Kimberly Corbett is a large-scale marketing development and analytics solutions expert who has worked for some of the top gaming franchises in the world. Her past experiences include roles at Warner Brothers Games, Zynga, and Kabam. She is currently the Chief Publishing Officer at Fortis Games.

In this episode, Matt and Kimberly discuss the importance of cross-functional collaboration, how gaming companies can leverage AI to stay ahead, and the challenges and opportunities of the modern gaming market, particularly user acquisition and the balance between paid and organic growth strategies.

Key Takeaways:

The Future of Gaming: AI is transforming the gaming industry and helping companies launch more sophisticated and efficient gaming experiences
Encouraging Cross-Functional Collaboration: Success in scaling a product lies heavily in nurturing cross-functional teams with aligned incentives and goals to drive a high-growth culture
Balancing Organic and Paid Growth: Overemphasis on achieving virality can become a trap… instead, focus on creating a great product and balancing organic and paid strategies will become more sustainable

Chapters:

(0:01) Scaling video games and user acquisition strategies

(2:27) AI's impact on game development and publishing

(5:19) Adopting AI: the competitive edge in gaming

(10:16) Nurturing cross-functional collaboration and innovation in startups

(16:35) Learning from failure to achieve success in business

(19:29) The non-linear and chaotic nature of game development

(23:56) The serious business behind the gaming industry

(28:29) Balancing organic growth and paid marketing in early stage startups

(31:46) Choosing the right analytics tools for user data

(34:11) The challenges of data management in rapidly growing companies

(35:18) Balancing data savvy and brand focus in modern marketing

(41:24) Qualities to look for when hiring and scaling teams

(46:47) Conclusion and closing remarks

Link to Transcript

Failure doesn't have to be a tragedy | Kimberly Corbett Pointer - Chief Publishing Officer, Fortis Games | Ep. 34