanding your options and the long-term implications of your real estate decisions is essential. Remember, building a trusted team of advisors, including real estate professionals, accountants, and bankers, can provide the support you need to make informed and profitable decisions. For additional help, feel free to connect with Carr for personalized advice and support on your real estate journey. You can reach out to Dell at dell.mccraney@carr.us or Keith at keith.page@carr.us. The post Orthodontists: Avoid These Easy Real Estate Mistakes appeared first on HIP Creative.
Transcribe →Optimize Your Orthodontic Practice for Growth
Jul 5, 202400:34:34Tap to summarizeIn today’s competitive orthodontic landscape, ensuring consistent growth while maintaining quality patient care can be a daunting task. Whether you’re an established practice looking to expand or a new practice aiming to make a mark, strategic implementation of systems and processes is crucial. In this blog post, we’ll explore effective strategies to optimize your orthodontic practice for growth, leveraging insights from successful practices. The Growth Challenge Orthodontic practices often face the challenge of scaling operations without compromising patient care. Practices like Sherman & Belhoff in Baton Rouge, which grew from a two-doctor to a four-doctor practice in just 13 months, show that rapid growth is possible with the right strategies. However, this growth did not come without its hurdles. Initially, Dr. Kramer Sherman and his team saw immediate results, but soon after, they experienced a plateau. This illustrates a common issue: growth stagnation due to insufficient implementation and mindset. Key Takeaway: To maintain growth, it’s not enough to implement new systems; you need to continuously refine and follow them diligently. Interest: Proven Strategies For Sustained Growth 1. Effective Lead Management One of the most critical aspects of growing your practice is managing leads effectively. Dr. Kramer Sherman highlighted that a change in mindset regarding lead management was pivotal. By following secret shop reports and reaching out to leads more frequently, their practice saw a significant swing from being down 22% to up 20% within a few months. 2. Enhanced Patient Communication Communicating effectively with patients is crucial for growth. Practices that excel in this area use a variety of methods, from using texting, emails, and voicemails instead of one call to ensuring same-day starts. Dr. Sherman noted that adjusting their communication strategy led to a substantial increase in impressions and patient starts. 3. Innovative Marketing Approaches Orthodontic practices must stay creative and adapt their marketing strategies to attract new patients. Practices like Dr. Sherman’s saw their monthly impressions skyrocket from 4,000 to 125,000 by making their ads more creative and affordable. 4. Streamlined Consultation Process Streamlining the consultation process can significantly impact patient satisfaction and practice efficiency. Dr. Leland’s practice, for example, transformed their one-hour consultations into 30-minute team efforts, drastically improving their show rate and overall efficiency. Achieving Exponential Growth 1. Adopting A Growth Mindset A growth mindset involves being open to change and ready to implement new strategies. Dr. Sherman’s experience emphasizes the importance of mindset in driving growth. Shifting from a cautious approach to actively seeking and implementing feedback resulted in a remarkable turnaround. “We need to focus on treating patients, not finding patients. If you’re gonna hire somebody to find the patients for you, let them tell you how to do that.” – Dr. Kramer Sherman 2. Leveraging Technology Utilizing advanced technology and software can streamline your operations and enhance patient experiences. Tools like PracticeBeacon provide real-time information, helping practices track leads and conversions effectively. 3. Building A Collaborative Team Creating a collaborative environment where team members are trained and engaged is crucial. Dr. Leland’s practice saw significant improvements by ensuring that their team was well-trained and that each member had clear roles and responsibilities. Implementing Growth Strategies 1. Invest In Training And Development Continuous training and development are essential for keeping your practice at the forefront. Practices that invest in their teams see better implementation of new strategies and sustained growth. 2. Monitor And Adjust Strategies Regularly review the effectiveness of your strategies and be willing to make adjustments. Use data and feedback to refine your approach continually. 3. Partner With Experts Consider partnering with experts who can provide guidance and support tailored to your practice’s needs. As seen with the practices discussed, having a partner like HIP Creative can make a significant difference in achieving your growth goals. Optimizing your orthodontic practice for growth requires a multifaceted approach that includes effective lead management, innovative marketing, streamlined processes, and a collaborative team. By adopting a growth mindset and leveraging technology, you can achieve sustained growth and provide exceptional care to your patients. Start implementing these strategies today and see the transformation in your practice! By following these steps and continuously refining your approach, your orthodontic practice can achieve remarkable growth and success. Don’t hesitate to reach out to HIP, who can guide you on this journey, ensuring that your practice not only grows but thrives. Book a call now with one of our practice advisors to see how HIP can help you. The post Optimize Your Orthodontic Practice for Growth appeared first on HIP Creative.
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