On today’s episode, we welcome Brian Crandall, Director of Marketing of Hurom America.

Brian highlights the cultural and marketing contrasts between Korea and North America, drawing from his extensive experience living in Korea. He sheds light on the unique consumer behaviors, media consumption patterns and the evolution of digital services that set Korea apart.

Key Takeaways:

(01:35) Koreans excel at reading social cues, unlike the more expressive Americans.

(04:10) Offline shopping thrives in Korea, with department stores offering exceptional service.

(06:34) Live shopping is popular in Asia but hasn’t caught on in North America.

(07:51) Exposure to diverse cultures shifts perspectives on marketing and consumer behavior.

(12:04) Korean media consumption includes traditional TV and advanced mobile usage.

(15:05) Korea’s unique digital landscape features platforms like Naver and Kakao.

(18:12) Korean brands, especially in the beauty and automotive sectors, are gaining global recognition.

Resources Mentioned:

Brian Crandall LinkedIn: https://www.linkedin.com/in/brianacrandall/

Hurom America | LinkedIn: https://www.linkedin.com/company/huromamerica/

Hurom America | Website: https://www.hurom.com/

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Transform Your Marketing Strategies To Fit New Cultures. Instantly. with Brian Crandall of Hurom America