In this episode, I sit down with Mark Rampolla, co-founder of Ground Force Capital and the brand behind Zico Coconut Water, to unpack the inner and outer work of leadership. Mark shares how the stories we tell ourselves can quietly shape our decisions and sometimes hold us back. We talk about why self-reflection isn't optional if you want to grow, and how leaders can evolve alongside their organizations.

We also get into the practical side of scaling: making smart operational shifts, building teams that truly complement each other, and adapting your leadership style as your company grows. One theme keeps coming up: feedback. Mark explains why embracing it (even when it's uncomfortable) is one of the fastest ways to improve. Along the way, he opens up about his entrepreneurial journey and the lessons that shaped how he leads today, offering actionable insights for anyone navigating growth and building a thriving organization.

Episode Highlights & Time Stamps

2:16 The Inner Game of Leadership 7:40 Overcoming Growth Challenges 13:59 Building the Right Team 20:10 Self-Assessment for Leaders 25:43 Finding Your Zone of Genius 27:19 Wrapping Up Insights from Mark

About Mark Rampolla Mark Rampolla is a visionary entrepreneur, investor, author, and coach known for helping mission-driven leaders build businesses that matter. As co-founder and managing partner of Ground Force Capital, he works with founders to scale purpose-driven companies while creating meaningful impact.

He is best known for founding Zico Coconut Water, helping pioneer the coconut water category, and later selling the company to The Coca-Cola Company. Today, his work centers on helping entrepreneurs redefine success, aligning business growth with personal freedom, purpose, and long-term impact.

How to Connect with Mark Rampolla: LinkedIn: Mark Rampolla https://www.linkedin.com/in/marksrampolla/ Company Website: https://www.groundforcecapital.com/ Get In Touch with Mark: https://www.markrampolla.co/

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🌐 Explore More: https://training.coreelevation.com/ 🎧 Listen to the Full Episode: Growth Think Tank Podcast