Podcast
Guerrilla Marketing to Women l Video SEO l Sales Conversions l YouTube Marketing l Marketing l Video Optimization l Podcasting l Leads l Traffic l Sales
Hosted by Wendy Stevens l Best Selling Author, Speaker, Business Accelerator Coach · EN
If you’re an Entrepreneur, a Business Owner, a Solopreneur or a Marketer who wants your business to thrive today, you’ve got to get good at reaching the largest and most affluent consumer group in the country… Women. Wendy Stevens, herself a multiple 7-figure entrepreneur, best-selling author, speaker to Fortune 100 companies and the CEO and founder of Local Guerrilla Marketing is here to help you do exactly that. On her weekly “Guerrilla Marketing To Women Podcast”, Wendy and her expert guests share strategies for you to generate more leads & convert more sales by working SMARTER NOT HARDER through Guerrilla Marketing To Women. Join us over at http://www.GuerillaMarketingtoWomen.com to receive up-to-the-minute marketing strategies you can use to generate more revenue easily and effectively.
10episodes
Episodes
Newest firstAll episodes
24: Megan Tull: Empowering Individuals to Earn Their Worth
Jun 11, 201400:23:24Tap to summarizeMegan is a wife, a mother of three and an entrepreneur. She currently owns two companies, Silverlining Concepts, LLC and Ultimate Bodies Pilates. Megan is an Entrepreneur Success Strategist, a Transformational Leader, Speaker, Author, a Certified Life Coach and a Comprehensively Trained Certified Peak Pilates Instructor. She is the creator and host of the globally recognized Step Into Success Summit for Women Entrepreneurs. Megan has been an entrepreneur for over 25 years and has built 7 businesses from the ground up, so she knows a thing or two about business. She has also helped 1000’s of small business owners reach their financial goals. She customizes personalized packages to assist individuals in transforming their mind, their businesses and their lives. Her specialty and her passion is to empower individuals to own their value to they can share their gifts and get paid generously for it! Megan also teaches her clients how to live authentic, joyful lives focusing on self-care life balance and life purpose. She is currently writing a book, that encompasses much of the work she assists her clients with called “The Passion Belief Method – Own Your Value and Earn Your Worth”. She’s so excited to be fulfilling one of her life long dreams by writing this book. The book is expected to be out in Fall of 2014.
Transcribe →023: Eben Pagan Talks Sex, Money and Marketing
Mar 26, 201400:30:24Tap to summarizeToday’s guest is someone who is a proof that the classic urban legend of a young guy making millions on the Internet is REAL. Eben Pagan is both an urban and a true iconic legend, having co-created, with a small group of pioneers, the information product marketing industry. Find out the secret to making $25 million a year, and what the best ways for creating information products to appeal to both men AND women.
Transcribe →022: Tana Amen: Heal Your Body and Get Your Life Back
Mar 7, 201400:41:46Tap to summarizeKnown as the Brain Doctors Wife, Tana Amen is a well-known health and fitness expert. By giving information, guidance, and support she has helped thousands through her leadership to create life-changing transformations. Her training and experience as a registered nurse and by helping her clients change the way they eat, exercise, and think creating life-altering change, she has gained respect in the medical community. Tana is a NY Times best-selling author of “The Omni Diet” which is her most recent of four other books. She and her husband Dr. Daniel Amen also produce and appear in the PBS show “The Omni Health Revolution”. Her expertise is solidified by her husband when he defers nutrition questions to her saying “Ask The Brain Doctor’s wife! She’s the nutrition expert!” In This Episode: – What can make you unique when working with people. – How simple change can be and create life-changing results. – When you feel good life improves. – What areas simple nutrition affects. – Who needs to hear the message. Tana speaks of issues that are not just topics to her, but they are her life. She has been a part of a movement affecting how people are healing and taking back their lives. Tana feels that the best part of what she does is that she gets to work with her friends. She shares her story of how she went from being a chronically ill child eating Captain Crunch and Pop Tarts to revolutionizing the way people view their personal health and fitness through her own personal journey. Tana shares that identifying with people starts the healing process. She says we are not so unique that as individuals we do not share commonalities. She shares that nutrition is the key to feeling good and that when we don’t feel well nothing in our lives is right. Sharing the idea that change is simplistic and the results are quick, Tana encourages everyone you make the changes necessary to feel better. Tana’s story is awe inspiring and the results she shares with us are nothing less than phenomenal. This is a podcast that will change the way you think and bring positive changes to your life forever! Tweets: We give our patients a blue print to heal themselves. Everything you put on your fork matters. Realize that and you will feel better fast! Healing only happens when we are willing to share our vulnerability with others. When you don’t feel well nothing in your life goes right.
