In this episode of Growth Think Tank, Gene Hammett sits down with Arad Levertov, CEO and Co-Founder of Sunbit, an Inc. 5000 company ranked No. 1,374 in 2025, to discuss how leaders can stay true to their mission while scaling a fast-growing organization. Arad shares how Sunbit was founded with a mission to reduce financial waste and friction by providing personalized financial solutions that benefit both consumers and merchants. He reflects on the frustrating credit card application experience that inspired the company's creation and explains how Sunbit has expanded across industries, including auto repair, dental care, and eyewear, while facilitating millions of customer financing transactions. The conversation also explores how mission-driven leadership is reinforced through communication, company values, and performance evaluations, as well as the important lessons learned from hiring too quickly during rapid growth. This episode offers valuable insights for leaders seeking to scale their companies without losing sight of their purpose.

Episode Highlights & Time Stamps 1:22 Staying True While Scaling 4:15 Sunbit's Customer Promise 5:10 The Costco Moment 8:12 Who Sunbit Serves 11:45 Growth Pressure And Fees 14:35 Spreading The Mission 16:32 Living The Core Values 18:06 Leading By Customer Feel 20:10 Hiring Mistakes And Focus

Key Takeaways ✅ Why mission-driven companies outperform when growth creates pressure. ✅ The personal Costco experience that inspired Sunbit's founding. ✅ How eliminating financial waste became Sunbit's core mission. ✅ Why Sunbit refuses to charge late fees or origination fees. ✅ The importance of consistent communication as companies scale. ✅ How company values are reinforced through hiring, performance reviews, and daily decisions. ✅ Why "Serve Others Before Self" is Sunbit's foundational value. ✅ How leaders can avoid becoming disconnected from customers as organizations grow. ✅ Lessons learned from hiring too quickly during periods of rapid expansion. ✅ Why maintaining focus requires saying "no" more often than saying "yes."

This episode is a must-listen for CEOs and executives looking to lead innovation with purpose, scale responsibly with AI, and build cultures where people feel empowered to think boldly and grow.

Connect With Today's Guest Arad Levertov is the CEO and Co-Founder of Sunbit, a financial technology company focused on eliminating financial waste and helping consumers spend and save with confidence through personalized financial solutions. Under his leadership, Sunbit has expanded to more than 40,000 merchant locations and served millions of customers across the United States.

How to Connect with Arad Levertov: LinkedIn: Arad Levertov (LinkedIn) https://www.linkedin.com/in/arad-levertov-37815b4 Company Website: Sunbit https://sunbit.com/ – to learn more about his work and platform Get In Touch with Arad: https://sunbit.com/contact-us/

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