Most founders end up as their own default CFO, buried in spreadsheets, cash flow, and pricing decisions. In this episode of Growth Think Tank, Gene Hammett talks with Brennan de Raad, founder of Vessel Advisors (No. 2,665 on the Inc. 5000). We explore the key signs that it's time to bring in strategic financial leadership, especially as your business grows beyond $5 million in revenue and the founder is still managing the finances. Gene sits down with Brennan De Raad of Vessel Advisors to discuss how fractional CFOs, controllers, and back-office accounting teams help businesses gain financial clarity, improve cash flow visibility, and make better decisions with actionable reporting. We also dive into how AI is transforming recurring finance tasks, the importance of tracking leading indicators alongside traditional financial metrics, and why weekly revenue, cash flow forecasts, and sales activity deserve closer attention. The conversation wraps up with a practical discussion on pricing strategy and gross margin, two of the most overlooked drivers of sustainable growth and profitability.

Episode Highlights & Time Stamps

0:03 Fractional CFO Basics 4:23 AI in Finance 7:19 When to Hire a CFO 15:03 Tracking the Right Numbers 19:47 Pricing and Margin Blind Spots 24:32 Final CFO Takeaways

Key Takeaways

The $5M threshold: Once a business crosses roughly $5M in revenue, it's usually strong enough to benefit from a fractional CFO but not yet large enough to justify a $250K–$600K full-time hire.
Warning signs it's time to hire: Financial reports stop making sense, revenue grows but cash stays tight, or the founder feels lost in a finance world they no longer fully understand.
AI is reshaping finance functions: Platforms like QuickBooks, NetSuite, and Sage are building in native AI agents, while tools like Claude are cutting cash-flow forecasting projects from hours down to a fast, natural-language process.
Fractional works at scale too: Vessel Advisors now supports companies north of $100M on a fractional basis, a shift from a decade ago when a $25M company "had to" have a full-time CFO.
Track leading indicators, not just lagging ones: Trailing 4–6 week revenue, a 13-week rolling cash forecast, and sales activity metrics (like meetings booked) give founders earlier warning signs than a monthly P&L.
The #1 hidden problem: Most companies haven't audited their actual pricing and gross margins in years; the deal they thought was a 35% margin project might really be closer to 4–12%.
Time is the real cost: Founders who stay in spreadsheets they should have delegated aren't just losing hours; they're losing the deals, meetings, and strategic moves that would have grown the business faster. Pricing increases rarely cost you customers: One example shared: a 9% average price increase across the board resulted in customer gratitude, not attrition, once the founder finally acted.
This episode is a must-listen for CEOs and executives looking to lead innovation with purpose, scale responsibly with AI, and build cultures where people feel empowered to think boldly and grow.

Connect With Today's Guest

Brennan De Raad is the Founder & CEO of Vessel Advisors. Vessel Advisors provides Fractional CFO, Controller, and Back-Office Accounting services for growing businesses, helping founders gain financial clarity, improve cash flow, and scale with confidence.

How to Connect with Brennan De Raad:

LinkedIn: Brennan De Raad https://www.linkedin.com/in/brennanderaad/ Company Website: Vessel Advisors https://vesseladvisors.com/ – to learn more about his work and platform