Transcribe →021: Deb Calvert: Turning Prospects Into Buyers By Asking Quality Questions
Feb 28, 201400:38:57Tap to summarizeThe “Queen of Questions” is now at our service. As a finalist for the 2013 Sales and Marketing Book of the Year, Deb Calvert shares her insight as to how the right questions will get you in the door and turn your female Prospects into Female Buyers. Deb founded People First Productivity Solutions to assist businesses and organizations to build connections through people development. She has taken her experience in Senior Level leadership roles in Operations and Human Resources for Fortune 500 companies and turned it into effective coaching strategies for small business and start-ups to survive and thrive in tough economic climates. In This Episode: – The difference between asking questions of men as opposed to women. – How to be the one seller that any buyer wants to talk to. – How to flex you question asking muscle. – 8 Reasons for asking questions. – How to start crafting and using quality questions. Brief Description: Deb describes how she became a tracker of questions. She tracked her own as well as the ones she heard others asking. Working across 31 markets tracking sales calls and how buyers reacted to questions, she noticed that reactions were more pronounced through women buyers. Deb’s coaching to her clients includes driving home the need for making a connection and how asking quality questions can make you stand out as a seller instead of giving “canned” presentations. She has noticed that initially people “push back” when told they need to learn to ask questions because they feel they have a lifetime of experience. Deb leadership training reinforces that asking questions is as natural as breathing, but there are times in your life that you need to focus on different methods of breathing or pay attention to how we breathe to get different results and asking questions is no different. Deb explains the significance of her DISCOVER acronym which will help us remember the 8 reasons for asking purposeful questions to yield the results we desire and how by going the distance it will give you better end results. Conclusion Deb’s coaching strategies are amazing! She will walk you through a discovery process that we seem to think should be common sense but requires thoughtful and deliberate action instead. She teaches you how to be the seller that will stand out and reach amazing results. Through her leadership she has learned to strike a balance between asking questions and interrogating a client and tells how you can do the same. If you want to be the cutting edge seller or the seller people will wait for, you won’t want to miss what Deb has to reveal! Tweets: Magic Word: It’s all about the “connection” Hidden Secret: Quality questions create value out of thin air! Leveraging a great relationship with women is just smart business DISCOVER is your “tower of power”
Transcribe →020: Bridgette Chambers: Executive of the Year for 2013
Feb 21, 201400:37:39Tap to summarizeBridgette Chambers is an outstanding and unbelievably true visionary. She has perfected the art of “Turn Around” and the implementation of “Growth Strategies” for small and mid-size business. Bridgette is famous for turning obstacles into opportunities. She is known for her executive coaching which is based on innovative leadership and empowerment in order to build or rebuild company and community cultures. Bridgette specializes in increasing and diversifying revenue streams, cutting operational waste and optimizing profits which have won her numerous awards including ABA Awards Executive of the Year, Maverick of the Year and Turn Around Executive of the Year. Skilled in disruptive technologies she is able to transform business models. She is the well-known author of “Fix It” where she gives “practical advice and actionable strategies” In This Episode: – Mindset to take a team from good to “over the top incredible”. – Top characteristics of an empowering leader. – Mistakes for women leaders to avoid. – How to address global cultural differences. – Megatrends in technology. Brief Description: Bridgette attributes her knowledge of “competitive spirit”, how to “win big” and “win right” by being a good “team player” to her grandfather who created an organization for organized sports fin communities where the opportunities for these activities were scarce. She took with her the mindset that there was no difference between what a girl could do versus what a boy could do into her professional career which enabled her to “get it right” from the very beginning. She looks at any differences as strengths and opportunities. Bridgette learned at a young age that a benefit to leadership is being a woman because you offer the opportunity to look at things differently. Conclusion Bridgette has awe-inspiring advice for women leaders that contradict innate virtues that must be overcome in order to be an effective and powerhouse leader. She values key elements of leadership that are transgender in spirit, truly innovative and practical. Her views on effective leadership and team building, striking balances and future technological trends may just be the advice you need to catapult you from average to “over the top incredible”. Truly a conversation you don’t want to miss! Tweets: You can’t lead if you can’t communicate your vision. When you give someone a different way to look at things, you nurture communication skills for alternative benefits. Level the playing field. Respect each individual for the contributions they can and will make.
