Podcast
GTMN
Hosted by Pranav & Austin · EN
GTMN is the GTM News Podcast. A live weekly show that sits at the intersection of growth marketing, sales tech, marketing tech, and ad tech. We are the “Front Page for GTM Tech” — blending sharp commentary, data storytelling, interviews, and trends.
Hosts are Pranav Piyush and Austin Hay — both operators in the ecosystem with GTM experience across Ramp, PayPal, Dropbox, mParticle, Branch, BILL, and with published courses at Reforge!
19episodes
Episodes
Newest firstAll episodes
Why 40% of AI Agents Fail & Meta Goes Headless | GTMN 24
3w ago00:35:27Tap to summarizeIs the AI agent bubble about to burst, or are we just using them wrong?In Episode 24 of GTMN, Pranav and Austin break down the latest Gartner report predicting a massive failure rate for AI agent projects. They also discuss Meta's game-changing CLI launch, ChatGPT's staggering new ad performance, and why Pinterest is secretly dominating the social ad space.Key Topics Covered:The AI Agent Reality Check: A new Gartner report predicts that 40% of agent AI projects will fail. The report states that the failure is not due to the agents themselves, but because the humans deploying them are making the wrong decisions. This trend is largely driven by FOMO (Fear Of Missing Out) rather than a solid strategy."Agent Washing": Gartner identified a trend called "agent washing," where vendors rebrand existing chatbots and automation tools as agents without delivering genuine autonomous capabilities. Gartner estimates that out of thousands of vendors claiming agent tech solutions, only around 130 offer real agent tech features.Ad Platforms Go Headless: Meta officially launched a server and command line interface. This allows third-party agents to create, edit, and manage campaigns through natural language. StackAdapt and Amazon Ads also launched MCP servers in the same week.The Rise of "HQ": Jacob Purcell announced "HQ," an internal directory designed to manage a company's context layer and share skills across Claude and Codex.ChatGPT Ad Performance: ChatGPT ads are now fully self-serve and are seeing a 3.4% click-through rate. This is almost double the average click-through rate of standard search ads.Pinterest's Massive Growth: Pinterest posted over $1 billion in quarterly revenue for its third consecutive quarter, growing 18% in Q1. The platform now boasts 630 million monthly active users globally.Instagram Punishes "AI Slop": Instagram rolled out an AI creator label. If creators fail to label their AI-generated content, the platform will penalize them by heavily restricting their reach.
Transcribe →China Blocks Meta’s $2B Deal, ChatGPT Ads Expand & Reddit's 74% Growth | GTMN 23
4w ago00:41:38Tap to summarizeAre marketers officially experiencing AI fatigue?In Episode 23 of GTMN, Pranav and Austin break down a massive week in the ad tech and AI space. From Meta launching a first-party Command Line Interface (CLI) for agents to China blocking a $2 billion acquisition, the landscape is shifting daily. Plus, Austin reveals how he hacked a gaming macro pad into a custom Claude Code keyboard.
Transcribe →The Death of Ad Agencies, $4.7M Podcast Ads, & LinkedIn's Algo Update | GTMN 22
Apr 2800:41:20Tap to summarizeIs the traditional advertising agency model officially dead?In Episode 22 of GTMN, Pranav and Austin break down a shocking new report revealing that over 90% of agency decision-makers believe the traditional agency model is broken. They also dive into the exploding podcast economy, LinkedIn's newest algorithm update, and the massive shift toward AI-native hardware.
Transcribe →The Q1 Recap: Platform Wars, The Future of Commerce & Custom AI | GTMN
Apr 2500:40:03Tap to summarizeThe first quarter of 2026 is officially on the books, and AI isn't just a tool anymore—it's the foundation of how we reach customers.Welcome to a special recap edition of GTMN! We've curated the most essential segments from all of our recent chats to give you a high-level view of the massive shifts that took place in Q1. From the AI platform wars to the future of commerce, this is the ultimate catch-up on the strategic pivots every leader needs to understand right now.
Transcribe →The 47-Second Attention Span Crisis & The "Marketing Engineer" Myth | GTMN 21
Apr 2000:50:07Tap to summarizeIs human attention disappearing entirely, or are we just adapting to the AI era?In Episode 21 of GTMN, Pranav and Austin dive deep into the rapidly shrinking human attention span and the "Ozempification" of hard work. They also break down Anthropic's massive launch of Claude Design, Salesforce's pivot to "Headless 360," and why Meta's highly-anticipated "One-Click CAPI" is just smoke and mirrors.
