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Are rewarded ad channels the revenge of the humans on the AI-driven programmatic RTB scene? And where do rewarded or incentivized ad channels fit for mobile user acquisition pros?

In this episode of Growth Masterminds, host John Koetsier dives deep into the world of rewarded channels and their explosive growth with guest Roee Raz, former CEO of CashCow and current head of Payback.

They discuss the evolution of rewarded advertising, its current trends, and the challenges associated with it, such as user churn and fraud. Roy shares insights from his extensive experience in the gaming and ad tech space, emphasizing the importance of knowing your product and the potential future of rewarded channels.

Tune in to learn how to leverage rewarded ad networks for better user acquisition and long-term value.

00:00 Introduction to Rewarded Channels

00:45 Interview with Roee Raz

02:45 The Evolution of Rewarded Advertising

04:46 Challenges and Strategies in Rewarded Advertising

06:13 The Future of Rewarded Channels

16:35 User Quality and Engagement

28:04 Fraud in Rewarded Channels

31:05 Conclusion and Final Thoughts