Transcribe →019: 1-800 Pet Meds Founder Interview with Lynda Mariano – Part 2 –
Nov 22, 201300:20:20Tap to summarizeWelcome back to part two of an amazing interview. Once again, the incomparable Wendy Stevens has gotten Linda Mariano, a founder of the brilliant company 1-800-petmeds, to take time out of her busy schedule and dig even deeper into her past and into the founding of this great company. Linda takes us back to growing up in a small town, and explains how she left the farm life to create her very own company. She felt she never fit into the farm life, and always wanted more- and that’s exactly what she got. She moved to the very southern tip of Florida, and realized that she had to make something happen. Linda is the epitome of a mover and shaker. She is a great example to look at and realize, you can’t sit around and wait for something to happen to you. She left home, had a brilliant idea, and started her own company. Her dogs were her inspiration for her company, when she realized she didn’t want to have to lug them into the veterinarian’s office, every time they needed their medication. There was a clear need in the marketplace for convenient, affordable pet medication and she filled that need. Her family had a strong animal history, with farmers and veterinarians, everywhere and Linda used those experiences and that knowledge to help. She drew from her own background to create make her way in life. Listen in as Linda talks about what’s next for her, and how she is choosing where to go from here. We all understand Linda’s background of growing up in a male driven business, being the underdogs. Women in today’s marketplace are the underdogs and we have to keep pushing through. There is some great advice for female entrepreneurs in this interview, and you really cannot miss what Linda has to say. This is how you stay true to yourself, stay a strong, powerful woman, and become successful in a male dominated world. Keep moving forward, keep thinking positive thoughts, and you will successful in your own way. Linda will change your thinking and strengthen your resolve for your business and for your future. Wendy and Linda have joined together to give you an amazing gift! Make sure an opt in to guerillamarketingtowomen.com and keep up with this amazing female entrepreneur. In this episode you will learn You have to make things happen, you can’t just sit around and wait Men take the initiative more often than men Women make 85% of all consumer purchases Positive thoughts will keep you moving forward, even in the toughest of times Tweetables “We have to break through the mold sometimes, and still be an amazing powerful woman.” “Being an entrepreneur doesn’t mean being any less feminine.” “Always stay positive and keep moving forward… it’s all going to come out good.” “If you think negative, it’s going to be negative.”
Transcribe →018: Lynda Mariano Part 1
Nov 15, 201300:27:10Tap to summarizeThis week we are lucky enough to hear from a very special guest, once again. Wendy has managed to steal some time from the amazing Linda Mariano, one of the original founders of 1-800-petmeds. A true rock star, and a true visionary, this interview was too important to cover in just one week. This is the first part of a two-part interview that will change the way you look at your business, and give you huge insight into how to build a company as hugely recognizable as 1-800-petmeds. Her story will blow you away. She is a true powerhouse, and can teach you how to change your world with a simple idea. Linda grew up on a ranch in a small town, and happened to end up having to take her dogs in to see the vet after she’d moved to Florida. She realized that it was silly to have to take your pet into the vet to get their medication, once a month. The animal industry was very different then, and there was a monopoly on pet pharmaceuticals. Her realization was that there should be an affordable, easy way to get your pets medication without having to lug them around to the veterinarian. Linda had to learn to push the envelope at a young age, feeling like the black sheep of her family. She didn’t fit in the farming or ranching mold and that led her to take huge steps towards changing her life for the better. As a young entrepreneur, Linda has great insight on how to build your business from nothing more than an idea into a big, successful company. This is 1996, which means that she did this in a vastly different world, in which you had much less access to information and resources. They started small and local, but quickly, as people realized how convenient and helpful their service was, expanded to a 25 mile radius and beyond. While the company grew, Linda and her partners came up against new roadblocks and learned to deal with them. The company almost grew too quickly for them, but Linda and her partners overcame and have since expanded into a hugely successful company. Linda’s advice can really be the kick in the pants you need. She really impresses on us how vital it is to follow through, and push forward. Even if you hit a speed bump, reach out. The people you know may know how to get you over that, and your commitment is key. It is great to hear from this maverick entrepreneur, and next week will be equally exciting. The wisdom in just one chat will be sure to get you out of your seat and into action- who knows what next week will bring! Don’t forget to opt at guerillamarketingtowomen.com to get a free gift, and come back next week for part two of the interview! In this episode, you will learn: Your product needs to fill a hole in the marketplace Find a need that you are passionate about and serve that Someone else out there has a similar idea. You have to commit Never leave the scene of a decision Quotes: “Truly believe in the product that you’re selling and follow through and execute. Don’t just think about it and let it simmer. You need to push forward.” “Don’t think about it and stew in the moment because someone out there will get there quicker than you.” “Never leave the scene of a decision.”
