How do you scale ad spend profitably? You can spend $300/day and make money, but it's much harder to scale ad spend to $10,000 per week and still be profitable. Here are 5 keys to profitably scaling mobile ad spend ...

In this episode of Growth Masterminds, host John Koetsier is joined by Lukas Szanto, a lead generation specialist and senior UA manager. We explore 5 keys to profitably scaling ad spend for an iOS subscription app from zero to $10,000 in weekly ad spend.

Lukas shares invaluable insights from his extensive experience, including the importance of creative testing, building a solid campaign structure, the value of user surveys for accurate attribution, and overcoming unexpected challenges.

00:00 Introduction to Scaling Ad Spend

01:49 Creative Testing Strategies

03:56 Building a Strong Foundation

05:08 Iterating and Testing Angles

12:54 Campaign Structure Essentials

18:21 Isolating Strong Ads for Better Performance

19:09 Understanding Meta's Algorithm and Risk

19:40 The Correlation Between Risk and Reward

20:17 Creative Testing and Patience for Unicorn Ads

20:28 Tracking and Tools for Campaign Success

21:08 The Impact of iOS Changes on Attribution

22:22 Survey Strategies for Indirect Attribution

24:48 Using Custom Product Pages for Better Attribution

29:14 Challenges in Mobile Marketing

31:50 Realistic Expectations in Paid Ads

36:35 Concluding Thoughts and Final Insights