We usually talk about content as a marketing tactic to grow a business. But what if content is the business? This week, we’re diving into the world of creators with Gil Kruger. Gil is the founder of Best Regards Media, a talent management and production company that represents some of the best narrative storytellers on social media.

We talk about:

What the Creator Economy actually is
How creators make money through brand deals and partnerships
The difference between an influencer and a creator (and why it matters)
Metrics that brands and creators really care about
The rise of LinkedIn as a legit platform for content deals
The role of authenticity, creative control, and choosing the right platform

Show Notes:

(0:58) In today’s episode, we’re joined by Gil Kruger of Best Regards Media.

(4:22) Gil walks us through his background- from film production to founding a creator management company.

(8:29) The types of creators Gil works with and how he helps them land brand deals and partnerships.

(15:13) What is the Creator Economy, really? And why are brands so eager to tap into it?

(19:40) What do brand deals actually look like behind the scenes?

(24:18) The magic word of this episode? Authenticity. How creators can align their content with brands they genuinely care about.

(25:45) LinkedIn is emerging as a new platform for brand deals. How it's different and why it matters.

(30:32) How much creative control do creators have when working with brands?

(32:45) We unpack the stigma around the word "influencer" and discuss the creator vs. influencer distinction.

(35:01) Tips for brands: What to know (and what to avoid) when working with creators.

(40:49) Gil shares common engagement metrics and how to measure success across platforms.

(44:39) UGC, EGC, CCG... what do all these content types mean, and how do they differ?

(55:02) Just because you can be everywhere doesn't mean you should. Lindsay discusses the importance of finding your platform.

(1:05:46) YouTube’s staying power: Why it's still the #1 streaming platform for creators and brands.

(1:08:19) What makes TikTok such a magnet for creators?

(1:10:19) Gil notes how AI is showing up in the creator economy.

(1:12:12) Thanks for listening! Check out the links below to find Gil Kruger, and be sure to leave a review if you enjoyed this episode.

Links:

Best Regards Media

Camp Takota (2:38)

Creatorbuzz (31:55)

Creator Match (31:59)

Creator Authority (32:01)

Connect with Nora and Lindsay:

https://www.linkedin.com/in/noraschlesinger/

https://www.linkedin.com/in/lindsay-rios-61875336/

Connect with Gil:

www.linkedin.com/in/gil-kruger

www.instagram.com/bestregardsmedia

MBE Group:

https://mbe.group/

https://www.facebook.com/mbegroupllc/

https://www.linkedin.com/company/mbegroupllc/

https://www.instagram.com/mbegroupllc/

The Creator Economy: When Content Is the Business