Podcast Summary: Grumpy SEO Guy – How to Track Your Progress In SEO (Episode 110)
Host: Grumpy SEO Guy
Release Date: May 28, 2025
Duration: ~10 minutes
Introduction
In Episode 110 of the Grumpy SEO Guy podcast, the host delves into the critical topic of tracking progress in Search Engine Optimization (SEO). Drawing from his 14 years of experience running an SEO agency, Grumpy SEO Guy provides actionable insights and strategies to help listeners effectively monitor and enhance their SEO efforts.
Understanding the Purpose of SEO
Grumpy SEO Guy begins by emphasizing the fundamental objective of SEO: “The purpose of SEO is to get to the top of the search engines” (04:16). To elucidate this, he employs analogies from other disciplines:
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Powerlifting: Just as powerlifters track the weights they lift to measure progress, SEO practitioners should monitor their website rankings.
“How do you track your progress in powerlifting? You track your progress in powerlifting by noting all of your workouts and the weight that you used and so on.” (03:30)
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Running: Runners track their race times to gauge improvement.
“How do you know if you're improving? You know if you're improving from recording your times and seeing if they are decreasing.” (03:55)
These analogies underscore the importance of systematic tracking to achieve and measure success in SEO.
The Importance of Tracking SEO Progress
Without proper tracking, SEO efforts are akin to navigating without a map. Grumpy SEO Guy highlights that tracking progress is essential to understand what strategies are working and where adjustments are needed.
“The purpose of SEO is to get to the top of the search engines. The purpose of SEO is to get to the top of the search engines.” (04:16)
By tracking, SEO professionals can visualize their journey towards achieving top rankings, much like athletes monitor their performance metrics.
Using SERP Tracking Tools
Central to tracking SEO progress is the use of SERP (Search Engine Results Page) tracking tools. Grumpy SEO Guy explains:
“You track your progress in SEO by using a SERP tracking tool.” (04:28)
A SERP tracking tool generates a SERP chart, which visually represents your website's ranking positions over time, similar to how a stock chart displays stock prices.
“A SERP chart is a chart that shows you what position you're in and what position you used to be in. It's kind of like a stock chart.” (04:59)
This visualization allows SEO professionals to quickly assess whether their rankings are improving or declining.
Recommendations: Choosing the Right SERP Tracking Tool
Grumpy SEO Guy shares his preferred tool:
“The SERP tracking tool that we use is called serp fox serp s e r p fox f o x serpfox.com we've been using them for a long time. I don't get paid to promote SERP Fox, but we've been using them for a long time and they are very good.” (05:38)
Serp Fox stands out for its reliability and accuracy. He contrasts it with other SERP tracking tools, pointing out that some either provide inaccurate rankings or are prohibitively expensive.
“One of them gave bad positions. So it would make a SERP chart, but the SERP chart was incorrect and it didn't actually show you where you were.” (06:51)
Choosing a trustworthy tool is crucial to ensure that the data reflects true performance.
Essential Features of a Good SERP Tracking Tool
Grumpy SEO Guy outlines three critical features to look for in a SERP tracking tool:
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Daily Ranking Updates
“You need daily ranking. And I say this because some SERP tracking tools give monthly ranking or weekly ranking, but you need daily ranking.” (08:20)
Daily updates provide timely insights, allowing for swift adjustments to SEO strategies.
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Keyword Flexibility
“You need to be able to put your keywords into the SERP tracking tool and see SERP charts for those keywords.” (09:18)
The ability to input specific keywords ensures that SEO efforts are aligned with targeted search terms.
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Individual Keyword Charts
“You need individual charts for each keyword. So you should log into the SERP tracking tool. It should have a list of your keywords. You should click on the keyword and it should show you a chart for that individual keyword.” (09:37)
This feature allows for granular analysis, making it easier to identify which keywords are performing well and which need improvement.
Common Pitfalls to Avoid
Grumpy SEO Guy warns against relying on SERP tracking tools that:
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Provide Average Positions: Aggregating rankings can obscure performance details.
“That doesn't provide any value to you. So you need individual charts for each keyword.” (10:08)
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Lack Daily Updates: Infrequent updates can delay response to ranking fluctuations.
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Exclude Specific Keywords: Missing out on targeted keywords can lead to incomplete analysis.
Advanced Use: Identifying Penalties
Beyond tracking rankings, SERP charts can help identify potential search engine penalties. Grumpy SEO Guy mentions:
“You can sometimes tell if you have a penalty from a SERP chart, okay? Because as I have mentioned, there is a specific pattern that appears on a SERP chart when you get a penalty.” (07:25)
Recognizing these patterns allows SEO professionals to take corrective actions promptly.
Conclusion
Grumpy SEO Guy emphasizes the necessity of using robust SERP tracking tools to monitor SEO progress effectively. By selecting tools that offer daily updates, keyword flexibility, and individual keyword charts, SEO practitioners can gain clear, actionable insights into their performance. This episode serves as a practical guide for both novices and seasoned professionals aiming to refine their SEO tracking methods.
Notable Quotes with Timestamps:
- “The purpose of SEO is to get to the top of the search engines.” – 04:16
- “A SERP chart is a chart that shows you what position you're in and what position you used to be in. It's kind of like a stock chart.” – 04:59
- “You need daily ranking. And I say this because some SERP tracking tools give monthly ranking or weekly ranking, but you need daily ranking.” – 08:20
- “You need individual charts for each keyword. So you should log into the SERP tracking tool. It should have a list of your keywords.” – 09:37
Resources Mentioned:
- Serp Fox: serpfox.com
Stay Connected:
For more insights and discussions, join the Grumpy SEO Guy subreddit or email me@hellorumpyseoguy.com.
This summary captures the essential strategies and recommendations shared by Grumpy SEO Guy on tracking SEO progress, providing listeners with a comprehensive understanding of effective SEO monitoring practices.