When is a social strategy the right way to go and when is SEO the right way? We’re joined by Ashley Rector, CEO of Quimby Digital, for a fun convo between agencies about the pros and cons of each of our approaches.

We dive into:

When we each recommend our clients DON’T use our services
Tips for SEO best practices on social media
The best ways to use paid ads and social content for lead generation
Ashley’s unconventional journey to owning an agency
How much you should spend on ads
What ROI you can expect from social channels and paid ads
Creative ways Ashley is using AI for work

Show Notes:

(1:12) Welcome back to The Content Lab! Joining us today is Ashley Rector, founder of Quimby Digital.

(1:42) Ashley shares her pivot from law to creative work and what inspired her to launch her own boutique social media agency.

(5:08) Lindsay and Ashley share hesitations they've heard around the word “agency” and why it carries negative perceptions.

(6:52) SEO in the context of organic social is often overlooked but increasingly important. We also chat about on-platform vs. off-platform SEO.

(10:59) Social media best practices, including testing strategies and optimizing your bio.

(13:20) Balancing platform-specific content with SEO. Why your marketing channels should work together.

(17:22) There is no silver bullet or magical solution. Good marketing takes time, consistency, and investment.

(19:25) Hear it from Quimby Digital and MBE Group: When we know we’re not the right fit for a client and how success looks different for every client.

(25:41) How AI is changing agency work and where it still falls short.

(31:22) The value of AI in idea generation and content optimization.

(37:27) Customizing AI tools to better fit your agency’s workflow.

(44:49) What does a realistic budget look like for organic and paid social strategy?

(49:17) UGC actors, influencers, and employee generated content... Oh my!

(54:05) How we stay up to date with industry trends and marketing news.

(56:32) The most useful KPIs for tracking ROI and knowing when to evaluate performance. (Spoiler: It's NOT after the first week)

(1:03:05) That’s a wrap! We'd love to hear your thoughts about this episode. Find us on our social channels in the links below!

Links:

Harness (2:40)

Customize your ChatGPT (37:39)

Connect with Nora, Heather, and Lindsay:

Paid Ads, Social Media, and SEO