Want to make sure your content agency doesn't fire you? This week, Heather and Nora are breaking down the must-haves every business needs before diving into content marketing. Without them, you might be setting yourself up for failure. From choosing the right CMS to nailing your brand voice, we're covering everything that makes content agencies want to keep working with you for a long time.

Show Notes:

(1:04) So you've decided to hire a content agency. That's great! In this episode, we're giving our tips on what you can do to build a lasting partnership.

(2:46) Before you invest in any type of online marketing, you should have a functioning website.

(5:25) Why choosing a good CMS for your website matters.

(11:04) Get crystal clear on your unique value proposition and exactly what it is you offer.

(18:07) Developing your buyer persona. Who is is that we're targeting with our writing and messaging?

(20:45) The importance of knowing your customer's pain points and how they may search for them.

(22:26) How understanding your content competitors can help inform your content strategy.

(28:40) Heather and Nora talk brand voice and style.

(35:44) How much promotion of your services and products do you want in your content?

(39:24) Be prepared to answer questions on internal links, external links to avoid, and images. Major bonus if you have your own product images.

(43:04) Communication is key! A good partnership includes a point of contact who can give approval and provide updates.

(52:18) Whether you're looking to hire a content agency this week or in a year, we hope you took away some insights from this episode on how you can best prepare.

Links:

The 8 Best CMS Platforms for SEO-Conscious Businesses (6:13)

6 Iconic Tone of Voice Examples Every Brand Can Learn From (28:40)

Connect with Nora and Heather:

https://www.linkedin.com/in/noraschlesinger/

https://www.linkedin.com/in/heather-leith/

Growth Machine:

https://growthmachine.com/

https://twitter.com/growthmachine__

https://www.linkedin.com/company/yourgrowthmachine/

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