Transcribe →017: Strategies for Military Families to become Home Owners with Karen Bates
Nov 8, 201300:29:35Tap to summarizeKaren Bates is the CEO and founder of the VApro Network that provides tactics to military families that can help them become homeowners. Karen is a nice girl in a man’s world, and can show you how to stay who you are but build an amazing business that lets you help yourself and others. She was chosen to be an air traffic controller in Bermuda after entering the military at 19 years-old, and that experience has changed the way she runs her business. She learned how to find her power and take control of her situation in the military, and has used that to make her business exactly what she wants it to be. In this episode, you will learn: Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; text-align:right; mso-pagination:widow-orphan; font-size:11.0pt; font-family:Calibri; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} There’s 22 million veterans in the U.S. There are only 1.6 mill VA loans Fewer than 10% of veterans are using their VA benefits There is no cold calling, no door to door, and no using your sphere of influence to do this Make sure to join us www.GuerillaMarketingtoWomen.com to get the bonuses on all Wendy’s leading guests.
Transcribe →016: How to Generate Leads Podcasting with Kris Gilbertson
Nov 1, 201300:33:41Tap to summarizeLearn why podcasting has exploded this year for business owners and bloggers. The #1 Factor that makes podcasting so irresistible today is that you can take content on the go and listen whenever and wherever you choose. Today, consumers are looking for this style of content more than ever before. Learn how to position your brand, message, and products in front of 1 Billion podcast subscribers today, with the world’s leading podcast expert Kris Gilbertson. In this episode, you will learn: The average man speaks a third of the words of an average woman. People want to feel connected and heard when it comes to companies they use. Everyone is nervous their first time producing a video or podcast for their business. When it comes to podcasting, statistically, you have 90 seconds to grab the attention of a potential prospect. Podcasting is more forgiving than other forms of marketing. Interviewing other experts can establish your expertise, and create strong, lasting partnerships. A lot of beginners only do 10 minutes a week, and still double their traffic within months of the launches of their show Make sure to join us over at www.guerrillamarketingtowomen.com to receive your free bonuses from all the Top Experts on the Podcast!
Transcribe →015: How to Get Massive Results by Cultivating your Celebrity with Clint Arthur -Part 2-
Oct 25, 201300:23:18Tap to summarizeClint Arthur is back again for the second week on the Guerrilla Marketing to Women podcast. In this episode we get laser focused on just exactly why and how to maximize your businesses growth by utilizing the power of celebrity. There is, of course, no better way to become a celebrity than to book yourself solid with TV appearances. The key to massive business growth is to create the perception of celebrity in your target market. Clint has appeared more than 54 times on national TV and he is here to teach us how to become irresistible to the television producers. Listen Now: Subscribe and Listen in iTunes or Listen on Stitcher In this episode we’ll discover: The Art and Science of Guerrilla Marketing from a MASTER How he Moved From the Gourmet Food to Celebrity Creation Business What Rock Bottom Looked like for Clint Arthur The Most Important Selling Point when Approaching TV Producers How to Tailor Your Presentation to Maximizing YOUR Celebrity And so much more!
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