Transcribe →Unilever's $1B Gummy Buy, OpenAI's $100B Ad Plan, & Shoppable TV Ads | GTMN 20
Apr 1100:40:08Tap to summarizeIn Episode 20 of GTMN, Pranav and Austin break down the wild $1 billion acquisition of the gummy brand Grüns. They also dive into Keyplay's acquisition by Inflection, the rise of "throwaway" AI skills, and how to build a personal AI knowledge base.Key Topics Covered:The $1B Gummy Exit: A brand called Grüns, was acquired by Unilever for $1 billion after just three years in existence. The company, which sells green nutritional gummies, started in a Stanford dorm room. They reached $20 million in revenue with only two employees.Keyplay Joins Inflection: Keyplay, a tool designed to help B2B sales and marketing teams build target account lists, was acquired by Inflection. The founder acknowledged that the tool was more of a feature than a standalone platform.Salesforce Integrates Slack: Salesforce has launched Slack as the front end for its entire CRM. This allows users to operate their CRM directly from within Slack.HubSpot's Outcome-Based Pricing: HubSpot launched a new billing model for its Breeze AI agents. Customers are only charged when the agent successfully completes a task, such as qualifying a lead or resolving a ticket.OpenAI's Advertising Projections: According to a report by The Information, OpenAI's pitch deck projects $100 billion in advertising revenue by 2029. The company is also launching a self-service ad platform for ChatGPT.Gemini Surpasses Perplexity: Gemini has overtaken Perplexity to become the number two referral source to websites.Google's AI Max: Google's AI Max uses LLMs to autonomously generate and customize text ad copy. Accounts transitioning to AI Max are seeing a 14% average conversion lift.Amazon & Samsung's Shoppable Ads: Amazon and Samsung have introduced a remote-purchasable TV ad. This allows viewers to add items to their Amazon cart with a single click while watching Prime Video or Netflix on a Samsung TV.
Transcribe →Meta's $6M Addiction Lawsuit, Unilever's Hiring Freeze & Claude Hacks | GTMN 19
Apr 400:36:49Tap to summarizeIs the infinite scroll finally facing legal consequences?In Episode 19 of GTMN, Pranav and Austin return to discuss the massive implications of a landmark $6 million jury award against Meta and Google for platform addiction. They also break down Meta CMO Alex Schultz's top 7 rules for ads, how to turn your local Mac into a remote Claude Code server, and why the concept of "Stat Sig" is essentially made up.
Transcribe →The AI Marketing Divide, Webflow vs. Claude, & PMax Updates | GTMN 18
Mar 2700:40:59Tap to summarizeIs AI actually driving growth, or just making marketers faster at the wrong things?In this episode, Pranav and Austin dive into a deep debate about the future of marketing careers in the age of AI. They also unpack Austin's genius workflow for running Claude Code remotely, the legal battle between Amazon and Perplexity, and WPP's radical shift away from billable hours.
Transcribe →Amazon Hits $717B, Meta Bans AI Accounts, & X Money Beta | GTMN 17
Mar 900:46:10Tap to summarizeIn this episode of GTMN, Pranav and Austin break down the rising costs of consumer goods (including a $38 Chipotle burrito) and what it means for media buyers who need to strictly enforce offer testing. They also dive into Amazon dethroning Walmart as the world's revenue leader, Meta banning accounts for using unauthorized AI tools, and OpenAI scaling back its native shopping plans to partner with The Trade Desk.
Transcribe →Meta’s $2B AI Agent, ChatGPT Ads Are Live, & Digital Immortality | GTMN 16
Feb 2300:43:45Tap to summarizeIs AI finally taking over media buying?In Episode 16, Pranav and Austin discuss Meta’s massive $2B acquisition of Manus AI and Mark Zuckerberg's goal to automate all media buying by 2026. They also dive into the reality of ChatGPT Ads launching with a $250k minimum spend, the return of e-commerce tariffs crushing Pinterest's stock, and Meta's dystopian new patent for "social media immortality.
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